Hydrozorg

What Hydrozorg does

Hydrozorg (legally Deba 2000 B.V., founded 1989) is a Dutch B2B interior plantscaping company headquartered in Rilland, Zeeland, that supplies, installs, and maintains indoor plants, planters, green walls, moss walls, artificial plants, outdoor plants, Christmas decorations, and ambient scent solutions for business interiors across the Benelux. The company maintains approximately 50,000 plant containers under recurring maintenance contracts — with a standard 5-year term and 10–12 service visits per year covering watering, pruning, feeding, pest control, and replacement — and complements this with one-time plant and planter sales, operational lease of plants and containers, and seasonal decoration services. Its proprietary technology stack centers on the Planttray (a recycled-plastic plug-and-tray system grown at Dutch nurseries), The GreenCloud online platform for product discovery and B2B ordering, the patented DecoScent scent concept, and B1 fire-certified moss walls offered with a lifetime warranty.

Hydrozorg goes to market via direct enterprise field sales, an architect and project-designer referral channel, two physical Inspirium showrooms in Breda and Amsterdam co-located with 16 hospitality partners, and The GreenCloud platform. Its customer base spans corporate offices (CBRE, Netflix, Nike, Shell, Mendix, Roompot, Boskalis), retail and hospitality (Jumbo, Sligro, La Place, Rituals, QO Hotel, De Beren, HMS Host, Beers & Barrels, Trinseo), healthcare (UMC Utrecht, Laurens), education (Breda University of Applied Sciences), and government (Ministerie van Volksgezondheid, Defensie, Gemeente Goes, Rijkswaterstaat, Gemeentehuis Schouwen-Duiveland). Differentiation rests on VCA-certified green experts, an in-house styling and decoration team, custom planter production, full Benelux coverage with locally based technicians, and a no-chemical-pesticide sustainability stance. The company is privately held with no disclosed parent, funding rounds, or M&A activity in the input data.

Name

Hydrozorg

Legal name

Deba 2000 B.V.

Website

https://hydrozorg.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydrozorg is a Dutch B2B interior plantscaping company that supplies, installs, and maintains indoor plants, green walls, moss walls, and custom planters under multi-year service contracts for corporate, hospitality, healthcare, education, government, and retail clients across the Benelux.

Ownership category

akta.pro rank

Product category

Commercial Interior Plantscaping Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Container Gardening Design, Planting & Maintenance (HSAIAFAN)

akta.pro secondary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

Keywords

• Interior plantscaping
• Commercial plant maintenance
• Green wall installation
• Moss wall solutions
• Indoor greenery rental

Headquarters

HQ city

Rilland

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plant Maintenance Contracts: Recurring monthly maintenance contracts for interior plants, including watering, pruning, feeding, pest control, and plant replacement. Service technicians visit customer locations 10-12 times per year. Base contract term is 5 years.
2. Plant and Planter Sales: One-time sale of plants, artificial plants, planters, and decorative items. Includes custom-made planters produced in-house.
3. Rental / Operational Lease: Operational lease of plants and containers for 5-year terms with automatic annual renewal. Includes full maintenance services.
4. Christmas Decorating Services: Seasonal decoration services including design, installation, and storage of Christmas decorations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hydrozorg designs, supplies, installs, and maintains interior and exterior plants, planters, green walls, and moss walls for commercial interiors across the Benelux. The core recurring offering is a multi-year (typically 5-year) maintenance contract under which service technicians perform scheduled on-site visits for watering, pruning, feeding, pest control, and replacement. Supplementary offerings include one-time sales of plants and planters, 5-year operational leases, Christmas decoration services, and design and styling support through in-house stylists and decorators.

