Sport-Tek
Sport-Tek is a private B2B athletic apparel brand founded in 2004, supplying performance T-shirts, polos, sweatshirts, outerwear, and accessories through wholesale distributors, screen printers, and embroiderers serving sports teams, schools, and corporate programs.
- Company typePrivate
- Founded2004
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sport-Tek does
Sport-Tek is a private athletic apparel brand established in 2004, headquartered in Provo, Utah with legal domicile in Washington State. The company designs and supplies performance apparel for men, women, and youth segments, with a product catalog spanning T-shirts, polos/knits, sweatshirts and fleece, caps, outerwear, bottoms, bags, and accessories. Its primary technical differentiator is PosiCharge, a proprietary bleed-resistant fabric treatment designed to optimize printability for screen printing and embroidery applications, preventing dye migration and ensuring durable custom prints.
The business operates exclusively through a B2B wholesale channel model, selling blank apparel to promotional products distributors, screen printers, and embroiderers who then customize garments for end customers such as sports teams, schools, community leagues, and corporate programs. Pricing is not publicly disclosed; product pages display "Call for pricing" messaging, indicating quote-based transactions negotiated through distributor relationships. The brand operates alongside sister brands Port Authority, CornerStone, Port & Company, District, and RedHouse within what appears to be the SanMar family of brands, sharing CDN infrastructure and brand portfolio alignment, though no formal parent-subsidiary relationship is explicitly disclosed in the source material.
Sport-Tek maintains a substantial compliance and responsible-sourcing posture relative to its small operational footprint. The company holds Fair Labor Association (FLA) accreditation at the highest programmatic evaluation level — initially earned in November 2012 and re-accredited in March 2023 — and is compliant with the Consumer Product Safety Improvement Act (CPSIA), the California Transparency in Supply Chains Act, and Canada's Bill S-211. The company is registered as a trademark holder of the Sport-Tek wordmark and logo. Reported headcount is 1–10 employees, consistent with a brand-management entity within a larger distribution operation rather than a vertically integrated apparel manufacturer.
Sport-Tek firmographics
Firmographics- Name
- Sport-Tek
- Legal name
- Sport-Tek
- Website
- https://sporttekusa.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sport-Tek is a private B2B athletic apparel brand founded in 2004, supplying performance T-shirts, polos, sweatshirts, outerwear, and accessories through wholesale distributors, screen printers, and embroiderers serving sports teams, schools, and corporate programs.
- Ownership category
- akta.pro rank
Sport-Tek industry classification
Industry- Product category
- Athletic Apparel
- NAICS
- Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where Sport-Tek is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Markets served
Sport-Tek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Apparel Sales: Sport-Tek generates revenue through the wholesale sale of athletic apparel and accessories to promotional products distributors, screen printers, and embroiderers. The company manufactures T-shirts, polos, sweatshirts, outerwear, caps, bottoms, bags, and accessories for men, women, and youth markets. Products are sold in bulk B2B quantities through channel partners rather than direct-to-consumer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing through channel partners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Sport-Tek product offering
Product offeringCore offering
Sport-Tek designs and manufactures performance athletic apparel including T-shirts, polos, sweatshirts, outerwear, caps, bottoms, bags, and accessories for men, women, and youth markets. Products feature technical fabrications with moisture management, odor control, and the proprietary PosiCharge bleed-resistant technology that optimizes the garments for screen printing and embroidery. The brand sells exclusively through B2B channel partners, including promotional products distributors, screen printers, and embroiderers, rather than direct-to-consumer.
Product overview
Sport-Tek is a unified product portfolio of athletic apparel brands launched in 2004, featuring its core Sport-Tek athletic wear line with high-performance technical fabrications. The product range includes T-Shirts, Polos/Knits, Sweatshirts/Fleece, Caps, Outerwear, Bottoms, Bags, and Accessories for men, women, and youth segments. Sport-Tek differentiates with PosiCharge bleed-resistant technology for optimized printability. The portfolio also includes related sub-brands under the parent company SanMar: PortAuthority (classic corporate apparel), CornerStone (industrial workwear), Port & Company (value-conscious everyday apparel), District (fashion basics), and RedHouse (luxurious apparel).
Differentiator
Problem solved
Functional benefit
Products and services
- Sport-Tek T-Shirts Athletic T-shirts for men, women, and youth, featuring performance fabrications with moisture management and odor control. Sold as blank apparel to promotional products distributors, screen printers, and embroiderers for custom decoration.
- Sport-Tek Polos/Knits Polo shirts and knitwear designed for athletic and team wear, with the same moisture-wicking and printability features as the broader Sport-Tek line. Sold blank to B2B channel partners.
- Sport-Tek Sweatshirts/Fleece Sweatshirts and fleece garments for athletic and team use, providing warmth with the brand's performance fabric features. Sold blank to B2B channel partners.
- Sport-Tek Caps Headwear and caps suitable for team uniforms, athletic programs, and promotional use. Sold blank to B2B channel partners for custom decoration.
- Sport-Tek Outerwear Performance outerwear for athletic and team use, including jackets and related garments. Sold blank to B2B channel partners for custom decoration.
- Sport-Tek Bottoms Athletic bottoms including pants and shorts for team and active use. Sold blank to B2B channel partners.
- Sport-Tek Bags Athletic and team bags sold blank to B2B channel partners for custom decoration and resale.
