Texdecor

What Texdecor does

Texdecor is a French manufacturer and direct seller of decorative acoustic and intensive-use wall solutions, headquartered in Willems, France and operating since 1974. The company focuses on combining decorative finishes with measurable sound-absorption performance, addressing reverberation problems in offices, hospitality, education, public buildings, senior residences, and collective housing in France. Its product portfolio spans three platforms: acoustic wallcoverings (Vinacoustic Polyform Gallery, Vinacoustic Linen 2, Vinacoustic Siana) that pair vinyl or textile surfaces with acoustic padding, acoustic panels (SlimWall, AirPanel, SlimBox, SlimPanel, SlimUp, SlimBox Baffles) built on compact PET felt and upholstered textile systems, and high-durability compact vinyl wallcoverings (Velvet, Lime) for intensive-use environments. Core technology relies on micro-perforated vinyl on acoustic felt (Vinacoustic), 100% PET compact panels with up to 60% recycled post-consumer plastic bottles (SlimWall/SlimBox), and trans-sonic textile absorbers achieving absorption coefficients αw up to 1.0 (AirPanel 2 Faces), with fire ratings B-s2,d0 and ASTM Class A and COV A+ indoor-air compliance.

The company monetizes via direct, project-based sales: customers request quotes and samples through texdecor.com, with technical dossiers (CCTP, fire and acoustic test reports, FDES environmental declarations, CE DOP) supplied to specifiers such as architects, contractors, and facility managers. Roughly 80% of collections are manufactured in France and certified to ISO 9001, ISO 14001, and OekoTex Standard 100; recycled-content claims are validated by SCS. Trade-show presence (EquipHotel) and multilingual FR/EN/ES digital channels support commercial outreach, while recent launches (Galéo, Kent, SlimBox Design, Vinacoustic Linen 2) demonstrate ongoing SKU and design refresh.

The business model is fundamentally project-driven and specification-led rather than transactional or subscription-based: revenue is tied to interior fit-outs, renovations, and new-construction specifications in French commercial and public-sector real estate. Adjacent service lines include the WallFORMe custom digital-print offering, which addresses ERP and building requirements for resistance, hygiene, and acoustics. Customer concentration is dispersed across multiple verticals (offices, hotels, restaurants, schools, music schools, senior residences), and pricing is quote-based with no public list price across the catalog.

Name

Texdecor

Website

https://texdecor.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Texdecor is a French manufacturer of decorative acoustic wall coverings, panels, and intensive-use vinyl wallcoverings for French interiors. It serves offices, hospitality, education, and senior living projects with felt-PET, vinyl, and textile acoustic solutions via direct quote-based sales.

Ownership category

akta.pro rank

Product category

Acoustic and decorative wall coverings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro industry

PRIMARYIMADAKAG

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric)

Industrials, Manufacturing & Construction/Building Materials & Products/Wall Finishes, Paints & Coatings

SECONDARYIMAEAGAA

Architectural & Decorative Coatings

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

SECONDARYIMADAKAA

Architectural & Decorative Paints

Industrials, Manufacturing & Construction/Building Materials & Products/Wall Finishes, Paints & Coatings

Keywords

• Acoustic wall coverings
• Acoustic panels
• Vinyl wallcoverings
• Interior acoustic solutions
• Decorative acoustic panels

Headquarters

HQ city

Willems

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Acoustic wall and ceiling products: Sale of acoustic wall coverings, panels, and vinyl solutions for professional and residential interiors

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Texdecor designs, manufactures and sells decorative and acoustic wall and ceiling coverings for professional and residential interiors. Its offering spans vinyl and textile acoustic wallcoverings (Vinacoustic range), compact felt acoustic panels and baffles (SlimWall, SlimBox, AirPanel, SlimUp), intensive-use vinyl wallcoverings (Velvet, Lime), and custom digital print wall solutions (WallFORMe). Products combine decorative finishes with certified sound absorption performance (αw from 0.10 to 1.0) and are sold primarily through direct project quotation in France and selected international markets.

