Travel Guide 360
Travel Guide 360 (DBA Wayfare) is a direct-to-consumer platform running small-group (max 12) historian-led walking tours in roughly a dozen old cities, paired with an SEO-driven travel journal and destination guides targeting individual tourists and travelers.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Travel Guide 360 does
Travel Guide 360 (doing business as Wayfare) is a direct-to-consumer travel platform that operates small-group, historian-led city and cultural walking tours. Tours are capped at 12 participants, led by trained local historians rather than script readers, and marketed around authentic historical storytelling in old cities with hidden courtyards and lesser-known streets. The site currently advertises tours in roughly a dozen old cities, though only Niagara Falls is fully populated as a live destination page on the destinations directory. Free cancellation up to 24 hours before the walk is offered.
The underlying product is a Next.js-rendered website at travelguide360.travel, organized around four sections: a guided walking tour product (Wayfare), a destination directory, a travel Journal with destination guides and historical articles, and an Authors section featuring the guides/historians who produce content. Two articles were published in July 2026, including a "15 Best Places to Visit in USA" guide covering 15 US cities (Seattle, Las Vegas, Sedona, Boston, Charleston, Bar Harbor, San Francisco, New York, Savannah, Washington D.C., Key West, Olympic National Park, Memphis, Austin) and a Canadian-vs-USA-side piece on Niagara Falls. SEO-optimized destination pages, a single support email channel ([email protected]), and organic search are the primary acquisition surfaces; no app, no public pricing, no third-party integrations, and no disclosed API exist.
Revenue mechanics are not publicly disclosed. The commercial model combines per-booking revenue from small-group walking tour sales with a content/journal layer that functions as a free, SEO-driven top-of-funnel. The customer base is horizontal (tourists and travelers visiting old cities), served globally via a worldwide claim but with operating geographies stated as USA and Canada. There is no disclosed funding, no parent company, no management team, no partnerships, no certifications, no patents, and no regulatory actions; the entity is privately held and appears bootstrapped based on available evidence.
Travel Guide 360 firmographics
Firmographics- Name
- Travel Guide 360
- Legal name
- Travel Guide 360
- Website
- https://travelguide360.travel
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Travel Guide 360 (DBA Wayfare) is a direct-to-consumer platform running small-group (max 12) historian-led walking tours in roughly a dozen old cities, paired with an SEO-driven travel journal and destination guides targeting individual tourists and travelers.
- Ownership category
- akta.pro rank
Travel Guide 360 industry classification
Industry- Product category
- Guided Walking Tours
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Walking City Tours (Highlights & Orientation) (THAJAAAA)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)
Keywords
Travel Guide 360 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Walking Tour Bookings: Revenue generated from selling spots on guided city and cultural walking tours. Tours are offered in old cities with trained local historians as guides, with a maximum of 12 people per group and free cancellation up to 24 hours before.
- Travel Content Access: Travel guides and journal articles published on the platform covering destinations, attractions, hotels, and travel tips.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Travel Guide 360 product offering
Product offeringCore offering
Travel Guide 360 sells guided city and cultural walking tours under its Wayfare brand, limited to small groups of no more than 12 people and led by trained local historians who share historical narratives, hidden courtyards, and old-street stories across approximately a dozen old cities including Niagara Falls. The company also publishes an online travel journal with destination guides, attraction articles, and author-contributed stories that support tour discovery.
Product overview
Travel Guide 360 operates as a unified platform centered around Wayfare — Guided City & Cultural Walking Tours. The core offering combines guided walking tours (limited to 12 people, led by trained local historians) with a digital content platform featuring the Journal (travel stories), Destinations directory, and Authors profiles. The platform currently features Niagara Falls as a primary destination with content covering both the Canadian and USA sides, along with travel guides to 15 destinations across the USA including Seattle, Las Vegas, Sedona, Boston, Charleston, Bar Harbor, San Francisco, New York City, Savannah, Washington D.C., Key West, Olympic National Park, Memphis, and Austin.
