SANITINO
- Company typePrivate
- Founded2008
- HeadquartersLitomysl, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What SANITINO does
SANITINO s.r.o. is a Czech privately held e-commerce retailer specializing in bathroom, kitchen, and home improvement products, operating since 2008 from its headquarters in Litomyšl, Czech Republic. The company runs 18 country-specific storefronts across Europe and claims approximately 345,303 SKUs in stock — described as the widest bathroom and kitchen equipment assortment in the Czech market — while dispatching roughly 2,500 parcels per day from its own warehouse. The product catalogue spans water faucets, thermostatic valves, shower enclosures, washbasins, bathtubs, toilets, bidets, bathroom furniture, kitchen faucets and sinks, water filtration systems, plumbing supplies, heating, and adjacent home and garden categories.
The assortment combines the company's own kielle private-label brand with authorized retailer partnerships for premium international brands including Grohe, Hansgrohe, Geberit, Villeroy & Boch, and Ravak. SANITINO's revenue model is direct-to-consumer e-commerce with per-unit retail pricing in local currencies across each market; for orders exceeding 50,000 CZK the company operates a structured individual-pricing (B2B/tender) motion via a dedicated inbox. Customer segments are primarily B2C individual consumers, with a secondary B2B public-sector vertical supplying sanitary equipment, hand dryers, soap dispensers, and accessibility hardware to government and institutional buyers. Trust is reinforced through APEK e-commerce certification and multiple consecutive Heureka customer-satisfaction awards. The company is privately held, owner-operated, and has no disclosed external equity funding, acquisitions, or leadership changes in the available data.
SANITINO firmographics
Firmographics- Name
- SANITINO
- Legal name
- SANITINO s.r.o.
- Website
- https://sanitino.cz
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where SANITINO is headquartered
LocationHeadquarters
- HQ city
- Litomysl
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
SANITINO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: SANITINO generates revenue through direct e-commerce sales of bathroom, kitchen, and home improvement products to consumers and public sector buyers. Pricing is per-product with individual volume pricing available for orders above 50,000 CZK. No marketplace or third-party channel revenue is evident from the source material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SANITINO product offering
Product offeringCore offering
SANITINO is a Czech e-commerce retailer that sells bathroom, kitchen, and home improvement equipment directly to consumers and public sector buyers across 18 European markets. The company operates 18 country-specific online storefronts (sanitino.cz and equivalents), holds approximately 345,303 products in stock at its Litomyšl warehouse, and ships roughly 2,500 parcels per day. The assortment includes its own private-label kielle brand as well as authorized distribution of major brands such as Grohe, Hansgrohe, Geberit, Villeroy & Boch, and Ravak.
Product overview
SANITINO is a Czech e-commerce platform (sanitino.cz) selling bathroom and kitchen fixtures and equipment. The company operates a multi-category online store offering over 345,000 products across bathroom (faucets, showers, washbasins, toilets, bidets, bathtubs, furniture, heating), kitchen (faucets, sinks, appliances), and home/garden categories (filtration, plumbing supplies, tools, garden equipment). The platform features both their own kielle brand products and international brands like Grohe, Hansgrohe, Geberit, Villeroy & Boch, and Ravak. They offer B2C e-commerce with additional services for B2B clients including individual pricing for orders over 50,000 Kč. The company ships approximately 2,500 packages daily from their warehouse.
Differentiator
Problem solved
Functional benefit
Brands
- kielle: Own brand of bathroom and kitchen fixtures including faucets, showers, washbasins, and bathroom furniture
Products and services
- Bathroom (Koupelny) product category Full bathroom equipment range spanning water faucets, thermostatic faucets, showers and shower enclosures, washbasins, toilets and accessories, bathroom furniture, bathtubs, bidets, and bathroom accessories, serving homeowners and contractors renovating or fitting out residential and public bathrooms.
- Kitchen (Kuchyně) product category Kitchen equipment category covering kitchen faucets, kitchen sinks, sink-and-faucet sets, filtered water faucets, kitchen accessories, kitchen appliances, and cookware/tableware for residential kitchen installations and renovations.
- Home and Garden (Dům a zahrada) product category Home and garden product line including household supplies, home appliances, lighting, home textiles, ventilation and heat recovery units, smart home products, bathroom heating, water filtration, plumbing supplies, and garden equipment such as irrigation, pumps, and hand tools.
- Public Sector (Veřejný sektor) offering Dedicated public sector range covering public-facility faucets, soap and disinfectant dispensers, public washbasins, public toilets, shower programs, toilet paper and towel dispensers, hand dryers, urinals, grab bars, and slop hoppers for government, educational, healthcare, and other public institutions.
- kielle private-label brand SANITINO's own private-label brand offering bathroom and kitchen fixtures (faucets, shower sets, washbasins, bathtubs, WC sets, bathroom furniture, mirrors, filtered kitchen taps) targeted at value-conscious consumers seeking branded alternatives to premium international labels.
Quantifiable outcome
- Approximately 2,500 shipments dispatched daily from in-stock inventory
- +1 more outcomes
Companies that use SANITINO
Customer profileSegments2 records
Ideal customer profiles2 records
SANITINO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SANITINO partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- GrohecoreSANITINO is an authorized retailer of Grohe products including faucets, shower systems, thermostatic valves, and filtered kitchen taps (Grohe Blue, Grohe Red, Grohe Blue Home, Grohe Blue Professional). Grohe is one of the most prominently featured brands on the SANITINO platform.
- HansgrohecoreSANITINO carries Hansgrohe products including Crometta, Vernis Blend, and Aqittura M91 filtered kitchen faucets. Hansgrohe is featured among SANITINO's top brands.
