Shopping Bougainville

What Shopping Bougainville does

Shopping Bougainville is a traditional enclosed shopping center located at Rua 9, 1855 in the Setor Marista neighborhood of Goiânia, Goiás, Brazil. Founded on August 16, 1990, it is the second shopping mall built in the city and operates as a 31,422 m² total building area (11,814 m² ABL) retail and entertainment destination serving approximately 200,000 consumers per month across 130 tenant stores, 3 anchor tenants, 8 food and beverage operations, a 435-seat food court, a 5-screen Cinemais cinema (including the city's first VIP room), 365 parking spaces, and 12 service counters including the city's only VAPT VUPT agency with passport issuance.

The mall's product surface spans physical retail infrastructure (maintenance, parking, accessibility) and digital amenities: an online store directory (Vitrine On-line), an event calendar, a newsletter subscription channel, WhatsApp direct communication, and the ColorADD universal color-blind accessibility signage system deployed across parking, elevators, recycling bins, and wayfinding. Cultural and experiential programming includes Domingos Animados (weekly free children's theater), Palco Bougainville (live music program), Clube Nós monthly book club, Sábados de Aventuras workshops, and rotating art exhibitions.

The business model is anchored in subscription-recurring rental income from approximately 130 retail and food tenants, supplemented by transaction-fee revenue from the Cinemais cinema and event-driven activations (e.g., the July 2025 SHEIN pop-up). Pricing varies by service, with examples including R$ 100/month for the Clube Nós book club, R$ 40 per 30-minute creative workshop, and tiered SHEIN pop-up discounts (10% standard, 20% above R$ 399). The mall is privately held and has been under new management by NIAD, a Brazilian shopping center administrator operating across five states, since the end of 2024. The current brand positioning, "Da Cidade, o Coração" (From the City, the Heart), targets premium local consumers, families with children, and retail tenants seeking presence in Goiânia's most prestigious neighborhood.

Name

Shopping Bougainville

Legal name

Shopping Bougainville

Website

https://shoppingbougainville.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopping Bougainville is a 130-store traditional shopping center in Goiânia's upscale Setor Marista district, serving 200,000 monthly consumers with retail, cinema, dining, cultural programming, and accessibility services under NIAD management since 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Tenant Rentals: The shopping center generates revenue through leasing retail space to approximately 130 stores across fashion, gastronomy, beauty, and entertainment categories. The mall includes 3 anchor stores and 8 food operations.
2. Cinema Operations: Cinemais cinema operates within the mall with 5 screens, including the city's first VIP cinema room, generating revenue through ticket sales.
3. Food Court and Restaurant Space: 435 seats in the food court plus 1 restaurant provide recurring rental income and potentially percentage rent arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Shopping Bougainville operates a traditional shopping center in Goiânia's Setor Marista neighborhood with 130 retail stores across fashion, gastronomy, beauty, and entertainment categories. The mall includes a 5-screen Cinemais cinema with the city's first VIP room, a 435-seat food court, 365 parking spaces, and 12 service operations including a government service kiosk (VAPT VUPT). The property is managed by NIAD administrators and draws approximately 200,000 consumers per month.

Product overview

Shopping Bougainville is a traditional shopping center in Goiânia's upscale Marista district, offering a unified mix of retail stores, entertainment, and dining services. The property portfolio includes 130 stores across fashion, beauty, and lifestyle categories, a 5-screen Cinemais cinema (featuring the city's first VIP room), a food court with 435 seats, and diverse entertainment programs such as Domingos Animados (weekly free children's theater), Palco Bougainville (live music performances), Clube Nós (book club), and Sábados de Aventuras (children's workshops). Additional services include government service kiosks (Vapt Vupt), repair services, a ColorADD accessibility system for colorblind visitors, and online product browsing through Vitrine On-line. Managed by NIAD administrators since late 2024, the shopping center positions itself as 'Da Cidade, o Coração' (From the City, the Heart).

Differentiator

Problem solved

Functional benefit

Brands

• Bouga Kids: Children's entertainment program featuring Domingos Animados (Animated Sundays) with free theatrical shows every Sunday at 4pm on the third floor of the shopping.
• Domingos Animados
• Palco Bougainville
• Bouga Retrô
• Clube Nós
• Circuito Arte

Products and services

• Cinemais Cinema 5-screen cinema operation featuring the city's first VIP room, offering 2D and 3D film screenings with online ticket purchasing for consumers in Goiânia.
• Domingos Animados Weekly free theatrical performances for children held every Sunday at 4 PM, featuring themed shows inspired by popular children's stories and characters.
• Palco Bougainville Live music program featuring jazz, MPB, samba, and choro performances held on Thursdays at 7 PM and Saturdays at 12:30 PM on the third floor.
• Clube Nós Monthly book club conducted in partnership with Livraria Nobel, featuring moderated discussions on contemporary literature with monthly meetings including book, parking, and exclusive store discounts.
• Sábados de Aventuras Saturday adventure program featuring free artistic workshops, storytelling sessions, and puppet-making activities for children inspired by the Cerrado biome.
• Bouga Kids Children's entertainment program featuring creative workshops and activities including slime-making workshops and seasonal creative activities.
• Bouga Retrô Art, antiques, and collectibles fair featuring curated exhibitors from AMIGO (Miniature Collectors Association of Goiás) and the Antiquarians Association of Goiânia.
• Vitrine On-line Online product showcase service allowing customers to browse store products digitally through the shopping center's website.
• Vapt Vupt

