PT Marga Abhinaya Abadi

What PT Marga Abhinaya Abadi does

PT Marga Abhinaya Abadi is the legal entity referenced in the input; firmographic records describe it as an Indonesia-incorporated, publicly-listed (IDX:MABA) construction and accommodation company with activities spanning real estate, hotels, and restaurants, founded in 2009 and operating with 101-250 employees. The same company name is attached in the source data to the "BONUS100" brand, which is described not as a hospitality business but as an online gambling and gaming aggregation platform targeting Indonesian consumers, integrating content from 40+ third-party game providers across slots, live casino, sportsbook, lottery, crash games, poker, e-sports, and cockfight betting.

The BONUS100 front-end is delivered through desktop web and a dedicated mobile app, with the platform supporting 14+ languages and multi-currency display while defaulting to Indonesian rupiah settlement and routing deposits/withdrawals through local bank rails and major Indonesian e-wallets. The operating model is that of an aggregator: BONUS100 does not appear to develop proprietary games, but rather consolidates third-party content behind a unified account, bonus, and loyalty layer, monetizing via take-rates or revenue share against game-provider GGR rather than fixed SaaS pricing.

The two descriptions — construction/accommodation parent versus online-gambling aggregator brand — are materially inconsistent across the available sources and could not be reconciled from the input data. The five-year financial series attached to the entity shows revenue declining every year from a 2016 peak to 2019 and persistent net losses in every reported period; this trajectory is at odds with the scale implied by either a 101-250-employee listed hospitality group or an aggregator covering 40+ providers, and the currency unit of the financial table is not explicitly stated.

Name

PT Marga Abhinaya Abadi

Legal name

PT Marga Abhinaya Abadi

Website

https://mabaindonesia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Marga Abhinaya Abadi is an Indonesia-based, publicly-listed (IDX:MABA) entity whose firmographic profile covers construction, real estate, hotels, and restaurants; the BONUS100 brand attaches online gambling aggregation (40+ game providers, 14+ languages, local payment rails) to the same name.

Ownership category

akta.pro rank

Product category

Online Gambling Platform

NAICS

Gambling Industries (7132)

akta.pro primary industry

Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Online gaming platform
• Slot games
• Live casino
• Sportsbook betting
• Online lottery

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Online Slot Gaming: Platform hosts slot games from multiple providers including Pragmatic Play, PG Soft, MicroGaming, Habanero, Jili, Slot88, and others. Revenue generated from player deposits and wagers on slot games.
2. Live Casino Gaming: Live casino games including ION Casino, PP Casino, Evo Gaming, Sexy Casino, and others with real-time dealer interaction. Revenue from casino game wagers.
3. Sportsbook Betting: Sports betting via SBO Sportsbook, Saba Sportsbook, WBet, CMD, and other providers covering various sports events and virtual sports.
4. Togel (Lottery): Online lottery/togel platform through Nex4D provider offering various lottery games with prize payouts.
5. Arcade and Crash Games: Crash games (Aviator, Smartsoft), arcade games, and specialty gaming options from multiple providers.
6. E-Sports and Cockfight Betting: E-sports betting via TF Gaming and cockfight (sabung ayam) betting through GA28, SV388, and WS168 providers.
7. Poker: Online poker games via Balak Play and 9Gaming providers.
8. Promotional Bonuses and Cashback: Platform offers various bonuses including new member bonuses (100%), deposit bonuses, free bets, cashback, and referral bonuses that drive customer acquisition and retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BONUS100 is an online gaming aggregation platform operated by PT Marga Abhinaya Abadi, offering slots, live casino, sportsbook, lottery (togel), crash games, arcade, poker, e-sports, and cockfight (sabung ayam) betting sourced from 40+ third-party providers. The platform provides web and Android APK access with multi-language support and integrated payments via Indonesian banks, e-wallets, and telco billing.