- GeberitcoreSANITINO distributes Geberit products including concealed cisterns, flush buttons, waste fittings, and plumbing accessories. Geberit is listed among SANITINO's top brands.
- SaphocoreSANITINO carries Sapho products across its plumbing and bathroom accessories range, including angle valves and sanitary fittings. Sapho is featured among top brands.
- kiellecorekielle is SANITINO's house/private-label brand covering bathroom and kitchen fixtures including faucets, shower sets, washbasins, bathtubs, WC sets, bathroom furniture, mirrors, and filtered kitchen taps. kielle is prominently featured across multiple categories on the platform.
- RavakcoreSANITINO distributes Ravak products including bathroom furniture, shower enclosures, and plumbing accessories. Ravak is listed among top brands on the platform.
- Villeroy & BochcoreSANITINO carries Villeroy & Boch products including Architectura WC sets and Artis washbasins. Villeroy & Boch is featured among top brands.
- SchellminorSANITINO carries Schell products including angle valves, comfort regulating valves, washing machine valves, and bathroom hardware across the plumbing supplies category.
- NovaservisminorSANITINO distributes Novaservis products including angle valves, teflon tape, washing machine connections, radiator valve sets, distributor cabinets, and check valves across the plumbing supplies category.
- FrankeminorSANITINO carries Franke products including Mythos filtered kitchen faucets and Vital Tap filtered taps. Franke products are featured in the filtered kitchen faucets category.
- BlancominorSANITINO distributes Blanco products including Subline granite sinks and EVOL-S Pro filtered kitchen faucets.
- Alca plastminorSANITINO carries Alca plast products including washing machine siphons, angle valves, and bathroom hardware in the plumbing supplies category.
- OMNIRESminorSANITINO distributes OMNIRES products including Switch filtered kitchen faucets in the filtered kitchen faucets category.
- Ideal StandardminorSANITINO carries Ideal Standard products including angle valves in the plumbing supplies category.
- Honeywell HomeminorSANITINO distributes Honeywell Home products including thermostatic heads, radiator valves, pressure reducing valves, and water filters across the plumbing supplies category.
- ZehnderminorSANITINO carries Zehnder products in the plumbing supplies category.
- IMI HeimeierminorSANITINO distributes IMI Heimeier products including thermostatic heads and radiator valves in the plumbing supplies category.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SANITINO competitors and assessment
Company assessmentDirect peers
- Better Bathrooms: Better Bathrooms is a UK-based online bathroom specialist selling suites, showers, and furniture from multiple brands. Closely aligned multi-brand specialty e-commerce business model to SANITINO in the bathroom category.
- Drench: Drench is an online-only UK bathroom retailer offering curated brassware, showers, and accessories with multi-brand depth. Direct functional overlap with SANITINO's bathroom e-commerce focus and similar online-only, no-showroom GTM.
- Victorian Plumbing: Victorian Plumbing is the UK's largest online retailer of bathroom products, operating a multi-brand e-commerce model with extensive SKU breadth. SANITINO mirrors its specialty retailer strategy in continental Europe across nearly identical product categories.
- ManoMano: ManoMano is a leading European online marketplace for home improvement, DIY, and garden products, with a deep bathroom and kitchen fixtures catalog. Both operate multi-country European e-commerce storefronts with overlapping product categories and customer segments focused on DIY consumers and small contractors.
- Bathrooms.com: Bathrooms.com is a UK online retailer specializing in complete bathroom suites, fixtures, and accessories. Comparable specialty e-commerce positioning to SANITINO with a similar curated-brand merchandising approach.
Broad incumbents
- OBI: OBI is a leading European home-improvement retail chain with a broad product range and growing online storefront across multiple EU markets. Larger generalist incumbent with overlapping product categories and similar multi-market European footprint.
- Hornbach: Hornbach is a major European DIY and home-improvement retailer with strong e-commerce operations including a deep bathroom and kitchen assortment. Larger incumbent overlapping with SANITINO on category and online model, but with a much broader DIY and garden portfolio.
- Bauhaus: Bauhaus is one of Europe's largest home-improvement and DIY retail chains, headquartered in Switzerland with operations across DACH and additional European markets. Omnichannel model overlapping with SANITINO across bathroom, kitchen, and garden categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SANITINO social profiles
Digital presenceSANITINO compliance and trust
Trust signalCompliance2 records
SANITINO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SANITINO leadership team
Management profileNumber of profiles
SANITINO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SANITINO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SANITINO
What does SANITINO do?
SANITINO is a Czech e-commerce retailer that sells bathroom, kitchen, and home improvement equipment directly to consumers and public sector buyers across 18 European markets. The company operates 18 country-specific online storefronts (sanitino.cz and equivalents), holds approximately 345,303 products in stock at its Litomyšl warehouse, and ships roughly 2,500 parcels per day. The assortment includes its own private-label kielle brand as well as authorized distribution of major brands such as Grohe, Hansgrohe, Geberit, Villeroy & Boch, and Ravak.
Is SANITINO a public or private company?
SANITINO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SANITINO founded?
SANITINO was founded in 2008. It employs 51 to 100 people.
Where is SANITINO based?
SANITINO is headquartered in Litomysl, Czechia, in the Europe region.
How does SANITINO make money?
One revenue line is on record: retail Product Sales.
Who are SANITINO's main competitors?
Direct peers on record are Better Bathrooms, Drench, Victorian Plumbing, ManoMano and Bathrooms.com. Broad incumbents are OBI, Hornbach and Bauhaus.
Does SANITINO have an API?
No public API is recorded for SANITINO.