Medor

What Medor does

Medor Solutions, s.r.o. is a privately held Czech limited liability company headquartered in Prague that develops and operates a proprietary web-based CRM and reporting platform purpose-built for pharmaceutical and FMCG companies. Founded in 2002 (with the formal entity established in 2007), the company has accumulated 17 years of domain expertise and serves a focused customer base across the Czech Republic, Slovakia, Hungary, Bulgaria, Croatia, the Baltic states, Macedonia, and Bosnia and Herzegovina. Its product portfolio centers on Medor CRM (sales force activity planning, customer management, and process optimization) and Medor Reporting (ETL-based data processing through a proprietary data warehouse with Microsoft Power BI visualization), complemented by Medor IT services, Medor ISTS facility management, Medor Gluko for glucose monitoring data transfer, and the regulatory analytics modules Medor eRecept and Medor SÚKL that leverage Czech State Institute for Drug Control data covering 100% of Czech prescriptions since January 2023.

Medor monetizes primarily through subscription-based licensing of its CRM and reporting platforms, layered with professional services revenue from implementation, training, consultations, and ongoing helpdesk support. The company sells exclusively through a direct enterprise field-sales motion, with an internal sales team, a Sales Director, and dedicated territory reps; pricing is quote-based and tailored to each client's user count and implementation scope. Customer base consists of dozens of enterprise and mid-market pharmaceutical and FMCG companies, including Kimberly-Clark, PharmaSwiss, Exeltis, Biomed, Ewopharma, HERB-PHARMA, and UNTRACO, with several multi-year relationships spanning 10-15 years. The company is founder-operated by Pavel Randák, has no external investors or funding rounds on record, and operates with a small employee base (11-50 range) supporting approximately 783 active users across 30+ helpdesk clients.

Name

Medor

Legal name

Medor Solutions, s.r.o.

Website

https://medor.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Medor is a Czech-based provider of proprietary CRM and reporting software purpose-built for pharmaceutical and FMCG companies across Central and Eastern Europe, with regulatory analytics modules covering Czech prescription data. It serves dozens of enterprise clients including Kimberly-Clark, PharmaSwiss, and Ewopharma via a direct enterprise field-sales model.

Ownership category

akta.pro rank

Product category

Pharmaceutical CRM Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Pharmaceutical CRM software
• Sales force automation
• Business intelligence reporting
• Prescription analytics
• FMCG sales software

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. CRM Software Subscription: Medor generates revenue primarily through subscription-based licensing of its proprietary CRM and reporting platforms. The company provides tailor-made information systems for each client, including implementation, consultations, training, and ongoing customer support as part of the service offering. Pricing is tailored to client needs based on the scope of implementation and number of users.
2. Professional Services (Implementation, Training, Support): Implementation services, training, consultations, and ongoing technical support/helpdesk services are provided alongside the CRM software. The company assigns dedicated IT administrators and maintains a helpdesk for client support.
3. Data Processing and Reporting Services: Big data processing and automated reporting services are offered as part of the reporting module, processing data from multiple client sources and generating output reports and visualizations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Medor develops and sells proprietary web-based CRM and reporting software primarily for pharmaceutical and FMCG companies. Its offerings cover sales-representative activity planning, customer management, automated reporting with ETL-based data processing into a proprietary data warehouse, plus specialized analytical tools for prescription tracking and facility management. The company delivers tailor-made implementations bundled with consultations, training, and ongoing helpdesk support.

Product overview

Medor offers a comprehensive portfolio of CRM and business intelligence solutions primarily serving pharmaceutical and FMCG companies. The core offering consists of Medor CRM (tailor-made customer relationship management system with implementation, training, and support) and Medor Reporting (automated data reporting and business intelligence). These core products are complemented by Medor IT (IT services management), Medor ISTS (facility management software), and Medor Gluko (blood glucose measurement communication). Additional analytical tools include Medor eRecept (e-prescription tracking) and Medor SÚKL (competitor analysis using pharmaceutical regulatory data). The company also processes big data and provides web hosting and network management outsourcing services.