Product overview

BONUS100 is an online gaming aggregation platform operated by PT Marga Abhinaya Abadi, offering a comprehensive suite of gambling products including Slots, Live Casino, Sportsbook, Togel (lottery), Crash Games, Arcade, Poker, E-Sports, and Cockfighting (Sabung Ayam). The platform functions as an integrated aggregator, sourcing gaming content from numerous third-party providers such as Pragmatic Play, Jili, PG Soft, Habanero, MicroGaming, Playtech, Spade Gaming, Evo Gaming, and many others. BONUS100 provides both web-based access and Android mobile application, with integrated payment processing supporting multiple Indonesian banking and e-wallet options. The platform also offers promotional features including new member bonuses, cashback, and tournament-based promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• BONUS100 Slots Online slot gaming platform offering diverse slot game selections from providers including Pragmatic Play, Jili, PG Soft, Habanero, MicroGaming, Playtech, Slot88, and others. Caters to Indonesian online gaming players.
• BONUS100 Live Casino Live dealer casino gaming platform offering real-time casino games from providers including PP Casino, Evo Gaming, ION Casino, Sexy Casino, Pretty Gaming, Oriental Gaming, Asia Gaming, AllBet, and SA Gaming.
• BONUS100 Sportsbook Sports betting platform offering sportsbook gaming from providers including SBO Sportsbook, Saba Sportsbook, WBet, CMD, Opus, IM Sportsbook, and virtual sports options.
• BONUS100 Togel Online lottery platform offering lottery games from Nex4D provider.
• BONUS100 Crash Game Crash-style betting games including Aviator, Gemini, and others from various providers.
• BONUS100 Arcade Arcade gaming collection featuring games from Pragmatic Play, Hacksaw, MicroGaming, Jili, and other providers.
• BONUS100 Poker Online poker gaming platform from Balak Play and 9Gaming providers.
• BONUS100 E-Sports E-sports betting platform offering TF Gaming e-sports coverage.
• BONUS100 Sabung Ayam Cockfighting (sabung ayam) betting platform from GA28, SV388, and WS168 providers.
• BONUS100 Race Race betting games from MarbleX provider.
• BONUS100 Mobile App Android mobile application providing optimized gaming experience with QR code download installation.
• Jackpot Play Progressive jackpot gaming feature with accumulated prize pools across multiple games.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Pragmatic PlaycoreTechnology or IntegrationMajor slot and casino game provider integrated into the platform. Provides popular slot titles like Starlight Princess, Wisdom of Athena, and various arcade games.
• PG SoftcoreTechnology or IntegrationMobile-first game provider offering popular slot titles including Mahjong Ways and various mobile-optimized casino games.
• MicroGamingcoreTechnology or IntegrationEstablished gaming provider delivering slot games, jackpot games, and various casino content to the platform.
• HabanerocoreTechnology or IntegrationSlot game provider offering games like Hot Hot Fruit and various themed slot titles with high-quality graphics.
• Evolution Gaming (Evo Gaming)coreTechnology or IntegrationLeading live casino provider providing real-time dealer games including blackjack, roulette, and baccarat to the platform.
• JilicoreTechnology or IntegrationAsian gaming provider offering slot games and arcade titles including Fortune Gems 500 and FORTUNE GARUDA 500.
• PlaytechmajorTechnology or IntegrationGlobal gaming technology company providing various casino and slot games including Mahjong Magic and Gold Trio.
• Slot88majorTechnology or IntegrationAsian slot game provider offering branded slot titles including Mochi Mania 1000 and Pirate Quest 1000 with Slot88 x PP collaborations.
• Spade GamingmajorTechnology or IntegrationAsian gaming provider offering slot games, crash games, and arcade titles including Fiery Sevens.
• YggdrasilmajorTechnology or IntegrationEuropean innovative game provider known for creative slot mechanics and high-quality graphics.
• Hacksaw GamingmajorTechnology or IntegrationCrash game and arcade provider offering popular titles including Wanted Dead or a Wild and Aviator crash game.
• Joker GamingmajorTechnology or IntegrationOnline gaming provider offering slot games and crash games to the platform.
• CQ9 GamingmajorTechnology or IntegrationAsian gaming provider offering various slot and arcade games integrated into the platform.
• Nex4DmajorTechnology or IntegrationLottery/togel game provider providing number betting games to the platform.
• SBO SportsbookcoreTechnology or IntegrationLeading sportsbook provider offering sports betting on major sporting events with live odds and virtual sports.
• Saba SportsbookmajorTechnology or IntegrationSports betting platform covering various sports and e-sports events with competitive odds.
• BCA (Bank Central Asia)coreOthersPrimary bank partner for deposit and withdrawal processing. Supports bank transfers for funding and cashout.
• BNI (Bank Negara Indonesia)majorOthersBank partner for deposit and withdrawal transactions on the platform.
• BRI (Bank Rakyat Indonesia)majorOthersBank partner for facilitating player deposits and withdrawals.
• MandirimajorOthersBank partner for transaction processing on the platform.
• DANAmajorOthersE-wallet partner for instant deposits and withdrawals on the platform.
• OVOmajorOthersE-wallet payment option for funding gaming accounts.
• GOPAYmajorOthersE-wallet payment gateway for platform transactions.
• LINKAJAminorOthersE-wallet and payment service option for deposits.
• Siam-enginecoreTechnology or IntegrationPlatform gaming engine/certification provider. The platform is certified by Siam-engine for fair gaming practices.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Playtech: Global gaming technology supplier integrated into the platform. Comparable as a broad incumbent in the gambling software ecosystem with overlapping content, platform, and aggregation capabilities.
• Kindred Group (Unibet): Multi-brand online gambling operator across casino, sportsbook, and poker. Comparable as a regulated European operator with similar vertical mix, though operating primarily under European licenses rather than Asian aggregator channels.
• Bet365: Large-scale online sportsbook and casino operator. Comparable as a multi-vertical wagering operator with similar product breadth across sportsbook, casino, and in-play wagering.
• 888 Holdings: Vertically integrated online gambling operator (casino, sportsbook, poker). Comparable as a multi-vertical regulated operator, though operating in licensed markets rather than the unregulated Indonesian segment.

Direct peers

• Evolution Gaming: Live casino content provider integrated into the platform. Directly comparable as a B2B gaming supplier whose products are monetized through the same aggregation channel targeting Indonesian players.
• Microgaming: Slot/jackpot game provider on the platform. Comparable as a long-standing aggregator-to-provider counterparty in the same content-supply value chain for online gambling operators.
• Pragmatic Play: Core game provider already integrated into the platform. Comparable as a slot/live casino content supplier and aggregation-adjacent operator serving the same Indonesian-facing aggregator category.
• Habanero: Asian-focused slot provider on the platform. Directly comparable as a content partner serving Indonesian-facing aggregators with the same slot distribution model.
• SBOBet (SBO Sportsbook): Sportsbook provider already integrated into the platform. Comparable as a regulated sportsbook operator whose product is distributed through Asian-focused aggregator platforms.
• PG Soft: Mobile-first slot provider on the platform. Comparable as a mobile-optimized content partner whose distribution depends on the same Indonesian aggregator channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mabaindonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Marga Abhinaya Abadi