The Homestar Group
The Homestar Group is a private, IICRC-certified damage restoration and remodeling contractor based in Conyers, Georgia, serving residential, commercial, insurance, and government clients across Metro Atlanta, Southeast Florida, and North Carolina.
- Company typePrivate
- Founded1999
- HeadquartersConyers, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Homestar Group does
The Homestar Group is a private, full-service property restoration and remodeling company headquartered in Conyers, Georgia, serving the Atlanta metropolitan area with extended coverage into Southeast Florida and North Carolina. The company delivers emergency damage restoration (water, fire, mold, asbestos, storm, biohazard, radon), residential and commercial remodeling (kitchen, bathroom, roofing, siding, flooring, windows/doors, decks), and ongoing property maintenance. Primary customers are homeowners and commercial property owners, with secondary segments spanning schools/daycares, government buildings, property management firms, and insurance carriers. The company employs 11–50 staff and reports over a decade of operating history in the restoration trades.
The company's technical foundation is built on IICRC-certified restoration processes supported by specialized equipment — industrial water extraction pumps, structural drying dehumidifiers and air movers, thermal fogging systems, ozone and hydroxyl odor-treatment generators, and HEPA-filtered mold remediation tools. It operates a direct-to-consumer field-service model with 24/7 emergency dispatch and a stated 30–60 minute response window across Metro Atlanta, supplemented by a customer and vendor portal (Fixiti bizhub) for service coordination. Insurance claims coordination is integrated into service delivery, with the company working directly with adjusters across all major carriers.
Revenue is generated through project-based professional services fees across restoration and remodeling engagements, priced via free on-site quotes with direct insurance billing where applicable. Marketing is concentrated on Google Business search presence (4.9 rating across 1,204 reviews), case-study content, and insurance referral channels, supported by trust-signaling certifications (IICRC, Lead-Safe EPA Certified Firm, BBB Accredited, Google Guaranteed, HomeAdvisor Top Rated, Angie's List Super Service Award 2020). The business is family-owned and independently operated, with no institutional capital, no M&A activity, and no disclosed revenue.
The Homestar Group firmographics
Firmographics- Name
- The Homestar Group
- Legal name
- The Homestar Group
- Website
- https://homestargroup.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Homestar Group is a private, IICRC-certified damage restoration and remodeling contractor based in Conyers, Georgia, serving residential, commercial, insurance, and government clients across Metro Atlanta, Southeast Florida, and North Carolina.
- Ownership category
- akta.pro rank
The Homestar Group industry classification
Industry- Product category
- Property Damage Restoration Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)
- akta.pro secondary industries
- Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Structural Repair & Framing Reconstruction (HSAPAOAG), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where The Homestar Group is headquartered
LocationHeadquarters
- HQ city
- Conyers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Homestar Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Emergency Restoration Services: Project-based fees for water damage, fire damage, mold remediation, asbestos abatement, storm damage, and biohazard cleanup services. Revenue generated through direct billing to property owners and insurance companies.
- Remodeling and Renovation Services: Kitchen, bathroom, and whole-home renovation projects including roofing, siding, flooring, windows, doors, decks and patios. Project-based pricing with free estimates.
- Insurance Claims Coordination: Assists property owners with insurance claim documentation and works directly with insurance carriers. Service included as part of restoration process at no extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free quote and estimate for all services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Homestar Group product offering
Product offeringCore offering
The Homestar Group is a full-service Atlanta-area property damage restoration and remodeling contractor. It provides 24/7 emergency mitigation and restoration for water, fire, smoke, mold, asbestos, storm, sewage, and biohazard damage, alongside residential and commercial remodeling (kitchens, bathrooms, roofing, siding, decks, windows, doors, flooring) and ongoing property maintenance. Services are coordinated directly with insurance carriers and billed on a project-based fee model with free estimates.
Product overview
The Homestar Group is a full-service damage restoration and remodeling company operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides two interconnected service lines: (1) Damage Restoration Services encompassing water damage restoration, fire damage restoration with specialized sub-services for odor removal, smoke damage, and fire damage in specific rooms (kitchen, electrical, laundry, bedroom, living room, garage), mold remediation, asbestos abatement, storm and wind damage restoration, sewage cleanup, flood cleanup, radon remediation, and black mold removal; and (2) Remodeling Services including kitchen renovation, bathroom renovation, home renovation, roofing, siding, decks and patios, windows and doors, and flooring installation. The company also provides restoration insurance claims assistance and residential/commercial maintenance services. All restoration services are supported by IICRC certification and coordinated with insurance companies, while remodeling projects are handled by licensed contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Damage Restoration Emergency water extraction, structural drying, and dehumidification services for residential and commercial properties affected by flooding, burst pipes, plumbing failures, and water intrusion events. Targets property owners in the Atlanta metro area with 24/7 response.
