Midtown Dental
Midtown Dental Group is a multi-location dental practice operating 13 offices across Manhattan, Brooklyn, New Jersey, and Florida, founded in 2008 by Dr. Daniell Mishaan. It delivers preventive, cosmetic, restorative, pediatric, and emergency dental services to individual retail patients.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Midtown Dental does
Midtown Dental Group is a multi-location dental practice founded in 2008 by Dr. Daniell Mishaan, operating 13 offices across Manhattan, Brooklyn, and New Jersey with reported expansion into Florida. The group delivers comprehensive dental services spanning preventive care (cleanings, checkups, pediatric dentistry), cosmetic procedures (Invisalign as a Diamond-Level provider, KöR and Zoom! teeth whitening, porcelain veneers), restorative work (dental implants, crowns, bridges), and specialized care (TMJ therapy, emergency dentistry). The multi-specialty roster includes general dentists, orthodontists, periodontists, and pediatric specialists operating under a unified brand.
The clinical platform is built around third-party technology integrations rather than proprietary systems: iTero digital scanners for 3D intraoral imaging and Invisalign treatment planning, Pearl AI for diagnostic support, NexHealth for online booking and patient communication, Jarvis Analytics for practice analytics, and Torch Dental for practice management. This stack modernizes imaging, scheduling, and operations but does not represent internally developed IP.
The business model is fee-for-service dentistry supplemented by commercial PPO insurance reimbursement and patient financing through CareCredit and Sunbit. Patient acquisition is sales-led and primarily local, relying on walk-ins, phone/text/email inquiries, Google reviews, ZocDoc referrals, content marketing (blog, Instagram, Facebook, YouTube, LinkedIn), and online booking. Customers are exclusively individual retail patients segmented into preventive, cosmetic, restorative, and pediatric use cases; the group does not accept Medicare or Medicaid. Pricing is consultation-based and not publicly disclosed.
Midtown Dental firmographics
Firmographics- Name
- Midtown Dental
- Legal name
- Midtown Dental Group
- Website
- https://midtowndentalgroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midtown Dental Group is a multi-location dental practice operating 13 offices across Manhattan, Brooklyn, New Jersey, and Florida, founded in 2008 by Dr. Daniell Mishaan. It delivers preventive, cosmetic, restorative, pediatric, and emergency dental services to individual retail patients.
- Ownership category
- akta.pro rank
Midtown Dental industry classification
Industry- Product category
- Dental Healthcare Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Midtown Dental is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Midtown Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental Services - Fee-for-Service: Primary revenue from direct patient payments for comprehensive dental services including preventive care, cosmetic dentistry (veneers, whitening), orthodontics (Invisalign), restorative procedures (implants), and emergency dental care.
- Insurance Reimbursement: Accepts dental PPO insurance plans and assists patients with insurance claims and benefits maximization. Revenue received as reimbursement from insurance providers for covered services.
- Financing Plans: Offers financing through CareCredit and Sunbit payment plans, enabling patients to pay for procedures over time rather than upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Midtown Dental product offering
Product offeringCore offering
Midtown Dental Group operates a 13-location dental practice delivering preventive, cosmetic, restorative, and emergency dental services directly to individual patients. Services span routine cleanings and checkups, Invisalign clear aligner therapy (as a Diamond-Level provider), porcelain veneers, professional teeth whitening, dental implant restoration, pediatric dentistry, TMJ therapy, and emergency dentistry. The practice combines multi-specialty clinicians with digital diagnostic technology (iTero scanning, Pearl AI) and accepts dental PPO insurance alongside CareCredit and Sunbit patient financing.
Product overview
Midtown Dental Group is a multi-location dental practice offering comprehensive dental services across Manhattan, Brooklyn, and New Jersey. The practice operates as a unified service platform encompassing preventive care (dental exams, cleanings), cosmetic dentistry (teeth whitening, porcelain veneers, Invisalign), restorative treatments (dental implants), and specialized services (pediatric dentistry, TMJ therapy, emergency care). Founded by Dr. Daniell Mishaan in 2008, the group provides Diamond-Level Invisalign treatment, iTero digital scanning, and integrates Pearl AI technology for diagnostics across its network of 13 locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Cleanings & Checkups
- Pediatric Dentistry
- Professional Teeth Whitening
- Porcelain Veneers
- Invisalign Clear Aligners
- Dental Implant Restoration
- Emergency Dentistry
- TMJ Therapy
Quantifiable outcome
- Diamond Level Invisalign Provider status indicates high volume of successful clear aligner treatments
Companies that use Midtown Dental
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Midtown Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Midtown Dental partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Pearl AIcorePearl AI Dental A.I. Technology partner providing artificial intelligence capabilities for enhanced dental diagnostics and treatment planning across Midtown Dental Group locations.
