What Sushi Tei does

Sushi Tei is a Singapore-headquartered Japanese restaurant group founded in 1994, operating a kaiten (conveyor belt) heritage concept alongside three proprietary sub-brands: Hokkaido-Ya (fast-casual, launched June 2018), Matsukiya (traditional kushiyaki over binchō-tan), and Kuroki (premium yakiniku with traceable Japan and Australia meats). The company runs 75+ outlets across eight Asian countries — Singapore, Indonesia, Malaysia, Vietnam, Myanmar, Brunei, Bangladesh, and Cambodia — combining directly operated stores in Singapore with a master franchise model managed by a dedicated Singapore franchise department that provides training and operational support to international partners.

Its revenue model is multi-stream: dine-in restaurant sales are the core, supplemented by a takeaway and catering menu (party packs, sashimi packs, bentos), third-party delivery via Foodpanda and GrabFood, subscription-based loyalty membership (Sushi Tei Rewards at S$68 sign-up / S$40 annual renewal), and master franchise fees and royalties from international territories. The proprietary digital stack — order.sushitei.com self pick-up platform, the Sushi Tei Singapore mobile app, and the membership.sushitei.com loyalty portal — is integrated with the card-less Sushi Tei Rewards programme, where members earn 10% rebate (20% in birthday month) in Sushi Tei Dollars tracked by mobile number, with PDPA-compliant data handling.

Sushi Tei targets Singapore-resident diners seeking authentic Japanese cuisine at accessible prices as its primary segment, with secondary segments spanning loyalty members, takeaway and catering customers, premium yakiniku and kushiyaki diners at sub-brand outlets, and master franchise partners across Southeast and South Asia. Distribution spans own-operated outlets, the proprietary online ordering platform, two major delivery aggregators, and the international franchise channel, with quarterly seasonal menus themed by Japanese seasons and regions driving repeat visits.

Name

Sushi Tei

Legal name

Sushi Tei Pte Ltd

Website

https://sushitei.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Sushi Tei is a Singapore-founded Japanese restaurant group operating 75+ outlets across eight Asian countries under four brands (Sushi Tei, Hokkaido-Ya, Matsukiya, Kuroki), serving mass-market diners via dine-in, takeaway, online ordering, and a master franchise model, with a card-less digital loyalty programme.

Ownership category

akta.pro rank

Product category

Japanese Restaurant Services

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Fish and Seafood Retailers (44525)

SIC

Retail-Eating & Drinking Places (5810), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Japanese restaurant chain
• Kaiten conveyor belt sushi
• Sashimi and teppanyaki dining
• Loyalty membership programme
• Master franchise operations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant dine-in sales: Primary revenue stream from dining at Sushi Tei's 75+ outlets across 8 countries (Singapore, Indonesia, Malaysia, Vietnam, Myanmar, Brunei, Bangladesh, Cambodia). Core menu features Japanese cuisine including appetizers, sushi, sashimi, special rolls, nigiri, gunkan, temaki, makimono, wanmono, tempura, nabemono, yakimono, noodles, domono and donmono. Operating hours 11:30am – 10:00pm.
2. Takeaway sales: Revenue from Sushi Tei's Take Away Menu featuring party packs, mini-packs, sashimi packs, bentos and TC platters suitable for catering and parties; ordered via self pick-up, phone or online platform.
3. Third-party delivery sales: Revenue generated via Foodpanda and GrabFood third-party delivery platforms in Singapore; orders via these channels are not eligible for Sushi Tei Rewards ST$ rebates.
4. Membership programme fees: Recurring fee-based revenue from Sushi Tei Rewards loyalty programme: S$68 (inclusive of GST) new member sign-up fee with ST$80 welcome gift credit, and S$40 (inclusive of GST) annual renewal fee with ST$60 renewal gift credit. Membership term is one year, extended to end of expiry month.
5. Master franchise fees and royalties: Revenue from granting master franchise rights in international territories; ideal partners should have F&B experience, extensive market knowledge and financial capacity. The dedicated franchise department provides training, business and operations support to franchisees.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Sushi Tei operates a Japanese kaiten (conveyor belt) restaurant chain founded in 1994 in Singapore, now spanning 75+ outlets across 8 Asian countries. Its core offering is sit-down Japanese dining built around a Grand Menu (sashimi, sushi, teppanyaki, tempura, noodles, donmono) and a quarterly Seasonal Menu, supplemented by a Take Away Menu for catering and party packs. The group extends the brand through wholly-owned sub-concepts (Hokkaido-Ya fast-casual, Matsukiya kushiyaki, Kuroki premium yakiniku) and a card-less Sushi Tei Rewards loyalty programme (S$68 sign-up / S$40 annual renewal) that awards Sushi Tei Dollars (ST$) rebates redeemable across the network.

