Roy Wood Transits

What Roy Wood Transits does

Roy Wood Transits Limited is an independent UK commercial vehicle dealership founded in 1970 and headquartered in Winnersh, Berkshire. The company specializes in the Ford Transit product family, offering new, used, and imported vans alongside wheelchair-accessible vehicles (WAVs), campervans, and electric vans (notably the DFSK EC35). It has sold more than 10,000 vans cumulatively over 55+ years of trading, operating with 1-10 employees from a single site.

The product surface spans four buyer cohorts: tradespeople and small businesses (core Transit vans), mobility customers (Motability-accredited WAV supply), leisure buyers (Auto Campers and Mobility Campers conversions built on the Ford Transit platform), and fleets seeking electric or specialist configurations. The business holds FCA credit broker authorization (674729), Motability, BVRLA, and SAF accreditations, and runs in-house servicing. The technology stack is conventional dealer infrastructure (Auto Trader listings, finance calculators, online reservation, part-exchange valuation) with no proprietary systems disclosed.

Revenue is generated through unit vehicle sales (new, used, imported), finance brokering commissions on FCA-regulated credit, aftersales servicing, part-exchange margins, and van leasing contracts under the Roy Wood Van Leasing brand. Go-to-market is predominantly digital lead generation via Auto Trader and the dealership website, supplemented by Motability scheme referrals and repeat/trade customers. Nationwide delivery extends reach beyond the Berkshire catchment.

Name

Roy Wood Transits

Legal name

Roy Wood Transits Limited

Website

https://roywoodtransits.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Roy Wood Transits is an independent UK commercial vehicle dealership founded in 1970, specializing in Ford Transit vans, wheelchair-accessible vehicles, campervans, and electric vans, serving tradespeople, mobility users, leisure buyers, and small fleets nationwide.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Motor Homes (3716)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industry

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

Keywords

• Commercial vehicle sales
• Wheelchair accessible vehicles
• Campervan conversions
• Vehicle finance brokering
• After sales servicing

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, nearly new, used, and imported Ford Transit vans and other light commercial vehicles including tippers, trucks, campervans, and wheelchair accessible vehicles.
2. Finance Brokering: Credit broker offering hire purchase and lease financing options through carefully selected credit providers. FCA authorised (674729).
3. After Sales Services: Servicing, repairs, and optional extras including ply linings, tow bars, roof racks, beacons, ramps, tail lifts, and bespoke modifications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Roy Wood Transits is an independent commercial vehicle dealership selling new, used, and imported Ford Transit vans, DFSK EC35 electric vans, wheelchair accessible vehicles (WAVs) from Allied Mobility, and Auto Campers campervan conversions (Day Van, Leisure Van, MRV). The company operates as an FCA-authorised credit broker offering hire purchase and lease finance, and provides in-house servicing, repairs, bespoke mobility conversions, and optional extras such as ply linings, tow bars, tail lifts, and roof racks.

Product overview

Roy Wood Transits is an independent commercial vehicle dealership established in 1970, specializing in Ford Transit vans, Wheelchair Accessible Vehicles (WAVs), and campervans. The core product portfolio includes Ford Transit/Custom vans (new, used, and imported), WAV conversions from Allied Mobility and Auto Campers, Auto Campers Day Van/Leisure Van/MRV campervan range, and DFSK EC35 electric vans. The company operates as a Credit Broker offering hire purchase and lease financing, supported by in-house servicing and repairs capabilities. The business is FCA regulated and has Motability accreditation.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Campers: Campervan conversions based on Ford Transit Custom, including Day Van, Leisure Van, and MRV (Multi-Roof Vehicle) models. The company is a dealer for Auto Campers.

Products and services

• Ford Transit Vans New, used, and imported Ford Transit vans and light commercial vehicles including Transit Custom, Transit 350, tippers, dropsides, lutons, and chassis cabs for tradespeople, businesses, and fleets.
• Wheelchair Accessible Vehicles (WAVs) Wheelchair accessible vehicles including Allied Mobility Independence RS and RE conversions based on Ford Tourneo Custom, Volkswagen Caddy Maxi Life, and Peugeot Rifter, plus bespoke mobility solutions for individuals, families, and Motability scheme customers.
• Auto Campers Campervan Conversions Campervan conversions based on Ford Transit Custom, including Day Van, Leisure Van, and MRV (Multi-Role Vehicle) pop-top models with modular polypropylene furniture and hallmark twin sliding doors, sold through auto-campers.co.uk.
• DFSK EC35 Electric Van 100% electric commercial van with 166-mile WLTP range, 1015kg payload, 5-year/75,000-mile vehicle warranty, and 8-year/100,000-mile battery warranty, eligible for the government plug-in van grant.
• Mobility Campers Wheelchair accessible campervans with tracked wheelchair floor, removable seats, and multi-height bed system, providing independent travel with onboard toilet, kitchen, and bed.
• Vehicle Finance & Leasing FCA-authorised (674729) credit brokering of hire purchase and lease finance for vans, pick-ups, trucks, and tippers through selected credit providers, with SAF Approved Expert certification.
• After Sales Servicing & Repairs