Quantifiable outcome

• 200,000 monthly consumers
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• Track&FieldminorGTM or Marketing Partner · 31 January 2026Partnership for Reset&Move wellness event at Shopping Bougainville combining breathing practices and functional training. Event featured expert speakers including psychologist Ludmila Paim, nutrologist Amir Saado, and entrepreneur Marília Slywitch. TFSport app used for registrations at R$ 89.
• Fotógrafo Rafael Brant e Arquiteto Marcos LulaminorGTM or Marketing Partner · 21 November 2025Partnership to create Art Déco Photo Studio at Shopping Bougainville for family Christmas photos. Studio installed on Piso 2 with green, white, and gold color scheme from November 21 to December 23, available by appointment.
• Casa Arte PlenaminorGTM or Marketing Partner · 8 November 2025Cultural producer curated exclusive Art Déco-inspired exhibition for Shopping Bougainville's Christmas decoration celebrating the movement's centenary. Exhibition displayed at the mall through January 2026 with expography by Studio ACCruz.
• Artista NilandercoreStrategic or Co-development Partner · 8 November 2025Local artist Nilander created collectible plate series for Shopping Bougainville's 35th anniversary celebration. Four plates forming a table setting composition released throughout 2025, each with Art Déco-inspired designs. Also coordinated community street painting action on Rua 38 for World Cup atmosphere.
• TRISminorGTM or Marketing Partner · 6 September 2025Gaucho school supplies and stationery brand partnered for ColorADD awareness activities on World Colorblindness Awareness Day (September 6). TRIS is the first stationery brand in Brazil to use ColorADD symbols on products. Joint activities included Ishihara tests and educational events at 7 NIAD shopping centers.
• SHEINcoreChannel Partner/ Reseller/ Distributor · 16 July 2025Global fashion and lifestyle retailer opened its first pop-up store in Brazil's Centro-Oeste region at Shopping Bougainville from July 16-20, 2025. The 700+ m² store featured 13,000+ pieces with curations from brands including Cajuni, Dazy, Musera, Sumwon, Romwe Man, Cozy Pixies, and Glowmode. SHEIN also supported animal welfare cause with Focinho Caridoso adoption event and donated to Conselho Estadual da Mulher de Goiás (CONEM).
• ONG Focinho CaridosominorGTM or Marketing Partner · 5 July 2025Goiás animal welfare NGO partnered with Shopping Bougainville for pet adoption events held regularly at the mall. Also collaborated with SHEIN pop-up for animal adoption activities during the July 2025 event. Volunteers collect donations of food, treats, clothes, beds, bowls, and medicine for partner NGOs.
• Associação de Colecionadores de Miniaturas do Estado de Goiás (AMIGO)minorGTM or Marketing Partner · 5 July 2025Association of miniature collectors partnered with Shopping Bougainville for Bouga Retrô vintage market and collectibles event. Also includes curatorial collaboration with Associação dos Antiquários de Goiânia (Antigo) for antique and art fairs.
• Conversando SingularMenteminorStrategic or Co-development Partner · 10 June 2025Monthly conversation project bringing together children, parents, educators, and health professionals for discussions on inclusion, giftedness, double exceptionality, and belonging. Special edition on Colorblindness launched at Shopping Bougainville on June 10 with ophthalmologist dra. Ilse Dorninger and occupational therapist Tatiane Grigollato. Curated by Christiane Pimenta.
• LIDE Mulher GoiásminorGTM or Marketing Partner · 15 May 2025LIDE Mulher Goiás held event at Shopping Bougainville's Cinemais VIP room featuring Silvia Belluzzo, TikTok's marketing director for Latin America. Event discussed corporate purpose and participation in modern business.
• Livraria NobelcoreStrategic or Co-development Partner · 1 January 2025Partnership to operate the Clube de Leitura Nós (Reading Club) at Shopping Bougainville. Club meets monthly at Livraria Nobel (Piso 1) with Carol Morais as moderator. Participants pay R$ 100 monthly including book, parking, and store discounts. The club discusses contemporary literature including works by Tâmara Klink and Clarice Lispector.
• Rafa DelgadominorOthers · 21 March 2024First Goiás actress with Down Syndrome to star in a local short film 'Ninguém Disse Que Seria Fácil' (Nobody Said It Would Be Easy). The film's screening at Shopping Bougainville on World Down Syndrome Day won the Prêmio Abrasce 2025 gold award in the Promotions and Events category.
• NIADflagshipStrategic or Co-development Partner · 1 January 2024NIAD is the shopping center administrator/manager, bringing professional management expertise. NIAD is the first shopping center administrator in Latin America to implement the ColorADD color-blind accessibility system. The company operates in 5 states (SP, RJ, ES, PR, GO) and the Federal District. Their portfolio includes other shopping centers like Boulevard Shopping Brasília, Boulevard Shopping Londrina, and others. Maurício Morelato serves as superintendent of Shopping Bougainville under NIAD management.
• ColorADD (ONG portuguesa)flagshipStrategic or Co-development Partner · 1 January 2024Portuguese NGO ColorADD created the color alphabet system for color-blind individuals developed by designer Miguel Neiva. The partnership brought universal color identification symbols to Shopping Bougainville and other NIAD shopping centers. The system is approved by international scientific community and used in 90 countries. The system fulfills 6 of the 17 UN Sustainable Development Goals.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/bougainvilleshopping
• Xx.com/bougashop
• Facebookfacebook.com/bougainvilleshopping

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Bougainville