HR Groep

What HR Groep does

HR Groep Streetcare is a Dutch family-owned company founded in 1970/1972 and headquartered in Rijswijk, Netherlands, with a production facility in Leek (Groningen) and additional sales offices in Veghel, Leeuwarden, and Retie (Belgium). The company operates across three integrated lines of business: (1) physical products — an extensive catalog of RVV traffic signs, mounting structures and portals, street furniture, bollards and barriers, speed-reduction products, road marking, traffic mirrors, and wayfinding systems for roads, buildings, and tourism infrastructure; (2) sustainability products — a dedicated Groene Productlijn including NEN-EN 12899-1:2007-certified bamboo traffic signs, circular aluminum (Re-Sign), UPVC posts from recycled plastics, fossil-free NTS signs, and the Greenmolen wind-turbine-blade reuse program; (3) a digital asset-management platform, IPSm (Intelligent Public Space Management), which combines a national traffic-sign database covering all RVV signs in the Netherlands, a web-based management system, a mobile app for field updates, and IoT sensor integration for predictive maintenance.

The company serves primarily Dutch and Belgian municipal and provincial governments (Gemeente Amsterdam, Rotterdam, Rijswijk, Den Haag, 's-Hertogenbosch, Delft, Gooise Meren; Rijkswaterstaat; Provincie Zuid-Holland, Fryslân), with secondary segments in road construction and contractors (Boskalis), commercial buildings and hospitality (TU Delft, VU Amsterdam, Van der Valk Hotels, DeLaMar Theater, Essent HQ), tourism and recreation (Toerisme Vlaams-Brabant), and industrial estates. Revenue is generated through one-time hardware sales via a B2B e-commerce webshop, professional services (custom design, engineering, and a full in-house Plaatsingsdienst installation service), and IPSm software licensing/subscription with optional inventory, inspection, and maintenance services. Pricing is quote-based for custom/project work and transactional at checkout for standard products, with no public price list.

Key strategic partnerships include MOSO International (bamboo development), NDW (open-data publication of the national sign database), 3M (Diamond Grade DG3 retroreflective foil and 4081 fluorescent yellow foil), Climate Signs (UPVC), VNVF and FME (industry associations), Brimos (matrix signs), and certification/validation partners SGS Intron and Bureau Blind Color. HR Groep is ISO 9001:2015 certified, with IPSm operating under ISO 27001 security standards. Go-to-market combines the e-commerce webshop for standard products, a regionally assigned field sales team (Noord-Holland, Zuid-Brabant, Overijssel, Gelderland, Flevoland, Friesland, Groningen, Drenthe), specialized account managers for road construction and contractors, and event participation at Intertraffic Amsterdam and Dutch Design Week.

Name

HR Groep

Legal name

HR Groep Streetcare

Website

https://hrgroep.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

HR Groep Streetcare is a Dutch family-owned supplier of traffic signs, street furniture, wayfinding systems, and sustainable signage, serving Dutch and Belgian municipal and provincial governments via a B2B webshop, field sales team, and its proprietary IPSm digital asset-management platform backed by a national traffic-sign database.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Signs and Street Furniture Products: Sale of a wide range of physical products including traffic signs (road signs, ship signs), barriers, speed bumps, traffic mirrors, bollards, street furniture (waste bins, benches), wayfinding systems, and related hardware. Products sold as one-time purchases through the webshop or via quote.
2. Installation and Placement Services: Full-service offering from advice and delivery to on-site installation and maintenance. Customers can add placement to their order at checkout.
3. IPSm Digital Platform (License/Subscription): Digital asset management software for traffic signs and public space assets. Offered as a license with or without full inventory, inspection, maintenance and management services. Customers receive real-time data, inspection reports, and regulatory compliance documentation.
4. Custom Design and Engineering: Tailor-made signage and wayfinding solutions, custom production, and consulting on traffic engineering and signage placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HR Groep manufactures and supplies traffic signs, street furniture, bollards, speed reduction products, and wayfinding systems for municipalities, provinces, contractors, and commercial clients. The company also offers the IPSm digital platform for traffic sign and public space asset management, complemented by installation services and sustainable product lines such as bamboo signs and circular aluminum.

