Aquaterm

What Aquaterm does

Aquaterm is a privately held Slovak family-owned retailer and wholesaler of bathroom fittings, tiles, furniture and related interior products, founded in 1991 by Róbert Mačák and his wife Evka in Spišská Belá and now operating under the legal name Róbert Mačák AQUATERM, s.r.o. The business is headquartered at Donská 1, 058 01 Poprad-Veľká, and runs five physical bathroom showrooms across Slovakia (Poprad, Martin, Nitra, Spišská Belá, Humenné), a 7,200 m² wholesale facility in Poprad, and an in-house e-commerce platform at eshop.aquaterm.sk. It employs 80+ staff and maintains dedicated installer centers plus regional sales representatives covering Western, Central and Eastern Slovakia as well as the Czech Republic.

The product catalogue combines proprietary owned brands — notably LOTOSAN (tiles, bathroom furniture, sinks, shower enclosures, bathtubs, faucets and accessories), TILA (bathroom furniture and WC ceramics), UNIVERSAL, TIM&TOM (cleaning products) and ROYAL POSTELE (beds) — with distribution of third-party brands including HANSGROHE, LAUFEN, RAVAK, KALDEWEI, KOLO, CERESIT, ROCAL, KORADO, PURMO, ZEHNDER, NEW TRENDY, KLUDI, TRES, BEMETA, JIKA, GEBERIT, IMEX and MEDIMEX. The company also sells interior doors and flooring, extending beyond pure bathroom renovation into broader home interior categories.

Aquaterm makes money through three revenue streams: (1) one-time retail product sales of bathroom fixtures, tiles, furniture and accessories to end consumers via the showrooms and eshop; (2) one-time wholesale distribution of installation materials, sanitary ware and construction chemistry to plumbers, installers, architects, interior designers and construction companies, supported by a loyalty programme; and (3) a custom bathroom design service priced at €50 that includes 3D visualization and is credited toward the final purchase. Retail pricing is unit-based, with free shipping over €25, cash-on-delivery and 10x instalment payment options. The company does not ship abroad and discloses no revenue or external funding.

Name

Aquaterm

Legal name

Róbert Mačák AQUATERM, s.r.o.

Website

https://eshop.aquaterm.sk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Aquaterm is a Slovak family-owned retailer and wholesaler of bathroom fittings, tiles, furniture and interiors founded in 1991, serving consumers across five showrooms and an e-commerce platform, and supplying plumbers, installers and construction companies through regional wholesale operations.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures & Interiors

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Hardware Retailers (444140)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

akta.pro secondary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom fixtures retail
• Bathroom design services
• Tiles and flooring
• Bathroom furniture
• Plumbing wholesale distribution

Headquarters

HQ city

Poprad

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Sale of bathroom fixtures, tiles, furniture, faucets, showers, and related products to end consumers through showrooms and e-commerce
2. Wholesale distribution: Wholesale sales of bathroom and installation materials to plumbers, installers, and construction companies through regional sales representatives and dedicated wholesale facilities
3. Custom bathroom design services: Custom bathroom design service with 3D visualization for 50 EUR, credited toward final purchase if customer proceeds with implementation

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aquaterm is a Slovak family-owned retailer and wholesaler of bathroom and interior products, operating 5 physical showrooms and the e-commerce platform eshop.aquaterm.sk. Its core offering covers own-branded LOTOSAN, TILA, UNIVERSAL, TIM&TOM, and ROYAL POSTELE products — tiles, bathroom furniture, mirrors, ceramic sanitary ware, shower enclosures, bathtubs, radiators, faucets, accessories, cleaning products, interior doors, and bedroom furniture — alongside distributed third-party brands (HANSGROHE, LAUFEN, RAVAK, KALDEWEI, KOLO, CERESIT, etc.). It complements retail with paid design services (custom bathroom design and 3D visualization for €50, credited toward purchase), on-site measurement, and a B2B wholesale/loyalty program for installers, plumbers, and construction companies across Slovakia and the Czech Republic.

