What &Something does

&Something Studio is a Shrewsbury, UK-based graphic design and branding studio founded by Tony Clarkson in 2017 (originally trading as Severn Agency, rebranded to &Something around 2019-2022). The studio operates as a sole proprietorship with 1-10 employees, delivering brand identity systems, logo design, publication design, exhibition design, and digital/app design to cultural organizations, commercial businesses, and contemporary brands. Its portfolio includes projects such as the Commonwood Vineyard identity and wine labels, the GlouGlou wine bar brand, the Iron & Rose wine merchant identity (with Shopify e-commerce), My Shrewsbury Magazine's digital-first rebrand, the OPPO wellbeing app concept for West Mercia Police, and self-published photographic and studio books including TENYRSLTR. The studio's methodology combines traditional craft techniques—linocut block printing, pencil rubbings from cut vine canes, hand-drawn illustration—with modern digital design tools, producing distinctive outputs that have earned Creativepool Annual awards in 2021 and 2022 plus a Creative Conscience Highly Commended in 2020.

The studio's revenue model rests primarily on bespoke professional services billed via direct client engagement (phone and email), with a secondary income stream from self-published print products sold through its online shop at shop.andsomething.studio. Go-to-market is community-led: the studio relies on referrals, word-of-mouth networking, content marketing through its newsroom/blog, and earned media in industry publications such as Creative Boom and People of Print. Pricing is contact-based with no publicly disclosed tiers. Geographic scope is restricted to the UK, primarily Shropshire and the West Midlands, with the sole exception of global e-commerce shipping for self-published books.

The business is bootstrapped with no institutional investment, no funding rounds, and no disclosed revenue. Tony Clarkson is both founder and principal designer, holding a 1993 degree from Wrexham Glyndŵr University and currently pursuing a Master's Degree in Graphic Design. The studio's competitive positioning emphasizes purpose-driven simplification and handcraft authenticity over digital commoditization, with award recognition providing reputational differentiation within the regional design community.

Name

&Something

Legal name

&Something Studio

Website

https://andsomething.studio

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

&Something Studio is a Shrewsbury, UK-based graphic design and branding studio founded by Tony Clarkson, serving cultural organizations, SMBs, and contemporary brands with brand identity, publication, exhibition, and digital design. It also sells self-published books via an online shop.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Brand identity design
• Publication design
• Exhibition design
• Visual branding

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Brand Design and Identity Services: Primary revenue stream from creating brand identities, logos, visual systems, and branding for cultural organizations, commerce businesses, and contemporary brands. Services include publication design, exhibition branding, and app design.
2. Self-Publishing and Print Products: Studio produces and sells self-published books and printed works including TENYRSLTR studio book, Luthier photobooks, and Market Hall documentation books through the studio shop.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

&Something Studio is an independent graphic design practice that creates brand identities, logos, visual systems, publications, exhibition designs, and digital/app designs for cultural organisations, commerce businesses, and contemporary brands. The studio combines traditional handcraft techniques (linocut block printing, pencil rubbings, hand-drawn illustration) with modern digital design to deliver simplified, purpose-driven brand identities. In addition to client services, the studio produces and sells self-published books and printed works through its online shop.