Product overview

HR Groep Streetcare operates as a unified product-and-service portfolio centered on the IPSm (Intelligent Public Space Management) digital platform, which serves as the core technology layer for managing traffic signs and road assets across the Netherlands. The company offers an extensive hardware portfolio organized into complementary product lines: (1) Borden & Constructies — all RVV traffic signs, construction supports, and portal structures; (2) Afzetmaterialen & Werk in Uitvoering — temporary traffic management equipment; (3) Straatmeubilair — street furniture including Pierre Pencil products, bicycle parking (MB Air fietslift), benches, and waste containers; (4) Snelheidbeperking — speed reduction products (Gumatec, Gumacon, Speedbump, BigRamp, Park-stop), traffic mirrors, attention systems (speed displays, ice alerts), and road marking; (5) Afzetpalen — bollards including the Jislon Pole Cone system; (6) Bewegwijzering — main road wayfinding, local/tourist wayfinding, site and building interior signage, poles and portal structures; and (7) Groene Productlijn — sustainable alternatives including bamboo signs, circular aluminum, UPVC, Ecoposte, NTS (fossil-free signs), Re-Sign (buyback), and Greenmolen (wind turbine blade reuse). The digital IPSm platform integrates with all physical products to provide inspection, asset management, geofencing, and compliance reporting (ISA, Data Top 15). The full portfolio is available through a webshop with a Sign Me custom sign creator, with optional full-service installation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 86% of Dutch speed signs do not meet ISA camera readability requirements, creating a large remediation market opportunity
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MOSO International B.V.coreStrategic or Co-development Partner · 1 January 2018MOSO is the specialist in the development and sale of innovative, environmentally friendly bamboo products for interior and exterior applications. HR Groep collaborated with MOSO to develop the bamboo traffic sign, certified to NEN-EN 12899-1:2007 by SGS Intron. The partnership enables HR Groep to offer CO2-neutral, fully recyclable traffic signs as a sustainable alternative to aluminum.
• Nationale Databank Wegverkeersgegevens (NDW)coreStrategic or Co-development PartnerNDW makes HR Groep's national traffic sign data available as open data to the public. This is a world first: the Netherlands is the first country to digitally map all traffic signs. HR Groep was contracted by the Ministry of Infrastructure and Water Management to inventory and publish this data via NDW.
• 3McoreTechnology or Integration3M supplies Diamond Grade DG3 retroreflective foil and 4081 Fluorescent Yellow foil for HR Groep's traffic signs. The Diamond Grade foil (Class III, RA3A + RA3B) provides optimal visibility for all drivers with a 20-year declining warranty. The 4081 Fluorescent Yellow foil is used for temporary traffic measures.
• Climate SignsminorStrategic or Co-development PartnerClimate Signs collaborated with HR Groep to develop UPVC (Unplasticized Polyvinyl Chloride) harpoon poles made from recycled plastics sourced from the public space (computer frames, car parts, lamppost caps, phone components). The product is sourced regionally from the Netherlands and Germany to minimize transport emissions.
• Vereniging Nederlandse Verkeersborden Fabrikanten (VNVF)coreStrategic or Co-development PartnerHR Groep is a member of VNVF, the Dutch association of traffic sign manufacturers. HR Groep's representative shared knowledge on sustainability and digitalization innovations at DeuSAT 2019 on behalf of VNVF.
• Bureau Blind ColorminorOthersBlind Color, the Dutch interest organization for color-blind individuals, confirmed that the red crosses on HR Groep's Brimos matrix signs are visible to people with red-blindness, validating the product's inclusive design.
• SGS Intron (AKI)minorOthersSGS Intron (AKI) conducted testing and certification of HR Groep's bamboo traffic sign against NEN-EN 12899-1:2007 standard in March 2018.
• FME (branch organization)minorOthersHR Groep is a member of FME, the Dutch employers' association for the technology industry. FME's general delivery and payment conditions apply to HR Groep's deliveries and services.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SWARCO: Austria-headquartered global leader in traffic solutions, including road signs, marking systems, and intelligent traffic systems. Directly comparable to HR Groep across the European traffic-sign and infrastructure technology stack, with substantially larger scale and broader geographic footprint.
• Vialis: Dutch provider of traffic management, intelligent transport systems, and infrastructure services for Dutch road authorities. Competes with HR Groep for Dutch municipal and Rijkswaterstaat contracts at the traffic-systems integration layer, complementary rather than identical at the hardware layer.
• Saferoad Group: Nordic-headquartered European provider of road safety infrastructure including traffic signs, barriers, and lighting. Comparable to HR Groep in traffic-sign manufacturing and municipal customer base, with broader European presence and substantially larger scale.
• Geveko Markings: Danish manufacturer of road marking materials and preformed thermoplastic products. Comparable to HR Groep as a specialized European road-infrastructure supplier serving municipalities and contractors, with overlapping customer base but different product category.
• Rennicks: UK-based manufacturer of road safety signage and traffic management products, including reflective signs and street furniture. Closely comparable product portfolio and government customer base to HR Groep, focused on a single national market (UK) with EU-adjacent regulatory environment.

Emerging players

• TomTom: Dutch location technology company providing maps and traffic data, including sign-related attributes for navigation and ISA compliance. Compares to HR Groep at the Dutch traffic-sign data layer rather than the hardware layer, with much larger scale and broader mobility use cases.
• Cyclomedia: Dutch provider of street-level imagery, LiDAR, and digital twin data for public space and infrastructure asset management. Comparable to HR Groep at the digital public-space asset layer (IPSm) for Dutch municipal customers, with complementary rather than overlapping hardware offerings.

Broad incumbents

• Avery Dennison (Reflective Solutions): Global pressure-sensitive and reflective materials manufacturer supplying retroreflective films used in traffic signage. Competes with 3M as a materials-layer incumbent to HR Groep's finished-sign business, with broader industrial-adjacent portfolio.
• HERE Technologies: Global mapping and location data platform serving automotive, logistics, and government customers with traffic-sign and road attributes data. Adjacent competitor to HR Groep's national traffic sign database and IPSm data layer at the digital asset level.
• 3M (Traffic Safety & Reflective Products): Global conglomerate that supplies Diamond Grade reflective foil used in HR Groep's signs and operates a much broader traffic-safety and reflective-materials portfolio. An incumbent in the underlying materials layer with overlapping capabilities at the finished-product layer.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCQf1Mh4g2sfJmVMXuBjjZA?view_as=subscriber
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hr-groep-streetcare
• Instagraminstagram.com/hr_groep_streetcare?igsh=MXd3MHZkazU1MXo0Mw%3D%3D&utm_source=qr
• Xx.com/HRGroep

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Groep