We Love SaaS

What We Love SaaS does

We Love SaaS, operating under legal entity SaaS Bazen BV, is a privately held community platform serving B2B SaaS and AI founders and C-level executives in the Benelux region (Netherlands, Belgium, Luxembourg). Founded in 2021 by Johan de Wit and originally branded SaaS Bazen before rebranding to We Love SaaS in 2025, the company is headquartered at Hofplein 20, Rotterdam. Rather than producing a software product, the company delivers its offering through a members-only WhatsApp community, curated in-person events (the annual SaaS Summit Benelux capped at 350 attendees, four SaaS Pizza Nights per year, an annual BBQ, and topic-specific sessions such as AI Leadership Day), a weekly podcast, a resource library branded Pulse, and a separate free Slack community called SaaS Campus for in-house SaaS professionals. The core technology stack is therefore community orchestration on top of consumer messaging platforms rather than proprietary software. Revenue is generated through a €300 annual individual membership (gated by an application review completed within three business days) and a premium €2,500-per-year Executive Mastermind Program (a one-year cohort of 6–8 founders organized by revenue stage and role), supplemented by paid events and a multi-tier partner program featuring financial, legal, M&A advisory, recruitment, and infrastructure sponsors including Fortino Capital, Lexar Partners, torq.partners, Osborne Clarke, Clearwater, Van Lanschot Kempen, Bluebird Recruitment, LinQhost, Chift, and duwerk. The organization is explicitly independent and not venture-backed, operating with a 1–10 employee team.

Name

We Love SaaS

Legal name

SaaS Bazen BV

Website

https://welovesaas.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

We Love SaaS (legal entity SaaS Bazen BV) is a Benelux-based, application-gated membership community for B2B SaaS and AI founders and C-level executives, monetized via €300/year memberships, a €2,500/year Executive Mastermind, paid events, and a multi-tier partner sponsorship program.

Ownership category

akta.pro rank

Product category

Professional Networking Community

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

Keywords

• Saas founder community
• Peer networking platform
• Executive mastermind program
• Membership community events
• Benelux business network

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fee of €300 provides access to the WhatsApp community, free access to SaaS Pizza Nights, online events, 20% discount on paid events, matchmaking services, and access to Pulse resource library.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

We Love SaaS operates a paid, application-vetted peer community for B2B SaaS founders and C-level executives in the Benelux, delivered through a private WhatsApp group, curated in-person events (SaaS Summit Benelux, SaaS Pizza Nights, dinners, BBQ), a weekly podcast, the Pulse resource library, and a year-long Executive Mastermind Program. Membership costs €300 per year and is augmented by a partner program of investment, legal, hosting, and recruitment firms that sponsor activities and add deal flow for members.

Product overview

We Love SaaS is a community platform for B2B SaaS founders and C-level leaders in the Benelux region (Netherlands, Belgium, Luxembourg). Rather than a traditional SaaS software product, it offers a suite of community and professional development services including: a members-only WhatsApp community for peer networking and knowledge sharing; curated in-person events including quarterly SaaS Pizza Nights, intimate dinners, an annual BBQ, and the flagship SaaS Summit Benelux conference (capped at 350 attendees); a weekly podcast featuring SaaS industry discussions; an online resource library called Pulse offering templates, event recordings, and practical downloads; an Executive Mastermind Program providing year-long small-group peer advisory sessions organized by company revenue stage and role; and a Partner Program connecting members with service providers. The company was originally known as SaaS Bazen and was founded in 2021 by Johan de Wit.

Differentiator

Problem solved

Functional benefit

Brands

• SaaS Summit Benelux: A premium annual event bringing together SaaS founders, executives, and investors from the Benelux region.
• SaaS Campus
• SaaS Executive Mastermind Programma
• Pulse
• SaaS Pizza Nights