Quantifiable outcome

• Beaten competition from 13,500 UK automotive retailers to win Auto Trader Retailer of the Year 2023
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Innovative Automotive (DFSK)coreChannel Partner/ Reseller/ DistributorAppointed Innovation Automotive Dealers for DFSK EC35 electric van. Innovative Automotive are sole UK importers for DFSK, founded 2003. DFSK is one of China's 'big three' automotive brands with sales across 30 countries and 3,000,000 users.
• Allied MobilitycoreChannel Partner/ Reseller/ DistributorRecognised as the industry's leading wheelchair accessible vehicle converter. Strong working relationship stocking quality used Independence models based on Ford Custom Tourneo. Full support for new and used Allied WAV conversions.
• Auto Campers / Firth Campers SheffieldcoreStrategic or Co-development PartnerRoy Wood Transits co-designer Steve Wood founded Auto Campers brand in 2011. Production moved to Firth Campers in Sheffield in 2014. Roy Wood Transits are dealers for Auto Campers. Origins relate to WAV heritage.
• BVRLAminorChannel Partner/ Reseller/ DistributorBVRLA (British Vehicle Rental and Leasing Association) accreditation gained to support vehicle leasing operations.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Volkswagen Commercial Vehicles: OEM competitor in the light commercial vehicle segment (Transporter, Caddy, Crafter) whose products Roy Wood Transits now stocks for brand diversification. Comparable as an alternative OEM supplier whose commercial vans compete head-to-head with Ford Transit variants.
• Westfalia: German campervan converter historically dominant in the VW Transporter-based leisure van segment. Comparable as a higher-volume European campervan specialist that Auto Campers has explicitly beaten for Campervan of the Year awards.
• Ford Motor Company: The OEM whose Transit, Transit Custom, and Tourneo product lines form the inventory backbone of Roy Wood Transits. Comparable as the supplier and brand whose product strategy, pricing, and warranty policies directly determine the dealer's economics.
• Evans Halshaw Vans: Large UK multi-brand automotive retailer with a Ford commercial vehicle franchise. Comparable as a larger, broader-line competitor in the new and used van market, but without Roy Wood Transits' depth of specialist conversions and WAV expertise.

Direct peers

• Allied Mobility: UK's leading wheelchair accessible vehicle converter and a core channel partner of Roy Wood Transits. Highly comparable in the WAV segment (Independence RS/RE based on Ford Tourneo Custom), though Allied operates at converter scale rather than dealer scale.
• TrustFord: One of the UK's largest Ford dealer groups with multiple commercial vehicle sites. Directly comparable as a Ford franchise operator selling new and used Transits, offering servicing and fleet solutions, although at materially larger scale than Roy Wood Transits.
• Auto-Sleepers: Established UK motorhome and campervan converter producing Ford Transit-based leisure vehicles. Comparable as a UK campervan specialist competing for the same end buyer, although at much larger manufacturing scale and broader product range than Auto Campers.
• Hillside Leisure: UK-based campervan converter specialising in Ford Transit-based leisure vehicles with bespoke layouts. Directly comparable to the Auto Campers sub-brand in product category, scale, and target buyer, though operating as a converter rather than a dealer.
• Innovative Automotive: Sole UK importer and distributor for DFSK vehicles and a direct upstream partner of Roy Wood Transits for the EC35 electric van. Comparable as a small UK EV commercial vehicle specialist supplying the same product ecosystem.
• Pentagon Ford: Multi-site Ford commercial vehicle retailer across the UK selling Transit variants, tippers, and conversions. Comparable as a Ford-aligned commercial vehicle specialist serving tradespeople and fleet customers, but with a broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoyWoodTransits
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/roy-wood-transits-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roy Wood Transits