Dealer Insurance Partners, LLC

What Dealer Insurance Partners, LLC does

Dealer Insurance Partners, LLC operates as an independent insurance agency under the brand Lundgren Insurance Agency, distributing personal and commercial insurance products to two distinct customer segments. The primary motion is B2B: the firm partners with automotive dealerships and installs a proprietary onboarding and insurance verification process directly into dealer sales and service workflows. A secondary motion is B2C: licensed agents sell auto, home, life, and ancillary insurance lines directly to individual consumers through four physical offices (Auburn, MA; Greenfield, MA; Bennington, VT; Rutland, VT) and a self-service website quote form.

The product portfolio spans 16 lines — Auto, Home, Life/Disability, Commercial, Motorcycle, Recreational Vehicle, Mobile Home, Collectible, Collector Car, Condo, Renters, Flood, Farm, RV, Umbrella, and Pet Insurance — sourced through multi-carrier agency appointments. The underlying technology is described as an insurance verification and dealership integration platform with a proprietary onboarding process; there is no disclosed AI/ML capability, API surface, or mobile app. Workflow is human-mediated by six licensed insurance and account staff, supported by website lead capture and social sharing.

Revenue is generated via standard independent-agency carrier commissions on policies placed. Pricing is quote-based and not publicly disclosed. The firm is a privately held LLC with no disclosed institutional backing, founded in 2021, operating in the New England region with no evidence of public listing, M&A, or funding events in the input data.

Name

Dealer Insurance Partners, LLC

Legal name

Dealer Insurance Partners, LLC

Website

https://dealerinsurancepartners.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dealer Insurance Partners, LLC (dba Lundgren Insurance Agency) is an independent New England insurance agency that installs proprietary insurance verification processes inside automotive dealerships and sells 16 personal and commercial insurance lines to individual consumers via four offices and a website quote platform.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Independent insurance agency
• Auto insurance coverage
• Home insurance coverage
• Commercial insurance coverage
• Dealership insurance solutions

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Lundgren Insurance Agency earns commissions from insurance carriers for policies sold to customers. The company partners with major insurance carriers in the country and offers free quotes, with revenue generated through policy premiums placed with their carrier partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dealer Insurance Partners, LLC operates as Lundgren Insurance Agency, an independent insurance agency that sells a portfolio of personal and commercial insurance products (auto, home, life/disability, commercial, motorcycle, recreational vehicle, mobile home, collectible, collector car, condo, renters, flood, farm, umbrella, and pet) through multiple major insurance carriers. The company also operates a separate B2B program that partners with automotive dealerships to install proprietary insurance verification processes within dealership sales and service operations.

