What Biobased Creations does

Biobased Creations, legally International Creative Projects BV and operating as a creative studio under Company New Heroes, is a Netherlands-based (Geesteren / Amsterdam) firm that designs, builds, and deploys large-scale biobased installations, architectural demonstrations, and storytelling projects aimed at making regenerative and circular building tangible. It works along four program lines — Materials & Methods, Possible Landscapes, Regenerative City & Infrastructure, and Social Innovation — and operates as a network of designers, researchers, artists, and storytellers rather than a verticalized product company.

Its core work centers on the physical fabrication of immersive installations using biobased and circular construction materials (mycelium, wood, bulrush, cotton, hemp, flax, miscanthus, earth, agricultural residual flows, and seaweed). Flagship outputs include The Growing Pavilion (a 10-ton CO2 negative, 95% circular structure debuted at Dutch Design Week 2019 and shown at Floriade Expo 2022), The Exploded View Beyond Building (a full-size biobased home), The Exploded View Materials & Methods (1:4 scale model home), the Biobased Materials Library (an online searchable catalog of materials, manufacturers, and themes), the Nature Building Kit (modular wooden frame installations), and programs such as Building as a Landscape, Possible Landscapes (multi-region Dutch municipal research), the Embassy of Circular & Biobased Building, and the upcoming "Together, but how?!" collaborative research program with Studio Possible Futures.

The business model is project-based professional services with three revenue streams: commissioned exhibitions and installations from governments (municipalities, provinces, Rijkswaterstaat, MooiNL), cultural institutions (Dutch Design Foundation, Museum de Fundatie, NEMO), and corporates (Rabobank, BPD, Dura Vermeer); live exhibition and storyteller-led event bookings at festivals and corporate venues; and minor direct-to-consumer product sales (e.g., Circuville posters). Pricing is not publicly disclosed; project funding combines commissions, EU/consortium grants (PLUS Change Horizon Europe, IBA'27 Stuttgart), cultural-fund grants (Brabant C, Stichting Doen, Prins Bernhard Cultuur Fonds), and corporate sponsorships (Rabobank, BPD cultuurfonds, VP Capital). The customer base spans municipalities, provinces, banks, real estate developers, museums, universities, and EU consortia, with no externally disclosed revenue figures.

Name

Biobased Creations

Legal name

International Creative Projects BV

Website

https://biobasedcreations.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Biobased Creations is a Netherlands-based creative studio that designs, fabricates, and deploys large-scale biobased installations and storytelling projects on regenerative and circular building, serving municipalities, provinces, museums, banks, developers, and EU consortia across the Netherlands, Belgium, Germany, the wider EU, and Hong Kong.

Ownership category

akta.pro rank

Product category

Biobased Design Studio

NAICS

Interior Design Services (541410), Interior Design Services (54141)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Creator Content Production & Co-Creation Studios (BPAFAHAD)

akta.pro secondary industries

Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Biobased construction
• Circular building installations
• Sustainable design studio
• Regenerative architecture
• Exhibition design services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibition and installation projects: Biobased Creations creates and deploys large-scale exhibitions, installations, and storytelling projects on commission or in partnership with governments, cultural institutions, and corporations. Projects are scoped per engagement and may include co-creation with local stakeholders. Revenue is generated through project fees, grants, and partner contributions.
2. Exhibition bookings and live events: The company books its installations and storyteller-led live events for venues, festivals, and organizations. Clients can book the installation with a storyteller for live events, generating fees for the experience and expertise delivered.
3. Product sales (posters and materials): Circuville posters are sold for office spaces, providing a secondary revenue stream tied to the storytelling content created for specific projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Biobased Creations is a creative studio that designs and produces large-scale biobased installations, exhibitions, and storytelling projects that demonstrate the viability of regenerative and circular construction. The studio develops full-size model homes, pavilions, and immersive experiences using materials such as mycelium, wood, bulrush, hemp, flax, and agricultural residual flows, and delivers co-creation research, workshops, lectures, and exhibition bookings for governments, cultural institutions, and corporate partners.

Product overview

Biobased Creations is a creative studio by Company New Heroes that specializes in installations, projects, and storytelling about the transition toward a regenerative and circular world. The company operates as a project-based creative agency rather than a traditional software product company, offering multiple interconnected programs including The Growing Pavilion, The Exploded View Beyond Building, The Exploded View Materials & Methods (featured installations), the Possible Landscapes research program, Building as a Landscape (regenerative city focus), and the Biobased Materials Library (resource database). The company also runs Materials & Methods, Social Innovation, and Nature Building Project programs, all organized around four core programme lines: Materials & Methods, Possible Landscapes, Regenerative City & Infrastructure, and Social Innovation. Recent internationally award-winning projects include The Growing Pavilion (2019) and The Exploded View Beyond Building (2021).