Product overview

Sushi Tei is a Singapore-headquartered Japanese restaurant group operating a unified brand portfolio rather than a single software product. Its core offering is the Sushi Tei kaiten (conveyor belt) restaurant chain — founded in 1994 and now spanning over 75 outlets in 8 countries — anchored by the Grand Menu, Seasonal Menu, and Take Away Menu dining lines. The brand portfolio is extended through three sub-brands: Hokkaido-Ya (fast-casual Hokkaido-inspired eatery with advanced ordering technology), Matsukiya (traditional kushiyaki grilled over binchō-tan), and Kuroki (premium Japanese yakiniku). These dining brands are tied together by the Sushi Tei Rewards card-less digital loyalty programme and the Sushi Tei Online Ordering platform (order.sushitei.com) plus Singapore mobile app, which together enable account registration, self pick-up, takeaway ordering, and ST$ rebate accrual/redemption across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Hokkaido-Ya: Fast-casual eatery serving Hokkaido-inspired dishes and Japanese favourites using premium ingredients; opened in June 2018 by the team behind Sushi Tei Pte Ltd.
• Matsukiya
• Kuroki

Products and services

• Sushi Tei Restaurant Brand Homegrown Japanese kaiten (conveyor belt) restaurant chain founded in 1994, offering a fusion of traditional Japanese dishes with modern innovative trends. Operates an open-kitchen concept and serves diners across 75+ outlets in 8 countries, with an ever-evolving Grand Menu and quarterly Seasonal Menu.
• Sushi Tei Grand Menu Core rotating menu featuring Japanese offerings and innovative dishes using fresh, quality ingredients — appetizers, sashimi, sushi moriawase, nigiri, gunkan, temaki, makimono, wanmono, tempura, agemono, nabemono, yakimono, noodles, donmono and rice bowls.
• Sushi Tei Seasonal Menu Quarterly limited-edition menu presenting dishes built around the freshest produce of each Japan season and region (Hokkaido, Miyazaki, Kagoshima, Summer, Fall, Winter, Spring).
• Sushi Tei Take Away Menu Takeaway menu of Japanese favourites including party packs, mini packs, sashimi, bento, and tea/coffee selections designed for catering, home dining, and parties.
• Hokkaido-Ya Fast-casual eatery serving Hokkaido-inspired dishes and Japanese favourites using premium ingredients at wallet-friendly prices. Outlets at VivoCity, Thomson Plaza, and Punggol Coast Mall in Singapore.
• Kuroki Japanese yakiniku dining experience offering a curated selection of premium meats sourced from traceable farms across Japan and Australia, located at 290 Orchard Road, #05-03 Paragon, Singapore.
• Matsukiya Traditional kushiyaki concept serving skewers grilled over binchō-tan using hormone-, cage- and antibiotic-free chicken, Miyazaki wagyu ribeye, and foie gras glazed with an in-house marinade. Outlets at Paragon and One Holland Village in Singapore.
• Sushi Tei Rewards Loyalty Programme Card-less annual membership programme for Singapore-resident diners awarding Sushi Tei Dollars (ST$) at 10% rebate on nett dine-in/takeaway bills (20% in birthday month), redeemable at 1 ST$ = S$1. S$68 sign-up (with ST$80 welcome gift) and S$40 annual renewal (with ST$60 renewal gift), managed via membership.sushitei.com.
• Sushi Tei Online Ordering Platform & Mobile App Proprietary online ordering platform (order.sushitei.com) and Singapore mobile app supporting self pick-up, takeaway, and Quick Checkout accounts, integrated with the Sushi Tei Rewards loyalty programme at membership.sushitei.com.
• Sushi Tei Master Franchise Programme Master franchise rights granted to qualified partners for developing the Sushi Tei brand in international territories; partners must have F&B experience, extensive market knowledge, and financial capacity. Singapore-based franchise department provides training, business, and operations support.