Product overview

Texdecor is a creator of acoustic and decorative solutions, offering a unified portfolio of wall coverings and acoustic panels designed for interior spaces. The product portfolio centers on three main product lines: (1) acoustic wall coverings under the Vinacoustic brand (including Polyform Vinacoustic Gallery and Vinacoustic Linen 2) that combine decorative vinyl surfaces with acoustic padding for simultaneous decoration and sound correction, (2) acoustic panels under the AirPanel and SlimBox brands for wall, ceiling, and space separation applications with varying materials (felt compact and textile-covered), and (3) intensive-use vinyl wall coverings under the Velvet brand for high-traffic environments. The SLIMWALL collection provides decorative acoustic plaques in compact felt with 2D/3D patterns. The offering is completed by custom digital printing solutions (WallFORMe) and various sub-products (SlimPanel, SlimUp, Baffles) that address specific acoustic treatment needs in different spatial configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• SLIMWALL Acoustic Wall Plaques Decorative acoustic wall plaques made from eco-designed compact felt (100% PET including 60% recycled plastic bottles), available in 2D and 3D patterns such as HAUSSMANN, CHICAGO, LONDON and VERSILLES. Designed for offices, hotels, schools and public buildings requiring combined decoration and acoustic correction.
• AirPanel Acoustic Panels Textile-covered acoustic panels for wall and ceiling installation, available in 17 formats and 38 color options in the Textile Twist palette. Includes single-face, double-face and custom print versions with maximum acoustic performance up to αw = 1.0.
• SlimBox Acoustic Panels Frameless acoustic panels made from 100% recycled PET with 9mm and 30mm thickness options. Available in mural and ceiling/island configurations with optimized acoustic performance up to αw 0.9 for offices, hotels and residential interiors.
• Polyform Vinacoustic Gallery Vinyl acoustic wallcovering with micro-perforated surface on acoustic padding, featuring αw 0.25 acoustic performance, 3.5mm thickness, 640g/m² PVC tinted in mass, phthalate-free formulation. Available in 13 essential colors for intensive-use environments.
• Vinacoustic Linen 2 Vinyl acoustic wallcovering inspired by traditional linen with a delicate, enveloping texture. Features αw 0.25 acoustic performance, 3.5mm thickness with padding support, 130cm width, now offered in 40 colors including 10 new natural and pigmented tones.
• Velvet Vinyl Wallcovering Compact vinyl wallcovering on reinforced non-woven backing designed for intensive use. Features B-s2,d0 / Class A fire rating, 470g/m² weight, 106cm width, phthalate-free formulation with water-based inks and varnishes.
• DIGITAL / WallFORMe Custom Print Wallcoverings Customizable digital print wallcoverings that meet ERP and building requirements for resistance, hygiene and acoustic comfort while maintaining decorative aesthetics. Allows specifiers to combine bespoke imagery with Texdecor's technical performance standards.
• SlimPanel Acoustic Panels Thin acoustic panels for wall and ceiling installation in standard dimensions, designed for easy integration into a wide range of interior spaces requiring sound absorption.
• SlimUp Acoustic Ceiling Solution Acoustic ceiling solution consisting of blades mounted in acoustic grids, providing aerial and covering acoustic properties for open spaces requiring ceiling sound treatment.
• SlimBox Baffles Suspended acoustic baffles for ceiling treatment in open spaces and rooms experiencing acoustic reverberation issues, providing overhead sound absorption without full ceiling coverage.
• Galéo and Kent 3D Wallcovering Collections New 3D decorative acoustic wallcovering collections offering balanced graphic patterns and tone-on-tone designs with αw 0.30 acoustic absorption, velvety warm surface, simple border-to-border installation and phthalate-free vinyl construction.
• SlimBox Design Collection Acoustic panel collection in recycled PET offering four graphic patterns (Chevron, Delta, Presto and Adagio) for customizing professional, collective or residential spaces with optimal acoustic comfort.

Quantifiable outcome

• Acoustic absorption coefficient αw up to 1.0 for AirPanel 2 Faces
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecophon (Saint-Gobain): Saint-Gobain-owned brand specializing in acoustic ceiling and wall panels for offices, education, and healthcare; competes head-to-head with Texdecor's acoustic panel offering but at significantly larger global scale.
• Rockfon: ROCKWOOL subsidiary producing stone-wool acoustic ceiling and wall panels for commercial buildings; overlaps with Texdecor's ceiling and wall acoustic panels across European specification channels.
• Armstrong Ceiling Solutions: Global leader in commercial ceilings and wall systems with a growing acoustic solutions line; a broad incumbent competing in many of Texdecor's target segments.
• Knauf Insulation: Major building materials group with acoustic insulation and panel systems competing in the same European commercial and residential acoustics segments as Texdecor.

Direct peers

• Troldtekt: Danish manufacturer of wood-wool acoustic panels for walls and ceilings with Cradle-to-Cradle certification; competes on sustainability and acoustic performance in the same specification channels.
• Wallquest: US-based designer and manufacturer of commercial wallcoverings including Type II vinyl and acoustic products; comparable B2B specification sales motion and product categories.
• Decoustics: Canadian manufacturer of custom acoustic ceiling and wall systems for commercial interiors, including felt-finished and fabric-finished panels; directly comparable architectural acoustics focus to Texdecor's panel portfolio.
• Vescom: Netherlands-based manufacturer of vinyl and textile wallcoverings with dedicated acoustic collections, serving hospitality and healthcare interiors — directly comparable product mix to Texdecor's Vinacoustic and Velvet lines.
• BAUX: Swedish manufacturer of decorative acoustic panels and tiles using recycled materials, focused on premium commercial and hospitality projects; comparable positioning to Texdecor's SlimWall and AirPanel portfolio.
• Offecct: Swedish premium acoustic furniture and wall panel maker (now part of Flokk) targeting offices, hotels, and public spaces; comparable design-led, sustainability-positioned strategy to Texdecor's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texdecor