Shenzhen Noposion Agrochemicals

What Shenzhen Noposion Agrochemicals does

Shenzhen Noposion Agrochemicals (深圳诺普信作物科学股份有限公司), founded in September 1999 and listed on the Shenzhen Stock Exchange (ticker 002215) in 2008, is a national high-tech enterprise engaged in the R&D, manufacturing, and sales of pesticide formulations, plant nutrition products, and crop-specific agricultural technical services. The company maintains a multi-brand portfolio including Noposion (诺普信), Ruidefeng (瑞德丰), Biaozheng (标正), Runkang (润康), Xinnong Dazheng (新农大正), Bafang Zongheng Ecology (八方纵横生态), and Qingdao Xingpai (青岛星牌), collectively covering insecticides, fungicides, herbicides, seed treatment agents, water-soluble fertilizers, foliar solutions, and single-crop full-cycle solutions (e.g., wheat, rice, pepper, tobacco). At the technology layer, the company has built water-based eco-friendly pesticide formulation capabilities that represent 70%+ of its formulation sales, holds a 2020 China Patent Excellence Award for natural rosin-based solvent technology, and operates industry-first medicine-fertilizer integration patents (2014).

The company operates a hybrid revenue model spanning B2B distribution (54 brands sold through a network of 53 branch offices and regional distributors serving smallholders and large growers) and B2C retail (Aimeizhuang blueberries sold through Sam's Club, Ole, Walmart, JD Seven Fresh, and Pagoda). Pricing is not publicly disclosed; products are typically sold through distributor networks with regional pricing. The business serves two primary customer segments: (1) growers/farmers seeking crop protection and plant nutrition solutions, and (2) distributors/retailers requiring channel and technical support. In 2018, the company launched a second growth curve through wholly-owned subsidiary Guangzhu Agriculture Group (Aimeizhuang), which has scaled to 66 farms, 42 cold chain processing centers, 50,000+ mu of substrate blueberry cultivation in Yunnan, and 4 billion yuan invested—becoming the world's largest single-entity substrate blueberry producer with 20+ billion yuan in 2024-2025 season sales. The strategic partner ecosystem includes BASF (2022 global partnership), multiple agricultural universities, and research institutes.

Name

Shenzhen Noposion Agrochemicals

Legal name

深圳诺普信作物科学股份有限公司

Website

https://noposion.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shenzhen Noposion Agrochemicals is a publicly listed Chinese crop protection and plant nutrition company that develops, manufactures, and sells pesticide formulations, specialty fertilizers, and crop-specific agricultural solutions to growers through a national distributor network, with a wholly-owned subsidiary Aimeizhuang operating the world's largest single-entity substrate blueberry industry chain in Yunnan.

Ownership category

akta.pro rank

Product category

Crop Protection Chemicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Berry (except Strawberry) Farming (111334), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870), Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

akta.pro secondary industries

Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling) (AFABABAI), Private Label & White-Label Agrochemical Manufacturing (AFABAIAH)

Keywords

• Crop protection chemicals
• Pesticide formulations
• Plant nutrition products
• Agricultural technical services
• Specialty crop cultivation

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 农药制剂研发生产销售: 研发、生产、销售农业投入品（主要是农药制剂和植物营养），保持全国领先地位。拥有诺普信、瑞德丰、标正等著名农药品牌。
2. 植物营养产品: 研发、生产高端功能型水溶肥、有机肥、微生物肥料等产品，由子公司润康运营。
3. 特色作物产业链（爱莓庄）: 2020-2025产季销售额超20亿元，发展成为全球最大的单体基质蓝莓产业链生产经营企业，中国蓝莓产量第一。产品出口到日本、阿联酋及东南亚等10多个国家和地区。
4. 农业技术服务: 提供专业化综合农业服务，打造区域性领先的农业综合服务平台。

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shenzhen Noposion Agrochemicals (深圳诺普信作物科学股份有限公司) researches, manufactures, and sells pesticide formulations (杀虫剂、杀菌剂、除草剂) and plant nutrition products (water-soluble fertilizers, organic fertilizers, microbial fertilizers). The company also delivers specialized integrated agricultural technical services and operates a specialty crop industry chain, primarily through its wholly-owned subsidiary 爱莓庄 (Aimeizhuang), which runs the world's largest substrate blueberry production operation covering over 50,000 mu across 66 farms and 42 cold-chain processing centers in Yunnan Province.

