Kohnan Shoji

What Kohnan Shoji does

Kohnan Shoji Co., Ltd. (コーナン商事株式会社) is a Japanese home-center retail chain headquartered in Osaka, founded in 1978 and publicly listed on the Tokyo Stock Exchange under ticker 7516.T. The group operates 670+ retail stores across Japan through a multi-format network that includes the general Kohnan home-center banner, the professional-contractor-focused Kohnan PRO and Kendepot formats, and specialty banners including Camp Depot and Gardens. International operations extend to Vietnam (17 stores per company history) and Cambodia. Customers are segmented across individual DIY consumers, professional contractors, farmers served through a dedicated Farmer's Card with harvest-cycle payments, and government/corporate buyers served through a dedicated corporate-sales division with invoice-payment and corporate-card programs.

The core product and service platform spans DIY supplies, gardening, pet care, home appliances, construction materials, and daily necessities, complemented by an in-house Custom Reform renovation service with showrooms featuring 30+ equipment manufacturers (LIXIL, YKK AP, Toto, Panasonic, Takara Standard, and others), a pet-services platform (Pet Plaza with grooming and hotel bookings), and a financial-product suite (Kohnan Card with up to 3% cashback, Kohnan Pay e-money, Farmer's Card, Kohnan PRO Business Card, Kohnan Corporate Card). The technology backbone integrates a multi-format physical retail network with the Kohnan e-shop e-commerce platform, a mobile app, the Kohnan Plus loyalty program with 1M+ members, and the newly added ARUTANA retail-media integration connecting Kohnan's app to DearOne's (NTT Docomo subsidiary) advertising platform for targeted customer engagement.

Revenue is generated through retail product sales across physical and online channels, professional reform and renovation services, B2B and government procurement, branded financial-product interchange and float, and an emerging retail-media advertising stream via ARUTANA. Pricing is unit-based retail with promotional member discounts and category-specific offers (e.g., free shipping over 7,000 yen online, harvest-aligned payment terms for farmers). The go-to-market is primarily direct-to-consumer and direct-to-trades through owned stores and e-commerce, augmented by strategic platform partnerships with Rakuten (points), PayPay (mobile payment), DearOne (retail media), Pocket Card (private-label credit issuance), and Orient Corporation / Orico (Farmer's Card issuance and the Life Smile point program).

Name

Kohnan Shoji

Legal name

Kohnan Shoji Co., Ltd. (コーナン商事株式会社)

Website

https://hc-kohnan.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kohnan Shoji is a Japanese home center retailer operating 670+ multi-format stores across Japan, plus Vietnam and Cambodia, serving consumers, professional contractors, farmers, and government/corporate buyers with DIY, construction, gardening, pet, reform, and branded financial products.

Ownership category

akta.pro rank

Headquarters

HQ city

Sakai

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Physical and online retail sales of home center products including DIY supplies, gardening, pet care, home appliances, and construction materials through 670+ stores nationwide and e-commerce platform
2. Reform/Construction Services: Home reform and renovation services including system kitchens, bathrooms, exterior painting, carports, through dedicated reform showrooms and partner contractors
3. Retail Media Advertising: Targeted advertising services through Kohnan app and official app integrated with ARUTANA platform, providing access to 1 million+ Kohnan Plus members across 670 stores

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Kohnan Shoji operates a multi-format home center retail business with approximately 670 stores across Japan selling DIY products, building materials, gardening supplies, pet products, home appliances, and everyday goods. The company also delivers home renovation and reform services through dedicated showrooms, provides co-branded financial products (Kohnan Card, Kohnan Farmer's Card, Kohnan Pay), operates an e-commerce platform, and runs a corporate sales division serving government agencies and enterprises. International operations extend to Vietnam and Cambodia.

Product overview

Kohnan Shoji operates a multi-format home center retail platform centered on the Kohnan brand with approximately 670 stores. The portfolio includes professional-focused Kohnan PRO and construction material Ken Depot sub-brands. Digital commerce is served through Kohnan e-shop with delivery services. Financial services include Kohnan Card (up to 3% redemption), Kohnan FARMER'S CARD with harvest-season payments, and Kohnan Pay electronic money. Pet services are offered through Pet Plaza with grooming and hotel bookings. Home reform is delivered via Kohnan Custom Reform with dedicated showrooms and 30+ equipment manufacturers. B2B services include corporate sales division with invoice payment and corporate card programs. Store services encompass tool rental, delivery, key copying, wood/steel cutting, bicycle repair, pet care, and laser processing.

