Kappa Create
Kappa Create Co., Ltd. (TYO: 7421), a Colowide Group subsidiary headquartered in Yokohama, Japan, operates the Kappa Sushi conveyor belt sushi restaurant chain across Japan and Indonesia, serving general consumers with a la carte and all-you-can-eat dining backed by app-based Ponta and d points loyalty integrations.
- Company typePrivate
- Founded1981
- HeadquartersYokohama-shi, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Kappa Create does
Kappa Create Co., Ltd. is a Japanese public company (TYO: 7421) that operates the Kappa Sushi (かっぱ寿司) conveyor belt sushi restaurant chain, headquartered in Yokohama, Japan with 501-1000 employees and a subsidiary relationship with the Colowide Group restaurant conglomerate. Founded in 1981 and operating in Japan with a recent entry into Indonesia (Summarecon Mall Bekasi, opened 2026-03-31), the company runs physical restaurant storefronts differentiated by a conveyor-belt delivery system that handles over 90 sushi and side-dish SKUs, supported by a mobile app and loyalty integrations with Ponta (au PAY), d points (NTT Docomo), and other point platforms.
The core product is dine-in conveyor-belt sushi priced a la carte, layered with a premium all-you-can-eat (tabehoudai) reservation service priced at 3,890-4,190 yen depending on store type; the all-you-can-eat offering is being scaled across the network for the June 18 - August 7, 2026 window with seasonal menus including pastry-chef collaboration desserts. Supporting technology includes the proprietary conveyor-belt architecture, digital ordering, and app-based loyalty infrastructure that drives app-installed customer engagement through weekday coupons, birthday discounts, and store-specific promotions.
The business model is primarily transactional in-restaurant food and beverage sales at company-operated locations, supplemented by an affiliate-like referral layer through co-marketed point integrations with major Japanese loyalty platforms. Customer segmentation is horizontal — broad Japanese general consumers including families, casual diners, and budget-conscious sushi buyers — with a sales motion executed through physical retail storefronts rather than a digital-first channel. The company has been pursuing active store rollout, has invested in overseas-subsidiary capital, and has implemented a treasury-share redistribution program to executives in 2026 to strengthen management voting control.
Kappa Create firmographics
Firmographics- Name
- Kappa Create
- Legal name
- Kappa Create Co., Ltd.
- Website
- https://kappa-create.co.jp
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kappa Create Co., Ltd. (TYO: 7421), a Colowide Group subsidiary headquartered in Yokohama, Japan, operates the Kappa Sushi conveyor belt sushi restaurant chain across Japan and Indonesia, serving general consumers with a la carte and all-you-can-eat dining backed by app-based Ponta and d points loyalty integrations.
- Ownership category
- akta.pro rank
Kappa Create industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Kappa Create is headquartered
LocationHeadquarters
- HQ city
- Yokohama-shi
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Kappa Create business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food and Beverage Sales: Core revenue from operating conveyor belt sushi restaurants, selling individual menu items and all-you-can-eat meal packages to dine-in customers
- Loyalty Program Partnerships: Revenue contribution through point system integrations with Ponta, d points, and au PAY platforms, driving customer retention and repeat visits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | All-You-Can-Eat Admission |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Kappa Create product offering
Product offeringCore offering
Kappa Create operates the Kappa Sushi (かっぱ寿司) conveyor belt sushi restaurant chain, offering over 90 different sushi and side dish options through physical dine-in locations. The company also offers an all-you-can-eat (食べ放題) premium service at select locations, with pricing ranging from 3,890 to 4,190 yen, complemented by loyalty program integrations with Ponta, d points, and au PAY platforms.
Product overview
Kappa Create Co., Ltd. operates Kappa Sushi (かっぱ寿司), a conveyor belt sushi restaurant chain based in Yokohama, Japan. The company's core offering is the Kappa Sushi restaurant chain, featuring the traditional conveyor belt dining model with over 90 different sushi and side dish options. The company also offers an all-you-can-eat (食べ放題) premium service as an add-on module at select locations. Kappa Sushi operates across Japan with recent expansion into international markets including Indonesia.
Differentiator
Problem solved
Functional benefit
Products and services
- Kappa Sushi (かっぱ寿司) Restaurant Chain Conveyor belt sushi restaurant chain operated by Kappa Create, offering over 90 different sushi and side dish options with traditional conveyor belt service model for dine-in customers across Japan and Indonesia.
