Palmary Food

What Palmary Food does

Palmary Food, operating through SARL SOBCO, is an Algerian confectionery and biscuit manufacturer founded in 2007 and headquartered in Boudouaou/Kharouba, Algeria. The company produces chocolates, wafers, biscuits, cakes, spreads, culinary coating products, and ice cream, organized across nine consumer brands: Maxon, Kool, Moment, Happy, Le Doré, EL TAJ, Regalo, Magma and the core Palmary house brand. Manufacturing is conducted at three production sites in Algeria (Kharrouba I opened 2008, Kharrouba II opened 2017, Ouled Moussa opened 2020) supported by a dedicated R&D center called PRIME Lab established in 2016. The company employs 2,200+ people and obtained ISO 9001, ISO 45001 (2023), FSSC 22000 v6.0, AIB and Halal certifications in 2023-2024.

Palmary generates revenue primarily through B2C sales of branded confectionery and biscuit products via domestic retail channels in Algeria, with a parallel export channel that has shipped to more than 30 countries since 2009, including destinations in Africa, MENA, the Middle East, North America (Canada) and Western Europe (Netherlands). The go-to-market combines direct-to-consumer retail, distributor/wholesale export relationships and event-driven marketing, with participation in international food exhibitions such as SIAL Paris 2024 and Magma Expo to support export growth. Specific pricing and revenue figures are not publicly disclosed. The company is a privately held Algerian SARL (limited liability company) with no disclosed external investors, parent company, or subsidiaries.

The business model is a multi-brand, multi-category consumer packaged goods play targeting everyday consumption, gifting and celebration occasions. Distribution is anchored in domestic retail with international expansion pursued through export distributors and trade show lead generation. Brand portfolio segmentation (premium chocolate via Moment and Le Doré, accessible chocolate via Maxon and Magma, biscuits via Palmary and Regalo, wafers via Kool and Happy, and culinary/coatings via EL TAJ) allows the company to address multiple price points and consumer occasions, while recent category extension into ice cream and a stack of internationally recognized food-safety certifications indicate a deliberate push into higher-value export channels.

Name

Palmary Food

Legal name

SARL SOBCO

Website

https://palmaryfood.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Palmary Food (SARL SOBCO) is an Algerian confectionery and biscuit manufacturer operating three production sites with 2,200+ employees, producing chocolates, wafers, biscuits, spreads and ice cream under nine consumer brands, serving domestic retail and export markets across 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bab Ezzouar

HQ country

Algeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Manufacturing and Sales: Palmary generates revenue through the manufacture and sale of confectionery and biscuit products under multiple brands including Maxon, Kool, Moment, Doré, Happy, Regalo, Magma, EL TAJ, and Palmary. Products include chocolate tablets, spreads, wafers, biscuits, cakes, and ice cream sold through retail channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Palmary Food is an Algerian confectionery and biscuit manufacturer that produces and sells chocolate tablets and bars, biscuits, wafers, cakes, chocolate spreads, culinary/chocolate coating products, and ice cream under multiple brands including Maxon, Kool, Moment, Le Doré, Happy, Regalo, Magma, EL TAJ, and Palmary. The company manufactures across three Algerian production sites and distributes its products domestically through retail and internationally through export distributors in more than 30 countries.

Product overview

Palmary Food (operated by SARL SOBCO) is an Algerian confectionery and biscuit manufacturer with a diversified portfolio of sub-brands and product categories. The company operates as a single unified food manufacturing business organized around multiple branded product lines: MAXON (chocolate and spreads), KOOL (wafers), MOMENT (premium chocolate tablets), HAPPY (wafers and spreads), LE DORÉ (milk chocolate), EL TAJ (coating/icing products), REGALO (biscuits and cookies), PALMARY (house-brand biscuits), and MAGMA (chocolate bars). Product categories span biscuits (Biscuiterie), culinary/chocolate coatings (Culinaire), wafers (Gaufrettes), cakes (Génoise), chocolate tablets and bars (Chocolat), and chocolate spreads (Chocolat à tartiner). The company also launched ice cream products in 2024. With over 15 years of expertise and 2,200+ employees across three production sites, Palmary exports to more than 30 countries and maintains an R&D center called PRIME LAB.