Products and services

• We Love SaaS Annual Membership Application-vetted annual subscription that gives an active B2B SaaS/AI founder or C-level leader in the Benelux access to the private WhatsApp community, four free SaaS Pizza Nights per year, free online events, a 20% discount on paid events, matchmaking with founders/investors/specialists, and the Pulse resource library. Priced at €300/year.
• Executive Mastermind Program Year-long intensive peer advisory program for SaaS founders and C-level executives working in small groups of 6–8, with four physical sessions (4 hours each), four virtual check-ins (1 hour each), a dedicated WhatsApp group, moderation, food and drinks, and interim support. Priced at €2,500/year (excl. VAT); only available to We Love SaaS members.
• SaaS Summit Benelux Flagship annual in-person conference for SaaS founders, executives, and investors from the Benelux, with attendance intentionally capped at 350 attendees to preserve intimacy and quality networking. Launched in 2023.
• SaaS Pizza Nights Quarterly free in-person networking events for We Love SaaS members, featuring practical talks by founders on topics such as product, go-to-market, and pricing. Included as a benefit of the €300 annual membership.
• Pulse Resource Library Online curated library of SaaS resources — templates, event session recordings, and practical downloads — accessible to We Love SaaS members as part of the annual membership.
• SaaS Campus (Slack Community) Separate free Slack-based community for Benelux SaaS professionals (product, engineering, sales, marketing, customer service, HR, legal, finance) — accessed via its own application process — that lets in-house SaaS staff network and share knowledge.
• We Love SaaS Podcast Weekly podcast featuring interviews and discussions with SaaS founders and industry experts, distributed on Spotify and YouTube as a top-of-funnel content channel for the community.
• We Love SaaS Partner Program Curated partner program that connects We Love SaaS members with vetted service providers across investment, legal, recruitment, hosting, ISO certification, engineering, financing, integrations, and DACH marketing — used both as a member benefit and as a sponsorship/partnership revenue channel for We Love SaaS.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Osborne ClarkecoreImplementation/ SI/ Consulting Partner · 22 April 2025International tech-focused law firm with 26 offices worldwide. Provides legal support for subscription terms, MSAs, DPAs, SLAs, funding rounds, ESOPs, IP, data protection, employment, and international roll-out. Hosted 'VC Fundamentals' sessions and SaaS Funding Night.
• SaaS Bazen BVcoreOthersLegal operating entity for We Love SaaS. Registered in the Netherlands with Hofplein 20, Rotterdam address. Governed by General Terms established for services including events, community initiatives, and content.
• Bluebird RecruitmentcoreChannel Partner/ Reseller/ DistributorRecruitment firm that helped build commercial and tech teams for Leadinfo, Sana Commerce, Trengo, Neople, AG5, Shiftbase, Chainels, Younium, Channext, and others. Initiating partner for SaaS Summit Benelux.
• LinQhostcoreTechnology or IntegrationManaged hosting services specifically designed for SaaS companies. Offers Dutch data centers and Google Cloud solutions. Provides 24/7 monitoring, security, updates, and scalability. Founder Robert van den Berg actively involved in We Love SaaS events.
• Nobel RecruitmentminorChannel Partner/ Reseller/ DistributorBased in Amsterdam with talent pool in Sales, Customer Success, Marketing, and Product since 2017. Actively supports local SaaS community and runs the annual SaaS Awards to celebrate successful SaaS talents.
• duwerkminorStrategic or Co-development PartnerDACH-focused marketing agency specializing in Generative Engine Optimization (GEO). Helps B2B SaaS companies expand from Benelux to DACH market with native German market understanding. Led by Katrin Kempe and Lili Frankus.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YPO (Young Presidents' Organization): Global peer network for executives and founders with paid membership and exclusive peer groups; broader scope than We Love SaaS but a highly comparable peer-group and mastermind model.
• Techstars: Large global startup accelerator and founder network with mentorship, events, and community; broader startup ecosystem than We Love SaaS but comparable founder-community orientation and event-driven engagement.

Direct peers

• Startup Grind: Global startup community with local chapters and events serving founders; comparable community-plus-events approach to We Love SaaS, though broader than B2B SaaS only.
• Mind the Product: Community and event series for product managers with strong EMEA presence; comparable membership and community model serving SaaS-adjacent professionals, with significant overlap in audience.
• Pavilion: Membership-based private community for B2B SaaS commercial leaders; operates a very similar curated-membership model with annual fees and private channels for peer benchmarking and networking.
• SaaStock: Global SaaS conference and community with EMEA presence targeting SaaS founders and executives; comparable audience and event-led monetization to We Love SaaS.
• Product-Led Alliance: Global community for product-led growth practitioners and SaaS leaders with membership tiers, events, and content; comparable professional community monetization model serving B2B SaaS.
• OnDeck: Curated membership community for founders and operators with peer cohorts and events; very similar model of paid access to curated peer networks serving startup leaders.
• SaaStr: The largest global SaaS founder community with an annual conference, content, and membership offerings—directly comparable audience and business model to We Love SaaS, but at significantly larger scale and global reach.
• Indie Hackers: Community and content platform for founders building online businesses; comparable founder-peer model with content and event offerings, focused on independent SaaS-style businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WeLoveSaaS
• LinkedInlinkedin.com/company/we-love-saas
• Instagraminstagram.com/saasbazen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Love SaaS