- All-You-Can-Eat Service (食べ放題) Premium dining option at Kappa Sushi locations offering unlimited sushi consumption for a fixed price with seasonal menu variations and extended hours, priced at 3,890 to 4,190 yen for general admission depending on store type.
Quantifiable outcome
- Over 90 different sushi and side dish options
- +1 more outcomes
Companies that use Kappa Create
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Kappa Create technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kappa Create partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- au PAY (Ponta)coreLoyalty program integration where Pontaパス(有料)会员 receive enhanced point redemption rates (up to 14x) when using au PAY code payment at Kappa Sushi locations
- d points (NTT Docomo)coreLoyalty program partnership offering point multiplier campaigns where visiting customers receive increased d point multiplier rates, reaching 10x on 5th visit
- Colowide GroupcoreParent company/group relationship. Kappa Create operates as part of the Colowide Group, a major Japanese restaurant and hospitality group
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Kappa Create competitors and assessment
Company assessmentBroad incumbents
- Zensho Holdings: Large Japanese restaurant conglomerate (parent of Sushiro) operating across multiple casual dining formats. Comparable in scale, segment focus, and Japanese restaurant group dynamics though broader than sushi.
- Saizeriya: Italian family restaurant chain in Japan and Asia focused on high-volume, low-price casual dining. Comparable in affordable family-casual positioning and multi-country Asian footprint.
- Skylark Holdings: Major Japanese casual dining operator (Royal Host, Gusto, etc.). Overlaps with Kappa Create in family-friendly, value-positioned Japanese dining and serves similar consumer occasions.
- Colowide Group: Parent conglomerate of Kappa Create operating multiple restaurant brands including Hama Sushi. Comparable at the restaurant-group level with respect to strategy, supply chain, and Japanese F&B market positioning.
Regional players
- Ichiran: Specialized Japanese ramen chain with strong brand and operational scale. Comparable in single-category, high-throughput Japanese casual dining economics though operating in a different cuisine vertical.
- Sushi Tei: Southeast Asia-based sushi restaurant chain with Indonesian presence. Relevant peer for evaluating Kappa Create's regional expansion execution and consumer reception in markets outside Japan.
Direct peers
- Hama Sushi: Third major kaiten-zushi chain in Japan, operating under Colowide Group ownership (parent/affiliate to Kappa Create). Directly comparable conveyor belt sushi offering with overlapping target customer and pricing tier.
- Akindo Sushiro: Japan's largest conveyor belt sushi (kaiten-zushi) chain. Operates a directly comparable low-priced, high-volume sushi restaurant model targeting families and individuals — the closest direct competitor to Kappa Sushi.
- Genki Sushi: Kaiten-zushi chain with operations in Japan and across Asia-Pacific. Comparable conveyor belt format, affordable positioning, and digital/mobile ordering integration make it a relevant direct peer.
- Kura Sushi: Major Japanese kaiten-zushi operator (ticker: 2695) known for its tablet-based ordering and gamified gacha system. Competes head-to-head with Kappa Sushi on price, menu breadth, and tech-driven throughput.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Kappa Create social profiles
Digital presenceKappa Create compliance and trust
Trust signalCompliance2 records
Kappa Create financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kappa Create leadership team
Management profileNumber of profiles
Kappa Create funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kappa Create M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kappa Create
What does Kappa Create do?
Kappa Create operates the Kappa Sushi (かっぱ寿司) conveyor belt sushi restaurant chain, offering over 90 different sushi and side dish options through physical dine-in locations. The company also offers an all-you-can-eat (食べ放題) premium service at select locations, with pricing ranging from 3,890 to 4,190 yen, complemented by loyalty program integrations with Ponta, d points, and au PAY platforms.
When was Kappa Create founded?
Kappa Create was founded in 1981. It employs 501 to 1,000 people.
Where is Kappa Create based?
Kappa Create is headquartered in Yokohama-shi, Japan, in the Asia region.
How does Kappa Create make money?
Two revenue lines are on record. Restaurant Food and Beverage Sales are the primary driver. The others are loyalty Program Partnerships.
Who are Kappa Create's main competitors?
Broad incumbents on record are Zensho Holdings, Saizeriya, Skylark Holdings and Colowide Group. Regional players are Ichiran and Sushi Tei. Direct peers are Hama Sushi, Akindo Sushiro, Genki Sushi and Kura Sushi.
Does Kappa Create have an API?
No public API is recorded for Kappa Create.
What industry is Kappa Create in?
Kappa Create's product category is Casual Dining Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722513 and its SIC code is 5812.