De Jong Tours
De Jong Tours, now operating as Betuwe Express, is a Herveld-based Dutch touringcar rental company providing one-time charter coach services to schools, corporate and VIP clients, event organizers, groups, individuals, and accessibility-needs passengers across the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersAlblasserdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What De Jong Tours does
De Jong Tours is a Dutch touringcar (coach) rental operator headquartered in Herveld, Netherlands, now operating under the unified Betuwe Express brand following a recent consolidation of group identity. The company provides one-time charter rentals of coaches to a horizontally segmented customer base spanning schools, corporate and VIP clients, event organizers, social/corporate groups, individual travelers, and passengers requiring accessible transport. Booking intake is consultative and quote-based, delivered through a website quote form, phone, WhatsApp, email, and in-person contact at the Herveld office, with no public price list.
The core asset base is a diversified fleet comprising miditouringcars (approx. 20-passenger), luxury coaches, double-deckers, VIP coaches (including a KNVB-affiliated VIP touringcar), wheelchair-accessible coaches, and an electric touringcar representing the operator's sustainability-led offering. Supporting services include multi-day trip packages, organized group day excursions, school trips, individual day trips, event transport, and the Gelrepas regional attraction pass. The revenue model is straightforward vehicle rental fees, generated per booking by duration, distance, and vehicle type, with no subscription, platform, or recurring component disclosed.
Distribution runs through a direct-to-consumer model combining a content website (betuwe-express.nl), LinkedIn, Facebook, and Instagram profiles, an email newsletter, and physical brochures. There is no app, no public API, no disclosed software integrations, and no AI/ML capability described in any source. The legal entity is Betuwe Express (Netherlands), privately held, with no disclosed funding, ownership structure, employees, financials, or acquisitions. Operating geographies are limited to the Netherlands, with no stated international footprint.
De Jong Tours firmographics
Firmographics- Name
- De Jong Tours
- Legal name
- Betuwe Express
- Website
- https://dejongtours.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Jong Tours, now operating as Betuwe Express, is a Herveld-based Dutch touringcar rental company providing one-time charter coach services to schools, corporate and VIP clients, event organizers, groups, individuals, and accessibility-needs passengers across the Netherlands.
- Ownership category
- akta.pro rank
De Jong Tours industry classification
Industry- Product category
- Passenger Transportation Services
- NAICS
- Charter Bus Industry (485510), Charter Bus Industry (4855), Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)
- akta.pro secondary industries
- Charter & Tour Coach Operators (TLAFAFAB), Tour & Sightseeing Coach Charters (THAIAIAB), Escorted Coach & Bus Package Tour Operators (THAKADAA), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK)
Keywords
Where De Jong Tours is headquartered
LocationHeadquarters
- HQ city
- Alblasserdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Jong Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Touringcar Rental: Rental of touringcars for various purposes including day trips, multi-day trips, school trips, events, and VIP transport. Revenue is generated through vehicle rental fees based on duration, distance, and vehicle type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all vehicle types and service durations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
De Jong Tours product offering
Product offeringCore offering
De Jong Tours (operating as Betuwe Express) rents touring coaches for day trips, multi-day trips, school excursions, corporate VIP transport, events, and individual travel within the Netherlands. The company operates a diverse fleet including midi, luxury, double-decker, electric, wheelchair-accessible, and VIP coaches, with bookings handled through quote-based pricing and multi-channel customer engagement.
Product overview
De Jong Tours operates as Betuwe Express, a touring car transportation company offering a unified service platform for group and individual travel. The core offering centers on touring car rental with a diverse fleet including miditouringcars, electric touring cars, luxury coaches, double-deckers, wheelchair-accessible vehicles, and VIP vehicles. Supporting services include multi-day trips, group day trips, school trips, individual day excursions, event transport, and the Gelrepas regional attraction pass. The company serves both individual travelers and organized groups including schools and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Touringcarverhuur (Coach Rental) Core touring car rental service providing various coach sizes for group and individual transportation needs across the Netherlands. Customers can choose from midi, luxury, double-decker, electric, wheelchair-accessible, and VIP coaches based on their group size and requirements.
- Meerdaagse reizen (Multi-day trips) Multi-day trip packages offering extended travel experiences with touring car transportation included, designed for groups seeking longer-duration organized travel.
- Groepsdagtochten (Group day trips) Group day trip excursions organized for larger parties, including coordinated itinerary planning and transport. Targeted at organized groups including corporate teams, clubs, and social organizations.
- Schoolreizen (School trips) School trip transportation services catering to primary and secondary educational institutions for class outings and excursions. Includes safe, reliable transport for students with specific safety requirements and scheduling needs.
- VIP Vervoer (VIP transport) Premium VIP transport services including the KNVB VIP touring car for high-profile events, executive travel, and premium service occasions. Targets corporate clients requiring luxury, comfort, and professional image.