Differentiator
Problem solved
Functional benefit
Products and services
- Wayfare — Guided City & Cultural Walking Tours Bookable guided city and cultural walking tours led by trained local historians, limited to small groups of maximum 12 people, covering old streets, hidden courtyards, and historical stories across approximately a dozen old cities including Niagara Falls, with free cancellation up to 24 hours before the walk.
- Travel Guide 360 Platform Digital platform that helps users discover top tours, attractions, and travel experiences, featuring destination pages, a travel journal of stories and guides, destination directories, and author profiles for contributing guides and historians.
Companies that use Travel Guide 360
Customer profileSegments1 record
Ideal customer profiles1 record
Travel Guide 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Travel Guide 360 partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Travel Guide 360 competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: GetYourGuide is a leading global OTA for tours and attractions, with heavy investment in walking-tour inventory and SEO; competes head-to-head with Wayfare on discovery for the same tourists.
- Viator (Tripadvisor Experiences): Viator is the largest global OTA for tours and attractions, including city walking tours; it competes with Wayfare on discovery, pricing transparency, and review depth across the same destinations.
- Airbnb Experiences: Airbnb Experiences hosts local-led walking tours hosted by individuals in cities worldwide; comparable product format and small-group ethos, distributed through Airbnb's massive demand platform.
Direct peers
- ToursByLocals: ToursByLocals is a marketplace of local private guides offering city walking tours; comparable to Wayfare in product format (local-guide walking tours) and direct-to-consumer booking model.
- Take Walks: Take Walks runs small-group guided walking tours in major cities with local guides and skip-the-line access — overlapping with Wayfare's historic-city, small-group, guide-led offering.
- Free Tours by Foot: Free Tours by Foot operates tip-based walking tours in historic districts led by local guides; competes with Wayfare for budget- and authenticity-seeking tourists in old-city settings.
- Context Travel: Context Travel runs small-group 'expert-led' walking tours in historic cities with a scholar/guide model — the closest analogue to Wayfare's trained-local-historian positioning.
- Withlocals: Withlocals connects travelers with local hosts for small-group and private city tours, often with a 'local storyteller' framing similar to Wayfare's historian-led pitch.
- Walks (by Devour Tours): Walks offers small-group guided walking tours in major cities led by local experts, with strict group caps and a content-forward brand — directly comparable to Wayfare's historian-led, max-12 format.
Regional players
- Strawberry Tours: Strawberry Tours operates free and paid small-group walking tours concentrated in European cities; a regional small-group walking-tour operator with a similar product mechanic to Wayfare's historic-city format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Travel Guide 360 social profiles
Digital presenceTravel Guide 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travel Guide 360 leadership team
Management profileNumber of profiles
Travel Guide 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travel Guide 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travel Guide 360
What does Travel Guide 360 do?
Travel Guide 360 sells guided city and cultural walking tours under its Wayfare brand, limited to small groups of no more than 12 people and led by trained local historians who share historical narratives, hidden courtyards, and old-street stories across approximately a dozen old cities including Niagara Falls. The company also publishes an online travel journal with destination guides, attraction articles, and author-contributed stories that support tour discovery.
Is Travel Guide 360 a public or private company?
Travel Guide 360 is a private company. It is classified as unknown and is currently operating.
When was Travel Guide 360 founded?
Travel Guide 360 was founded in 2025. It employs 11 to 50 people.
How does Travel Guide 360 make money?
Two revenue lines are on record. Walking Tour Bookings are the primary driver. The others are travel Content Access.
Who are Travel Guide 360's main competitors?
Broad incumbents on record are GetYourGuide, Viator (Tripadvisor Experiences) and Airbnb Experiences. Direct peers are ToursByLocals, Take Walks, Free Tours by Foot, Context Travel, Withlocals and Walks (by Devour Tours). Strawberry Tours is listed as a regional player.
Does Travel Guide 360 have an API?
No public API is recorded for Travel Guide 360.
What industry is Travel Guide 360 in?
Travel Guide 360's product category is Guided Walking Tours. Its primary akta.pro industry code is THAJAAAA, Walking City Tours (Highlights & Orientation), with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 561520 and its SIC code is 7900.