Sports & Management Research Institute

Name

Sports & Management Research Institute

Legal name

Sports & Management Research Institute

Website

https://smri.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Education and Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Sports management education
• Sports engineering courses
• Sports psychology training
• Sports business consultancy
• Corporate sports training

Headquarters

HQ city

Ernakulam

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Education Programs: SMRI generates revenue through diploma and certificate courses in Sports Management, Sports Engineering, and Sports Psychology. Programs include Advanced Diplomas, PG Diplomas, Executive Diplomas, and Certified courses with durations ranging from 6 months to 12 months plus internship.
2. Corporate and Organizational Training: SMRI provides sports-based training programs for sports organizations and other businesses across various topics including leadership, communication, customer service, and management skills.
3. Sports Consultancy: SMRI offers consultancy services to transform sports businesses and other organizations using sports-based tools such as Sportsvertising and the 11Ps of Sports Marketing Mix.
4. Publications and Books: SMRI publishes sports books including SPORTS REVOLUTION, GAME PLAN TO WIN WORLD CUP FOOTBALL, SPORTS REVOLT, and others, sold through Amazon Kindle platform.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sports & Management Research Institute (SMRI) is a sports education and research institute that delivers diploma and certificate programs in Sports Management, Sports Engineering, and Sports Psychology, using its proprietary FORMULA EX pedagogy (LEARN-PLAY-WORK-INVENT). It also provides sports-based corporate training, sports business consultancy, and publishes sports industry books, alongside running community sports properties like fan-owned football clubs.

Product overview

Sports & Management Research Institute (SMRI) is a premier sports education and research organisation offering a unified portfolio of educational programmes and sports properties. The core offerings consist of six diploma and certificate courses in Sports Management, Sports Engineering, and Sports Psychology (ADFM, ADSB, CSE, CSM, EDSM, PGDSM, PGDSP), supported by the proprietary FORMULA EX pedagogy. Complementing its educational offerings, SMRI has created numerous innovative sports properties including Travancore Royals FC (India's first fan-owned football club), Ultimate Pillow Fight (UPF), R C Car Racing League, Paper Cricket, Golympics, 3Wheeler Racing Grandprix, and Rickshaw Racing League. Additional programmes include the Out of Syllabus - Licence to Excel (LEX) for K-12 students and advocacy initiatives. The institution positions itself as a cradle and playground for sports properties, aiming to transform India into a sports superpower.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Diploma in Football Management (ADFM) A world-class intensive sports management training programme specialised in football that prepares football enthusiasts for jobs related to football management, business, and professionalism.
• Advanced Diploma in Sports Business (ADSB) A diploma programme that equips sports enthusiasts to grab promising entry-level jobs in the sports industry and climb the career ladder to top management levels.
• Certified Sports Engineer (CSE) A professional programme for engineering graduates pursuing a career in the expanding sports-related industry sector, covering Sports Science, Design, Technology, and Engineering Science.
• Certified Sports Manager (CSM) A 6-month professional programme exclusively designed for MBA students and MBA degree holders to add value to their MBA by being certified in Professional Sports Management.
• Executive Diploma in Sports Management (EDSM) An executive programme designed for working professionals to grow fast in the sports industry, providing extra mileage to conquer career heights in a limited time frame.
• P G Diploma in Sports Management (PGDSM) A 12-month professional programme for graduates and post-graduates designed to produce highly competent sports management professionals with in-depth understanding of sports management concepts and techniques.
• P G Diploma in Sports Psychology (PGDSP) An advanced sports psychology course that introduces students to the field of sports psychology and covers psychological skills and techniques used to support athletes in delivering peak performance.
• Out of Syllabus - Licence to Excel (LEX) A sports-based empowerment programme designed for children (Std. 5 to 11) to acquire Management Quotient, Psychological Quotient, and Survival Quotient through the FORMULA EX pedagogy, delivered in hybrid mode without disturbing regular academics.
• Sports-Based Corporate Training Programs Sports-based training programs delivered to sports organizations and other businesses across multiple sectors, covering leadership, communication, customer service, and management skills. Delivered on-site or at SMRI campus.
• Sports Business Consultancy Consultancy services that transform sports businesses and other organizations using sports-based tools such as Sportsvertising and the 11Ps of Sports Marketing Mix, covering sports governance, sports economics, and business transformation.
• Sports Publications and Books Sports books authored by SMRI's founder including SPORTS REVOLUTION, GAME PLAN TO WIN WORLD CUP FOOTBALL, SPORTS REVOLT, and other titles, sold globally through Amazon Kindle to individual consumers interested in sports management knowledge.

Quantifiable outcome

• SMRI students founded India's first fan-owned football club, Travancore Royals FC
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Sporty Kochi Community Sports ClubcoreStrategic or Co-development PartnerSMRI and Sporty Kochi Community Sports Club jointly launched Sundari Kochi, a sports-based geo-branding campaign aimed at making Kochi the best place to live, work, play, and celebrate. SMRI is the promoter of this first perfect community and family sports club, with bylaws and business plan designed by SMRI students.
• Sports Kerala FoundationminorStrategic or Co-development PartnerSMRI signed an MOU with Sports Kerala Foundation for collaboration on sports development initiatives in Kerala.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sportz Village: India-based sports education and training provider focused on school sports programs and coach training. Comparable to SMRI's K-12 (LEX) outreach and sports education programs.
• International Institute of Sports Management (IISM): India-based sports management education institute offering diploma and degree programs in sports management. Directly comparable to SMRI in target market, curriculum focus, and product offering.
• National Academy of Sports Management (NASM India): Indian sports management training provider focused on diploma and certification courses for aspiring sports professionals. Overlaps with SMRI's student persona and diploma portfolio.
• ISST (Institute of Sports Science & Technology): Indian sports science and management education provider offering professional training and certification. Comparable to SMRI's sports engineering and sports psychology programs.

Emerging players

• Stride Sports: Indian sports education and consulting startup offering sports management courses and consultancy. Closely comparable to SMRI in scale, model, and target segment.
• Global Sports Business Forum: Industry body and education-focused platform promoting sports business education in India. Comparable to SMRI's community-led GTM around sports industry advocacy and events.

Broad incumbents

• PUMA India Sports Management Programs: While primarily a brand, PUMA has invested in sports management capacity-building in India. Represents a corporate entrant that could partner with or compete against SMRI in sports industry training.
• Sports Authority of India (SAI) - Diploma Programs: Government-run apex sports body that offers sports science and management training programs. A broad incumbent providing competing sports education at subsidized or free rates across India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/playsmri
• Facebookfacebook.com/playsmri
• LinkedInlinkedin.com/company/playsmri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports & Management Research Institute