BOBA CHiC

What BOBA CHiC does

BOBA CHiC is a Taiwanese bubble tea brand founded in 2018 by Mindy Jen and operated by parent company Empire Eagle Food Co., Ltd., a Taichung-based food and beverage manufacturer with over 20 years of production experience. The company produces and distributes a portfolio of 10 product series spanning DIY bubble tea kits, ready-to-drink bubble tea (cup, can, and pouch formats), cocktail/mocktail popping boba kits, organic and functional beverages (including Black GABA Rice Amazake and plant-based milk tea), savory innovations (popping boba ramen kits, savory popping boba in Spicy and Tomato flavors), instant dessert kits, beverage toppings, premium teas, and milk tea products. Its proprietary technology stack centers on instant brew technology enabling 30-second preparation without specialized equipment, ambient temperature storage enabling 12-18 month shelf life without cold chain, starch anti-aging technology for tapioca pearls, and Clean Label formulation with zero artificial additives.

The company's revenue model is diversified across four B2B streams: (1) product sales through distribution partnerships placing products in supermarkets and convenience stores globally; (2) OEM/ODM contract manufacturing for partners building private label boba brands; (3) brand licensing and franchising for BOBA CHiC branded bubble tea shops; and (4) corporate procurement plus cross-industry collaboration services. Go-to-market is heavily event-driven, with anchor presence at TUTTOFOOD Milano, ANUGA, Expo West, SIAL Paris, and Food Taipei trade shows, complemented by a B2B quote/inquiry system on the corporate website and earned media through international food awards. Customer segments span global retail channels (primary), OEM/ODM partners (primary), franchise operators, HORECA/food service, corporate procurement, and premium/ESG-conscious buyers. Pricing is quote-based B2B with volume-dependent terms.

BOBA CHiC distributes across 40-60+ countries including Taiwan, U.S., UK, Japan, Malaysia, Germany, Sweden, France, UAE, New Zealand, and Australia. Major retail relationships include Lidl Europe (Sweden, UK, France since 2024) and 99 Ranch Market (North America since 2025). The company holds ISO 22000, HACCP, FSSC 22000, HALAL, and FDA compliance certifications, and has accumulated 14+ international awards including iTQi 3-Star (three consecutive years with 2023 Crystal Award), Great Taste 2-Star, Monde Selection, A.A. Taste Award, ANUGA Innovation Taste Award, and Stevie/TITAN business awards.

Name

BOBA CHiC

Legal name

BOBA CHiC

Website

https://bobachictw.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

BOBA CHiC is a Taiwanese bubble tea brand and exporter, manufacturing 10 product series (DIY kits, RTD, organic, savory, toppings, tea) from its Taichung facility and serving retailers, food service operators, distributors, and franchise partners across 40-60+ countries via OEM/ODM, licensing, and distribution partnerships.

Ownership category

akta.pro rank

Product category

Bubble Tea & Specialty Beverages

NAICS

Coffee and Tea Manufacturing (311920), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Bubble Tea (Boba) Shops (THAFAKAC)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Bubble tea products
• Instant brew beverages
• RTD boba drinks
• Popping boba toppings
• Private label OEM

Headquarters

HQ city

Taichung

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (DIY Kits, RTD, Ingredients): Direct sales of bubble tea DIY kits, ready-to-drink products, toppings, tea, milk tea, and specialty products to retail channels, food service operators, and consumers globally.
2. OEM/ODM Manufacturing Services: Private label contract manufacturing services for partners seeking to build their own boba brands, including formula customization, packaging design, and production according to different market requirements.
3. Brand Licensing (Shop Franchising): Franchise model allowing partners to open BOBA CHiC branded bubble tea shops with complete brand identity, exclusive formulas, store design guidelines, operational training, and marketing support.
4. Distribution Partnership: Regional distribution partnerships with retailers and通路商 for placing BOBA CHiC products in supermarkets, convenience stores, and specialty retail channels globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

BOBA CHiC manufactures and supplies an ambient-temperature, ready-to-prepare bubble tea and specialty beverage portfolio (10 product series including DIY bubble tea kits, RTD boba, popping boba toppings, premium Taiwanese teas, milk tea, bio/organic beverages, savory popping boba ramen, and dessert kits). Products require no specialized equipment — preparation takes 30 seconds with hot water — and are sold B2B through distribution partnerships, OEM/ODM private label manufacturing, brand licensing/franchising, and corporate procurement channels serving retailers, food service operators, and brands across 60+ countries.