Differentiator

Problem solved

Functional benefit

Brands

• MOMENT: Chocolate brand featuring various chocolate bars and tablets
• Le Doré
• El Taj
• Maxon
• Palmary
• Kool
• Regalo
• Happy
• Magma

Products and services

• MAXON Chocolate and Spreads Chocolate and biscuit brand including Végécao chocolate tablets and spreads, featuring the MAXON GOLD line of milk and dark chocolate products with hazelnut, biscuit cream, and caramel fillings. Targeted at everyday chocolate consumers.
• KOOL Wafers Wafer brand featuring round-break wafers, choco cookies, and chocolate-coated wafers in milk, white, and dark chocolate variants. Targeted at consumers seeking chocolate-coated wafer snacks.
• MOMENT Premium Chocolate Premium chocolate brand offering tablets, bars, and mini chocolates in various flavors including whole hazelnuts, hazelnut pieces, almond pieces, white chocolate with praline and hazelnut pieces, and biscuit pieces. Targeted at consumers seeking premium chocolate for gifting and celebrations.
• LE DORÉ Chocolate Tablets Milk chocolate tablets and bars featuring hazelnut paste, available with hazelnut pieces or feuillantine pieces. Targeted at consumers seeking milk chocolate products with textured fillings.
• HAPPY Chocolate Wafers and Spreads Chocolate wafer and spread brand featuring chocolate-coated wafers with hazelnut cream in standard and family sizes, plus chocolate milk bars and hazelnut spreads. Targeted at families and everyday consumers.
• REGALO Biscuits Biscuit and cookie brand offering filled biscuits with hazelnut and cocoa cream in various pack sizes, plus chocolate chip cookies. Targeted at everyday biscuit consumers.
• PALMARY Biscuits House brand offering cream-filled biscuits, mega biscuits with chocolate, vanilla, and strawberry flavors, and dream biscuits in various pack sizes. Targeted at family and household biscuit consumption.
• MAGMA Chocolate Bars Chocolate brand offering milk chocolate bars with hazelnut pieces, caramel and peanut pieces, praline feuillantine cream, milk cream with biscuit pieces, and caramel variants. Designed for the export-focused product line.
• EL TAJ Culinary and Coating Products Chocolate coating and icing brand offering coating pastes in milk, hazelnut, dark, and white variants, plus hazelnut spread for bakery and culinary applications. Targeted at bakers and culinary professionals as well as household consumers.
• MAXON Ice Cream Ice cream products launched in 2024 as part of the company's expansion into frozen desserts. Targeted at consumers seeking locally manufactured ice cream in Algeria and export markets.
• Biscuits Range (Biscuiterie) Wide range of biscuits including Round Break, Choco Cookies, Winners (milk and dark chocolate covered), Mosaïque biscuits, digestive biscuits, cocoa biscuits with cream, and cookies with végécao chips in various pack sizes.
• Wafers (Gaufrettes) Various wafer products including chocolate-coated wafers in milk, white, and dark chocolate variants, wafers with hazelnut cream, cigars (rolled wafers) with chocolate and hazelnut fillings, plus cocoa and vanilla cream varieties.
• Chocolate Tablets and Bars (Chocolat) Full range of chocolate tablets, bars, and bites including plain chocolate (milk, dark, white), filled chocolates with caramel, praline, and biscuit pieces, chocolate with whole hazelnuts, almond pieces, raisin combinations, and boxed celebration chocolate bites.
• Chocolate Spreads (Chocolat à tartiner) Chocolate spread products available in 200g, 350g, 700g, and 1kg sizes under HAPPY, MAXON GOLD, and EL TAJ brands, including hazelnut spreads for household and bakery use.
• Cakes (Génoise) Cake products including cream milk cakes, cream milk caramel cakes, cream cocoa cakes in standard and family sizes, plus végécao-coated and filled cakes with vanilla, strawberry, and chocolate creams.
• Culinary/Coating Products (Culinaire) Chocolate coating and icing products including milk coating paste, hazelnut coating paste, dark coating paste, and white coating paste for culinary and bakery use.