Product overview

Aquaterm is a Slovak family-owned bathroom and interior products retailer operating since 1991. The company offers a comprehensive e-commerce platform (eshop.aquaterm.sk) alongside 5 bathroom showrooms across Slovakia. Their product portfolio centers on their own branded LOTOSAN tiles and flooring (including MARMO GOLD, ATLANTA, VARIETTO series), LOTOSAN and TILA bathroom furniture (vanity units, cabinets, mirrors), and TILA ceramic sanitary ware. They distribute internationally-recognized third-party brands including HANSGROHE fixtures, LAUFEN furniture, RAVAK shower enclosures, KORADO/PURMO/ZEHNDER radiators, KALDEWEI bathtubs, KOLO sanitary ware, CERESIT construction chemicals, and ROYAL POSTELE beds. Services include custom bathroom design with 3D visualization (50 EUR fee deductible from purchase), on-site measurement, and a wholesale partnership program for installers. The company employs approximately 80 staff and ships products within 24 hours for orders over 25 EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Bathroom Design Service (Kúpeľňa na mieru) Complete custom bathroom design service for end consumers, covering concept, layout planning, product selection, technical drawings, and 3D visualization, priced at €50 with the fee credited toward the final purchase if the customer proceeds with implementation. Targeted at Slovak homeowners undertaking bathroom renovations or new-build fit-outs.
• 3D Bathroom Visualization Professional 3D visualization service that produces photorealistic renders of proposed bathroom designs for customer consultation, used to preview the final result before purchase. Delivered as part of Aquaterm's custom bathroom design offering and aimed at homeowners planning renovations.
• On-Site Measurement Service Professional on-site measurement service that captures accurate bathroom dimensions for layout planning, used as an input to the custom bathroom design and visualization service. Aimed at Slovak homeowners planning bathroom renovations.
• Wholesale Partnership Program (AQUATERM Loyalty Program for Installers) Wholesale cooperation and loyalty program for licensed plumbers, installers, architects/interior designers, and construction companies, offering rewards on purchases and dedicated support via regional sales representatives and installer centers. Targeted at trade customers in Slovakia and the Czech Republic.
• Tiles and Flooring (Obklady a dlažby) Retail product category covering ceramic tiles, porcelain tiles (gres), floor tiles, wall tiles, and tile accessories (grout, sealants) for bathroom and interior installations, sold to Slovak homeowners, installers, and construction companies.
• Bathroom Furniture (LOTOSAN, TILA, UNIVERSAL) Retail product line of own-brand bathroom furniture — vanity units, sink cabinets, wall-mounted cabinets, mirrored cabinets, and storage solutions — sold under the LOTOSAN, TILA, and UNIVERSAL brands. Aimed at Slovak homeowners and trade customers fitting out bathrooms.
• Sanitary Ware — Sinks, Toilets, and LED Mirrors Retail range of ceramic washbasins (countertop and wall-mounted), TILA toilet ceramics (WC bowls, seats, combinations), and LOTOSAN LED mirrors (including the SAND TRICK series with LED backlighting and multiple installation options). Sold to Slovak homeowners and trade customers.
• Shower Enclosures, Bathtubs, and Radiators Retail product category covering LOTOSAN shower enclosures and cabins (including the DEEP single-door series), bathtubs and shower trays, and LOTOSAN bathroom radiators / heated towel rails. Sold to Slovak homeowners and trade customers.
• Faucets and Bathroom Accessories (LOTOSAN) LOTOSAN-branded bathroom and kitchen faucets and a complementary line of bathroom accessories. Sold to Slovak homeowners and trade customers via eshop.aquaterm.sk and showrooms.
• TIM&TOM Cleaning Products Own-brand line of bathroom maintenance products, including the Easy Clean solution, for end consumers and trade customers. Distributed via eshop.aquaterm.sk.
• ROYAL POSTELE Bedroom Furniture Bedroom furniture line including beds, mattresses, nightstands, and storage, organized under collections such as QUEEN, BABYLON, HAMILTON, JOSEPHINE, and MELODIE. Sold to Slovak homeowners renovating or furnishing bedrooms, complementing Aquaterm's bathroom offering.
• Third-Party Bathroom Brand Distribution (HANSGROHE, LAUFEN, RAVAK, KALDEWEI, KOLO, NEW TRENDY, KLUDI, TRES, BEMETA, JIKA, GEBERIT, IMEX, MEDIMEX) Distribution of internationally recognized third-party bathroom brands across fixtures, sanitary ware, shower enclosures, bathtubs, installation systems, and accessories. Brands include HANSGROHE (faucets, showers, accessories such as VERNIS BLEND and Crometta), LAUFEN bathroom furniture (PRO A and PRO S sink cabinets), RAVAK shower enclosures and bathtubs, KALDEWEI premium bathtubs and shower trays, KOLO sanitary ware, NEW TRENDY shower enclosures (including VELIO E walk-in), KLUDI and TRES faucets, BEMETA bathroom accessories, JIKA sanitary ceramics, GEBERIT installation systems and concealed cisterns, and IMEX and MEDIMEX bathroom fixtures and accessories. Sold to Slovak homeowners and trade customers.
• Heating Radiators (KORADO, PURMO, ZEHNDER) Heating radiator range distributed under third-party brands KORADO (RADIK classic and design models), PURMO (C, CV, and design series), and ZEHNDER designer radiators and heated towel rails. Sold to Slovak homeowners and trade customers.
• Construction Chemistry and Interior Doors (CERESIT, ROCAL)

