Intelligent Leadership Movement

What Intelligent Leadership Movement does

Intelligent Leadership Movement (IL Movement), founded in 2010 by John Mattone and operating as Intelligent Leadership, LLC out of Fort Lauderdale, Florida, is a privately held leadership development and executive coaching firm built around Mattone's proprietary Intelligent Leadership® methodology. The core offering is a structured coaching philosophy and process focused on developing leaders' emotional intelligence, self-awareness, and behavioral maturity through an Inner-Core/Outer-Core framework and supporting assessment instruments. The product portfolio includes IL Speaking & Training, one-on-one IL Executive Coaching (ICF accredited), a 2.5-day team coaching retreat, Culture Assessment & Transformation, IL Assessments, the IL Master Coach Certification program, and the IL Online Academy.

Revenue is generated through multiple streams: keynote speaking and training engagements, executive coaching fees, IL Master Coach Certification tuition, ILEC franchise licensing royalties, the IL Online Academy (subscription/recurring), and book sales including the bestsellers 'Intelligent Leadership' and 'The Intelligent Leader.' Distribution is handled through a global network of Master Certified IL Executive Coaches across 53 countries, supplemented by ILEC franchisees, ILCI international partners, the John Mattone Global subsidiary, and the self-serve Online Academy. GTM combines founder-led thought leadership (major media features, podcasts, conferences), a content marketing engine (blog, gated PDF resources, books), and partner-led field sales through certified coaches serving enterprise clients such as PepsiCo Latin America, IBM, Oracle, KPMG, Amazon, Cleveland Clinic-Florida, Nielsen México, and Heineken. The customer base skews toward senior executives, C-suite leaders, and organizations seeking culture transformation, with a secondary audience of emerging leaders and aspiring executive coaches pursuing certification.

Name

Intelligent Leadership Movement

Legal name

Intelligent Leadership, LLC

Website

https://ilmovement.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Intelligent Leadership Movement, founded in 2010 by John Mattone, is a privately held executive coaching and leadership development firm that licenses its ICF-accredited Intelligent Leadership® methodology through a global network of Master Certified coaches, franchisees, and a digital Online Academy, serving enterprise clients and C-suite leaders across 53 countries.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Executive coaching services
• Leadership development programs
• Coach certification training
• Organizational culture transformation
• Team coaching retreats

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Speaking & Training: Keynote speeches, workshops, and training programs delivered at corporate events, conferences, and organizational retreats.
2. IL Master Coach Certification: ICF-accredited certification program for individuals seeking to become certified IL coaches, generating revenue through training fees.
3. ILEC Franchise Model: Intelligent Leadership Executive Coaching franchise opportunities for licensed operators in specific territories.
4. Online Academy: Digital platform providing access to leadership development content and courses.
5. Books & Publications: Sale of John Mattone's books including 'Intelligent Leadership' and 'The Intelligent Leader'.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Intelligent Leadership Movement delivers executive coaching, team coaching retreats, leadership training, and organizational culture transformation services built on founder John Mattone's proprietary Intelligent Leadership® philosophy. The company also certifies and licenses Master Intelligent Leadership Executive Coaches through an ICF-accredited program, operates the ILEC franchise for regional delivery, and runs the IL Online Academy for self-paced digital leadership content.

Product overview

Intelligent Leadership Movement offers a suite of leadership intelligence solutions centered on John Mattone's Intelligent Leadership (IL) philosophy. The portfolio includes IL Speaking & Training, IL Executive Coaching, IL 2.5 Day Team Coaching Retreat, IL Online Academy, Culture Assessment & Transformation, IL Assessments, and IL Master Coach Certification. These interconnected offerings span individual coaching, team workshops, online learning, culture transformation, and coach certification, creating a comprehensive ecosystem for leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• Intelligent Leadership Executive Coaching (ILEC): Executive coaching franchise offering leadership development services through certified coaches globally.
• Intelligent Leadership Coaching International (ILCI)
• IL Online Academy
• IL Master Coach Certification