Quantifiable outcome

• Export presence in 30+ countries since 2009, with strong footprint in Africa and MENA region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SIAL ParisminorOthers · 1 October 2024Palmary participated as an exhibitor at SIAL Paris 2024, one of the world's largest international food exhibitions, where they showcased their product portfolio to visitors from around the world. The event coincided with SIAL's 60th anniversary and served as a platform for the company to present innovations and connect with international industry professionals.

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Ferrero: Ferrero is a global confectionery incumbent with leading chocolate and sweet-spread brands (Nutella, Ferrero Rocher, Kinder) and growing presence across MENA and Africa. Broad incumbent: directly competes in chocolate tablets, spreads, and premium confectionery, with substantially larger scale and brand equity than Palmary.
• Mondelez International: Mondelez is the world's largest pure-play snacks company (Cadbury, Oreo, Milka, Toblerone) with aggressive emerging-markets expansion across Africa and MENA. Broad incumbent: directly competes in biscuits, chocolate tablets, and confectionery at scale; key competitive threat to Palmary across both domestic Algerian and export markets.
• Nestlé: Nestlé is the world's largest CPG company with deep chocolate, confectionery, and biscuits exposure (KitKat, Smarties, Maggi adjacencies) and entrenched distribution across MENA, North Africa, and Sub-Saharan Africa. Broad incumbent: defines the competitive ceiling for category scale, pricing power, and retailer access that Palmary must contend with in core markets.

Regional players

• BiscoMisr: BiscoMisr is a major Egyptian manufacturer of biscuits, wafers, cakes, and confectionery with strong export presence across MENA and Africa. Regional peer: similar category mix (biscuits, wafers, cakes, chocolate), comparable scale, parallel export strategy, and direct competition in many of the same African destination markets.
• Ülker (Yıldız Holding): Ülker is Turkey's leading biscuit, chocolate, and confectionery group (under Yıldız Holding) with major brands including Ülker, Godiva, and Häagen-Dazs in MENA. Regional peer: directly comparable biscuit/chocolate portfolio, very similar MENA-anchored export strategy into Africa and the Middle East, and overlapping private-label and branded mass-market positioning.
• Edita Food Industries: Edita is one of Egypt's leading packaged snack and confectionery producers with brands in cakes (Twinkies, Hostess), biscuits, and wafers. Regional peer: same sweet-snack categories (cakes, biscuits, wafers), same mass-market tier, overlapping MENA/Africa footprint, and similar multi-brand portfolio strategy.
• Bimo (Morocco): Bimo is Morocco's largest biscuit and confectionery manufacturer with a portfolio of cookies, wafers, cakes, and chocolates sold across MENA and Africa. Regional peer: same category (biscuits/wafers/chocolate), same target consumers, comparable export-led GTM into African and MENA markets, but anchored in Morocco rather than Algeria.

Direct peers

• Cevital: Cevital is Algeria's largest privately-held conglomerate, with a major agro-food and CPG division producing oils, sugar, biscuits, and confectionery for domestic and export markets. Direct peer: same Algerian home market, overlapping categories (biscuits, sweets), comparable scale, and shared export strategy across MENA and Africa.
• La Belle (Algéria): La Belle is a long-established Algerian biscuit brand (cookies, creams, sandwich biscuits) operating in the same domestic market and category as Palmary. Direct peer: same country, same biscuit sub-category, mass-market positioning, competing for the same Algerian shelf and consumer.

Others

• Colgate-Palmolive (North Africa confectionery presence via regional brands): Broader multinational CPG incumbent operating across North Africa with adjacent snack and packaged-food categories. Included as an 'others' adjacent comparator given multinational CPG competitive dynamics in the same shelf and retail channels that Palmary depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights2 records

Customer concentration

• Facebookfacebook.com/palmaryfood
• LinkedInlinkedin.com/company/palmary-food
• Instagraminstagram.com/palmaryfood

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmary Food