Xude Jiaoyu

What Xude Jiaoyu does

Xude Jiaoyu (旭德教育), operating through its legal entity 重庆旭德教育软件股份有限公司 (Chongqing Xude Education Software Co., Ltd.), is a China-based educational consulting firm founded in 2013 and listed on the NEEQ (New Third Board) under stock code 872662. The company specializes in college entrance examination (Gaokao) application guidance for high school students and their parents, operating under a hybrid offline-online model anchored by 1-on-1 professional consulting.

The core technology is a proprietary 高考大数据平台 (Gaokao Big Data Platform) that aggregates multi-year, province-specific admission data for 2,600+ universities, integrated with an interest/personality/ability assessment system, a simulated application and risk-control system, and AI-assisted intelligent reporting delivered through the OK志愿 (OK Zhiyuan) online platform. Around this platform, the company has built a service organization of approximately 600 consulting experts across 11 branch offices and 4 wholly-owned subsidiaries spanning 15 Chinese provinces, with a standardized 5-expert cross-review quality control process for every student's application.

Revenue is generated primarily through professional-service 1-on-1 consulting engagements (multi-year contracts), supplemented by online query and assessment subscriptions and paid lectures/online courses. Go-to-market combines enterprise-style field sales at branch offices with product-led growth through self-service OK志愿 tools, lecture registration, and digital community channels (WeChat, mini-programs, regional QQ groups). Pricing is quote-based and not publicly disclosed. The company targets the high school student / parent segment horizontally and competes on data breadth, expert review intensity, and physical distribution rather than on a single breakthrough technology.

Name

Xude Jiaoyu

Legal name

重庆旭德教育软件股份有限公司

Website

https://gaokaozixun.cn

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Xude Jiaoyu (旭德教育) is a Chongqing-headquartered, NEEQ-listed (872662) educational consulting firm providing Gaokao college application guidance to Chinese high school students and parents, combining proprietary big data analytics with 600 expert consultants across 15 provinces.

Ownership category

akta.pro rank

Product category

Education Consulting Services

NAICS

Educational Support Services (611710), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Aid, Scholarships & FAFSA/CSS Profile Support (EDANAEAI)

Keywords

• College application consulting
• Career planning services
• Gaokao big data platform
• Interest ability assessment
• University admissions guidance

Headquarters

HQ city

Shapingba

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. 1对1咨询服务 (One-on-One Consulting Services): Face-to-face consulting services where college application experts communicate with students and parents about college application issues. Combines big data platform queries and assessment results with career planning, interests, personality, family background, personal wishes, and grades to create personalized application plans. Includes interest/personality/ability assessment, 1-on-1 guidance, and university enrollment guidance services.
2. 在线查询及评测系统 (Online Query and Assessment Services): Revenue from online self-service tools including college search, major search, score queries, simulated applications, and AI-powered intelligent reporting through the OK志愿 platform.
3. 讲座及网络课程 (Lectures and Online Courses): Educational content including seminar registration, online courses covering topics like professional admission rules, parallel application rules, enrollment regulations, and joint program interpretations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Xude Jiaoyu (旭德教育) provides one-on-one college entrance examination (gaokao/高考) application consulting and career planning services to Chinese high school students and their parents. The company combines offline face-to-face expert consulting with a proprietary big data platform covering 2,600+ universities, alongside interest/personality/ability assessments, simulated application risk modeling, and educational lectures/online courses. Services are delivered through 11 branch offices and 4 subsidiaries across China plus the OK Zhiyuan (OK志愿) online self-service platform.

Product overview

Xude Jiaoyu operates as a unified platform combining online services (OK志愿) with offline consulting (1对1咨询). The product portfolio centers on college entrance exam application services, featuring a core big data platform that powers multiple integrated modules: a 高考大数据查询系统 for data research, a 高考志愿一点通系统 for university/major information, and a 高考志愿模拟填报与风险测控系统 for risk assessment. Additional services include 兴趣性格能力测评 for student assessment, 高考志愿讲堂 for educational content, and expert-led 1对1咨询服务. The platform serves students through the college application lifecycle—from assessment and research through consultation and final application.

Differentiator

Problem solved

Functional benefit

Brands

• OK志愿 (OK Zhiyuan): Online platform for intelligent college application reporting and志愿填报 (college application) services
• 高考志愿讲堂 (Gaokao Volunteer Lecture Hall)

Products and services

• OK Zhiyuan Online Platform (OK志愿)

Quantifiable outcome

• 每个考生的高考志愿至少5位专家进行交叉评审，最大限度降低风险

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• 学大教育 (Xueda Education): Chinese personalized tutoring and education services provider serving K-12 students. Relevant as a broader incumbent that competes for the same high-school-student wallet share across Chinese provinces.
• 新东方 (New Oriental): One of China's largest private education companies offering K-12 tutoring, language training and increasingly college-application guidance. While much broader than Xude Jiaoyu, New Oriental's gaokao-related offerings and brand reach make it a relevant incumbent competitor.
• 好未来 / TAL Education: Major Chinese K-12 education technology and services company. Overlaps with Xude Jiaoyu's Chinese high-school student base and increasingly in college-application support and educational content distribution.

Direct peers

• 志愿无忧 (Zhiyuan Wuyou): Chinese gaokao application consulting service offering one-on-one volunteer filling guidance for students. Competes directly with Xude Jiaoyu's offline consulting arm across overlapping Chinese provinces.
• 掌上高考 (Zhangshang Gaokao): Popular mobile gaokao information and application-support app serving Chinese high-school students and parents. Overlaps with Xude Jiaoyu's online query and recommendation functionality for the same end customer.
• 优志愿 (Youzhiyuan): A leading Chinese online gaokao volunteer application platform offering big-data-driven school matching and one-on-one consulting. Directly competes with Xude Jiaoyu across the same student/parent customer base and core application-counseling use case.
• 蝶变志愿 (Diebian Zhiyuan): Chinese gaokao volunteer filling platform combining AI-based matching tools with paid expert consultation. Competes head-to-head with Xude Jiaoyu's OK志愿 platform and 1-on-1 service.
• 百年英才 (Bainian Yingcai): Established Chinese gaokao application consulting firm offering one-on-one advisory services to high school students and parents. Closely mirrors Xude Jiaoyu's offline-led, expert-driven delivery model in the same domestic market.

Emerging players

• CollegeVine: US-based data-driven college admissions platform with predictive admissions analytics and advising. Functionally analogous to Xude Jiaoyu's data-and-expert hybrid model but serves a different geography and admissions system.
• Crimson Education: Global college admissions consulting firm with strong Asia-Pacific presence including China. Targets the same high-stakes college-application decision but focused on overseas (US/UK) admissions rather than gaokao allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xude Jiaoyu