Khind Holdings
Khind Holdings is a Malaysian public holding company that owns Mayer, a Singaporean home-grown consumer appliance brand selling kitchen and household products through dealer partnerships to mass-market consumers in Singapore and Malaysia.
- Company typePrivate
- Founded1961
- HeadquartersShah Alam, Malaysia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Khind Holdings does
Khind Holdings Berhad is a Malaysian public holding company listed on Bursa Malaysia (KLSE: KHIND), headquartered in Shah Alam with 501 to 1,000 employees. The group operates primarily through its wholly-owned subsidiary Mayer, a Singaporean home-grown consumer appliance brand established in 1987 that was acquired and repositioned under Khind's ownership.
Mayer historically distributed foreign-brand appliances in Singapore before transitioning in 2015 to design and sell its own branded products, starting with an air fryer. The subsidiary now offers eight main product categories spanning kitchen and household appliances, targeting the general consumer market in Singapore and Malaysia. The company's evolving product portfolio, plans for laundry category expansion, and push into Malaysia reflect a strategic pivot from distribution to branded manufacturing.
The business model is hardware sales of consumer appliances through a dealer partnership network that provides reach across SMB and individual consumer segments. Khind's reported financials show revenue near MYR 115M in the most recent year, with EBITDA of MYR 3.8M and net income of MYR 0.9M, indicating a mid-scale consumer durables business under margin pressure, reportedly from Chinese brand competition. No proprietary technology, AI capabilities, or software/digital product surface is documented in the available sources.
Khind Holdings firmographics
Firmographics- Name
- Khind Holdings
- Website
- https://khind.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Khind Holdings is a Malaysian public holding company that owns Mayer, a Singaporean home-grown consumer appliance brand selling kitchen and household products through dealer partnerships to mass-market consumers in Singapore and Malaysia.
- Ownership category
- akta.pro rank
Where Khind Holdings is headquartered
LocationHeadquarters
- HQ city
- Shah Alam
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Khind Holdings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Hardware/Appliance Sales: Khind Holdings generates revenue through the sale of home appliances. The company shifted from distributing foreign appliances to creating its own products, with own product creation beginning in 2015 starting with an air fryer. The company now offers eight main product categories targeting various customer segments.
Go-to-market motion1 record
Distribution channels1 record
Khind Holdings product offering
Product offeringCore offering
Khind Holdings, through its wholly-owned subsidiary Mayer, manufactures and distributes consumer home appliances including fans, air fryers, and other household products organized into eight main product categories. The company sells across Southeast Asia (Singapore and Malaysia) via a dealer partnership distribution model. The group transitioned from distributing foreign brands to creating its own proprietary products beginning with the Mayer air fryer in 2015.
Product overview
Mayer, under Khind Holdings, is a home-grown Singaporean appliance brand that transitioned from distributing foreign brands to creating its own products. Starting with an air fryer in 2015, the company has expanded to offer eight main product categories across various market segments, with plans to expand into Malaysia and the laundry category. The brand competes with Chinese brands and emphasizes adaptability, dealer partnerships, and customer feedback.
Differentiator
Problem solved
Functional benefit
Products and services
- Mayer Air Fryer
- Mayer Home Appliance Range
Companies that use Khind Holdings
Customer profileSegments2 records
Ideal customer profiles1 record
Khind Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Khind Holdings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealer PartnerscoreMayer operates through dealer partnerships as a core component of its go-to-market strategy. These dealer partnerships enable the company to distribute home appliances across various market segments and maintain competitive positioning against Chinese brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Khind Holdings competitors and assessment
Company assessmentMarket position
Key risks2 records
Key highlights5 records
Customer concentration
Khind Holdings social profiles
Digital presenceKhind Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Khind Holdings leadership team
Management profileNumber of profiles
Khind Holdings subsidiaries and ownership
Company hierarchySubsidiaries1 record
Khind Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Khind Holdings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Khind Holdings
What does Khind Holdings do?
Khind Holdings, through its wholly-owned subsidiary Mayer, manufactures and distributes consumer home appliances including fans, air fryers, and other household products organized into eight main product categories. The company sells across Southeast Asia (Singapore and Malaysia) via a dealer partnership distribution model. The group transitioned from distributing foreign brands to creating its own proprietary products beginning with the Mayer air fryer in 2015.
Is Khind Holdings a public or private company?
Khind Holdings is a private company. It is classified as public and is currently operating.
When was Khind Holdings founded?
Khind Holdings was founded in 1961. It employs 501 to 1,000 people.
Where is Khind Holdings based?
Khind Holdings is headquartered in Shah Alam, Malaysia, in the Asia region.
How does Khind Holdings make money?
One revenue line is on record: hardware/Appliance Sales.
Does Khind Holdings have an API?
No public API is recorded for Khind Holdings.