TwoBirds Company

What TwoBirds Company does

TwoBirds Company BV is a Dutch professional services firm headquartered in Amsterdam-Duivendrecht that specializes in matching entrepreneurs and business owners with Chief Operating Officers (COOs) using the Visionary/Integrator framework popularized by Cameron Herold. The company targets Dutch scale-ups with 15-250 employees whose founders have outgrown the ability to manage daily operations alone. Its service portfolio spans four core engagement types: Vaste COO (permanent placement of a Second in Command), Interim COO (2-12 month temporary placements), COO To Go (flexible on-demand consulting at €175/hour), and CEO-COO Coaching under the Koningskoppels methodology (a 10-month subscription-based trajectory for entrepreneur-COO duos). Supporting the core services is the Blueprint sessie, a 3-hour assessment using Working Genius and BrainCompass instruments to define role profiles, and the COO Tribe, an annual membership community for operational leaders that provides exclusive access to interim and COO To Go assignments.

The company does not develop software; its underlying technology consists of proprietary consulting frameworks (Koningskoppels methodology) and curated assessment instruments (Working Genius, BrainCompass) combined with a curated network of 200+ vetted COOs. Distribution is exclusively direct-to-client: consultation-based engagement via website forms, Calendly booking, and WhatsApp contact with Managing Director Guido Koershuis, with willingness to travel on-site within the Netherlands. TwoBirds runs an active content marketing motion including two monthly newsletters (Eagle Eye for entrepreneurs, Postduif for COOs), the Koningskoppels podcast, and guest appearances on external Dutch business podcasts (Groeivoer, Scaling Up Podcast, SaaS Bazen, After's Cool).

The business generates revenue across multiple streams: professional services fees for permanent and interim placements, usage-based hourly fees for COO To Go, a 10-month monthly subscription for CEO-COO Coaching, and annual membership fees for COO Tribe Core Membership with optional Focus Tracks add-ons. Ownership is founder-led with no disclosed external institutional investors or parent company; the core HQ team comprises four employees (Managing Director, Growth Partner, Head of Community, People & Culture Specialist) supported by freelance intervisie coaches, trainers, and board advisors. Strategic alignment with Cameron Herold (COO Alliance) provides international thought-leadership positioning, though all disclosed operations remain within the Netherlands.

Name

TwoBirds Company

Legal name

TwoBirds Company BV

Website

https://twobirdscompany.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

TwoBirds Company BV is a Dutch professional services firm that matches entrepreneurs with Chief Operating Officers through permanent placement, interim placement, hourly consulting, and a 10-month coaching subscription, supported by an annual COO community membership called COO Tribe.

Ownership category

akta.pro rank

Product category

Executive Search & Management Consulting

NAICS

Professional Employer Organizations (561330)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Contractor of Record (COR) / Global Contractor Management (BPACAHAE)

Keywords

• Executive placement services
• COO coaching programs
• Interim management consulting
• Entrepreneur advisory services
• Operational leadership search

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Vaste COO (Permanent COO Placement): Long-term placement service helping entrepreneurs find a permanent COO, Managing Director, or CEO. Process includes intake, Quickscan profiling, candidate matching, and optional 6-month duo coaching follow-through. Revenue is likely project/engagement-based.
2. Interim COO: Temporary COO placement for 2-12 months. Interim COOs from their ecosystem can start within one month. Revenue generated from temporary placement fees.
3. COO To Go: Flexible, short-term COO consulting engagement with a fixed hourly rate of €175. Covers anything from a few hours of Sparring to complete project execution. No long-term commitment required.
4. CEO-COO Coaching (Koningskoppels): A 10-month personalized coaching trajectory for entrepreneur-COO duos. Includes individual intakes, kick-off, working sessions, and deepening sessions with monthly check-ins. Fixed all-inclusive monthly rate with 24/7 coach availability.
5. Blueprint Sessie: A 3-hour intensive session to define ideal COO profile and optimal role distribution. Includes Working Genius and BrainCompass assessments. One-time engagement providing clarity on ideal COO match and collaboration approach.
6. COO Tribe Core Membership: Annual membership for COOs providing access to COO To Go/interim roles, 4 physical workshops, co-pilot pairing, WhatsApp community, Working Genius Assessment, and summer festival. 12-month commitment.
7. COO Tribe Focus Tracks: Optional quarterly deepening tracks in a fixed small group (5 COOs) with experienced moderator, keynote kick-off, and physical quarterly check-ins. Added to Core Membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

TwoBirds Company is a Dutch professional services firm that helps entrepreneurs find, hire, and work effectively with a Chief Operating Officer. Core offerings include permanent COO placement (Vaste COO), interim COO placement (2-12 months), on-demand COO consulting (COO To Go at €175/hour), and a 10-month entrepreneur-COO coaching trajectory (Koningskoppels), supported by the Blueprint sessie profiling workshop and the COO Tribe membership community.

