Manhattan Dental Arts

What Manhattan Dental Arts does

Manhattan Dental Arts is a multi-specialty private dental practice founded in 1990 and headquartered at 1995 Broadway Suite 200 on the Upper West Side of Manhattan. The practice delivers comprehensive dental care spanning general dentistry (exams, cleanings, sealants, oral cancer screening, sedation), cosmetic dentistry (bonding, veneers, whitening, smile makeovers), restorative dentistry (crowns, bridges, implants, dentures, root canals, periodontics), orthodontics (Invisalign and traditional braces), and oral surgery (extractions, wisdom teeth, TMJ/TMD treatment). It is staffed by a four-doctor team with distinct specialties — Dr. Marc Liechtung (founder and inventor of the patented Snap-On Smile appliance), Dr. Jaron Vanmeter (general, cosmetic, and implant dentistry), Dr. Evan Lynn (dual-trained endodontist and implantologist), and Dr. Valentina Sasieta (general dentist) — supported by hygienists and administrative personnel in an 11-50 employee organization. The practice operates advanced dental hardware including CEREC same-day crown fabrication, soft tissue lasers, digital X-rays, and 3D imaging for implant and Invisalign planning.

The business runs a direct-to-consumer model with revenue from fee-for-service procedures, two in-house annual membership plans (Adult Complete at $475/year and Perio at $825/year), and patient financing through Sunbit for higher-ticket treatments up to 72 months. Patient acquisition relies on a multi-channel approach: the practice website and blog, Zocdoc online scheduling, Google reviews (4.7 stars across 471 reviews), seasonal promotions, and evening/Saturday hours. The Snap-On Smile intellectual property is also licensed and distributed to other dentists domestically and internationally, with Dr. Liechtung lecturing and proctoring peers, creating a parallel revenue stream beyond in-office procedures. Back-office administration is supported through an affiliation with Guardian Dentistry dental support organization.

Name

Manhattan Dental Arts

Legal name

Manhattan Dental Arts

Website

https://manhattandentalarts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Manhattan Dental Arts is a multi-specialty private dental practice on Manhattan's Upper West Side, founded in 1990, delivering general, cosmetic, restorative, orthodontic, and oral surgery care to NYC patients using CEREC, lasers, and 3D imaging.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAH

Prosthodontic & Restorative Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dentistry
• Restorative dental care
• Orthodontic treatment
• Oral surgery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service Dental Procedures: Traditional dental fee-for-service model covering all dental procedures including preventive care, cosmetic treatments, restorative work, and emergency services. Patients pay at time of service.
2. Dental Membership Plans: Annual subscription-style membership plans offering discounted dental services. Adult Complete plan at $475/year and Perio plan at $825/year, providing predictable revenue and patient loyalty.
3. Patient Financing: Partnership with Sunbit to offer patients installment payment options up to 72 months, enabling higher-cost procedures and making treatments more accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Manhattan Dental Arts is a multi-specialty dental practice in Upper West Side Manhattan offering comprehensive dental care across general, cosmetic, restorative, orthodontic, and oral surgery categories. Services range from preventive cleanings, exams, and sealants to cosmetic veneers, whitening, and smile makeovers, plus restorative implants, crowns, bridges, and dentures. The practice delivers care through a team of general dentists, an endodontist, and an implantologist, supplemented by advanced technology such as CEREC same-day crowns, digital X-rays, and soft tissue lasers.