Quantifiable outcome

• 75+ outlets across 8 countries (Singapore, Indonesia, Malaysia, Vietnam, Myanmar, Brunei, Bangladesh, Cambodia)
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FoodpandacoreGTM or Marketing PartnerFoodpanda is a third-party food delivery platform partner for Sushi Tei Singapore. Customers can order Sushi Tei delivery via Foodpanda at foodpanda.sg/chain/ca2bs/sushi-tei. Order placement is supported via dedicated link tree (linktr.ee/SushiTeiSGDelivery). Per the Sushi Tei Rewards terms, orders placed via Foodpanda are not eligible for ST$ rebates.
• GrabFoodcoreGTM or Marketing PartnerGrabFood is a third-party food delivery platform partner for Sushi Tei Singapore. Customers can order Sushi Tei delivery via GrabFood at il.ink/SushiTeiSGDelivery. Order placement is supported via dedicated link tree. Per the Sushi Tei Rewards terms, delivery orders via GrabFood are not eligible for ST$ rebates.
• UnionPayminorOthersUnionPay is accepted as a payment method for Sushi Tei Rewards membership signup/renewal and for restaurant orders. Listed alongside MasterCard, VISA, American Express, Diners Club, JCB and NETS as accepted payment methods.
• NETSminorOthersNETS is accepted as a payment method for Sushi Tei Rewards membership signup/renewal and for restaurant orders; listed alongside MasterCard, VISA, American Express, Diners Club, JCB and UnionPay.
• YebisuminorGTM or Marketing PartnerYebisu beer brand partnership promoted on the Sushi Tei Promotions page (2026-Yebisu-LCD), indicating co-marketing arrangement with the Japanese beer brand.
• International master franchise partnerscoreChannel Partner/ Reseller/ DistributorSushi Tei actively seeks master franchise partners in new international territories. Ideal partners must have F&B experience, extensive market knowledge, and financial capacity to fully develop the Sushi Tei brand in their market. Existing franchise markets include Singapore, Indonesia, Malaysia, Vietnam, Myanmar and Brunei. Sushi Tei franchise department provides training, business and operations support.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Ajisen Ramen: Japanese ramen chain operating across Asia with comparable casual-dining positioning, multi-country footprint, and customer demographic. Operates in adjacent Japanese cuisine category.
• Menya Musashi: Japanese ramen chain with Singapore and regional presence offering authentic Japanese casual dining. Operates in adjacent Japanese category with comparable quality-casual positioning.

Direct peers

• Sushi Express: Direct competitor operating conveyor-belt sushi (kaiten) restaurants across Southeast Asia with similar wallet-friendly positioning, dine-in and takeaway model, and multi-country Asian footprint.
• Genki Sushi: Japanese kaiten sushi chain operating across Singapore and Asia with similar conveyor-belt format, fresh-ingredient positioning, and casual price points directly comparable to Sushi Tei.
• Kura Sushi: Major Japanese kaiten sushi chain with global expansion (Japan, US, Asia) using conveyor-belt and touch-screen ordering. Highly comparable operating model, tech integration, and price-point strategy to Sushi Tei.
• Sushi Zanmai: Japanese sushi chain with significant Southeast Asian presence, offering comparable menu breadth (sashimi, sushi, donburi) at accessible price points and serving overlapping customer segments.
• Ichiban Sushi: Singapore-based conveyor-belt sushi chain serving similar Japanese casual-dining menu with comparable price points and prime-mall locations, competing directly with Sushi Tei in its home market.

Emerging players

• Pepper Lunch: Japanese-origin casual dining chain offering DIY teppanyaki with similar fast-casual price points and Asian mall-based footprint. Comparable operating format and target demographic.

Broad incumbents

• MOS Burger: Japanese fast-food chain operating across Singapore and Asia with broader Japanese F&B portfolio. Comparable in targeting Japanese-cuisine-seeking consumers at accessible price points, though focused on burgers rather than sushi.
• Yoshinoya: Major Japanese quick-service chain with extensive Asia presence (Singapore, Malaysia, Indonesia, etc.) serving gyudon and rice bowls. Comparable regional Asian footprint and fast-casual positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sushiteisg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Tei