Differentiator

Problem solved

Functional benefit

Brands

• Medor CRM: Comprehensive online CRM solution covering all agendas primarily for pharmaceutical and FMCG companies.
• Medor Reporting
• Medor IT
• Medor ISTS
• Medor Gluko
• Medor eRecept
• Medor SÚKL

Products and services

• Medor CRM Comprehensive online CRM solution covering all agendas primarily for pharmaceutical and FMCG companies. Provides tailor-made information systems with sales-representative activity planning and recording, customer management, and process optimization, including implementation, consultations, training, and customer support.
• Medor Reporting Automated reporting solution that consolidates data from multiple client sources, performs ETL-based processing into a proprietary data warehouse, and generates customizable reports including online real-time reports with Power BI visualization, plus scheduled email delivery to managers.
• Medor IT Comprehensive IT services management including detailed IT audits, network, hardware, and software management, with a dedicated IT administrator and helpdesk support assigned to each client.
• Medor ISTS Information system for Facility Management enabling real-time monitoring and management of facility operations, events, and activities.
• Medor Gluko Communication program designed to display and transfer blood-glucose measurement results from glucometers, used in clinical and patient-monitoring contexts.
• Medor eRecept Analytical tool tracking key pharmaceutical indicators including prescriptions and dispensation data for the Czech pharmaceutical market, developed after mandatory e-prescription digitization.
• Medor SÚKL Analytical product containing Czech State Institute for Drug Control (SÚKL) data for competitor analysis and prescription-market intelligence in the pharmaceutical sector.

Quantifiable outcome

• Reduced annual company costs by more than CZK 300,000 (approximately CZK 339,486 per year) for a pharmaceutical client within 48 hours through automated reporting that replaced 24 hours/week of manual work by 3 employees.
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Salesforce is the dominant horizontal CRM platform with pharma/life-sciences cloud offerings. While not pharma-specific by default, its scale, ecosystem, and growing vertical templates increasingly compete with Medor's customization-based value proposition in the broader CRM market.
• IQVIA: IQVIA is a global life-sciences analytics and technology company offering CRM, data, and commercial solutions to pharma. It competes with Medor at the high end of the European pharma software market, offering broader capability but typically with longer and more expensive implementations.
• SAP: SAP offers enterprise CRM and industry-specific solutions including for life sciences. Its global reach and installed base in European pharma represent an indirect competitive threat to Medor, particularly for multinational clients considering standardization on a single platform.
• Microsoft Dynamics 365: Dynamics 365 provides enterprise CRM and ERP with strong presence in CEE through local partners. Medor's clients (e.g., Kimberly-Clark, large pharma) frequently consider Dynamics as an alternative for global standardization, putting pressure on Medor at the upper end of its customer base.

Direct peers

• Veeva Systems: Veeva is the global leader in CRM specifically designed for the pharmaceutical industry, offering Veeva CRM for sales reps and Veeva Vault for regulated content. Like Medor, it serves pharma companies with sales-force automation and reporting, but at vastly greater scale and across global markets.
• Cegedim: Cegedim provides CRM, data, and compliance solutions tailored to pharmaceutical and life-sciences companies in Europe, including sales-force automation and prescriber data. Its European footprint and pharma vertical focus make it one of the closest direct competitors to Medor in the regional pharma CRM space.
• Selerant: Selerant provides product lifecycle management, formulation, and regulatory software for food, beverage, and pharmaceutical companies. It overlaps with Medor in pharma/FMCG vertical software and in serving regulated industries with process and reporting automation.

Regional players

• Unicorn (Unicorn a.s.): Unicorn is a large Czech enterprise software and IT services vendor serving CEE and Western European clients across multiple verticals. It is a regional peer in terms of geography, scale, and the type of large-account enterprise software sales Medor pursues in pharma.
• Y Soft: Y Soft is a Czech-headquartered enterprise software company serving global clients with print and digital workflow management. As a fellow Brno/Prague-based tech firm with international expansion, Y Soft is a useful regional benchmark for scaling a Czech B2B software company beyond CEE.

Others

• OpenText: OpenText provides enterprise information management, analytics, and reporting platforms that overlap with Medor Reporting's ETL/data-warehouse-driven BI capabilities. It is an adjacent/ecosystem peer rather than a direct sales-force CRM competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medor.cz
• LinkedInlinkedin.com/company/medor-crm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medor