Product overview

Manhattan Dental Arts is a multi-specialty dental practice offering comprehensive dental care services across general dentistry, cosmetic dentistry, restorative dentistry, orthodontics, and oral surgery. The practice operates as a single unified service offering rather than a modular platform, providing treatment through a team of specialists including general dentists, an endodontist, and an implantologist. Services range from preventive care (exams, cleanings, sealants) and cosmetic procedures (bonding, veneers, whitening, smile makeovers) to restorative treatments (crowns, bridges, implants, dentures, root canals) and oral surgery (extractions, wisdom teeth removal, TMJ treatment). The practice utilizes advanced technology including CEREC same-day crowns, digital X-rays, and soft tissue lasers. Notable offerings include Dr. Liechtung's patented Snap-On Smile appliance, Invisalign clear aligner therapy, and various sedation options for anxious patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Exams & X-Rays Comprehensive dental examinations including diagnostic X-rays to detect decay, tumors, cysts, bone loss, and assess tooth and root positions. For new and existing patients.
• Dental Sealants Protective coatings applied to teeth, especially molars, to seal grooves and prevent cavities.
• Emergency Dental Services Same-day emergency dental care for sudden toothaches, chipped or broken teeth, knocked-out teeth, lost fillings, and lost crowns.
• Oral Cancer Screening Examination of the inside of the mouth and tongue to detect early warning signs of oral cancer.
• Sedation Dentistry Sedative medication options including IV sedation, nitrous oxide, and oral conscious sedation to help anxious patients relax during dental procedures.
• Sleep Apnea Therapy Customized oral appliances that move the lower jaw forward to prevent airway blockage during sleep, as an alternative to CPAP machines.
• Teeth Cleaning Professional dental cleaning (prophylaxis) to remove plaque, tartar, and stains performed by registered dental hygienists.
• Cosmetic Bonding Tooth-like resin sculpted and secured to tooth surfaces to repair small gaps, decay, lengthen teeth, fix discoloration, or change tooth shape.
• Porcelain Veneers Thin porcelain shells crafted to fit over natural teeth to conceal imperfections like crooked, misshapen, stained, or chipped teeth.
• Smile Makeovers Comprehensive treatment plans combining cosmetic and restorative dentistry solutions to transform the appearance of a patient's smile.
• Teeth Whitening Professional teeth whitening using Opalescence products to brighten tooth color by 3-8 shades in a single office visit.
• Crown In a Day (CEREC Same-Day Crowns) Same-day dental crown restorations using CEREC technology with 3D imaging and digital impressions, eliminating the need for temporary crowns and reducing treatment from 2-3 weeks to a single visit.
• Dental Bridge Fixed dental restoration replacing one or more missing teeth using crowns on anchoring teeth with false teeth (pontics) in between.
• Dental Crowns Tooth-shaped caps that fit over damaged teeth to protect them and restore ability to talk and chew, customized to blend with surrounding teeth.
• Dental Implants Artificial tooth roots placed in the gum or jawbone to support replacement teeth, including single tooth implants, mini implants, implant-supported bridges, All-on-4 full arch implants, and same-day implants.
• Dentures Full and partial removable dentures, including implant-supported and implant-retained options, to replace missing teeth and restore function.
• Gum Recontouring Cosmetic gum reshaping procedure using soft tissue laser to balance gum lines, remove excess tissue, or lengthen tooth crowns.
• Periodontics Treatment for periodontal (gum) disease including deep cleaning (scaling and root planing), gum flap surgery, tissue/bone grafts, and soft tissue laser treatment.
• Root Canals Endodontic treatment to remove infected tooth pulp and save damaged teeth, followed by crown placement.
• Tooth Fillings Composite (tooth-colored) and amalgam fillings to restore teeth damaged by decay, cracks, or fractures.
• Invisalign Clear aligner orthodontic treatment using a series of custom-made, nearly invisible trays to straighten teeth gradually. Comprehensive cases start at $5,000.
• Orthodontics (Braces & Night Guards) Orthodontic treatments including traditional braces and custom night guards for teeth grinding (bruxism) protection.
• TMJ & TMD Treatment Diagnosis and treatment for temporomandibular joint dysfunction, including jaw pain, facial swelling, grinding sounds, and headaches.
• Tooth Extractions Tooth removal procedures for severely decayed, damaged, or overcrowded teeth when preservation is not possible.
• Wisdom Tooth Extraction Removal of wisdom teeth (third molars) to prevent pain, infections, damage to adjacent teeth, and other complications.
• Snap-On Smile Pain-free, multi-purpose restorative dental appliance invented by Dr. Marc Liechtung that provides a removable smile transformation option without invasive procedures. Licensed and distributed nationally and internationally.
• Dental Savings Plans (Membership) In-house annual membership plans including Adult Complete ($475/year) and Perio ($825/year) that provide savings on dental services and predictable recurring revenue.

