Vandal

What Vandal does

VANDAL is a privately-held hybrid creative and production studio founded in 2017 and headquartered in Redfern, Australia. The studio operates as a single unified offering spanning creative strategy, design, animation, projection, and experiential production, serving three primary client groups: cultural institutions and government (Sydney Opera House, City of Sydney, Sea Turtle Foundation), brand marketers and advertisers (M&Ms, NexGard, Tip Top, Bega, Intel, Voyages Indigenous Tourism Australia), and a growing education-sector vertical (Edith Cowan University, UTS). Its project portfolio centers on large-format projection works (Sydney NYE, Badu Gili, Lighting of the Sails), brand films, real-estate placemaking (Mirvac, Quay Quarter Tower, Lendlease), and immersive installations.

Underlying technology and product surface: VANDAL's stated core technology is generative AI applied within hybrid animation workflows to extend creative possibilities while maintaining human authorship. Its flagship packaged product is Magic Mirror™, an interactive AR display (mirror.vandal.sydney). The studio also operates sub-brand helium.film for film production. R&D is partly externalized through a strategic 2026 partnership with the University of Technology Sydney, embedding PhD students and faculty into generative-AI animation projects for educational content.

Name

Vandal

Legal name

VANDAL

Website

https://vandal.sydney

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VANDAL is an Australia-based hybrid creative and production studio producing large-format projection works, animated brand films, AR installations, and digital placemaking for cultural institutions, government, enterprises, and the education sector.

Ownership category

akta.pro rank

Product category

Creative Production Services

akta.pro primary industry

Stop-Motion & Hybrid Animation (MPAHACAM)

akta.pro secondary industry

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG)

Keywords

• Creative production studio
• Generative AI animation
• Interactive AR displays
• Digital placemaking
• Brand advertising campaigns

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

VANDAL is a hybrid creative and production studio that makes bold work for screens, spaces, and culture, specialising in art, sound, advertising, animation, and digital placemaking. Its flagship product is Magic Mirror™, an interactive AR display that overlays real-time generative animations onto people's reflections, and it also runs helium.film, a production brand for narrative film and series work.

Product overview

VANDAL is a hybrid creative and production studio making bold work that lives on screens, in spaces and in culture. The studio operates as a single unified offering combining creative strategy, design, and production services. Their flagship named product is Magic Mirror™ (interactive AR display), alongside a broad portfolio of client projects spanning large-scale projections, brand films, and experiential installations for clients including Sydney Opera House, City of Sydney, M&Ms, Intel, Tip Top, NexGard, Bega, Edith Cowan University, and Voyages Indigenous Tourism Australia.

Differentiator

Problem solved

Functional benefit

Brands

• helium.film: Film production related brand
• Magic Mirror™

Products and services

• Magic Mirror™

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• University of Technology Sydney (UTS)coreStrategic or Co-development Partner · 6 April 2026VANDAL has announced a partnership with the University of Technology Sydney to explore the creative potential of generative AI within hybrid animation workflows. The collaboration brings together VANDAL's industry expertise with UTS faculty and PhD students to create animated films for schools, helping children engage with science through storytelling and accessible visual language. The partnership investigates how emerging technology can extend creative possibilities while maintaining human authorship at the centre of the production process.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buck: LA-based hybrid design and animation studio combining motion graphics, brand storytelling, and emerging tech with Fortune-500 clients — directly comparable to VANDAL's premium animation-for-brands offering.
• Moment Factory: Montreal studio specializing in large-scale projection mapping, immersive installations, and digital placemaking on cultural and civic landmarks — core overlap with VANDAL's projection/digital placemaking work (NYE, Lighting of the Sails).
• Tool of North America: Bicoastal creative studio producing commercial animation, VFX, and experiential content for brands — comparable to VANDAL in serving enterprise brand advertising with motion-driven creative.
• Nexus Studios: London-based animation and interactive studio producing brand films, experiential installations, and AR work for global brands; closely mirrors VANDAL's hybrid creative + production + AR positioning.
• Not To Scale: London-based animation and motion design studio combining 2D/3D with emerging technology for advertising — comparable premium animation boutique competing in the same global brand RFP pool.
• Tendril Studio: Toronto design and animation studio blending CG, motion design, and generative workflows for advertising and entertainment — directly analogous to VANDAL's hybrid AI-augmented animation pipeline for brand work.

Broad incumbents

• Framestore: Global VFX and animation house with adjacent capabilities in immersive content and AR — serves many of the same brand and cultural clients as VANDAL but at vastly larger scale.
• The Mill: Global VFX and creative production company with brand, film, and immersive divisions — a broader incumbent offering overlapping capabilities to VANDAL's brand and experiential work.

Emerging players

• Meow Wolf: US experiential art and AR-immersive entertainment company producing permanent installations with interactive technology — comparable to VANDAL's Magic Mirror™ AR product and spatial storytelling work.

Regional players

• Ruffian Games: Australian creative technology studio blending game-engine real-time rendering, AR, and brand activations — a same-region peer working with Australian enterprises on similar AR/experiential briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vandal