Quantifiable outcome

• More than 5,000 3D bathroom visualizations created
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OBI (Slovakia): OBI runs home improvement stores in Slovakia offering tiles, plumbing supplies, and installation materials alongside broader DIY assortment. It is a broad incumbent competing for the same bathroom renovation DIY and pro customer segments.
• Bauhaus (Slovakia): Bauhaus operates home improvement centers in Slovakia combining building materials, plumbing, tiles, and bathroom furnishings. As a broad incumbent, it overlaps with Aquaterm on tile, fixture, and installation supply categories.
• Hornbach (Slovakia): Hornbach operates large-format home improvement centers in Slovakia with significant bathroom, tile, and installation materials assortment. While it covers much more than bathrooms, it competes for the same renovation customer and overlaps with Aquaterm's wholesale/B2C assortment.

Direct peers

• Reuter: Reuter is a leading European online bathroom retailer with deep assortment in premium brands (HANSGROHE, LAUFEN, KALDEWEI, etc.) and 3D planning tools — comparable to Aquaterm on product breadth, premium-brand mix, and digital visualization, though operating cross-border where Aquaterm does not ship.
• Siko koupelny: Siko koupelny is the largest bathroom and kitchen specialist retailer in Slovakia and the Czech Republic, operating physical showrooms and an e-commerce platform with similar assortment (vanities, tiles, fixtures, radiators). It is the closest direct competitor to Aquaterm in the Slovak/Czech bathroom retail market.
• Ptáček - koupelny a sanita: Ptáček is one of the largest bathroom wholesalers and retailers in the Czech Republic and Slovakia, distributing premium sanitary brands to installers and consumers via showrooms and a loyalty program for trade customers — directly comparable to Aquaterm's B2B/B2C dual model.
• Sanitino: Sanitino is a CEE-focused online bathroom specialist selling tiles, fixtures, furniture, and accessories with delivery across Slovakia and the Czech Republic — directly comparable to Aquaterm's e-commerce offering and the closest digital-native peer.
• SAPHO: SAPHO is a Czech bathroom retailer/distributor offering tiles, sanitary ware, faucets, and radiators to both end customers and trade, with showrooms and a B2B program — comparable to Aquaterm's hybrid consumer/trade model in the broader CEE market.

Others

• Heureka (Slovakia): Heureka is the dominant Slovak/Czech price-comparison platform with significant bathroom and home category presence. It is adjacent infrastructure that shapes price discovery and directs traffic to online bathroom sellers competing with Aquaterm.

Regional players

• Koupelny LUX: Koupelny LUX is a Czech bathroom specialist retailer focused on tiles, sanitary ware, and design services, primarily serving the Czech market. It is comparable to Aquaterm on product and service mix but does not directly serve Slovakia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AquatermSK
• Facebookfacebook.com/aquatermsk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquaterm