Wellbeings

What Wellbeings does

Wellbeings® Medical Centre for Innovation and Excellence Inc. is a privately held Canadian specialty medical clinic founded in 2010 by Peggi Shepherd DeGroote and headquartered in Burlington, Ontario. The clinic operates two outpatient locations, in Burlington and Hamilton, delivering integrated pain management, addiction treatment, and mental health services under a bio-psycho-social-spiritual care model. Its patient base consists of individuals with treatment-resistant depression, anxiety, PTSD, OCD, substance use disorders, and chronic or acute pain conditions, supplemented by a Veterans, RCMP, and Canadian Armed Forces cohort that receives fully covered TMS treatment.

The clinic's core technology platform is BrainsWay Deep Transcranial Magnetic Stimulation (dTMS), using patented H-Coil and H7-Coil systems that are FDA-cleared and Health Canada approved. dTMS is delivered alongside medication-assisted treatment for opioid and alcohol use disorder (Methadone, Suboxone, Sublocade, Naltrexone, Acamprosate) and evidence-based psychotherapy modalities including CBT, DBT, and ACT. Supporting clinical tools include the Continicare Franky App for diagnostic assessment and the Pain QuILT assessment for pain pattern tracking. The clinic leverages research partnerships with McMaster University, Imperial College London, and the University of Exeter, and clinical partnerships with CAMH, Joseph Brant Hospital, St. Joseph's Healthcare, and Hamilton Health Sciences.

Wellbeings generates revenue primarily through OHIP-billed medical services for pain management and addiction treatment, supplemented by insurance and third-party coverage, self-pay for non-OHIP services such as dTMS, and patient financing through Medicard by iFinance. GTM is direct-to-consumer, driven by free TMS consultations, a walk-in Rapid Access Addiction Medicine (RAAM) clinic, online booking and assessment tools (including a TMS eligibility quiz), a formal physician referral network, and a broad set of community partnerships. The clinic holds a registered Wellbeings® trademark and operates a community care foundation that anchors its regional social mission.

Name

Wellbeings

Legal name

Wellbeings® Medical Centre for Innovation and Excellence Inc.

Website

https://wellbeings.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellbeings is a privately held Ontario specialty clinic operating two locations in Burlington and Hamilton that delivers integrated pain management, addiction treatment, and mental health services using BrainsWay Deep rTMS, medication-assisted treatment, and evidence-based psychotherapy to individual patients and Veterans.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health, Addiction and Pain Clinic

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Pain management services
• Addiction treatment clinic
• Mental health treatment
• Transcranial magnetic stimulation
• Outpatient medical clinic

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OHIP-Billed Medical Services: Most standard medical services related to pain management and addiction treatments are covered by Ontario Health Insurance Plan (OHIP). This represents the primary revenue stream for core medical services.
2. Insurance and Third-Party Coverage: Treatment options not covered by OHIP may be covered through private insurance or third-party benefits. The clinic assists with pre-approvals from insurers and works with patients' HR benefits.
3. Self-Pay and Financing: Alternative treatments and some TMS protocols require out-of-pocket payment. The clinic offers financing options through Medicard by iFinance with quick approval and flexible payment plans.
4. TMS Treatment (Specialized): Deep rTMS treatment is fully covered for Veterans, Retired Veterans, RCMP and Canadian Armed Forces. For other patients, costs vary and may be covered by insurance or self-paid.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wellbeings is a multidisciplinary outpatient medical clinic delivering Deep rTMS (transcranial magnetic stimulation), addiction medicine, chronic pain management, and mental health services across two Ontario locations in Burlington and Hamilton. The clinic combines physicians, nurse practitioners, psychologists, and psychotherapists to provide integrated treatment for depression, anxiety, PTSD, OCD, substance use disorders, and chronic pain conditions. It also operates a walk-in Rapid Access Addiction Medicine (RAAM) clinic and accepts OHIP, third-party insurance, and self-pay.

Product overview

Wellbeings is a multidisciplinary medical clinic providing comprehensive healthcare services through a unified platform approach. The core offering centers on Deep Transcranial Magnetic Stimulation (dTMS) using BrainsWay technology, supplemented by Pain Management treatments, Addiction Treatment services (including RAAM clinic), and Mental Health Services (Depression, Anxiety, PTSD, OCD). Supporting these clinical services are Psychotherapy & Counseling, the Continicare Franky App Assessment tool for diagnostics, and Financing Options through Medicard. The clinic follows a bio-psycho-social-spiritual care model, integrating medical, therapeutic, and lifestyle-based approaches for personalized patient outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Wellbeings® Community Care Foundation: A community initiative supported by Wellbeings that supports various community organizations and initiatives in the Burlington and Hamilton areas.

Products and services

• Deep rTMS Treatment Non-invasive transcranial magnetic stimulation using the BrainsWay Deep rTMS platform for treatment-resistant depression, anxiety, PTSD, OCD, and chronic pain. Delivered at the Burlington and Hamilton clinics as a multi-session treatment course.