Differentiator

Problem solved

Functional benefit

Products and services

• The Growing Pavilion Iconic large-scale pavilion installation made entirely of biobased materials that demonstrates the feasibility of circular construction, commissioned for design festivals and exhibitions.
• The Exploded View Beyond Building Full-size biobased home installation showing how biobased building can drive system change across health, agriculture, neighborhoods, and value chains; available as a bookable exhibition.
• The Exploded View Materials & Methods A 1:4 scale model home installation showcasing a wide range of circular and biobased building materials and methods as a bookable exhibition piece.
• Possible Landscapes Multi-year co-creation research program with municipalities and provinces exploring regenerative rural and urban landscape futures for biobased living, delivered through sessions, workshops, and installations.
• Building as a Landscape Programme that explores how buildings and infrastructure can connect with nature for human, animal, and ecological benefit, delivered through scale model installations and exhibitions.
• Biobased Materials Library Online searchable library documenting biobased materials used in company projects, organized by project, theme (Plants, Earth, Sewage, Water, Food, Living Materials, Funghi & Bacteria), method, and applicability.
• HUB Bouw aan Morgen Exhibition and programme on sustainable construction showcasing what is already possible in biobased building across four themes, co-developed with BPD and Rabobank at Dutch Design Week 2025.
• The Water We Breathe Storytelling light art installation (23m x 3m) about how microbes provide 50% of Earth's oxygen, co-created with 650 local primary school students for the Amsterdam Light Festival.
• Nature Building Project Interactive educational program with modular Natural Building Kits (detachable wooden frames into which biobased building materials click to form walls, floors, and roofs) for workshops, lectures, and exhibitions.
• The Embassy of Circular & Biobased Building Multi-stakeholder consortium and monthly community program under World Design Embassies convening partners across construction, policy, infrastructure, nature, and agriculture around the biobased building agenda.
• Circuville Visual storytelling installation and poster product (Wimmelbild) developed for the PLUS Change sustainable society program; available as a bookable installation with storyteller and as purchasable posters.
• Materials & Methods Core programme line of the studio focused on biobased and circular building materials and methods, delivered through installations and research demonstrating that sustainable construction is already possible.
• Social Innovation Programme line of the studio delivering exhibitions and collaborative projects that explore sustainable futures through community, materials, and space-focused social innovation.

Quantifiable outcome

• The Growing Pavilion achieved 10 ton CO2 negative and 95% circular structure using five grown core raw materials.
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered core, strategic and minor.