Product overview

BOBA CHiC is a Taiwanese bubble tea brand with its own manufacturing facility in Taichung, offering 10 product series totaling over 40 products. The portfolio spans DIY bubble tea kits (Bubble Tea Kit, Bubble Fruit Tea Kit, Cocktail Popping Boba Kit), ready-to-drink products (RTD Bubble Tea in cup/can/pouch formats, Nata De Coco Fruit Tea RTD, Sparkling Drink Cans), organic/functional beverages (Bio Products including Black GABA Rice Amazake and Milky Pop! plant-based series), savory innovations (Savory Series with Popping Boba Ramen and Savory Popping Boba), desserts (Dessert Kit with grass jelly and tofu pudding), and beverage toppings (Topping Series with popping boba, jelly, and nata de coco). The company also provides tea products (Premium Tea Series with iTQi award-winning teas) and milk tea products (Milk Tea Series in multiple formats and flavors). Beyond products, BOBA CHiC offers B2B services including OEM/ODM contract manufacturing, brand licensing for shop openings, distribution partnership for retail channels, cross-industry collaboration for co-branding opportunities, and corporate procurement services. The products are distributed across 40+ countries with manufacturing facilities in Taichung, Taiwan.

Differentiator

Problem solved

Functional benefit

Products and services

• Bubble Tea Kit DIY instant-brew bubble tea kits enabling preparation of bubble tea at home or in retail/food service settings without specialized equipment. Available in classic milk tea, brown sugar bubble tea, and pudding bubble tea varieties.
• Bubble Fruit Tea Kit DIY fruit tea kits combining fruit powder with popping boba toppings in tropical flavors (mango, passion fruit, lychee) paired with green or black tea bases.
• Cocktail & Mocktail Popping Boba Kit Instant cocktail and mocktail kits combining popping boba with cocktail mixes for non-alcoholic social drinking experiences; designed for retail and HORECA channels.
• RTD Bubble Tea Ready-to-drink bubble tea in cup, can, and pouch formats including classic, brown sugar, taro, matcha, oolong roasted, and Thai flavors in both regular and vegan formulations.
• Bio / Organic Product Series Organic and Clean Label certified product series including plant-based milk tea powder, Black GABA Rice Amazake, and Aurora Powder, with 100% zero artificial additives.
• Savory Series (Popping Boba Ramen & Savory Popping Boba) Innovative savory products including Popping Boba Ramen kits and Savory Popping Boba in Spicy, Tomato, and Pickled Gherkin flavors; the world's first savory popping boba for culinary applications.
• Dessert Kit Instant Taiwanese dessert DIY kits including grass jelly, ai yu jelly, tofu pudding, and brown sugar boba desserts; prepared with hot water without cooking.
• Topping Series Beverage toppings including popping boba (box, cup, and bag formats), jelly varieties (grass jelly, ai yu jelly, green tea jelly), and nata de coco in flavors such as passion fruit, strawberry, mango, and lychee.
• Premium Tea Series Award-winning Taiwanese teas including the International Award-Winning Tea Gift Box, TO-GO Drip Tea Bags (Great Taste 1-Star 2025), and Premium Tea Bags (Songzhu / 松助 Oolong, Great Taste 2-Star 2024).
• Milk Tea Series Instant milk tea in bag, box, and whipping foam formats requiring no equipment, with 30-second preparation; flavors include Okinawa brown sugar, matcha, taro, Assam, Thai, tie guan yin, Hong Kong style, coconut earl grey, caramel pudding, and cheese.
• OEM/ODM Manufacturing Services Contract manufacturing and custom formula development services for partners seeking to build their own bubble tea or specialty beverage brand. Includes formula customization, packaging design, and full private label manufacturing.
• Brand Licensing (Shop Franchising) Franchise and shop licensing program for entrepreneurs wanting to open BOBA CHiC bubble tea stores internationally, including brand identity, exclusive formulas, store design guidelines, operations training, and marketing support.
• Corporate Procurement Corporate gifting and bulk purchasing services for enterprise events, hotel channels, brand gift boxes, and custom corporate merchandise.
• Cross-Industry Collaboration Cross-industry co-branding and collaboration services transforming beverage elements (boba, tea, foam, sauces) into food applications including cookies, frozen meals, co-branded gift boxes, and pop-up events.

