SAFETI
SAFETI Deutschland GmbH operates the German arm of the SAFTI European real estate broker network, connecting individual property buyers and sellers with 6,000+ independent agents across four countries via a digital-only, no-office platform that earns transaction-based commissions.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SAFETI does
SAFETI Deutschland GmbH is the German operating entity of the SAFTI European real estate broker network, headquartered in Berlin (Knesebeckstraße 62/63). The company runs a digital-only, asset-light model: rather than operating physical broker offices, it connects individual property buyers and sellers with a nationwide network of independent real estate agents who work as commercial representatives (Handelsvertreter) under the SAFETI brand. The platform centers on an agent locator searchable by city or postal code (647+ indexed agent pages on the German site), individual agent profile pages with property portfolios, and a property listing database covering houses, apartments and land. Agents are supported with training, methodology and digital tooling; customer acquisition flows through the safeti-immobilien.de website, property portals and individual agent social media presence.
The parent SAFTI network was founded in France in 2010 and has expanded to France, Spain, Portugal and Germany. By 2022 the network reported more than 6,000 independent brokers, more than €4 billion in property transaction volume and more than €200 million in commission revenue (Provisionsumsatz), with a Trustpilot advisor rating of 4.9/5. SAFETI Deutschland GmbH is led by Managing Director Gabriel Martin-Pacheco and operates as a privately held GmbH with no external investment, public listing or disclosed funding. Revenue is earned exclusively on successful transactions through commission paid to SAFETI Deutschland GmbH; the company acts as broker (Nachweismakler) for both sellers and buyers, with variable commission structures including seller-paid arrangements on certain listings. The primary customer segment is individual residential property buyers and sellers, including cross-border investors between France and Germany, and the GTM combines a self-serve web discovery layer with a distributed independent-agent sales force.
SAFETI firmographics
Firmographics- Name
- SAFETI
- Legal name
- SAFETI Deutschland GmbH
- Website
- https://safeti-immobilien.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SAFETI Deutschland GmbH operates the German arm of the SAFTI European real estate broker network, connecting individual property buyers and sellers with 6,000+ independent agents across four countries via a digital-only, no-office platform that earns transaction-based commissions.
- Ownership category
- akta.pro rank
SAFETI industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where SAFETI is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SAFETI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: SAFETI earns commissions on successful property transactions. The company acts as a broker (Nachweismakler) for both property sellers and buyers. Commission is received exclusively by SAFETI Deutschland GmbH and is billed upon successful main contract conclusion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
SAFETI product offering
Product offeringCore offering
SAFETI operates a digital-only real estate broker network connecting residential property buyers and sellers with independent local agents across Germany and Europe. Agents provide full-service support covering property staging, professional photography, listing publication, buyer pre-selection, viewings, and transaction completion, with the company earning commissions on successful transactions.
Product overview
SAFETI operates as a European real estate broker network platform consisting of a digital marketplace for finding independent real estate agents, individual agent profile pages with property listings, property search functionality, and a recruitment portal for new agents. The core platform connects buyers and sellers with local independent brokers across France, Spain, Portugal, and Germany, offering services including property buying, selling, and valuation. The network utilizes a 'digital only' strategy without physical offices, providing personal advisory services through independent brokers who operate using modern digital tools.
Differentiator
Problem solved
Functional benefit
Products and services
- SAFETI Real Estate Broker Network (SAFETI Immobilienmakler-Netzwerk)
Quantifiable outcome
- 4.9/5 customer rating on Trustpilot
- +2 more outcomes
Companies that use SAFETI
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
SAFETI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SAFETI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SAFTI FrancecoreSister company within the SAFTI network operating in France. SAFTI was founded in France in 2010. SAFTI France is part of the same European network, sharing brand, systems, and methodology with regional operations.
- SAFTI SpaincoreSister company within the SAFTI network operating in Spain. Part of the same European real estate broker network with shared brand identity and operational framework.
- SAFTI PortugalcoreSister company within the SAFTI network operating in Portugal. Part of the same European real estate broker network with shared brand identity and operational framework.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
SAFETI competitors and assessment
Company assessmentDirect peers
- Homeday: Germany-based digital residential brokerage offering flat-fee and traditional commission models. Direct competitor to SAFETI in the German market, targeting the same digitization-of-brokerage thesis with an online-first customer experience.
- SAFTI France: Sister company and parent network of SAFETI Deutschland GmbH, operating the identical digital-only, independent-agent residential brokerage model in France since 2010. Directly comparable in model, branding, and value proposition.
- McMakler: German digital-first residential brokerage using a hybrid employed-plus-partner agent model. Competes head-to-head with SAFETI for German homebuyers and sellers with a similar technology-led, lower-overhead approach.
Broad incumbents
- RE/MAX: Global residential brokerage franchise with significant European presence including Germany. Comparable as a large-scale independent-agent brokerage network operating across multiple European markets.
- Engel & Völkers: Long-established German-headquartered international real estate franchise specializing in premium and luxury residential brokerage. Comparable as a Germany-rooted broker network with franchised independent agents, though it skews upmarket.
- Von Poll Immobilien: German traditional residential and commercial brokerage franchise with hundreds of independent agent shops. Comparable as an established German broker network with a franchise-style independent-agent model, though it retains physical shop locations.
- Century 21: Global residential real estate franchise with established European operations. Comparable to SAFETI as a branded independent-agent network serving residential buyers and sellers across multiple geographies.
- Coldwell Banker: Global residential brokerage franchise with European operations. Comparable as a large international branded agent network competing for the same residential brokerage customers.
Others
- Immowelt: Major German real estate listing portal owned by AVIV Group. Adjacent ecosystem participant with comparable end customers (homebuyers and sellers) and overlapping agent relationships, but operates as a listing/marketing platform rather than a brokerage.
- ImmoScout24: Germany's leading real estate listing portal. Adjacent ecosystem participant — SAFETI agents list properties on ImmoScout24, and the portal is both a customer acquisition channel and a competitive listing destination for the same buyers and sellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SAFETI social profiles
Digital presenceSAFETI compliance and trust
Trust signalCompliance2 records
SAFETI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAFETI leadership team
Management profileNumber of profiles
Profiles1 record
SAFETI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAFETI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAFETI
What does SAFETI do?
SAFETI operates a digital-only real estate broker network connecting residential property buyers and sellers with independent local agents across Germany and Europe. Agents provide full-service support covering property staging, professional photography, listing publication, buyer pre-selection, viewings, and transaction completion, with the company earning commissions on successful transactions.
Is SAFETI a public or private company?
SAFETI is a private company. It is classified as corporate owned and is currently operating.
When was SAFETI founded?
SAFETI was founded in 2010. It employs 51 to 100 people.
Where is SAFETI based?
SAFETI is headquartered in Berlin, Germany, in the Europe region.
How does SAFETI make money?
One revenue line is on record: real Estate Commission.
Who are SAFETI's main competitors?
Direct peers on record are Homeday, SAFTI France and McMakler. Broad incumbents are RE/MAX, Engel & Völkers, Von Poll Immobilien, Century 21 and Coldwell Banker. Others are Immowelt and ImmoScout24.
Does SAFETI have an API?
No public API is recorded for SAFETI.
What industry is SAFETI in?
SAFETI's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.