Product overview

Shenzhen Noposion Agrochemicals is a national high-tech agricultural enterprise engaged in the R&D, manufacturing, and sales of pesticide formulations and plant nutrition products, alongside professional agricultural technical services and specialty crop industry chain operations. The product portfolio is organized around the core pesticide brands 诺普信 (main brand), 瑞德丰, and 标正 (subsidiary), the plant nutrition brand 润康, and subsidiary brands 新农大正, 八方纵横生态, and 青岛星牌. These brands collectively cover pesticide formulations (杀虫剂, 杀菌剂, 除草剂), seed treatment agents (拌种剂), base fertilizers, specialty medicine-fertilizer products (地腾), foliar solutions (美叶), and crop-specific solution systems (爱丰收 for wheat/corn, 稳保多收 for rice, 碧艾黄金叶 for tobacco, 辣椒全生育期方案 for peppers). The company also operates the blueberry industry chain through 爱莓庄 (Aimeizhuang), representing a second growth curve in specialty crop production. The brand structure reflects both branded product families (e.g., 瑞德丰 encompasses products like 瑞功, 锐宁) and dedicated solution brands that bundle multiple formulations into comprehensive crop management programs.

Differentiator

Problem solved

Functional benefit

Brands

• 润康: 深圳市润康植物营养技术股份有限公司 - 高端功能型水溶肥、有机肥、微生物肥料等产品的研发、生产和经营，主推'润康根聚地'含腐植酸水溶肥、'阿迈速'含氨基酸水溶肥。
• 新农大正
• 八方纵横生态
• 星牌
• 瑞德丰
• 爱丰收
• 爱莓庄

