flohoo

What flohoo does

Flohoo LLC is a privately held, bootstrapped direct-to-consumer e-commerce company that sells a single physical product — the Flohoo Wearable Blanket ("Stay Warm Anywhere") — through a Shopify-powered online storefront at flohoo.com. The product is an oversized wearable blanket made from soft, insulating polyester, designed for full-body warmth with hands-free mobility. Notable design elements include an adjustable neck closure, an elastic foot enclosure that locks in warmth, an open-back structure for comfortable seated use, and a universal fit that adapts to different body shapes. The blanket is sold in two color options (Navy Blue, Grey) at a single price point of $44.95 USD (a 27% discount from a regular $62.00), with free shipping on all orders and 30-day returns.

The company operates exclusively through DTC e-commerce with no physical retail, no wholesale distribution, no third-party marketplace presence, and no app. Customer acquisition is driven by an organic marketing stack: active social media accounts on Facebook, Instagram, and TikTok, an email newsletter offering a 15% first-purchase discount, and an educational content blog ("The Flohoo Journal") covering topics such as the science of warmth retention and winter comfort tips. Promotional tactics include countdown timers, limited-inventory alerts, and seasonal sales. The customer base consists of individual consumers seeking warmth and comfort during home relaxation, working from home, or travel use (flights, trains). The site supports English, Español, and Nederlands, and ships globally with 3–7 business day delivery.

Flohoo LLC is domiciled in Wyoming, USA (legal address: 30 N Gould St, Sheridan WY 82801), with a secondary operations and returns address in New York, NY. The company is founder-owned with no disclosed institutional investment, venture backing, parent company, or publicly identified management team. There are no patents, trademarks, certifications, partnerships, integrations, or third-party alliances documented. No funding rounds, M&A activity, regulatory actions, or leadership changes have been disclosed. The company self-reports 1,100+ customers with a 4.8/5 rating on its homepage and 1,319 product-page reviews averaging 4.96/5.

Name

flohoo

Legal name

Flohoo LLC

Website

https://flohoo.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Flohoo LLC is a privately held DTC e-commerce company selling a single polyester wearable blanket through its Shopify storefront, targeting individual consumers seeking hands-free warmth for home relaxation, remote work, and travel.

Ownership category

akta.pro rank

Product category

Wearable Blankets

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Wearable blankets
• Comfort apparel
• Home textiles
• Travel blankets
• Soft home goods

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Wearable Blanket Product Sales: One-time direct sales of the Flohoo wearable blanket through their e-commerce store. The product is sold as a single SKU with multiple color options (Navy Blue, Grey) at a consistent price point of $44.95 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Flohoo sells a single oversized wearable blanket made from soft insulating polyester, designed to provide full-body warmth while allowing hands-free mobility for home, travel, and everyday relaxation. The blanket features an adjustable neck closure, elastic foot enclosure, universal-fit structure, open-back design, and a built-in pocket, and is machine washable. It is sold direct-to-consumer through a Shopify-powered online storefront at $44.95 per unit (regularly $62.00) in Navy Blue and Grey.

Product overview

Flohoo is a single-product company offering the Flohoo Wearable Blanket – Stay Warm Anywhere, an oversized wearable blanket designed for adults and kids. The product combines warmth, comfort, and mobility for home, travel, and everyday relaxation. Made from soft insulating polyester, it features full-body coverage with a universal fit, adjustable neck closure, elastic foot enclosure, and built-in pocket. The product is machine washable and available in Navy Blue and Grey color options at $44.95 (regularly $62.00).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 87% of users experience consistent warmth without constant adjustments
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Snuggie (Allstar Products): Snuggie popularized the blanket-with-sleeves format before The Comfy. It targets the same home-comfort, gift-oriented consumer as Flohoo and competes directly in the same wearable blanket category.
• Slanket: Slanket is the original blanket-with-sleeves inventor brand, offering a comparable hands-free warmth product for home and lounging. Direct competitor to Flohoo in the wearable comfort blanket space.
• The Comfy (Allstar Products): The Comfy is widely regarded as the original viral wearable blanket brand, selling a nearly identical oversized blanket with sleeves. It is the most direct comparable to Flohoo in product format, target customer, and DTC gifting positioning.

Emerging players

• Sun Squad (Target): Target's own-label pool, beach, and comfort lines frequently include wearable blanket-style products at lower price points. It is a private-label competitor that pressures Flohoo's value proposition in a similar buyer demographic.
• YLHLKJ (or similar Amazon wearable blanket brands): Numerous Amazon-native brands (e.g., CATURHAPS, Coume, SUNLEI) sell near-identical polyester wearable blankets at lower price points. They represent the long-tail competitive threat that commoditizes Flohoo's category.
• Lazy One: Lazy One sells novelty and comfort loungewear including blanket hoodies and fleece wearables. Comparable niche lifestyle/comfort apparel positioning with a focus on cozy, casual wear like Flohoo.

Broad incumbents

• Uniqlo (HEATTECH): Uniqlo's HEATTECH line and loungewear offerings target the same warmth/comfort consumer need as Flohoo, though through technical base layers and apparel rather than a wearable blanket. Broad incumbent in affordable thermal comfort.
• Barefoot Dreams: Barefoot Dreams is a premium comfort and loungewear brand known for ultra-soft blankets, robes, and socks. It competes with Flohoo in the premium comfort/home blanket space but at a much higher price point with broader distribution.
• L.L.Bean: L.L.Bean sells a wide range of throws, blankets, and plush comfort products alongside apparel. It competes with Flohoo in the home comfort/blanket category with much broader brand equity and omni-channel distribution.
• Cuddl Duds: Cuddl Duds is a long-standing comfort apparel brand offering layering pieces, sleepwear, and soft blankets. It competes in the same consumer warmth/comfort niche as Flohoo and has broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flohoo.official
• Instagraminstagram.com/flohoo.official
• TikToktiktok.com/@flohoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flohoo