- Individuele dagtochten (Individual day trips) Individual day trip offerings for personal travel and leisure experiences, providing convenient, comfortable coach transport for personal excursions.
- Evenementen (Event transport) Event transportation services for concerts, festivals, weddings, conferences, and special occasions. Provides flexible, reliable group transport for attendees, performers, or staff at large gatherings.
- Gelrepas Gelderland regional pass allowing access to attractions and destinations in the Gelderland region, designed for individual and senior travelers seeking regional leisure experiences.
Companies that use De Jong Tours
Customer profileSegments6 records
Ideal customer profiles5 records
De Jong Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Jong Tours partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Betuwe ExpresscoreDe Jong Tours operates as part of Betuwe Express, which is the parent company. The rebranding consolidates services under one unified brand for clearer customer communication and expanded service offerings.
Recent moves6 records
Expansion highlights5 records
De Jong Tours competitors and assessment
Company assessmentBroad incumbents
- TUI Netherlands: Largest tour operator in the Netherlands, offering package holidays and group travel. Comparable to Betuwe Express in organizing group excursions and multi-day coach-based trips for Dutch consumers, though at vastly greater scale and as part of a global tour operator.
- Connexxion: Large Dutch public bus and coach operator with extensive regional coverage. Comparable to Betuwe Express in providing coach transport in the Netherlands, but Connexxion's portfolio is dominated by contracted public-transit routes rather than private charter.
- Arriva Netherlands: Major Dutch public transport operator that also runs regional bus and coach services. Comparable to Betuwe Express as a Dutch bus/coach operator, though Arriva operates at national scale across many transport modes rather than specializing in charter.
- National Express: Large UK-listed transport group operating scheduled coaches, buses, and shuttle services in multiple countries. Comparable to Betuwe Express in coach-based passenger transport, but at significantly greater scale and with scheduled-services focus rather than charter specialization.
- Corendon: Major Dutch tour operator offering package holidays with charter flights and group transfers. Comparable to Betuwe Express in the Dutch organized-group travel market, though Corendon is much larger and primarily an international package-holiday operator rather than a domestic coach specialist.
- Stagecoach: UK-based multimodal bus and coach operator with significant European operations. Comparable to Betuwe Express in coach and bus passenger transport, but Stagecoach is a publicly listed broad incumbent spanning urban, regional, and long-distance services.
Direct peers
- SNP Natuurreizen: Dutch specialty tour operator focused on nature, hiking, and small-group guided travel. Comparable to Betuwe Express in delivering Dutch organized group trips with coach transport, overlapping in school and group excursion use cases.
- Eurolines: European long-distance coach network serving leisure and group travelers across multiple countries. Comparable to Betuwe Express as a coach services provider, though Eurolines focuses on scheduled international routes rather than domestic Dutch charter.
- Riksja Travel: Dutch small-group tour operator offering guided and self-guided trips with group transportation components. Comparable to Betuwe Express in Dutch group travel and multi-day trip packages, with overlapping use cases around schools, clubs, and corporate groups.
- FlixBus: Europe's largest intercity coach network, offering both scheduled long-distance and charter-style group services. Comparable to Betuwe Express as a coach-based mobility provider serving price-sensitive group travelers across European geographies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Jong Tours social profiles
Digital presenceDe Jong Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Jong Tours leadership team
Management profileNumber of profiles
De Jong Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Jong Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Jong Tours
What does De Jong Tours do?
De Jong Tours (operating as Betuwe Express) rents touring coaches for day trips, multi-day trips, school excursions, corporate VIP transport, events, and individual travel within the Netherlands. The company operates a diverse fleet including midi, luxury, double-decker, electric, wheelchair-accessible, and VIP coaches, with bookings handled through quote-based pricing and multi-channel customer engagement.
Is De Jong Tours a public or private company?
De Jong Tours is a private company. It is classified as unknown and is currently operating.
When was De Jong Tours founded?
De Jong Tours was founded in -1. It employs 51 to 100 people.
Where is De Jong Tours based?
De Jong Tours is headquartered in Alblasserdam, Netherlands, in the Europe region.
How does De Jong Tours make money?
One revenue line is on record: touringcar Rental.
Who are De Jong Tours's main competitors?
Broad incumbents on record are TUI Netherlands, Connexxion, Arriva Netherlands, National Express, Corendon and Stagecoach. Direct peers are SNP Natuurreizen, Eurolines, Riksja Travel and FlixBus.
Does De Jong Tours have an API?
No public API is recorded for De Jong Tours.
What industry is De Jong Tours in?
De Jong Tours's product category is Passenger Transportation Services. Its primary akta.pro industry code is TLABADAE, Coach & Bus Charter Fleet Rental (With/Without Driver), with a secondary code of TLAFAFAB, Charter & Tour Coach Operators. Its NAICS code is 485510 and its SIC code is 7350.