Quantifiable outcome

• 80% of patients report significant symptom relief after Deep rTMS treatment
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BrainsWaycoreTechnology or IntegrationBrainsWay is the technology partner providing the Deep rTMS system with patented H-Coil technology used for treating depression, anxiety, OCD, and PTSD. Wellbeings is a certified BrainsWay Deep TMS administration center.
• McMaster UniversitycoreStrategic or Co-development PartnerResearch and academic partnership with McMaster University including McMaster Divinity College, McMaster Marauders athletics, and McMaster Museum of Art for collaborative healthcare initiatives and clinical excellence.
• Imperial College LondoncoreStrategic or Co-development PartnerInternational research partnership with Imperial College London (UK) to bring clinically validated therapies backed by research and real-world outcomes to the Wellbeings clinic.
• University of ExetercoreStrategic or Co-development PartnerInternational academic partnership with University of Exeter (UK) supporting research collaboration and clinical excellence in mental health and addiction treatment.
• CAMH (Centre for Addiction and Mental Health)coreStrategic or Co-development PartnerPartnership with CAMH, one of Canada's leading mental health and addiction hospitals, to advance addiction treatment and mental health care services.
• ADAPTminorStrategic or Co-development PartnerCommunity partnership with ADAPT supporting addiction treatment and mental health initiatives in the Halton region.
• Local HospitalscoreStrategic or Co-development PartnerPartnerships with local hospitals including Joseph Brant Hospital and St. Joseph's Healthcare for integrated patient care and clinical collaboration.
• TDC (The Disability Channel)minorGTM or Marketing PartnerResource partner providing educational content and outreach for individuals with disabilities and chronic conditions.
• Project DiehardminorGTM or Marketing PartnerResource partner supporting individuals and families affected by addiction and substance use disorders.
• Joseph Brant HospitalcoreStrategic or Co-development PartnerCommunity care foundation partner supporting local healthcare initiatives in the Burlington community.
• St. Joseph's HealthcarecoreStrategic or Co-development PartnerHealthcare partnership including St. Joseph's HealthCare and St. Joseph's Foundation for integrated patient services.
• Hamilton Health SciencescoreStrategic or Co-development PartnerRegional healthcare partnership supporting integrated care coordination in the Hamilton and Burlington regions.
• Canadian Red CrossminorOthersCommunity support partnership with the Canadian Red Cross for humanitarian and healthcare support initiatives.
• United WayminorOthersCommunity partnership with United Way Halton and Hamilton for social services and community support.
• Ontario Pain FoundationminorOthersHealthcare partnership supporting pain management education and resources for patients.
• Canadian Cancer SocietyminorOthersCommunity partnership providing support for cancer patients and families in the region.
• Guardian DrugsminorOthersPharmacy partnership for prescription services and medication access for patients.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Homewood Health Centre: One of Canada's largest mental health and addiction treatment providers with residential and outpatient programs across Ontario and nationally. Overlaps with Wellbeings on addiction medicine, mood and anxiety treatment, and outpatient mental health services, though at much larger scale and with a broader service portfolio including Employee Assistance Programs.
• CAMH (Centre for Addiction and Mental Health): Canada's largest mental health and addiction teaching hospital, based in Toronto, providing outpatient and inpatient psychiatric care, addiction medicine, and research. CAMH is a named strategic partner of Wellbeings and operates overlapping clinical programs in the same regional patient market (GTA/Hamilton).
• St. Joseph's Healthcare Hamilton: Major Hamilton-area academic hospital with mental health and addiction programs, including the renowned Women's Health Concerns Clinic. A named partner of Wellbeings and a competing/referral source for the same patient pool in the Hamilton region.
• Cleveland Clinic Canada: Canadian outpost of the U.S. health system in Toronto offering executive health, mental health, and pain management services. Comparable to Wellbeings on the outpatient mental health and chronic pain service lines within the same Ontario market, though with a premium, self-pay positioning.
• Medcan: Toronto-based preventive and specialty healthcare clinic offering mental health, pain management, and wellness services to executives and families. Comparable to Wellbeings on the integrated outpatient mental health and pain service model within the same Ontario geography, with a broader preventive health portfolio.

Direct peers

• Bellwood Health Services: Toronto-based outpatient and residential provider specializing in addiction, mental health, and concurrent disorders treatment. Directly comparable to Wellbeings on the addiction medicine (MAT, outpatient) and mental health service lines within the same Ontario market.
• Edgewood Health Network: Canadian provider of addiction and mental health treatment with multiple Ontario locations, including residential and outpatient programs. Comparable to Wellbeings on the outpatient addiction medicine and concurrent disorders service mix in overlapping Ontario geographies.

Others

• BrainsWay: Manufacturer of the Deep TMS H-Coil system used by Wellbeings and operator of its own treatment centers in select markets. Not a direct clinic competitor in Burlington/Hamilton, but its commercial strategy, technology roadmap, and pricing decisions directly shape Wellbeings' service economics and growth ceiling.

Emerging players

• Inkblot Therapy: Canadian digital mental health platform connecting patients with licensed therapists for virtual counseling. Comparable to Wellbeings as a Canadian mental health provider addressing similar patient needs (depression, anxiety, PTSD), but competing via a virtual model rather than a clinic-based dTMS/pain/addiction offering.

Regional players

• Joseph Brant Hospital: Burlington-based community hospital offering outpatient mental health and addiction services in the same catchment area as Wellbeings' flagship clinic. Operates as both a referral source and a competing outpatient provider for local patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wellbeingsca
• Facebookfacebook.com/WellbeingsCA
• LinkedInlinkedin.com/company/wellbeings-pain-management-and-dependency-clinic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeings