Safety Step

What Safety Step does

Safety Step, doing business as TRAX and Safety Step International, is a Rock Valley (NSW, Australia) manufacturer founded in 1993 that produces 100% composite FRP (Fiber-Reinforced Polymer) anti-slip covers for industrial and commercial walkways, steps, and ladders. Its product portfolio comprises three core SKUs — step covers, walkway covers, and ladder rung covers — manufactured via a hand-molding process that eliminates layering, bonding, and surface grit coatings, which the company positions as the technical point of differentiation versus legacy flat steel-and-grit products. The firm offers custom-molded variants for non-standard step and ladder geometries, enabling specification by OEMs and operators across aviation ground support equipment (Virgin Australia, Jetstar), heavy transport (Brown and Hurley, Australian Diversified Engineering, Maxitrans), emergency services (Bell Fire and Rescue, Fire Rescue Victoria), oil and gas (Saipem via Chuan Huat International, Brunei Shell, Petronas, Shell Sarawak, Sapura Energy), rail (Queensland Rail, Yarra Trams, Downer EDI), and government (Ballina Shire Council).

The company operates a sales-led, education-based go-to-market in which a small sales team (reachable via +61 2 6688 0209 and [email protected]) educates prospects on slip and fall causation prior to specification. Distribution is dual-channel: direct sales for enterprise and custom projects, supplemented by a regional distributor network with a dedicated /distributors/ contact page. Pricing is not publicly disclosed and quotes are issued on request, consistent with a project-based, low-volume, high-touch commercial model.

Safety Step is privately held with no disclosed parent company, external funding, patents, or formal certifications. Its global footprint is delivered indirectly through distributors rather than owned entities, and its online presence is modest — a corporate website, LinkedIn, Facebook, and YouTube (SafetyStepOrg). Revenue, headcount trajectory, and ownership structure are not publicly disclosed in the available data.

Name

Safety Step

Legal name

Safety Step

Website

https://safetystep.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Step (TRAX) is an Australian manufacturer founded in 1993 that produces 100% composite FRP anti-slip covers for steps, walkways, and ladders, selling via direct sales and distributors to industrial, aviation, marine, rail, emergency, and government customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Safety Products

NAICS

Other Rubber Product Manufacturing (32629)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Steel Grating, Catwalks & Safety Platforms (IMADACAI)

Keywords

• Anti-slip safety products
• FRP step covers
• Ladder rung covers
• Walkway safety solutions
• Industrial slip protection

Headquarters

HQ city

Rock Valley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Anti-slip Product Sales: Sale of 100% composite FRP anti-slip step covers, walkway covers, and ladder rung covers. Products are custom molded to fit specific applications. Revenue generated through direct sales and distributor channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Safety Step (TRAX) manufactures and sells 100% composite FRP anti-slip covers for stairs, walkways, and ladder rungs, hand-molded with no layering, bonding, or surface grit coatings. Products are sold in standard and custom molded shapes to enterprise customers in aviation, emergency services, heavy transport, marine/offshore, rail, mining, and government sectors, primarily through direct sales and a distributor network.

Product overview

Safety Step (TRAX) offers a unified product portfolio of anti-slip safety solutions consisting of three core product lines: Step Covers for stairs, Walkway Covers for flat surfaces, and Ladder Rung Covers for ladder applications. All products are manufactured from 100% hand-molded composite FRP material with no layering, bonding, or surface grit coatings, making them distinct from competitors using flat steel with surface grit. The products are available in standard and custom molded shapes to fit various equipment types including aircraft ground support, emergency vehicles, heavy transport vehicles, trucks, and mining equipment. Since 1993, TRAX has positioned itself as a premium industrial safety provider focused on education-based sales strategy to help customers understand slip hazards.