Product overview

Dealer Insurance Partners operates as Lundgren Insurance Agency, offering a comprehensive portfolio of 16 distinct insurance products including Auto, Home, Life/Disability, Commercial, Motorcycle, Recreational Vehicle, Mobile Home, Collectible, Collector Car, Condo, Renters, Flood, Farm, RV, Umbrella, and Pet Insurance. The company provides these products through a network of major insurance carriers and supports automotive dealerships with proprietary processes for customer onboarding and insurance verification across both sales and service departments. Their service model centers on licensed agents who gather details from customer conversations to customize policies optimizing coverage at competitive rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Insurance coverage that protects vehicles from collision damage and provides financial assistance for medical bills resulting from accidents. Sold to individual vehicle owners through the Lundgren Insurance Agency.
• Home Insurance Coverage protecting homeowners against property damage, loss, and liability related to their residence. Sold to individual homeowners.
• Life/Disability Insurance Insurance products providing financial protection for policyholders and their families in the event of death or disability.
• Commercial Insurance Business coverage protecting companies against property damage, liability, and operational risks. Sold to business clients.
• Motorcycle Insurance Specialized coverage for motorcycles protecting against collision, theft, and liability while riding.
• Recreational Vehicle Insurance Coverage for recreational vehicles including motorhomes, campers, and travel trailers against damage and liability.
• Mobile Home Insurance Specialized insurance for mobile and manufactured homes covering structure and contents.
• Collectible Insurance Coverage for valuable collectibles protecting against damage, loss, or theft.
• Collector Car Insurance Specialized coverage for classic and collector automobiles with agreed value protection.
• Condo Insurance Coverage for condominium owners protecting their unit and personal property.
• Renters Insurance Protection for renters covering personal belongings and liability within a rented residence.
• Flood Insurance Coverage protecting against flood damage to property and contents, separate from standard homeowners policies.
• Farm Insurance Comprehensive coverage for farms including property, equipment, livestock, and liability.
• Umbrella Insurance Excess liability coverage providing additional protection beyond standard policy limits.
• Pet Insurance Coverage for veterinary expenses and pet-related liabilities for pet owners.
• Dealership Insurance Integration Program A B2B service program partnering with automotive dealerships to install proprietary insurance verification and onboarding processes within dealership sales and service operations, leveraging multiple major insurance carriers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Major Insurance Carriers (Nation's Most Reputable Providers)coreChannel Partner/ Reseller/ DistributorLundgren Insurance Agency partners with many of the major insurance carriers in the state and country. As an independent insurance agency, they work exclusively with top-rated insurance providers to offer customers comprehensive coverage options from multiple carriers, enabling customized policy matching for each customer's needs and budget.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Dealertrack (Cox Automotive): Provider of F&I and dealership management software serving the same automotive dealership channel. Comparable because the dealership-side integration that Dealer Insurance Partners performs overlaps with the dealer workflow that Dealertrack's DMS and F&I products manage.

Emerging players

• RoadVantage: Provider of vehicle protection plans and F&I products specifically distributed through auto dealerships. Comparable as an embedded insurance/protection product distributor leveraging the dealership channel, though focused on vehicle service contracts and GAP rather than property and casualty placement.
• Goosehead Insurance: Public insurance agency franchise combining traditional independent agency distribution with proprietary technology and embedded partner channels. Comparable as an independent carrier-agnostic agency distributing home, auto, and other personal lines, with a focus on embedded/partner distribution similar to Dealer Insurance Partners' dealership model.
• SmartFinancial Insurance: Digital-first independent insurance agency distributing personal and commercial lines through carrier partnerships and embedded channels. Comparable as a carrier-agnostic agency leveraging digital and partner distribution to place P&C coverage, though at larger scale and with deeper technology infrastructure.

Direct peers

• State Farm (captive agent channel): Captive insurance carrier distributing auto, home, and life policies through a national agent network. Comparable as a direct distribution channel competing for the same dealership customer insurance spend, though State Farm is a single carrier rather than an independent multi-carrier agency.

Broad incumbents

• Acrisure: Fast-growing insurance brokerage and fintech platform. Comparable as a multi-carrier independent agency distributing P&C products, though Acrisure pairs the brokerage with proprietary technology and operates at vastly greater scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant personal lines and commercial P&C distribution. Comparable as a multi-carrier agency distributing through agents and direct channels, though at much larger, diversified scale.
• Brown & Brown, Inc. Large publicly traded insurance brokerage distributing commercial and personal P&C lines through a vast network of offices. Comparable because both operate as independent insurance intermediaries placing coverage with multiple carriers, though Brown & Brown operates at vastly larger scale and broader geography.
• Hub International: Major North American insurance brokerage offering commercial, personal, and employee benefits lines. Comparable as an independent agency platform placing coverage with multiple carriers across multiple product lines, though Hub operates at a national scale with M&A-driven growth.

Regional players

• Local independent insurance agencies (e.g., MA/VT regional independents): Peer group of independent insurance agencies operating in New England and serving similar auto, home, and small commercial lines through multi-carrier distribution. Not a single company but the direct competitive set Dealer Insurance Partners competes with in the same MA and VT markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dealer-insurance-partners-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Insurance Partners, LLC