Products and services

• IL Speaking & Training Public speaking engagements and training programs focused on Intelligent Leadership principles, delivered at corporate events, conferences, and organizational retreats for individuals and organizations.
• IL Executive Coaching One-on-one executive coaching sessions delivered by Master Certified IL Executive Coaches using the ICF-accredited Intelligent Leadership Executive Coaching Process, targeting CEOs, executives, and senior leaders.
• IL 2.5 Day Team Coaching Retreat Intensive team-based coaching retreat lasting 2.5 days designed to build leadership capability, team cohesion, and conflict resolution skills for leadership teams.
• IL Online Academy Digital learning platform providing online courses and resources for self-paced leadership development, designed for individual learners and organizations seeking scalable digital content.
• Culture Assessment & Transformation Organizational culture assessment tools and transformation programs that evaluate and improve workplace culture using the proprietary PATCH concept and Five Cultures framework, targeting organizations facing culture issues.
• IL Assessments Leadership assessment tools used to evaluate and develop leadership capabilities and maturity within the Intelligent Leadership framework, sold as a standalone diagnostic offering for leaders and organizations.
• IL Master Coach Certification ICF-accredited certification program that trains and licenses individuals to become Master Certified Intelligent Leadership Executive Coaches, granting them the right to deliver the IL methodology to clients globally.
• Books & Publications Best-selling books authored by John Mattone including 'Intelligent Leadership' and 'The Intelligent Leader', sold via Amazon and other retail channels as standalone published works.
• ILEC Franchise Opportunity Franchise opportunity for licensed operators to establish Intelligent Leadership Executive Coaching (ILEC) operations in specific territories using the proprietary methodology, generating revenue through territorial licensing.

Quantifiable outcome

• Transformed nearly 1 million people and thousands of organizations across 53 countries
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Development Dimensions International (DDI): Specialist leadership development firm offering executive coaching, leadership assessments, and culture transformation services to global enterprises. Closely aligned with IL Movement's assessment-led, methodology-driven approach to executive development.
• Center for Creative Leadership (CCL): Nonprofit research and leadership development institution offering executive coaching, assessments, and programs. Comparable as a methodology-driven leadership development specialist with global reach.
• Marshall Goldsmith Stakeholder Centered Coaching: Globally recognized executive coaching brand and methodology centered on Marshall Goldsmith, the most direct analogue to John Mattone in the senior-executive coaching niche. Both operate premium, founder-led executive coaching practices with global certified-coach networks and bestselling author platforms.

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm offering executive coaching and leadership advisory services to senior leaders and boards. Competes for similar executive-level coaching engagements.
• Heidrick & Struggles: Global executive search and leadership consulting firm with a leadership advisory practice covering coaching, culture, and team effectiveness. Overlaps with IL Movement's senior executive and culture transformation services.
• FranklinCovey: Established leadership and organizational performance company offering training, coaching, and content (e.g., The 7 Habits). Comparable in delivering leadership development and culture transformation content to enterprises, but at materially larger scale and broader portfolio.
• Korn Ferry: Global organizational consulting firm with a major leadership development and executive coaching practice. Competes for the same enterprise leadership development budgets as IL Movement with a much broader service portfolio.

Emerging players

• CoachHub: Global digital coaching platform focused on leadership and executive coaching for enterprises. Overlaps with IL Movement's enterprise leadership development segment via a coach marketplace model.
• BetterUp: AI-augmented digital coaching platform serving enterprise leadership development at scale. Comparable to IL Movement's executive coaching and culture transformation offerings but delivered through technology rather than 1:1 certified coaches.
• Tony Robbins Companies: Founder-led personal and business performance brand with executive coaching, events, and content offerings. Comparable founder-driven model with premium pricing and thought leadership positioning targeting senior executives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Leadership Movement