• BPD (Bouwfonds Gebiedsontwikkeling)coreStrategic or Co-development PartnerBPD is an initiating partner of the HUB Bouw aan Morgen exhibition alongside Rabobank, contributing to the development and programming of the exhibition on sustainable construction. BPD is also a long-standing supporter of Biobased Creations projects including The Exploded View Beyond Building.
• RabobankcoreStrategic or Co-development PartnerRabobank is a key program partner for the HUB Bouw aan Morgen exhibition and program, hosting events, tours, and sessions during Dutch Design Week. Rabobank also sponsors Value Magazine and collaborates on the CIRCUVILLE project.
• Dutch Design FoundationcoreStrategic or Co-development PartnerDutch Design Foundation runs the World Design Embassies program, under which the Embassy of Circular & Biobased Building operates. The Foundation has been a long-standing strategic partner for flagship projects including The Growing Pavilion and The Exploded View Beyond Building.
• Dura VermeerstrategicStrategic or Co-development PartnerDura Vermeer is listed as a partner in the HUB Bouw aan Morgen exhibition and as a strategic partner in the Building as a Landscape program, contributing to the exploration of regenerative construction and infrastructure.
• Provincie Noord-BrabantstrategicStrategic or Co-development PartnerProvincial government of North Brabant is a strategic partner in the Building as a Landscape program and has supported multiple Biobased Creations projects including The Exploded View Beyond Building and Possible Landscapes.
• Studio Possible FuturescoreStrategic or Co-development PartnerStudio Possible Futures is the co-creator of the 'Together, but how?!' research programme, collecting real-world examples of new collaboration practices in the built environment and translating them into visual storytelling and tools.
• Gemeente MaashorstcoreStrategic or Co-development PartnerThe municipality of Maashorst initiated the Possible Landscapes Maashorst project and collaborated with Biobased Creations on sessions exploring green living, agriculture, and the economy.
• Municipality of OirschotcoreStrategic or Co-development PartnerThe Municipality of Oirschot initiated the Possible Landscapes Oirschot project, a three-session co-creation program exploring ecological, production, and social landscape for 400 biobased homes.
• Nationaal Programma GroningenstrategicStrategic or Co-development PartnerPartner in the Possible Landscapes Oldambt project addressing the future of the Oldambtster landscape, which faces challenges of drought, subsidence, salinization, and poverty.
• RijkswaterstaatstrategicStrategic or Co-development PartnerRijkswaterstaat (Dutch Directorate-General for Public Works and Water Management) is a program partner in the Building as a Landscape initiative and a partner in the Biobased Infra Zwanenburg project, exploring biobased civil engineering works.
• MooiNLcoreStrategic or Co-development PartnerMooiNL (Ministry of Interior and Housing) is a supporter of Possible Landscapes Marine Clay Flevoland and Possible Landscapes High Sandy Soils de Achterhoek projects, contributing to area development focused on biobased building and landscape.
• PLUS Change ConsortiumcoreStrategic or Co-development PartnerPLUS Change is a Horizon Europe-funded project bringing together 23 European institutions. Biobased Creations contributes as storytellers across 11 European regions over a 4-year storytelling collaboration on sustainable land use.
• IBA'27 Stadregion StuttgartstrategicStrategic or Co-development PartnerOn behalf of IBA'27, Biobased Creations identified 20 suppliers of biobased building materials in Baden-Württemberg and documented their products for incorporation into the IBA'27 materials database.
• HurksminorStrategic or Co-development PartnerConstruction company listed as a program partner in the Building as a Landscape publication and as a material partner in The Exploded View Beyond Building.
• Van Gelder GroepminorStrategic or Co-development PartnerListed as a strategic partner in the Building as a Landscape program and as a supporter of The Exploded View Beyond Building.
• TBI KlimaattreinminorStrategic or Co-development PartnerListed as a strategic partner in the Building as a Landscape program and in the HUB Bouw aan Morgen exhibition.
• Fiction FactoryminorImplementation/ SI/ Consulting PartnerConstruction partner that built The Growing Pavilion, providing the technical expertise to realize the biobased installation.
• NEMO Science MuseumcoreStrategic or Co-development PartnerCollaborated with Biobased Creations on the Nature Building Project, developing the Nature Building Kit and educational content. Also partnered on Craft by Nature exhibition.
• Kamp CstrategicStrategic or Co-development PartnerHosted The Exploded View Beyond Building from April to October 2023 at its innovation center near Antwerp, Belgium, positioning itself as a hub for new construction techniques.
• Studio GoudbaardcoreStrategic or Co-development PartnerCo-creator of Circuville, the sustainable society Wimmelbild developed for PLUS Change. Studio Goudbaard contributed design and visual storytelling expertise.
• Museum de FundatiecoreStrategic or Co-development PartnerLong-standing collaborator on Design by Nature exhibition and related projects. Purchased objects from the exhibition for its permanent collection and co-hosted The Exploded View Beyond Building at Floriade Expo 2022.
• Province of OverijsselstrategicStrategic or Co-development PartnerCommissioned 'This is Overijssel' circular statue and supported the Design by Nature exhibition. Partner in exploring biobased applications in the province.
• Brabant CstrategicStrategic or Co-development PartnerPartner in the Possible Landscapes Rewetted Peatland de Peel project, co-funding and co-developing the installation exploring wet landscape possibilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MVRDV: Major Rotterdam-based architecture firm with a strong sustainability and biobased materials portfolio. Comparable as a Dutch design leader producing large-scale international projects that incorporate circular and biobased principles, but with a much broader architecture practice beyond Biobased Creations' niche focus.
• Heatherwick Studio: Internationally renowned British design studio producing large-scale public installations and buildings with signature material innovation. Comparable for its founder-led creative studio model, immersive installations, and ability to combine storytelling with tangible material experimentation at architectural scale.
• Arup: Global engineering and design consultancy with deep sustainability, biobased materials, and circular-economy practices serving governments and developers. Comparable for its work at the intersection of construction, sustainability, and storytelling on biobased/civil infrastructure, but as a much larger incumbent spanning many disciplines.

Emerging players

• MaterialDriven: Materials-focused design and consultancy platform that curates and showcases innovative materials to architects, designers, and brands. Comparable to Biobased Creations' Materials Atlas and educational role in surfacing biobased and circular building materials to a professional audience.
• Waugh Thistleton: London-based architecture practice widely recognized for pioneering tall timber and biobased construction projects. Comparable for its focus on demonstrating that biobased, low-carbon building methods are commercially and technically viable at scale, paralleling Biobased Creations' proof-of-concept approach.
• Biofabricate: Biobased design platform and conference series showcasing biotechnology and grown materials for the built environment and consumer goods. Comparable for its focus on biobased and regenerative materials, with a similar emphasis on storytelling and convening a designer-manufacturer ecosystem around circular innovation.

Direct peers

• Studio Drift: Dutch art and design studio creating large-scale immersive installations that explore the relationship between nature, technology, and humanity. Comparable to Biobased Creations for its Dutch origin, founder-led creative studio model, and signature large-scale international exhibitions blending storytelling with materials innovation.
• Something & Son: UK-based design and social innovation studio working on circular materials, community projects, and sustainable built environment installations. Comparable to Biobased Creations as a small creative studio producing tangible circular-design installations and running co-creation workshops with government and institutional partners.
• Metabolic: Amsterdam-based sustainability consultancy and venture studio that advises governments, businesses, and NGOs on circular economy and regenerative systems. Highly comparable to Biobased Creations for its Dutch base, sustainability focus, and blend of advisory, research, and public-facing storytelling around circular transitions.
• Circle Economy: Amsterdam-based circular economy organization known for the Circularity Gap Reporting and large-scale stakeholder convening. Comparable as a Dutch-based organization that translates circular-economy concepts into public-facing reports, partnerships, and engagement tools aimed at industry and policymakers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biobasedcreations
• LinkedInlinkedin.com/company/biobased-creations

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biobased Creations