Differentiator

Problem solved

Functional benefit

Brands

• Kohnan Plus (コーナン プラス): Membership service offering exclusive coupons and promotional campaigns for Kohnan customers.
• Kohnan Pay (コーナンPay)
• Kohnan Card (コーナンカード)
• Kohnan FLEXY (コーナンFLEXY)
• Kohnan PRO Business Card (コーナンPRO BUSINESSカード)
• Kohnan Corporate Card (コーナンコーポレートカード)
• Kohnan Farmer's Card (コーナンファーマーズカード)
• Pet Plaza (ペット プラザ)
• Kohnan Tips (コーナンTips)
• Kohnan E-Shop (コーナンeショップ)

Quantifiable outcome

• Reached 600-store milestone with group network
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and major.

• DearOne (NTT Docomo subsidiary)coreStrategic or Co-development Partner · 13 July 2026Kohnan joined the ARUTANA retail media platform developed by DearOne (NTT Docomo subsidiary), enabling targeted advertising across Kohnan's official app. The partnership gives Kohnan access to ARUTANA's integrated ad network while expanding advertiser reach to Kohnan's 1 million+ Kohnan Plus members across 670 stores. DearOne aims to establish Japan's largest retail media network.
• Pocket Card Co., Ltd.coreChannel Partner/ Reseller/ DistributorPocket Card issues and manages Kohnan's private-label credit cards including Kohnan Card (3% cashback), Kohnan FLEXY, Kohnan PRO Business Card, and Kohnan Corporate Card. Handles customer service and card operations for all co-branded credit products.
• Orient Corporation (Orico)coreChannel Partner/ Reseller/ DistributorOrico issues the Kohnan Farmer's Card designed for agricultural workers, featuring harvest-season payment flexibility up to 10 months. Manages the 暮らスマイル (Life Smile) point program and provides dedicated cardmember services for farmers.
• RakutenmajorGTM or Marketing PartnerRakuten Point integration enables Kohnan Plus members to earn and use Rakuten Points at Kohnan stores. Promotional campaigns offering double and triple Rakuten Points during specific periods drive customer acquisition and engagement.
• PayPay CorporationmajorGTM or Marketing PartnerPayPay mobile payment integration allows customers to pay using PayPay at Kohnan stores. Promotional campaigns offering up to 5% PayPay points back on purchases drive mobile payment adoption.
• Various Equipment ManufacturerscoreTechnology or IntegrationPartnerships with major manufacturers including LIXIL, YKK AP, Toto, Takara Standard, Panasonic, and others for reform showrooms, display installations, and exclusive product offerings. Over 30 equipment manufacturers featured in custom reform showrooms.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Bic Camera: Large Japanese consumer electronics and appliance retailer; competes with Kohnan's home appliance and electronics assortment through adjacent merchandising and overlapping urban store traffic.
• Workman: Japanese workwear and tool-focused retailer that intersects Kohnan's PRO contractor customer base, particularly for tool and work-apparel categories.

Broad incumbents

• Lowe's: Large home improvement retailer with home center, PRO, and online channels; analogous in scale and customer segmentation to Kohnan's multi-format approach.
• Home Depot: The global benchmark in home improvement retail; comparable category mix (DIY, building materials, tools) and pro-customer focus aligns with Kohnan's PRO and Kendeppo formats.
• Aeon (Aeon Home): Major Japanese retail conglomerate whose home center and lifestyle offerings compete with Kohnan in the broader Japanese household goods retail space.

Direct peers

• Nitori Holdings: Major Japanese home furnishings and lifestyle retailer; overlaps with Kohnan in home organization, storage, and private-brand product strategies across broad consumer footprints.
• Cainz: One of Japan's largest home center chains with a national footprint, directly comparable to Kohnan's multi-format DIY, building materials, and household goods offering serving the same Japanese consumer base.
• Joyful Honda: Large-format Japanese home center chain with multi-department retailing approach similar to Kohnan's broad DIY, gardening, pet, and lifestyle category mix.
• DCM Holdings: Japanese home improvement retailer operating DCM Kahma, DCM Homac, and other formats; competes head-to-head with Kohnan in DIY, tools, and building materials across overlapping geographies.

Others

• Muji (Ryohin Keikaku): Japanese retailer of household goods, storage, and lifestyle products; comparable to Kohnan's Kohnan Tips content platform and private-brand product development approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/kohnan_official
• YouTubeyoutube.com/c/kohnanTV
• Facebookfacebook.com/kohnanvietnam
• Instagraminstagram.com/kohnan_official
• LinkedInlinkedin.com/company/kohnan-shoji-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kohnan Shoji