Product overview

&Something Studio is a Shrewsbury-based graphic design and branding studio that creates identities for culture, commerce, and contemporary brands. The studio offers a portfolio of design services and products including brand identity systems, publication design, exhibition design, and digital design. Notable projects include the TENYRSLTR studio book (a 100-page publication documenting the founder's design journey), the Cycling Revolutions immersive exhibition, the OPPO mental wellbeing app for emergency services, and branding work for clients including Commonwood Vineyard, GlouGlou, Iron & Rose, and My Shrewsbury Magazine. The studio operates an online shop selling the TENYRSLTR book and studio merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Design Creation of clear brand identities, logos, and visual systems for cultural organisations, commerce businesses, and contemporary brands seeking simplified, purpose-driven design.
• Publication Design Design of books, magazines, and editorial publications including self-published studio books and client publications.
• Exhibition Design Design of immersive exhibitions, spatial storytelling, and participatory environments for cultural and community projects.
• App and Digital Design Design of digital products including mobile app concepts, with prior work including a self-help mental wellbeing app for emergency services officers featuring mood tracking, shift monitoring, and AI-powered conversational support.
• Website and E-commerce Design Design and build of brand-aligned websites and e-commerce storefronts, including Shopify-powered online shops for clients.
• TENYRSLTR Studio Book A 100-page hardbound self-published book documenting founder Tony Clarkson's decade of design work, sold through the studio's online shop.
• &SHOP Online Storefront Online shop selling studio self-published books, photography books, and related merchandise.

Quantifiable outcome

• Featured in Creative Boom, People of Print, and Creativepool publications
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Josh MonkminorStrategic or Co-development PartnerTraditional signwriter who created the exterior signage for GlouGlou wine bar. Contributed to the handcrafted, authentic aesthetic of the brand by providing traditional signwriting services on the frontage.
• Ian WoodminorStrategic or Co-development PartnerFurniture maker who created handmade furniture for the interior of GlouGlou wine bar, contributing to the authentic craft atmosphere of the venue.
• Matt SewellminorStrategic or Co-development PartnerArtist who created murals filling the walls of GlouGlou wine bar, contributing to the intimate and lively atmosphere.
• Hopefully MademinorStrategic or Co-development PartnerLocal screen printing service that produced staff t-shirts for GlouGlou wine bar, supporting local craft and maintaining sustainability principles.
• Levi ThomasminorStrategic or Co-development PartnerPhotographer who captured the atmosphere of GlouGlou as a venue - how intimate and lively, bold, fun and authentic the space is.
• PentagramminorStrategic or Co-development PartnerWorld's largest independently owned design studio. Partner Domenic Lippa provided feedback on the TENYRSLTR book, calling it 'a very personal experience you've captured.'

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• dn&co: London-based independent design studio working on brand identity, editorial, and digital design. Comparable in scale, service breadth, and target client mix to &Something's culture/commerce positioning.
• Studio Output: London-based brand and graphic design studio of similar boutique scale, working across cultural, public-sector, and commercial clients. Closely comparable in service mix and ethos to &Something, with comparable award-winning brand identity work.
• Spin: London-based design studio serving cultural, public, and commercial clients. Comparable in scale and service offering to &Something, with similar emphasis on purposeful, brand-driven design.
• Made Thought: London branding and design studio serving cultural and contemporary commercial brands. Comparable in service offering (identity, publication, digital design) and target client mix to &Something's culture/commerce positioning.
• Johnson Banks: London-based independent design studio led by Michael Johnson, of similar scale to &Something. Comparable in approach (purpose-driven identity, conceptual thinking) and breadth of cultural/commercial client work.
• Koto: London-based brand design and naming agency with similar boutique positioning. Comparable in identity design focus, although with stronger emphasis on verbal identity and naming, providing both overlap and contrast to &Something's craft-led approach.
• Carter Wong: UK-based design consultancy offering brand identity, graphic design, and digital design services. Comparable in scale and service mix, with overlapping client profiles in cultural and commercial sectors.

Broad incumbents

• Pentagram: World's largest independently owned design studio, with multiple partners across global offices. Directly cited in &Something's own data (Domenic Lippa of Pentagram provided feedback on the TENYRSLTR book), making it a peer whose work &Something's founder admires and engages with.

Regional players

• Frost Design Collective (Frost*): Sydney-based but globally recognized design studio with craft-based, brand-focused approach. Comparable in philosophy (purpose-driven, craft-led identity work) but primarily serves the Australia/Asia-Pacific market rather than competing directly in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/andsomething
• Instagraminstagram.com/andsomething.studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &Something