Woonboog

Social Housing Serviceswoonboog.be

Woonboog BV is a Belgian social housing company (woonmaatschappij) serving the Kempen-Midden region, selling affordable homes and plots, renting social housing units, and mediating government-backed home loans for eligible low-income tenants and first-time buyers.

Company typePrivate
Founded1921
HeadquartersTurnhout, Belgium
Headcount51–100
GTM typeB2C
OfferingServices

What Woonboog does

Woonboog BV is a Belgian social housing company (woonmaatschappij) designated to serve the Kempen-Midden region of Belgium under the Flemish housing policy framework. The company operates three integrated service lines: selling affordable homes and building plots to eligible buyers at regulated prices, renting social and budget housing units to income-qualified tenants, and mediating favorable home loans including the Flemish Woonlening through Wonen in Vlaanderen. Supporting services include property maintenance and repairs, centralized waiting-list administration via the Centraal Inschrijvingsregister (CIR), cohousing projects, and community facilities called buurthuizen. Its primary customers are low-income rental tenants, prospective homeowners priced out of the private market, and individuals seeking government-backed mortgage financing; a secondary customer segment consists of private property owners who rent units to Woonboog for social-housing use. The company is headquartered at Campus Blairon 599 in Turnhout and maintains a secondary office in Mol, distributing services through in-person visits, phone, downloadable brochures, a quarterly newsletter called Woonkriebels, and a multi-platform social media presence. Revenue is generated through one-time property-sale transactions, recurring monthly rental income calculated by tenant income and family composition, and professional services fees from mortgage intermediation.

The business operates with no proprietary technology platform beyond a standard Drupal-based Paddle CMS website, Google Maps embeds with a privacy consent layer, and EU cookie-consent tooling. Pricing is fully regulated: building plots (e.g., Savelberg in Balen) are sold at approximately €67,905-€68,860 excluding deed costs, while social rents are income-indexed under Flemish rules. Woonboog mediates the Flemish Woonlening — a government-backed loan product from Wonen in Vlaanderen — as a primary financing channel, alongside other credit-facilitation services. The company is GDPR-compliant with a designated Data Protection Officer ([email protected]) and operates as a private limited company under Belgian law (Enterprise number: BE 0403.773.287). No external investment, parent company, or public listing has been disclosed.

Woonboog is currently participating in the consolidation of Flemish regional housing entities mandated by policy reform. Data-exchange protocols signed with De Noorderkempen cvba (June 2024) and LeefGoed (November 2025) are positioning the company as the unified woonmaatschappij for its region, with candidate-buyer and applicant-data transfer already mapped out. Concurrently, the company is executing sub-regional expansion through the Tommelse Akkers masterplan redevelopment in Baarle-Hertog (opened July 2026) and affordable-plot development in Balen, indicating active pipeline development despite the absence of disclosed financial metrics.

Woonboog firmographics

Firmographics

Name: Woonboog
Legal name: Woonboog BV
Website: https://woonboog.be
Company type: Private
Founded year: 1921
Operating status: Operating
Headcount range: 51–100 employees
Short description: Woonboog BV is a Belgian social housing company (woonmaatschappij) serving the Kempen-Midden region, selling affordable homes and plots, renting social housing units, and mediating government-backed home loans for eligible low-income tenants and first-time buyers.
Ownership category
akta.pro rank

Woonboog industry classification

Industry

Product category: Social Housing Services
NAICS: Other Community Housing Services (624229), New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)
SIC: Services-To Dwellings & Other Buildings (7340), Land Subdividers & Developers (No Cemeteries) (6552), Services-Social Services (8300)
akta.pro primary industry: Residential Affordable Housing Development & Construction (IMAFABAI)
akta.pro secondary industries: Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF)

Keywords

Social housing rentals
Affordable home sales
Mortgage intermediation
Building plot sales
Community housing services

Where Woonboog is headquartered

Location

Headquarters

HQ city: Turnhout
HQ country: Belgium
HQ region: Europe

Offices2 records

Markets served

Woonboog business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Infrastructure, Personnel, Others, Marketing or Sales

Revenue model

Affordable housing sales: Woonboog sells affordable homes and building plots to eligible buyers in the Kempen-Midden region. Revenue is generated through property sales transactions.
Social housing rentals: Woonboog rents social housing units to eligible tenants in the Kempen-Midden region. Rental income is generated through monthly housing fees.
Mortgage intermediation: Woonboog facilitates access to favorable credit/loans for home buyers through partnerships with lending institutions.

Pricing tiers

Model	Billing	Price
Unit Pricing	One time/ perpetual license	Building plots in Balen Savelberg development

Distribution channels1 record

Marketing channels5 records

Woonboog product offering

Product offering

Core offering

Woonboog is the designated woonmaatschappij (social housing company) for the Kempen-Midden region of Belgium. It sells affordable homes and building plots, rents social and budget housing units, and intermediates favorable home loans (including the Flemish Woonlening) for eligible buyers. Supporting services include maintenance and repairs, a centralized waiting list, neighborhood community facilities (buurthuizen), and cohousing projects.

Product overview

Woonboog is a social housing company (woonmaatschappij) operating in the Kempen-Midden region of Belgium. The organization offers a portfolio of housing services centered around three core pillars: selling affordable homes and building plots, renting social and budget housing, and mediating favorable home loans (including the Flemish Woonlening). Supporting services include maintenance and repairs for tenants, neighborhood community facilities (buurthuizen), cohousing projects, and a centralized housing waiting list managed through the CIR system. Woonboog publishes quarterly tenant newsletters (Woonkriebels) and maintains downloadable resources including property brochures, internal regulations, and privacy documentation.

Differentiator

Problem solved

Functional benefit

Products and services

Koopwoningen (Affordable Home Sales)
Huurwoningen (Social and Budget Rental Housing)
Kredietbemiddeling (Loan / Mortgage Intermediation)
Wachtlijst (Housing Waiting List Registration)
Onderhoud en Herstellingen (Maintenance and Repairs)
Cohousing
Buurthuizen (Neighborhood Houses)
Bouwgronden Balen Savelberg (Building Plots - Balen Savelberg)

Companies that use Woonboog

Customer profile

Segments4 records

Ideal customer profiles4 records

Woonboog technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Woonboog partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

LeefGoedcoreStrategic or Co-development Partner · 1 November 2025Data exchange protocol for candidate buyers transferring from LeefGoed to Woonboog as part of housing company restructuring. Includes protocols for candidate-buyer data transfer.
OCMW Turnhout (Public Centre for Social Welfare)minorStrategic or Co-development Partner · 1 January 2025Protocol for electronic communication of personal data between OCMW Turnhout and Woonboog for drafting accompaniment agreements for (candidate) tenants and termination of rental agreements.
Wonen in Vlaanderen (Flemish Housing Agency)coreStrategic or Co-development Partner · 1 June 2024Protocol for data exchange between Centraal Inschrijvingsregister (CIR) and Woonboog for managing housing applications and waiting lists. Also protocol for Centraal Woningregister (CWR) data exchange. These are government-mandated data sharing agreements for social housing administration.
De Noorderkempen cvbacoreStrategic or Co-development Partner · 1 June 2024Protocol for electronic communication of personal data in the context of restructuring these parties into a unified woonmaatschappij (housing company).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Woonboog competitors and assessment

Company assessment

Direct peers

Volkswoning Bouwmaatschappij: Flemish social housing company providing social rental units, affordable home sales, and home loan mediation. Operates under the same Wonen in Vlaanderen policy framework and serves as a structural peer for any woonmaatschappij.
Woonpunt Mechelen: A Flemish woonmaatschappij operating the same social housing, affordable sale, and mortgage intermediation model under the Flemish housing policy framework. Directly comparable in core service portfolio and regulatory regime.
LeefGoed: A Flemish woonmaatschappij that is transferring candidate-buyer data to Woonboog as part of the consolidation of regional housing companies. Directly comparable in business model — social rent, affordable sale, and loan mediation services within Flemish policy framework.
Woonmaatschappij Mensengezin: A Flemish woonmaatschappij offering social housing, affordable rentals, and home loan services in a different region. Comparable in regulated business model, three-pillar revenue structure, and operational scope under Flemish housing policy.
Woonzorg Vlaanderen: A Flemish social housing and service organization focused on housing for vulnerable groups, with adjacent models of assisted housing and supported rental. Comparable in regulated social housing provision and government-aligned operations.
De Noorderkempen cvba: A Flemish social housing company that is actively restructuring with Woonboog to form a unified woonmaatschappij under Flemish housing policy. Operates the same social rental, affordable sale, and mortgage intermediation model in a neighboring region of the Kempen.

Regional players

CAW De Kempen: Centrum Algemeen Welzijnswerk for the Kempen region, providing social welfare services including housing assistance and referrals. Comparable as a regional social-services organization operating in the same Kempen-Midden geography, though with a broader welfare scope.

Broad incumbents

Wonen in Vlaanderen (Vlaams Woningfonds): The Flemish Housing Agency that regulates woonmaatschappijen, administers the Vlaamse Woonlening through intermediaries like Woonboog, and oversees the CIR/CWR data-sharing protocols. Comparable as the policy/financial backbone with which Woonboog directly integrates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Woonboog compliance and trust

Trust signal

Compliance2 records

Woonboog financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Woonboog leadership team

Management profile

Number of profiles

Woonboog funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Woonboog M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonboog

What does Woonboog do?

Is Woonboog a public or private company?

Woonboog is a private company. It is classified as unknown and is currently operating.

When was Woonboog founded?

Woonboog was founded in 1921. It employs 51 to 100 people.

Where is Woonboog based?

Woonboog is headquartered in Turnhout, Belgium, in the Europe region.

How does Woonboog make money?

Three revenue lines are on record. Affordable housing sales are the primary driver. The others are social housing rentals and mortgage intermediation.

Who are Woonboog's main competitors?

Direct peers on record are Volkswoning Bouwmaatschappij, Woonpunt Mechelen, LeefGoed, Woonmaatschappij Mensengezin, Woonzorg Vlaanderen and De Noorderkempen cvba. CAW De Kempen is listed as a regional player. Wonen in Vlaanderen (Vlaams Woningfonds) is listed as a broad incumbent.

Does Woonboog have an API?

No public API is recorded for Woonboog.

What industry is Woonboog in?

Woonboog's product category is Social Housing Services. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of FSALAKAH, Public Housing & Social Housing Development/Modernization Programs. Its NAICS code is 624229 and its SIC code is 7340.