Product overview

Hydrozorg is a total solutions provider in the green interior and exterior sector, operating under legal entity Deba 2000 B.V. (also trading as Hydro Zeeland, Hydro Zorg Interieurbeplanting, and The Greencloud). The company offers a comprehensive portfolio centered around interior and exterior planting services, including Interieurbeplanting (interior plants for purchase or rental with maintenance), Groene wanden (vertical green walls with living or artificial plants), Mos wanden (moss walls in 27 colors for acoustic solutions), Kunstbeplanting (artificial/silk plants), Buitenbeplanting (outdoor planting), Kerst decoratie (Christmas decorations), and Geurbeleving (scent experiences via the DecoScent system). The portfolio is supported by the Planttray (sustainable plug-and-tray solution) and The Greencloud online platform for product discovery and ordering. The company provides styling and decoration services through in-house stylists and decorators, and maintains approximately 50,000 plant containers across the Benelux through monthly maintenance contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Interieurbeplanting (Interior Plants)

Quantifiable outcome

• 20% productivity increase reported in green offices with plants
• +3 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Inspirium (16 hospitality companies)coreStrategic or Co-development PartnerInspirium is a dynamic concept for hospitality professionals. Hydrozorg partners with 16 other companies forming a broad platform in the hospitality sector. Each partner has expertise in their own product area, distributed in a continuous showroom format with expert advice. Located in Breda and Amsterdam.
• Architects and Project DesignerscoreStrategic or Co-development PartnerHydrozorg collaborates with architects and interior designers from early design phases, integrating greenery into building designs. The GreenCloud platform helps bring greenery into the design phase in a simple but professional manner.
• Moss AmsterdamminorStrategic or Co-development PartnerMoss Amsterdam collaborated with CBRE on the design for the Mendix project. Hydrozorg executed the resulting green plan.
• GreendotDesignminorStrategic or Co-development PartnerDesign firm that created the interior design for DWT Groep project, working with Hydrozorg on green integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Nieuwkoop Europe: Dutch wholesaler of interior plants, planters, and artificial greenery serving professional interior landscapers across Europe. Functions as an upstream supplier in the same value chain as Hydrozorg.

Direct peers

• Planteria Group: UK-based interior landscaping company providing plant rental, installation, and maintenance to corporate clients across Britain. Direct peer in interior plantscaping with recurring service contracts and enterprise customer focus.
• Ambius: Ambius is the largest interior landscaping and plant rental company globally, offering design, installation, and maintenance of indoor plants for offices and commercial spaces. Direct overlap with Hydrozorg in product, customer base, and recurring maintenance contract model.
• The Indoor Garden Design Company: London-based interior plant design and maintenance firm serving corporate offices, hotels, and restaurants. Comparable offering to Hydrozorg with focus on design-led interior greenery solutions.
• Jungle Group: Indoor landscaping specialist offering plant rental, green walls, and moss walls to UK corporate and hospitality customers. Highly comparable to Hydrozorg across product range and customer segments.
• Plantscape (Canada): Canadian interior plantscaping provider offering plant rental, living walls, and maintenance to commercial customers. Directly comparable business model with subscription-based plant maintenance contracts.

Regional players

• Royal Lemkes: Large Dutch ornamental plant nursery and supplier serving European garden centers and landscapers. Regional Dutch player in the green supply chain, comparable supply-chain footprint but operating in production/wholesale rather than interior services.
• Plantegrün: German interior landscaping firm providing plant rental and green wall installations for corporate and hospitality customers. Comparable product offering but focused on the German-speaking market rather than Benelux.

Broad incumbents

• BrightView Landscapes: Largest US commercial landscaping company offering both exterior maintenance and interior plantscaping services. Overlaps with Hydrozorg in commercial greenery but operates at far greater scale across multiple service lines.
• BrandSafway (Greenery division): Diversified infrastructure services firm whose greenery division serves interior landscaping customers across North America. Comparable services but as part of a broader industrial services portfolio rather than as a specialized niche operator.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hydrozorg
• Facebookfacebook.com/HydrozorgInterieurbeplanting
• LinkedInlinkedin.com/company/hydrozorg-interieurbeplanting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrozorg