Persada

What Persada does

Persada (legal name PT Personel Alih Daya Tbk, ticker PERSADA on the Indonesia Stock Exchange since 2023) is an Indonesian business process outsourcing company founded in 2006 that provides workforce solutions across eight service categories: technical services (telecom network installation and maintenance, including FTTH and FWA), office administration, security (including K9 units and VVIP protection), call center and sales, courier and logistics, training, and human resource services. The company manages a deployed workforce exceeding 30,000 personnel and serves more than 400 corporate clients across banking (Bank Indonesia, BCA), healthcare (Prodia, BPJS Kesehatan), telecommunications (Huawei, Lintasarta, Eratel Prima, Starlite), automotive (Toyota, Nissan), electronics (LG Electronics Indonesia), logistics (JNE, J&T Express), and government sectors. Persada is licensed under Indonesian Ministry of Manpower regulation Permenaker No. 19/2012 and operates a branch network spanning Java, Sumatra, Sulawesi, and Kalimantan.

The company's revenue model is based on professional services fees tied to the number of deployed personnel and the scope of contracted services, with customized B2B pricing structured through multi-year enterprise contracts and a 7–14 day staffing deployment cycle. Go-to-market is direct enterprise sales supported by regional branches, with secondary demand generation through job fairs, vendor workshops (e.g., "Operational Excellence 2026"), and reputation-driven referrals. Following acquisition by PT Sinergi Inti Andalan Prima Tbk (INET) from Kopindosat, Persada operates as part of the INET Group and is pursuing cross-selling synergies with sister companies such as PT Data Prima Solusindo (DPS) in technology-enabled workforce offerings.

In 2025, Persada reported Rp1.16 trillion (approximately USD 71 million) in revenue, up 28% year-over-year, and Rp2.5 billion in net profit, up 115% year-over-year, marking a turnaround from prior-year losses. Growth was driven by Courier Services expansion, Technical Services scaling (notably supporting Starlite internet rollouts), and operational restructuring under the leadership of President Director Cahyanul Uswah and the board appointed at the 2026 RUPST/RUPSLB.

Name

Persada

Legal name

PT Personel Alih Daya Tbk

Website

https://persada.id

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Persada (PT Personel Alih Daya Tbk) is an Indonesian publicly listed workforce outsourcing company managing 30,000+ deployed personnel across technical, office, security, courier, and call center services for 400+ corporate clients.

Ownership category

akta.pro rank

Product category

Workforce Outsourcing Services

NAICS

Professional Employer Organizations (56133), Temporary Help Services (561320)

SIC

Services-Management Services (8741), Services-Help Supply Services (7363), Services-Business Services, Nec (7389)

akta.pro primary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

akta.pro secondary industry

Time, Attendance & Leave Management Outsourcing (T&A, Absence, FMLA) (BPACAKAF)

Keywords

• Workforce outsourcing services
• Technical maintenance services
• Security guard services
• Call center solutions
• Courier logistics services

Headquarters

HQ city

Selatan

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Workforce Outsourcing Services: Core business providing professional outsourced workforce across multiple categories including office services, technical services, security, call center, courier, training, and HR services. Revenue generated through placement fees and ongoing service fees based on number of deployed personnel.
2. Technical Services: Network maintenance, installation (Roll Out), site maintenance, building maintenance, electrical services, and IT helpdesk provided by certified technicians
3. Security Services: Professional security personnel (Satpam), K9 units, VIP protection, event security, and cash/valuables escort services
4. Courier & Logistics Services: Courier services with wide network coverage, warehouse management, and distribution center operations including mess facilities for courier personnel

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Persada is a B2P business process outsourcing provider supplying trained and managed workforce across eight service lines: technical/telecom maintenance, office administration, security (including K9 units), call center and sales, FTTH and FWA network installation, courier and logistics, training, and human resource recruitment services. The company recruits, trains, and deploys personnel at client sites, billing clients on a placement and ongoing service fee basis across more than 400 corporate accounts in Indonesia.