Products and services

• Nuopuxin (诺普信) Pesticide Brand Leading domestic pesticide formulation brand recognized as 'China Famous Trademark', integrating R&D, production, and sales of agrochemical products with technical agricultural services. Consecutively voted 'China Farmers' Favorite Pesticide Brand' by the Ministry of Agriculture and Farmer's Daily from 2011 to 2019.
• Ruidefeng (瑞德丰) Pesticide Brand National-level pesticide brand established in 1995, producing stable and reliable pesticide formulations. Known for 'manufacturing reliable, communicating reliable' positioning, deeply trusted by channel partners and end farmers.
• Biaozheng (标正) Environmental-Friendly Pesticides Brand of subsidiary Shaanxi Biaozheng Crop Science, specializing in new environmental-friendly pesticides and fine chemical products. Has developed over 200 environmentally friendly formulations, with over 90% classified as low-toxicity products.
• Runkang (润康) Plant Nutrition Products Brand of subsidiary Shenzhen Runkang Plant Nutrition Technology Co., Ltd. (stock code: 871163), specializing in high-end functional water-soluble fertilizers, organic fertilizers, and microbial fertilizers. Key products include 'Runkang Genjidi' (含腐植酸水溶肥) and 'Amaisu' (含氨基酸水溶肥), both awarded Guangdong Province Famous Brand Products.
• Xinnong Dazheng (新农大正) Crop Protection Brand of subsidiary Fujian Xinnong Dazheng Bioengineering Co., Ltd., a national high-tech enterprise focused on four key crops — vegetables, citrus, tea, and northern fruit trees — pioneering penetrating mite-killing technology (穿透背毛杀螨) with leading small pest control products and solutions.
• Bafang Zongheng Ecology (八方纵横生态) Landscaping Brand of subsidiary Shenzhen Bafang Zongheng Ecological Technology Co., Ltd., specializing in urban landscaping and ecological maintenance technology R&D, product operation, and landscaping technical services. Products include 'Guancun' (冠存) tree transplanting, 'Saoping' (扫萍) aquatic weed control, and 'Toucui' (透翠) tree pest control.
• Qingdao Xingpai (青岛星牌) Apple Crop Services Brand of subsidiary Qingdao Xingpai Crop Science Co., Ltd., focused on apple crop as core, implementing the 'Golden Apple' strategy since 2014. In 2016 became an independent sub-project unit for the national 'Apple Fertilizer and Pesticide Reduction and Efficiency Integration Technology Research and Demonstration' key research project.
• Diteng (地腾) Medicine-Fertilizer Products Specialty 'medicine-fertilizer' (药肥一体化) product by Biaozheng combining soil-borne disease control, root promotion, and soil conditioning. Addresses root rot, basal stem rot, and soil compaction — core pain points for crops like peppers. Product line includes Diteng slow-release, Diteng gold-silver line for root-knot nematodes, Diteng emergency pack for acute root rot, and Diteng root explosion for root ecosystem balance.
• Meiye (美叶) Foliar Solutions Comprehensive foliar solution by Biaozheng integrating sterilization, nutrition, and leaf protection. Solves leaf-drop and fruit-drop pain points in crops like peppers, improving yield and quality. Product line includes Meiye Lvzhuang for seedlings, Meiye Wushuang for comprehensive disease control, Meiye Bingdu for virus disease, and Meiye Xinghua for flower-fruit retention.
• BIAI Golden Leaf (碧艾黄金叶) Tobacco Solution Tobacco-specific solution brand by Ruidefeng launched in 2019, addressing tobacco soil-borne diseases, virus control, quality improvement, and leaf yellowing. Solution components include BIAI Golden Leaf Plan (2021), Root Power Plan (2024), Bright Power Plan (2025), and Golden Glory Plan (2025).
• Aifengshou (爱丰收) Wheat and Corn Solution Core crop solution brand covering wheat and corn. The wheat 'Aifengshou' solution was launched in 2016 in the North China market, using the 'four-application full-cycle' (四遍药管全程) approach. Integrates pest control, disease prevention, and yield increase, achieving over 20% yield increase per mu in verified trials. Cumulative service area reaches 320 million mu.
• Wenbao Duoshou (稳保多收) Rice Solution Rice-specific comprehensive solution by Nuopuxin launched around 2020, integrating disease prevention and yield increase. Developed by a cross-departmental 'iron triangle' R&D team. Verified trials show average yield increase of 20%+ for early rice and 10.3%-15.4% for mid-late rice, with whole-grain milling rate improved by 8% on average.
• Pepper Full-Cycle Solution (辣椒全生育期方案) Comprehensive pepper crop solution by Biaozheng covering the full growth cycle from seedling to harvest, including nursery, transplanting, seedling, flowering-fruiting, and color-change maturity stages. Addresses soil-borne diseases, foliar diseases, and nutrient management throughout pepper cultivation.
• Aimeizhuang (爱莓庄) Blueberry Industry Chain Wholly-owned subsidiary (Guangzhu Agriculture Group) operating the world's largest single-entity substrate blueberry industry chain, spanning 66 farms and 42 cold-chain processing centers across 10+ cities in Yunnan Province, with a total area exceeding 50,000 mu. Achieved sales exceeding 2 billion yuan in the 2024-2025 production season and is China's #1 blueberry producer by volume (over 50% of domestic early-season market share). Products exported to Japan, UAE, Southeast Asia, and 10+ other countries and regions. Verified by Frost & Sullivan as China's #1 blueberry producer in 2024/25.