Differentiator

Problem solved

Functional benefit

Products and services

• TRAX Anti-Slip Step Covers Anti-slip step covers designed to eliminate costly slip and fall accidents on stairs. Hand-molded from 100% composite FRP material with no surface grit coatings or bonding, supplied in standard and custom shapes for enterprise and industrial applications.
• TRAX Anti-Slip Walkway Covers Anti-slip walkway covers designed to eliminate slip and fall accidents on slick flat surfaces, providing secure footing in demanding industrial and commercial conditions. Manufactured from 100% hand-molded composite FRP material.
• TRAX Anti-Slip Ladder Rung Covers Anti-slip ladder rung covers that improve workplace safety by providing secure stepping surfaces on ladder rungs of various shapes and styles. Custom-molded from 100% composite FRP material to fit specific ladder geometries.

Quantifiable outcome

• Bell Fire and Rescue experienced reduced warranty claims after switching to TRAX products
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Bell Fire and RescuecoreStrategic or Co-development Partner · 1 January 2018Partnership since 2018 where Bell Fire and Rescue switched from competitor product to TRAX as sole supplier of anti-slip step and ladder rung covers for firetrucks. Bell Fire and Rescue worked with TRAX to develop custom solutions for their specific vehicle types, with TRAX creating custom molded covers designed to fit each type of step or ladder.
• Brown and HurleycoreChannel Partner/ Reseller/ Distributor · 1 January 2016Long-term partnership since 2016 with Australian heavy transport equipment company. Brown and Hurley serve as a distributor/customer for TRAX anti-slip products, specifying them for truck bodies and heavy transport vehicles. Testimonial indicates strong satisfaction with product quality, delivery punctuality, and durability compared to competitors.
• Chuan Huat InternationalcoreChannel Partner/ Reseller/ DistributorManaging Director Harold Ng testimonial confirms partnership for supply of anti-slip stair nosings. Successfully secured all nosings for Saipem Castorone vessel, supplied in three consignments to meet ship docking schedule. Chuan Huat International serves as distributor/partner in Southeast Asia region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Strongwell: Largest manufacturer of FRP (Fiber-Reinforced Polymer) structural products in the US, including grating, walkway systems, and structural shapes. Comparable on FRP material technology used by TRAX but serves a broader structural/composite market rather than anti-slip safety specifically.
• Creative Pultrusions: US manufacturer of pultruded FRP composite products including grating, structural profiles, and custom composite shapes. Comparable as a fellow FRP composite manufacturer with overlapping material expertise, though broader in scope than TRAX's anti-slip focus.

Direct peers

• Heskins: Manufacturer of anti-slip tape, stair treads, and safety floor products. Directly competes in the anti-slip walkway/stair market with both tape and rigid cover solutions, serving industrial safety customers.
• Inpro Corporation: Manufacturer of stair nosings, anti-slip products, and architectural safety products for commercial and institutional facilities. Overlaps with TRAX on anti-slip nosings and stair safety products in commercial specification channels.
• Wooster Products: US-based manufacturer of anti-slip stair treads, walkway products, and safety nosings for industrial and commercial applications. Directly comparable in product category (anti-slip covers for stairs and walkways), target customers (industrial, commercial, institutional), and custom fabrication approach.
• Nystrom Building Products: Manufacturer of stair treads, nosings, and anti-slip safety products for commercial and industrial buildings. Comparable product portfolio (stair nosings, walkway safety), similar specification-based sales into facility and infrastructure projects.
• Bustin Industrial Safety Products: Specialty manufacturer of industrial safety gratings, anti-slip surfaces, and ladder rung covers for industrial facilities. Closely comparable in product type (anti-slip grating/covers) and end-market focus (industrial plants, utilities).
• SafeWay Safety Products: Manufacturer and distributor of safety nosings, anti-slip products, and workplace safety solutions for industrial and commercial customers. Similar product range (anti-slip stair nosings and walkway protection) and customer base.
• Tapeswitch: Manufacturer of industrial safety products including anti-slip tapes, treads, and pressure-sensitive safety components. Overlaps with TRAX in anti-slip safety surfacing for industrial customers.

Broad incumbents

• 3M Safety-Walk: Safety-Walk anti-slip tape and tread products are part of 3M's much larger industrial safety and adhesives portfolio. Competes with TRAX in the anti-slip category but as one line among thousands, with vastly greater scale and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SafetyStepOrg
• Facebookfacebook.com/safetystep
• LinkedInlinkedin.com/company/safety-step-international
• Xx.com/safetystepint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Step