- Fire Damage Restoration Comprehensive fire damage cleanup including structural repairs, smoke and soot removal, debris clearing, and full property restoration for residential and commercial properties damaged by fire.
- Mold Remediation Professional mold removal and remediation using wet vacuum, damp wiping with antibacterial solutions, HEPA vacuuming, and containment procedures for residential and commercial properties, including specialized black mold (Stachybotrys) removal.
- Asbestos Abatement Certified asbestos removal, encapsulation, and enclosure services including asbestos testing, inspection, popcorn ceiling removal, and safe disposal for residential and commercial properties.
- Storm & Wind Damage Restoration Emergency storm damage response including hail, wind, tornado, and ice damage repair, frozen pipe remediation, and debris removal for residential and commercial properties.
- Restoration Insurance Claims Assistance
Quantifiable outcome
- 24/7 emergency response typically arriving within 30-60 minutes across Metro Atlanta area
- +1 more outcomes
Companies that use The Homestar Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
The Homestar Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Homestar Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Homestar Group competitors and assessment
Company assessmentDirect peers
- PuroClean: National franchise specializing in property damage restoration (water, fire, mold, biohazard) with a heavy insurance-carrier focus — direct franchise-based competitor in the same Atlanta-area insurance referral ecosystem.
- Restoration 1: Franchise-based restoration brand offering water, fire, smoke, mold, and biohazard services with insurance-program integration — comparable mid-market franchise model competing for similar residential and commercial work.
- Rainbow International Restoration: Neighborly Brands franchise network providing residential and commercial restoration with insurance-carrier partnerships — directly comparable insurance-channel restoration model to Homestar.
- Paul Davis Restoration: National franchise network providing residential and commercial restoration, remodeling, and contents services — directly comparable to Homestar's combined restoration-plus-remodel offering.
- SERVPRO: The largest national restoration franchise network offering water, fire, mold, and storm damage restoration with strong insurance-carrier relationships — the dominant direct competitor Homestar competes with for adjustor referrals and homeowner leads.
Broad incumbents
- BELFOR Property Restoration: Largest privately-owned global disaster recovery and restoration firm focused on commercial and large-loss claims; competes with Homestar for commercial, government, and institutional restoration contracts.
- ServiceMaster Restore: National brand under ServiceMaster Brands offering commercial and residential restoration with broader portfolio services (cleaning, pest, lawn care); competes with Homestar primarily on large-loss and insurance-program work.
Emerging players
- AdvantaClean: Franchise network focused on mold, moisture, and indoor air quality services with light restoration offerings — comparable specialization in mold remediation and moisture control that overlaps with Homestar's mold testing and remediation services.
- All Dry Services: Growing franchise specializing in water damage restoration and structural drying with regional Atlanta-area operators — direct overlap with Homestar's water extraction and drying core service line.
Regional players
- Servpro of Conyers / Covington / McDonough: Specific SERVPRO franchise territories operating directly in Homestar's home market of Conyers and surrounding Atlanta suburbs — the closest geographic head-to-head competitor for residential emergency response calls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Homestar Group social profiles
Digital presenceThe Homestar Group compliance and trust
Trust signalCompliance6 records
The Homestar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Homestar Group leadership team
Management profileNumber of profiles
The Homestar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Homestar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Homestar Group
What does The Homestar Group do?
The Homestar Group is a full-service Atlanta-area property damage restoration and remodeling contractor. It provides 24/7 emergency mitigation and restoration for water, fire, smoke, mold, asbestos, storm, sewage, and biohazard damage, alongside residential and commercial remodeling (kitchens, bathrooms, roofing, siding, decks, windows, doors, flooring) and ongoing property maintenance. Services are coordinated directly with insurance carriers and billed on a project-based fee model with free estimates.
Is The Homestar Group a public or private company?
The Homestar Group is a private company. It is classified as family owned and is currently operating.
When was The Homestar Group founded?
The Homestar Group was founded in 1999. It employs 11 to 50 people.
Where is The Homestar Group based?
The Homestar Group is headquartered in Conyers, United States, in the North America region.
How does The Homestar Group make money?
Three revenue lines are on record. Emergency Restoration Services are the primary driver. The others are remodeling and Renovation Services and insurance Claims Coordination.
Who are The Homestar Group's main competitors?
Direct peers on record are PuroClean, Restoration 1, Rainbow International Restoration, Paul Davis Restoration and SERVPRO. Broad incumbents are BELFOR Property Restoration and ServiceMaster Restore. Emerging players are AdvantaClean and All Dry Services. Servpro of Conyers / Covington / McDonough is listed as a regional player.
Does The Homestar Group have an API?
No public API is recorded for The Homestar Group.
What industry is The Homestar Group in?
The Homestar Group's product category is Property Damage Restoration Services. Its primary akta.pro industry code is HSAPAOAA, Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction), with a secondary code of HSAPAOAL, Insurance Claims Estimation, Documentation & Managed Repair. Its NAICS code is 236118 and its SIC code is 7600.