The Slanket

What The Slanket does

The Slanket is a privately held, founder-owned direct-to-consumer textile company that designs, produces, and sells a family of blankets with integrated sleeves. Founded in 1998 in Maine and now headquartered in Denver, Colorado, the company sells exclusively through its Shopify-powered website theslanket.com, shipping to over 100 countries from a single US fulfillment base. Its core technology is a 280 gsm double-brushed microfleece blanket construction featuring full-length sleeves, a built-in foot pocket, an interior hand pocket, and a fold-into-cushion storage form factor; this design has been continuously refined over more than 25 years.

The product portfolio comprises five core SKUs — the Original Slanket (60"x80", $59.99), Slanket Jr. (44"x60", $49.99), Slanket Siamese for couples (120"x80", $74.99), Stroller Slanket ($39.99 regular / $24.99 sale), and Slanket Onesie ($49.99 regular / $29.99 sale) — plus digital gift cards in $25–$100 denominations. The business runs on a one-time-purchase model with no recurring revenue stream; all sales are transactional DTC transactions, supported by a 90-day money-back guarantee, $7.99 standard US shipping (free over $85), and international shipping starting at $35–$40. No wholesale, marketplace, or physical retail channels are operated.

Customer segments are persona-based and cover adults seeking hands-free home comfort (primary), children and smaller adults, couples, parents with infants/toddlers, and committed couch loungers. Brand awareness was built historically through eight major national TV appearances including The Late Show with David Letterman, 30 Rock, The Today Show, Inside Edition, CBS Sunday Morning, Million Dollar Genius, The Big Idea, and QVC. The company holds OEKO-TEX Standard 100 certification for textile safety, has no disclosed institutional funding, no disclosed headcount, no patents, and no partnerships beyond the QVC relationship.

Name

The Slanket

Legal name

Slanket

Website

https://theslanket.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

The Slanket is a privately held, founder-owned direct-to-consumer textile company that designs and sells blankets with integrated sleeves. Operating since 1998, it ships five core SKU variations from Denver to over 100 countries via its Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct product sales: One-time purchase of blankets with sleeves at various price points ($29.99-$74.99). Single SKU transactions with no recurring revenue. Products include original Slanket, Slanket Jr., Slanket Siamese, Stroller Slanket, and Slanket Onesie. Also offers gift cards in $25, $50, $75, and $100 denominations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Slanket designs, produces, and sells blankets with integrated full-length sleeves, built-in foot pockets, and hand pockets, made from 280 gsm double-brushed microfleece. The company offers multiple SKUs (Original Slanket, Slanket Jr., Slanket Siamese, Stroller Slanket, and Slanket Onesie) targeting adults, kids, couples, and toddlers, and sells primarily direct-to-consumer through its own Shopify-powered e-commerce store, shipping to over 100 countries worldwide.

Product overview

The Slanket is a physical textile product company offering blankets with integrated sleeves. The product portfolio consists of five core offerings: the Original Slanket (60x80 inches, $59.99) for adults; Slanket Jr. (44x60 inches, $49.99) for kids and smaller adults; Slanket Siamese (120x80 inches, $74.99) for couples with four sleeves; Stroller Slanket (33x44 inches, $39.99) for toddlers in strollers; and Slanket Onesie ($29.99 sale/$49.99 regular) as a full-body wearable blanket. All blankets feature full-length sleeves, built-in foot pockets, and hand pockets, made from 280 gsm microfleece. The company was founded in Maine in 1998 and sells directly via their e-commerce store powered by Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• Slanket: The original blanket with sleeves - full-length sleeves, built-in foot pocket, 60"x80" oversized blanket in 280 gsm microfleece
• Slanket Jr.
• Slanket Siamese
• Stroller Slanket
• Slanket Onesie

Products and services

• Original Slanket The original blanket with sleeves, sized 60 inches by 80 inches, made from 280 gsm double-brushed microfleece with full-length sleeves, built-in foot pocket, and hand pocket. Folds into a couch cushion for storage. Priced at $59.99 USD.
• Slanket Jr. Smaller version of the original Slanket sized for kids and smaller adults, measuring 44 inches by 60 inches. Features loose relaxed sleeves, built-in foot pocket, and hand pocket. Priced at $49.99 USD.
• Slanket Siamese Two-person blanket with four sleeves (two sets per person), measuring 120 inches by 80 inches, made from 280 gsm microfleece. Allows both people to stay warm with hands free. Priced at $74.99 USD.
• Stroller Slanket Compact blanket with sleeves designed for toddlers in strollers, measuring 33 inches by 44 inches. Features sleeves with hand covers and folds into a pillow. Priced at $39.99 USD (regular), $24.99 on sale.
• Slanket Onesie Full-body wearable blanket that provides head-to-toe warmth with zero cold spots. Made from ultra-plush fleece and allows full mobility while staying warm. Priced at $29.99 USD on sale (regular $49.99).
• Slanket Gift Card Digital gift cards available in $25, $50, $75, and $100 denominations, delivered instantly by email with simple redemption instructions.

Quantifiable outcome

• 500,000+ customers served
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Oodie: Oodie is an Australian-born wearable blanket brand that has scaled internationally through DTC and social media marketing. It targets the same use case (cozy lounge wear) as The Slanket, with a similar oversized, fleece-forward product.
• The Comfy: The Comfy is a direct competitor in the blanket-with-sleeves category, offering a similar wearable blanket product through its own DTC channels. It is the most direct comparable to The Slanket's core product.

Broad incumbents

• Casper: Casper is a major DTC sleep and home comfort brand that has expanded from mattresses into broader sleep and lounge products. It shares Slanket's DTC premium sleep/comfort positioning but operates at significantly larger scale.
• Parachute Home: Parachute Home is a DTC home goods brand offering premium bedding, towels, and home textiles. It is comparable to Slanket as a DTC premium home textiles retailer, though it operates across a broader home category with showrooms.
• Brooklinen: Brooklinen is a well-known DTC home textiles brand selling sheets, comforters, robes, and loungewear. It overlaps with Slanket on premium DTC positioning and home comfort textiles, but with a far broader product portfolio.
• Snuggie: Snuggie popularized the blanket-with-sleeves category through mass-market infomercials and retail distribution. While broader and more mass-market than Slanket, it competes in the same product category with broader retail and licensing reach.

Emerging players

• Lazy One: Lazy One is a novelty-themed blanket and pajama brand featuring bear-related products and loungewear. It shares Slanket's blanket-and-comfort category and lifestyle/fun positioning, though with different distribution channels.
• YnM Home: YnM Home is a weighted blanket DTC brand sold primarily through Amazon and own website. It competes for the same cozy home comfort consumer wallet as Slanket, with a weighted-blanket angle.
• Bearaby: Bearaby is a DTC weighted blanket brand focused on sustainable materials and premium positioning. It shares Slanket's DTC channel and premium home comfort category, though Bearaby differentiates on weight therapy rather than sleeve design.
• Buffy: Buffy is a DTC home textiles brand selling comforters, sheets, and bedding with a sustainability and softness positioning. It overlaps with Slanket on DTC premium home comfort textiles for adult consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slanket
• Facebookfacebook.com/Slanket
• Instagraminstagram.com/slanket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Slanket