- Jarvis AnalyticssupportingJarvis Analytics dental software partner providing practice analytics and insights for operational optimization.
- Align Technology (Invisalign/iTero)coreDiamond Level provider of Invisalign clear aligners with iTero digital scanning technology. The iTero scanner creates precise 3D digital models for treatment planning and preview of expected results.
- NexHealthcoreOnline patient booking and communication platform enabling digital appointment scheduling across all Midtown Dental Group locations with real-time availability.
- Torch DentalsupportingDental practice management software partner supporting operational workflows and practice efficiency.
- CareCreditcoreHealthcare financing credit card partner enabling patients to pay for dental procedures over time through flexible payment plans.
- SunbitcorePoint-of-sale financing partner offering flexible payment options for patients to manage costs of dental treatments.
- KöR WhiteningsupportingProfessional teeth whitening system partner providing KöR whitening products for both in-office and at-home professional whitening treatments.
- Zoom! WhiteningsupportingProfessional in-office teeth whitening system partner offering Zoom! whitening treatments for rapid smile brightening.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Midtown Dental competitors and assessment
Company assessmentBroad incumbents
- Smile Brands: Multi-brand DSO platform (Smile Brands, Bright Now! Dental, etc.) running hundreds of offices across general, orthodontic, and specialty care—broad incumbent analog for Midtown Dental Group.
- Heartland Dental: Largest US dental support organization providing non-clinical support to thousands of practices—broad incumbent comparable to Midtown Dental Group at the DSO/group-practice category level.
- Aspen Dental: National DSO-branded dental office chain offering general, cosmetic, and implant services across hundreds of locations—a broad incumbent comparable to Midtown Dental Group's multi-site DSO-style structure.
- Pacific Dental Services: Large US dental support organization backing hundreds of practices with technology, analytics, and operations infrastructure—comparable to Midtown Dental Group as a multi-site practice operator.
Direct peers
- The Smilist: Multi-location dental group practice operating across the Northeast US with general, cosmetic, and specialty services under one brand—directly comparable to Midtown Dental Group's multi-site Northeast DSO-style model.
- Dental365: Densely located dental group in New York, New Jersey, and Connecticut offering general, cosmetic, orthodontic, and emergency services—overlaps Midtown Dental Group's NYC/NJ footprint and full-service menu.
Emerging players
- Tend: Premium, design-forward dental chain in major US cities with strong digital booking and modern patient experience; comparable to Midtown Dental Group's 'luxury boutique' positioning and tech-forward stack (iTero, online booking).
- ClearChoice Dental Implant Centers: Specialty chain focused on full-arch dental implants and restorative dentistry—comparable to the implant/restorative service line that Midtown Dental Group emphasizes within its broader menu.
Others
- MB2 Dental Solutions: Dental partnership organization providing non-clinical support and growth capital to multi-office dental groups—comparable to the DSO operating model Midtown Dental Group has built organically.
Regional players
- Manhattan Dental Group: Multi-location NYC-based dental group offering general and cosmetic dentistry within the same metropolitan market as Midtown Dental Group, overlapping on patient demographics and service mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Midtown Dental social profiles
Digital presenceMidtown Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midtown Dental leadership team
Management profileNumber of profiles
Profiles1 record
Midtown Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midtown Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midtown Dental
What does Midtown Dental do?
Midtown Dental Group operates a 13-location dental practice delivering preventive, cosmetic, restorative, and emergency dental services directly to individual patients. Services span routine cleanings and checkups, Invisalign clear aligner therapy (as a Diamond-Level provider), porcelain veneers, professional teeth whitening, dental implant restoration, pediatric dentistry, TMJ therapy, and emergency dentistry. The practice combines multi-specialty clinicians with digital diagnostic technology (iTero scanning, Pearl AI) and accepts dental PPO insurance alongside CareCredit and Sunbit patient financing.
Is Midtown Dental a public or private company?
Midtown Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midtown Dental founded?
Midtown Dental was founded in 2008. It employs 1 to 10 people.
Where is Midtown Dental based?
Midtown Dental is headquartered in New York, United States, in the North America region.
How does Midtown Dental make money?
Three revenue lines are on record. Dental Services - Fee-for-Service is the primary driver. The others are insurance Reimbursement and financing Plans.
Who are Midtown Dental's main competitors?
Broad incumbents on record are Smile Brands, Heartland Dental, Aspen Dental and Pacific Dental Services. Direct peers are The Smilist and Dental365. Emerging players are Tend and ClearChoice Dental Implant Centers. MB2 Dental Solutions is listed as an others. Manhattan Dental Group is listed as a regional player.
Does Midtown Dental have an API?
No public API is recorded for Midtown Dental.
What industry is Midtown Dental in?
Midtown Dental's product category is Dental Healthcare Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 621210 and its SIC code is 8000.