- Sport-Tek Accessories General athletic accessories complementary to the core apparel range. Sold blank to B2B channel partners.
Quantifiable outcome
- One of only a small number of companies to hold FLA accreditation at the highest programmatic evaluation level
Companies that use Sport-Tek
Customer profileSegments2 records
Ideal customer profiles2 records
Sport-Tek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sport-Tek partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fair Labor Association (FLA)coreSport-Tek is accredited by the Fair Labor Association, a collaborative effort of socially responsible companies, colleges, and civil society organizations to improve working conditions in factories worldwide. Sport-Tek's compliance program underwent rigorous third-party verification and was initially accredited in November 2012 and re-accredited in March 2023. The FLA conducts independent, random monitoring of certain factories, strengthening Sport-Tek's oversight mechanisms.
- PortAuthorityminorPortAuthority is a related brand in the SanMar portfolio of apparel brands. It offers top quality, classic apparel for corporate or casual settings. While not a commercial partnership, it represents organizational alignment within the brand family.
- CornerStoneminorCornerStone is a related brand in the SanMar portfolio offering industrial-strength apparel designed for workplace rigors. Represents organizational alignment within the brand family.
- Port & CompanyminorPort & Company is a related brand offering value-conscious, everyday apparel for adults and youth. Represents organizational alignment within the brand family.
- DistrictminorDistrict is a related brand offering fashion basics for everyone. Represents organizational alignment within the brand family.
- RedHouseminorRedHouse is a related brand offering luxurious apparel with elegant details and nuance. Represents organizational alignment within the brand family.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Sport-Tek competitors and assessment
Company assessmentDirect peers
- Port Authority: Sister SanMar-family brand of corporate and casual apparel sold through the same promotional products distributor channel. Direct competitor in the blank apparel-for-decoration space with overlapping distribution and pricing dynamics.
- Next Level Apparel: Premium blank apparel manufacturer focused on fashion-forward tees and tops sold through wholesale decorators. Comparable in decoration-friendly construction and screen-print/embroidery distributor channel.
- Bella+Canvas: Premium blank apparel brand emphasizing retail-inspired fits for the wholesale decoration market. Comparable blank-for-print business model and distributor-led channel.
- CornerStone (SanMar): SanMar-house industrial/workwear brand sharing distribution, pricing, and customer base with Sport-Tek. Comparable blank-apparel value proposition targeting adjacent end-uses (workplace vs. athletic).
- Augusta Sportswear: Independent athletic apparel manufacturer specializing in team uniforms with moisture-wicking performance fabrics. Closely comparable in end-use (team sports, screen-printed customization) and channel (B2B to dealers/decorators).
- District (SanMar): SanMar-portfolio fashion basics brand for the same screen-print/embroidery channel. Directly comparable in blank-apparel decoration model and distributor go-to-market.
- Port & Company: SanMar sister value-positioned blank apparel brand. Most directly comparable in product mix (tees, sweats) and channel (decorator/distributor B2B) to Sport-Tek, often co-purchased in distributor orders.
Broad incumbents
- Hanes (HanesBrands): Mass-market apparel incumbent with substantial blank apparel and teamwear exposure through Printwear channel. Provides scale competition on pricing and SKU breadth but lacks Sport-Tek's athletic-technical positioning.
- Champion (HanesBrands): Heritage athletic/activewear brand with team and licensed apparel exposure. Comparable category (athletic apparel) but operates at much larger scale and emphasizes retail/DTC over wholesale distributor channels.
- Gildan: Global apparel manufacturer with deep blank apparel and activewear lines sold through wholesale screen-print distributors. Competes on cost and range but generally positioned below Sport-Tek on performance athletic fabrication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sport-Tek social profiles
Digital presenceSport-Tek compliance and trust
Trust signalCompliance4 records
Sport-Tek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport-Tek leadership team
Management profileNumber of profiles
Sport-Tek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport-Tek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport-Tek
What does Sport-Tek do?
Sport-Tek designs and manufactures performance athletic apparel including T-shirts, polos, sweatshirts, outerwear, caps, bottoms, bags, and accessories for men, women, and youth markets. Products feature technical fabrications with moisture management, odor control, and the proprietary PosiCharge bleed-resistant technology that optimizes the garments for screen printing and embroidery. The brand sells exclusively through B2B channel partners, including promotional products distributors, screen printers, and embroiderers, rather than direct-to-consumer.
Is Sport-Tek a public or private company?
Sport-Tek is a private company. It is classified as corporate owned and is currently operating.
When was Sport-Tek founded?
Sport-Tek was founded in 2004. It employs 1 to 10 people.
Where is Sport-Tek based?
Sport-Tek is headquartered in Provo, United States, in the North America region.
How does Sport-Tek make money?
One revenue line is on record: apparel Sales.
Who are Sport-Tek's main competitors?
Direct peers on record are Port Authority, Next Level Apparel, Bella+Canvas, CornerStone (SanMar), Augusta Sportswear, District (SanMar) and Port & Company. Broad incumbents are Hanes (HanesBrands), Champion (HanesBrands) and Gildan.
Does Sport-Tek have an API?
No public API is recorded for Sport-Tek.
What industry is Sport-Tek in?
Sport-Tek's product category is Athletic Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of IMAOAEAK, Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready). Its NAICS code is 315 and its SIC code is 2300.