Quantifiable outcome

• Crowns can brighten teeth three to eight shades in one hour
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Snap-On Smile (Licensed/Distributed)coreOEM/ Whitelabel/ Licensing PartnerDr. Marc Liechtung invented and patented Snap-On Smile in 2004/2008. The appliance is licensed and distributed to other dental practices nationally and internationally. Dr. Liechtung lectures domestically and internationally about the device and proctors other dentists in its use.
• ZocdocminorChannel Partner/ Reseller/ DistributorOnline medical/dental appointment scheduling platform allowing patients to book appointments with Manhattan Dental Arts through the Zocdoc marketplace.
• CEREC (DENTSPLY SIRONA)coreTechnology or IntegrationSame-day dental crown technology enabling digital impressions and chairside crown fabrication. Reduces traditional 2-3 week crown process to single visit.
• Invisalign (Align Technology)coreTechnology or IntegrationClear aligner orthodontic treatment system provider. Manhattan Dental Arts is a certified provider offering Invisalign treatment for teeth straightening.
• Guardian DentistryminorChannel Partner/ Reseller/ DistributorDental support organization (DSO) partner handling administrative functions including careers page hosting for Manhattan Dental Arts.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 209 NYC Dental: Midtown Manhattan multi-specialty dental practice offering general, cosmetic, restorative, and specialty services under one roof; comparable in service breadth, target affluent NYC patient base, and multi-specialty model.
• NYC Smile Design: Manhattan cosmetic and restorative dental practice emphasizing aesthetic outcomes, smile makeovers, and in-office technology; comparable in premium cosmetic positioning and UWS/Manhattan affluent patient base.
• Midtown Dental Group: Manhattan-based multi-specialty dental practice offering comprehensive general, cosmetic, and restorative services; directly comparable in service mix, Manhattan location, and diverse patient base.

Broad incumbents

• Dental365: Large multi-location DSO operating throughout the NYC metropolitan area offering general, cosmetic, and specialty dentistry; comparable in geographic market and service range, with scale advantages and broader insurance participation.
• ClearChoice Dental Implant Centers: National dental implant-focused network with a strong brand in full-arch and restorative implant procedures; comparable in the implantology and restorative category, with deeper specialization and broader geographic reach.

Others

• Guardian Dentistry (parent/admin partner): Regional DSO providing administrative support services to affiliated practices including Manhattan Dental Arts; comparable as the operating-partner model that increasingly defines dental practice scale economics.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system that Manhattan Dental Arts is a certified provider of; relevant as a key technology partner — comparable via the orthodontic revenue stream and consumer brand pull-through.
• Snap-On Smile (national licensee network): Network of dental practices licensed to provide the Snap-On Smile appliance that was invented by Dr. Marc Liechtung of Manhattan Dental Arts; comparable as the broader distribution ecosystem of the practice's proprietary product.

Regional players

• Concerned Dental Care: Multi-location NYC-area dental group offering general, cosmetic, and specialty services to a broad metropolitan patient base; comparable in service breadth and regional competition, with a more value-oriented positioning.

Emerging players

• Tend Dental: Modern, design-forward dental brand with multiple NYC locations focused on premium patient experience, in-office technology, and membership-style care; comparable in targeting affluent urban consumers seeking a higher-end dental experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NYDentalArts
• Facebookfacebook.com/ManhattanDentalArts
• LinkedInlinkedin.com/company/manhattan-dental-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Dental Arts