Quality Cuttings Team

Name

Quality Cuttings Team

Legal name

Quality Cuttings Team

Website

https://qualitycuttings.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Quality Cuttings Team is a wholesale distributor of unrooted plant cuttings based in Madison, United States, supplying 700+ varieties from 40+ breeders to North American horticultural growers through an exclusive broker network.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Unrooted Cuttings: Revenue is generated from the sale of unrooted cuttings to wholesale growers through the horticultural broker network. Products include annuals, perennials, succulents, and herbs. Pricing includes freight, boxing, and royalties. Many varieties are patent protected with associated patent fees and royalties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Quality Cuttings Team is a wholesale distributor of unrooted plant cuttings (URCs) sourced from more than 40 breeders and offered in 700+ varieties across annuals, perennials, succulents, and herbs. The company sells exclusively through a horticultural broker network to commercial growers in North America, supporting each order with a minimum quantity of 2,500 URCs shipped in multiples of 100, freight-inclusive pricing, and a Sample Program for trial evaluation.

Product overview

Quality Cuttings Team is a wholesale horticulture company serving the North American market as a premier provider of unrooted cuttings. The company operates a one-stop shop model offering genetics from 40+ breeders with a portfolio of 700+ varieties across four plant type categories: Annuals (474 varieties), Perennials (263 varieties), Succulents (158 varieties), and Herbs (42 varieties). Their product architecture centers on unrooted cuttings sold exclusively through a horticultural broker network, supplemented by the FloraPlant SA de CV premier program featuring enhanced succulent selections from Mexico. The company also represents branded plant lines including GardenChoice (GardenGenetics breeding), Westhoff (Beaugonia begonias, Crazytunias petunias), and proprietary GardenFest Coleus collections (GardenScape and Flexi sub-series). Services include a sample program offering free cuttings to qualified buyers and a live availability system for real-time inventory tracking. Shipping is via FedEx from Mexico with freight-included pricing.

Differentiator

Problem solved

Functional benefit

Brands

• FloraPlant Program: Premier program featuring FloraPlant SA de CV varieties including Crassula, Echeveria, Kalanchoe and Sedum

Products and services

• Unrooted Plant Cuttings (URCs)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Floraplant SA de CVcoreStrategic or Co-development PartnerFloraplant SA de CV is Quality Cuttings Team's premier program partner and premium exporter of quality cuttings to North American growers. The partnership features an enhanced selection of succulent varieties including Crassula, Echeveria, Kalanchoe, and Sedum. Products are shipped from Mexico via FedEx for anticipated Wednesday delivery.
• Garden GeneticscoreStrategic or Co-development PartnerGarden Genetics, led by breeder Rick Grazzini, provides innovative plant breeding including new varieties of annuals, perennials, flowering shrubs, small trees, vegetables, and culinary herbs. Featured products include GardenFest Coleus series and Digitalis GardenFox varieties.
• Garden ChoicecoreChannel Partner/ Reseller/ DistributorGarden Choice represents plant varieties through the breeding of Garden Genetics. Quality Cuttings Team distributes Garden Choice branded varieties including Rudbeckia MiniBeckia, Leucanthemum Flower Power, Nepeta SylvesterBlue, and Veronica Seaside.
• WesthoffcoreChannel Partner/ Reseller/ DistributorWesthoff provides begonia and petunia breeding programs. Quality Cuttings Team distributes Beaugonia series (tuberous hybrid begonias) and Crazytunia petunia series. Westhoff's Mexican stock base enables shortened supply chains.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Proven Winners: Marketer and distributor of branded annuals, perennials, and shrubs via a licensed propagator network across North America. Comparable branded-program distribution model (Proven Winners functions similarly to FloraPlant as a premium, identity-driven program) reaching growers through brokers.
• Ball Horticultural Company: Largest North American horticulture distributor and breeder, supplying seeds, cuttings, and young plants through a similar broker network to greenhouse growers. Directly comparable channel model but with vastly broader product portfolio, in-house breeding, and global scale.
• Syngenta Flowers: Major global breeder and distributor of flower seeds and cuttings serving the same North American ornamental grower base. Comparable product categories (annuals, perennials, pot plants) and overlap with QCT's breeder network, including competing for shelf space at brokers.

Direct peers

• Selecta One: European-based breeder and producer of unrooted cuttings (poinsettias, pelargoniums, vegetative annuals) with North American distribution. Comparable product mix and similar reliance on broker-led distribution to reach growers.
• Speedling Incorporated: US-based wholesale producer and distributor of transplants and young plants for greenhouse and field growers. Comparable B2B wholesale nursery model and overlapping customer base in North American horticulture.
• Dümmen Orange: Global breeder and producer of unrooted cuttings across ornamentals including roses, succulents, and bedding plants. Sells into the same North American grower base, increasingly through direct relationships that bypass traditional brokers — making it both a competitor and a potential threat to QCT's aggregation model.
• Pacific Plug & Liner: North American wholesale producer of young plants and unrooted cuttings serving greenhouse growers. Comparable scale and customer base, with similar weekly shipping cadence and broker-led fulfillment into the US and Canada.
• Suntory Flowers: Japanese breeder behind branded programs (Surfinia petunias, Million Bells calibrachoa) that sells unrooted cuttings into North America through licensed propagators and brokers. Directly comparable branded-cuttings distribution model, including premium program positioning similar to FloraPlant.

Emerging players

• Danziger: Israeli-based breeder of cut flowers and ornamental cuttings with North American distribution through licensed propagators. Comparable in being a breeder whose genetics flow into the same North American broker channel QCT serves.
• GreenFuse Botanicals: US-based breeder and supplier of unrooted cuttings and liners focused on annuals and perennials. Listed as one of QCT's distributed breeders and a directly comparable small-to-mid scale cuttings program competing for similar broker relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qualitycuttings
• LinkedInlinkedin.com/company/quality-cuttings-team

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Cuttings Team