Quantifiable outcome

• 增产200斤/亩，小麦增产率达20%
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BASF (巴斯夫)coreStrategic or Co-development Partner · 3 November 2022诺普信与巴斯夫农业解决方案全球高层会谈，BASF农业解决方案全球总裁Livio Tedeschi等全球高层出席，深化双方在农业解决方案领域的合作。
• 中国农业大学coreStrategic or Co-development Partner双方共建农药学科基础研发+应用技术人才培养基地，开展专业硕士联合培养和农业实际生产应用中的课题研究合作。
• 华南农业大学coreStrategic or Co-development Partner卢柏强董事长是华南农业大学校友，学校与企业在人才培养和技术研发方面保持合作。
• 海南大学coreStrategic or Co-development Partner海南大学热带作物学院与诺普信共建本硕博一体化创新型人才培养体系，助推热作科研及产业发展。
• 西北农林科技大学coreStrategic or Co-development Partner西北农林科技大学植保学院与诺普信签署校企合作框架协议，成立人才培养实践基地。
• 云南农业大学coreStrategic or Co-development Partner瑞德丰作物烟草研究所、诺普信作物研究所联合云南农业大学、中国农科院植保所等科研力量开展系统性田间试验。
• 中国农业科学院植物保护研究所coreStrategic or Co-development Partner诺普信与国家级农业科研机构开展植保技术合作，共同研发烟草等作物解决方案。
• 国家现代农业产业技术体系coreStrategic or Co-development Partner国家小麦产业技术体系岗位专家王法宏教授、河南省植保植检站推广研究员于思勤教授为诺普信小麦方案靶向配方与技术方案提供核心支撑。
• 山东农业大学coreStrategic or Co-development Partner山东农业大学农药学系主任刘峰教授在土传病害防治领域与诺普信开展合作研究。
• 弗若斯特沙利文 (Frost & Sullivan)minorOthers全球知名市场研究机构弗若斯特沙利文向爱莓庄颁发了2024/25季中国蓝莓产量第一的市场地位声明。

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lianhua Technology (联化科技): Lianhua Technology is a Chinese agrochemical CDMO and formulation manufacturer serving both domestic and global customers. Its contract manufacturing and custom synthesis model overlaps with Noposion's formulation R&D and production capabilities.
• Shenzhen Runfeng (润丰股份): Shenzhen Runfeng is a Chinese agrochemical formulation leader with a parallel global registration strategy and crop solution portfolio. Both companies share a Shenzhen origin, formulation focus, and heavy distributor-channel model, making them the most direct strategic comparable.
• Guoguang (国光股份): Guoguang is a Chinese plant growth regulator and pesticide manufacturer with a similar distributor-led channel model and crop-specific solution positioning. Its horticulture and orchard focus overlaps with Noposion's specialty crop strategy.
• Driscoll's (怡颗莓): Driscoll's is the global berry category leader and a direct comparable to Noposion's Aimeizhuang subsidiary on the specialty crop cultivation side. Both compete in premium retail channels (Sam's Club, Ole, Walmart, JD Seven Fresh) for branded berry share.
• Fengshan Group (丰山集团): Fengshan Group is a Chinese pesticide formulation and active-ingredient manufacturer of comparable scale. It serves overlapping farmer and crop segments, and competes with Noposion in domestic herbicide and insecticide markets.
• Sino-Agri Leading Biosciences (中农立华): Sino-Agri Leading is a Chinese agrochemical distributor and formulation company backed by China National Agricultural Means of Production Group. It directly competes with Noposion in channel-partner-dependent crop protection distribution and crop solution services.

Broad incumbents

• Yangnong Chemical (扬农化工): Yangnong Chemical is one of China's largest agrochemical producers with deeper upstream active-ingredient integration. As a broader incumbent in the same industry, it competes with Noposion in some formulation channels but operates a fundamentally different, more upstream capital model.
• Syngenta Group (先正达集团): Syngenta Group is the world's largest Chinese-owned agrochemical conglomerate following its 2017 ChemChina acquisition. It is a broad incumbent in crop protection and seeds, competing with Noposion in Chinese formulation and crop solution markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shenzhen-noposion-agrochemicals-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Noposion Agrochemicals