Surry Rural Health Center

What Surry Rural Health Center does

Surry Rural Health Center is a privately held, multi-service rural primary care practice based at 113 Scenic Outlet Lane, Mount Airy, North Carolina, founded and owned by Dr. Challie Minton, M.D., a board-certified family physician. The practice operates three co-located service lines under the SRHC umbrella: a family medicine clinic (Surry Rural Health Center), a walk-in urgent care (Scenic Urgent Care open 7 days a week with extended weekday and weekend hours), and an on-site retail pharmacy (Scenic Pharmacy). It serves the rural communities of Surry County, NC and contiguous areas of Virginia, with a patient base spanning pediatric, adult, geriatric, women's health, special needs, and uninsured/self-pay segments.

The clinical offering is full-spectrum for a primary care footprint: wellness physicals, chronic disease management, acute illness treatment, pediatric care with a new dedicated pediatric office, women's health (pap smears, IUD insertion/removal, contraception), on-site X-ray and ultrasound imaging, casting and splinting, and in-office minor surgery (skin cancer removal, skin grafting, abscess drainage, cyst excision, vasectomy, circumcision). A Labcorp Patient Service Center is co-located in Suite 3 of the same building, providing embedded lab draw services. A patient portal and downloadable new-patient forms are available online, and self-pay options with transparent pricing and low-cost lab work are offered to uninsured patients.

The business model is fee-for-service medical care across insurance and self-pay pathways, supplemented by pharmacy and ancillary imaging revenue, all delivered directly to patients at a single physical location. There is no indication of external investors, private equity, or institutional ownership; the practice operates as an independent medical practice owned by Dr. Minton. Distribution is direct-to-consumer via walk-in urgent care, appointment-based family medicine, and an early-morning appointment option (Tuesdays and Thursdays starting 7:00 a.m. with Timonthy Black, FNP). Marketing is limited to the practice website, email newsletter, and organic social channels, with community engagement through Antioch Baptist Church and Raven Knob Scout Reservation.

Name

Surry Rural Health Center

Legal name

Surry Rural Health Center

Website

https://surryruralhealthcenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surry Rural Health Center is a privately owned rural primary care practice in Mount Airy, NC operating co-located family medicine, walk-in urgent care, and pharmacy services for patients across rural North Carolina and Virginia.

Ownership category

akta.pro rank

Product category

Rural Primary Care and Urgent Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Family medicine services
• Rural urgent care
• Primary care clinic
• Minor surgical procedures
• Walk-in medical care

Headquarters

HQ city

Mount Airy

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Medical Services Revenue: Fee-for-service medical care revenue from patients with insurance coverage, operating as a rural health center accepting various insurance plans.
2. Self-Pay Services: Self-pay options for uninsured patients with transparent pricing, no hidden fees, and low-cost lab work available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Surry Rural Health Center operates a multi-service rural healthcare practice in Mount Airy, NC, delivering family medicine, walk-in urgent care (Scenic Urgent Care), and on-site pharmacy (Scenic Pharmacy) services. The practice offers comprehensive whole-family care including pediatric, adult, and geriatric medicine, women's health, diagnostic imaging (X-ray and ultrasound), and minor in-office surgical procedures. Extended hours seven days a week support access for rural North Carolina and Virginia residents.

Product overview

Surry Rural Health Center operates as a multi-location rural healthcare practice comprising three distinct but integrated offerings: Surry Rural Health Center (family medicine), Scenic Urgent Care (walk-in clinic), and Scenic Pharmacy (on-site prescription services). The practice is owned by Dr. Challie Minton and provides comprehensive primary care for patients across the lifespan. Additional clinical modules include pediatric services, women's health, diagnostic imaging (X-ray and ultrasound), special needs patient care, and minor surgical procedures. Self-pay options are available for uninsured patients. The practice also offers a patient portal for online access to health records.

Differentiator

Problem solved

Functional benefit

Brands

• Scenic Urgent Care: Walk-in urgent care facility with extended hours, open 7 days a week including evenings and weekends
• Scenic Pharmacy

Products and services

• Surry Rural Health Center (Family Medicine)
• Scenic Urgent Care
• Scenic Pharmacy
• Pediatric Services
• Women's Health Services
• X-Ray and Ultrasound Imaging
• Special Needs Patient Care
• Minor Surgical Services
• Self-Pay Medical Services
• Patient Portal

Quantifiable outcome

• Open 7 days a week with extended evening and weekend hours
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CVS MinuteClinic: Retail-based walk-in clinic offering acute care, vaccinations, and basic screenings nationwide. Overlaps with SRHC's self-pay and walk-in urgent care positioning, with similar focus on convenience and transparent pricing for routine care.
• Novant Health: Large North Carolina-based integrated health system with primary care, urgent care, and pharmacy offerings. Comparable multi-site ambulatory care delivery in similar geographies, including rural and suburban communities.
• Atrium Health Wake Forest Baptist: Major regional health system operating primary care and urgent care clinics across North Carolina. Comparable broad ambulatory service portfolio; operates at greater scale across multiple geographies.
• UNC Health Family Medicine: Academic-affiliated family medicine practice network operating across North Carolina. Comparable independent-style primary care model serving patients across the lifespan, with similar full-scope family medicine service lines.

Regional players

• Northern Hospital of Surry County: Local community hospital system serving Mount Airy and Surry County. Directly comparable rural healthcare footprint in the same primary geography as SRHC, providing overlapping primary and urgent care services at larger scale.
• Hugh Chatham Memorial Hospital: Adjacent rural hospital system serving Surry County and surrounding NC/VA region. Comparable target market and rural provider mission with overlapping primary care and outpatient service lines.

Direct peers

• FastMed Urgent Care: National walk-in urgent care chain with locations across North Carolina. Directly comparable to Scenic Urgent Care in service scope (walk-in, extended hours, minor procedures, imaging) and target patient demographic.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surry Rural Health Center