Product overview

TwoBirds Company is a professional services firm that connects Dutch entrepreneurs with Chief Operating Officers (COOs). Their portfolio consists of four core service offerings for finding and working with a COO: Vaste COO (permanent placement), Interim COO (temporary placement for 2-12 months), COO To Go (on-demand project-based support at €175/hour), and CEO-COO Coaching (the Koningskoppels 10-month program). Supporting these core services are the Blueprint sessie (3-hour assessment workshop), COO Tribe membership (professional community for COOs), and the Workshop The Second in Command. TwoBirds also publishes two newsletters (Eagle Eye for entrepreneurs, De Postduif for COOs), a podcast series (Koningskoppels), and provides self-assessment tools (Visionair Formulier and Integrator Formulier). The company operates primarily in the Netherlands, helping scale-up companies and entrepreneurs find operational leadership.

Differentiator

Problem solved

Functional benefit

Brands

• COO Tribe: A membership community for COOs and integrators in the Netherlands, offering workshops, peer networking, and professional development for operational leaders at companies with 15-250 employees.
• Eagle Eye
• De Postduif
• Koningskoppels

Products and services

• Vaste COO

Quantifiable outcome

• COO pays for themselves 3 times over
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Groeivoer PodcastminorGTM or Marketing Partner · 28 October 2025Guido Koershuis appears as guest on the Groeivoer podcast hosted by Gerhard te Velde. Episodes cover COO topics, visionary/integrator model, and how to find a second in command. Multiple appearances documented over 2024-2025.
• Scaling Up PodcastminorGTM or Marketing Partner · 24 March 2025Guido appears as guest discussing when to hire a CEO or COO, common pitfalls, success factors, and the visionary/integrator dynamic in scale-ups.
• SaaS Bazen PodcastminorGTM or Marketing Partner · 4 December 2023Guido appears as guest on Johan de Wit's SaaS Bazen podcast discussing why SaaS companies need a COO, the operational heart of the organization, and how the COO role helps companies scale.
• Cameron Herold (COO Alliance)coreStrategic or Co-development PartnerCameron Herold, founder of the COO Alliance and known as the 'CEO whisperer,' collaborated with TwoBirds on a free webinar about achieving more focus, fun, and energy with the right COO. This partnership positions TwoBirds as aligned with the international COO Alliance movement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistage: Global CEO/executive peer-advisory and coaching membership community that competes for the same entrepreneur and COO mindshare through group coaching, workshops and peer learning, structurally similar to TwoBirds' COO Tribe membership model.
• Entrepreneurs' Organization (EO): Global peer community for entrepreneurs whose members run companies of comparable size to TwoBirds' target segment; both organizations monetize through membership and rely on community-led growth to serve founder-led scale-ups.
• Cameron Herold / COO Alliance: International COO community and training organization built around the same visionary/integrator model that TwoBirds specializes in; TwoBirds explicitly partnered with Cameron Herold and serves as the Dutch node of this movement.
• TOP of Minds: Dutch executive search firm focused on placing senior operators (COOs, CFOs, CCOs) into growth-stage companies, overlapping directly with TwoBirds' permanent placement offering in the same domestic market.
• BMC (BCI) Interim Management: Dutch interim management provider placing experienced operational leaders into temporary engagements, directly comparable to TwoBirds' Interim COO service for short-duration mandates.

Broad incumbents

• Amrop: Global executive search firm with a strong Benelux presence that places C-suite leaders including COOs into scale-ups and corporates, representing a broader-incumbent competitor to TwoBirds' niche placement offering.
• Russell Reynolds Associates: Global executive search firm placing senior leaders (including COO/COO-equivalents) into growth-stage and enterprise clients, competing with TwoBirds for the same Dutch and European COO mandates.
• Korn Ferry: Large global organizational consulting firm that includes executive search, coaching and assessment services covering the same end-client use cases TwoBirds addresses, but at much larger scale and broader scope.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated CEO & Board and COO practice that competes for the same senior placement mandates TwoBirds serves at a smaller scale.

Emerging players

• GrowthTribe: Amsterdam-based training and community platform for scale-up teams and operators, with adjacent overlap in serving the Dutch scale-up talent market that TwoBirds targets with its COO Tribe community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twobirdscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TwoBirds Company