Product overview

Persada operates as a comprehensive business process outsourcing (BPO) company offering a multi-service portfolio of eight interconnected outsourcing solutions. The core offerings include Technical Services (Jasa Teknikal) for telecommunications infrastructure maintenance and installation, Office Services (Jasa Perkantoran) for administrative support, Security Services (Jasa Keamanan) with K9 units and VVIP protection, Call Center & Sales services, FTTH & FWA infrastructure services for internet connectivity, Courier & Logistics services, Training Services, and Human Resource Services. These services are delivered through a workforce of over 30,000 employees serving more than 400 corporate clients across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Jasa Teknikal (Technical Services) Integrated technical solutions providing installation, repair, and precision maintenance services for telecommunications infrastructure, including site maintenance, network maintenance, building maintenance, electrical services, and IT helpdesk support. Targeted at enterprise clients requiring certified technicians.
• Jasa Perkantoran (Office Services) Professional office support services providing marketing, sales, canvasser, receptionist, cashier, administrator, cleaning service, driver, and expedition personnel through rapid recruitment and selection processes. Targeted at corporate clients needing administrative and operational support staff.
• Jasa Keamanan (Security Services) Professional security services providing Satuan Pengamanan (security officers), K9 unit (detective dogs), VVIP personal protection, security consultation, and special event security with trained and certified personnel. Targeted at enterprise and government clients requiring licensed security staff.
• Jasa Call Center & Sales Integrated call center and sales solutions providing customer service, complaint handling, and sales promotion through a unified platform for fast, professional service. Targeted at enterprise clients needing outsourced customer engagement and telesales teams.
• Jasa FTTH & FWA (Fiber to the Home & Fixed Wireless Access) Digital infrastructure solutions providing Fiber to the Home (FTTH) for high-speed wired connectivity and Fixed Wireless Access (FWA) for flexible and reliable wireless coverage, supporting internet service installations. Targeted at telecommunications and internet service providers.
• Jasa Kurir (Courier Services) Responsive courier and logistics services with extensive network coverage, efficient operating systems, and competent human resources for distribution and delivery operations. Targeted at logistics and e-commerce companies needing scaled last-mile workforce.
• Jasa Pelatihan (Training Services) Integrated training and consultation services designed to address various organizational challenges, including professional development and skills training programs. Targeted at enterprise clients seeking workforce upskilling and organizational capability building.
• Jasa SDM (Human Resource Services) Human resource services utilizing extensive networks and search capabilities to compile quality candidate lists while maintaining communication with clients to ensure alignment with evolving needs. Targeted at enterprise clients seeking recruitment and headhunting support.

Quantifiable outcome

• Over 400 corporate clients served across Indonesia
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PT Data Prima Solusindo (DPS)coreStrategic or Co-development Partner · 24 June 2026PERSADA and DPS, both under INET Group, conducted strategic business sharing sessions to explore new business development opportunities. The partnership leverages PERSADA's outsourcing expertise and DPS's technology solutions to create integrated services for corporate clients. Key opportunities identified include integrated manpower supply, market expansion, and client referrals between the two companies.
• Starlite (PT Integrasi Jaringan Ekosistem / PT IJE)coreStrategic or Co-development Partner · 23 April 2026PERSADA serves as the sales and technical installation team for Starlite internet services, supporting the company's mission to accelerate internet access across Indonesia. PERSADA conducts socialization and installation activities in areas underserved by internet connectivity. Starlite is a product from WIFI Group targeting affordable internet for Indonesian consumers.
• Binmas Dilma BengkuluminorOthers · 29 March 2026PERSADA collaborated with Binmas (Bimbingan Masyarakat) Police of Bengkulu Province to conduct socialization and training sessions for PERSADA security personnel (Satpam) deployed at banking and government client locations in the Bengkulu region. The partnership focuses on improving discipline, understanding of security regulations, and service ethics among security personnel.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TriNet: US-focused PEO providing HR administration, payroll, benefits, and compliance services to small and mid-sized businesses. Comparable to PERSADA's HR outsourcing and employee lifecycle administration services, though primarily US/SMB focused.
• ADP (Automatic Data Processing): Global HR, payroll, and benefits administration provider. Comparable to PERSADA in handling large workforces on behalf of enterprises, though ADP's model is technology-and-services rather than personnel-deployment focused.
• Insperity: US-based PEO offering workforce administration, benefits, payroll, and HR consulting. Conceptually comparable to PERSADA's PEO-style outsourcing model but serving North American SMB clients.
• ManpowerGroup: Global staffing and workforce-solutions leader with deep presence in Asia-Pacific. Operates across permanent, temporary, and outsourcing services comparable to PERSADA's broad eight-category portfolio, but with significantly greater scale and geographic reach.
• Randstad: Netherlands-based global HR services firm offering staffing, outsourcing, and consulting. Comparable to PERSADA in serving enterprise clients with outsourced workforces across multiple verticals.
• Robert Half International: Global professional staffing and consulting firm specializing in finance, accounting, technology, and administrative placements. Comparable to PERSADA in placing skilled workers into enterprise clients under B2B staffing models.
• Adecco Group: Swiss-headquartered global HR services leader in staffing, career transition, and workforce solutions. Provides large-scale PEO-adjacent services comparable to PERSADA's enterprise outsourcing model.
• Recruit Holdings: Japanese-listed global HR and staffing conglomerate (Indeed, Glassdoor, etc.). Comparable to PERSADA as a diversified workforce-services platform; much larger scale and broader geographic footprint.

Direct peers

• Quess Corporation: India-headquartered PEO and business services platform operating across staffing, facilities management, security, and technology services. Compares to PERSADA in deploying thousands of outsourced workers across multiple service categories for enterprise clients in an emerging Asian market.
• Info Edge (India) - Naukri: Indian online recruitment and staffing operator (Naukri). Overlaps with PERSADA's HR/recruitment vertical and shares the broad positioning of an emerging-market workforce-solutions provider serving enterprise and SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PTPERSADA
• Facebookfacebook.com/PT.PersonelAlihDaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persada