Quantifiable outcome

• Ambient storage technology reduces cold chain logistics costs significantly while enabling global distribution reach
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lidl EuropecoreChannel Partner/ Reseller/ DistributorProducts officially exported to European Lidl supermarkets in 2024, covering Sweden, UK, and France. This retail listing represents a major milestone for mainstream European market penetration, placing BOBA CHiC products in one of Europe's largest supermarket chains.
• Moxy Hotel TaichungminorStrategic or Co-development PartnerBrand collaboration partnership established in 2019 for co-branded bubble tea experiences. This hotel partnership was among BOBA CHiC's first international brand collaboration projects, demonstrating early international market validation.
• American Institute in Taiwan (AIT)minorStrategic or Co-development PartnerGovernment-level promotion partnership involving AWE (Academy for Women Entrepreneurs) mentorship program where founder Mindy Jen served as industry mentor. BOBA CHiC also participated in Taiwan food international promotion initiatives with AIT support.
• BOBA EMPIRE (皇翼食品)coreOthersManufacturing partner website and facility operated under the same corporate umbrella. BOBA EMPIRE website references BOBA CHiC products and serves as the manufacturing operation base for the brand's production capabilities.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Chatime: Taiwanese-origin bubble tea franchise with extensive global presence and proprietary tapioca supply chain. Comparable for its B2B ingredient supply, franchise model, and Western market expansion trajectory.
• KOI Thé: Taiwanese bubble tea and tea beverage brand with global retail and franchise operations. Comparable in product portfolio (milk tea, toppings, RTD) and multi-geography expansion approach.
• Tiger Sugar: Taiwanese brown sugar boba brand expanding globally with a strong premium positioning. Direct peer because both compete in the Taiwanese-style premium boba segment and pursue international retail and franchise growth.
• The Alley (鹿角巷): Taiwanese boba brand with international franchise presence and emphasis on premium aesthetics and signature drinks. Comparable for its global expansion strategy and similar Taiwanese-origin premium positioning.
• CoCo Bubble Tea: One of the largest international bubble tea chains by store count, also Taiwanese-origin, with comparable RTD boba SKUs and global expansion strategy. Direct peer in the consumer bubble tea category and competes for similar retail listings.
• Gong Cha: Global Taiwanese-origin bubble tea franchise operating thousands of stores worldwide with similar DIY/ready-to-drink boba product formats. Directly comparable because both target Western markets with Taiwan-credentialed boba and compete for shelf space and franchisees.

Broad incumbents

• Uni-President Enterprises: Large Taiwanese food and beverage conglomerate with diverse tea, RTD, and snack brands globally. Comparable as a Taiwanese food/beverage incumbent operating across the same product categories (RTD tea, dairy tea, snacks) with similar manufacturing depth.
• Ito En: Japanese tea and beverage manufacturer with extensive RTD bottled tea portfolio and global distribution. Comparable as a broader incumbent supplying tea-based RTD products to retail and foodservice channels that BOBA CHiC also targets.
• Tingyi Holding Corp. Major Asian food and beverage manufacturer (Master Kong brand) with RTD tea and beverage portfolio across Asia and global markets. Comparable as a larger-scale manufacturer of mass-market RTD tea beverages and partner for OEM/distribution scale.

Emerging players

• Heytea (喜茶): Chinese premium tea brand pushing into Western and Asian markets with innovative cheese-foam tea and RTD SKUs. Comparable for premium tea positioning, RTD innovation, and ESG/clean-label trends, though larger and earlier to global expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bobachictw
• Xx.com/BOBACHiC_US
• Facebookfacebook.com/bobachictw

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOBA CHiC