Coops Mengvoeders

What Coops Mengvoeders does

Coops Mengvoeders B.V. is a Dutch compound animal feed manufacturer headquartered and producing at a single factory in Halle, Netherlands. The company produces customized compound feed for dairy and beef cattle (Rundvee) and for pigs across sow, piglet, and fattening stages (Varkens), and also formulates custom fertilizers (Meststoffen) for crop farmers. Customers are predominantly Dutch livestock and crop farmers, served on a direct-to-farm basis.

The company's core technical differentiator is its proprietary Walstechniek (rolling technology): a rolling mill with two pairs of rollers and per-roller variable-speed motors that automatically adjusts gap and speed per raw material, enabling customer-level customization of feed structure. The company claims this configuration is unique in the Netherlands. Operations are supported by a proprietary webapp that allows farmers to place orders, retrieve order history, view invoices and mineral reports, and manage multiple delivery locations.

Commercially, Coops Mengvoeders runs a direct sales motion combining field-based animal feed specialists with a self-serve web ordering channel. Pricing is quote-based and not publicly disclosed, reflecting the customized nature of formulations. Revenue streams are one-time product sales of feed and fertilizer, delivered in bulk, bigbag, or bag formats directly to farms. The company positions itself as a family-oriented, non-hierarchical Dutch business tracing roughly 400 years of milling tradition, led by General Director Arno ter Maat.

Name

Coops Mengvoeders

Legal name

Coops Mengvoeders B.V.

Website

https://coopsmengvoeders.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coops Mengvoeders B.V. is a Dutch compound animal feed manufacturer producing customized cattle and pig feed plus custom fertilizers at its factory in Halle, Netherlands. It serves Dutch livestock and crop farmers with proprietary rolling technology and on-farm advisory services.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA)

Keywords

• Compound animal feed
• Cattle feed production
• Pig feed manufacturing
• Custom fertilizer blending
• Feed milling services

Headquarters

HQ city

Halle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Feed Sales: Production and sale of compound feed (mengvoer) for cattle (rundvee) and pigs (varkens). Products are manufactured in their own factory in Halle and sold directly to farmers. Products delivered in bulk, bigbag, or bags.
2. Fertilizer Sales: Custom fertilizer formulations for crop farmers. Coops Mengvoeders also composes their own fertilizers to meet individual customer needs for optimal crop yield.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Coops Mengvoeders B.V. manufactures and sells custom compound animal feed (mengvoer) for dairy cattle and pigs, plus custom-compounded fertilizers (meststoffen) for crop farmers. All products are produced in the company's own factory in Halle, Netherlands, using proprietary rolling technology (walstechniek). The company also delivers on-farm nutritional advisory services through a team of animal feed specialists and provides a web-based ordering platform (Webapp) for direct ordering.

Product overview

Coops Mengvoeders is a feed manufacturing company offering a unified product portfolio centered on animal feed production. The core offerings consist of Rundvee Voer (cattle feed) and Varkensvoer (pig feed), both produced in their own factory in Halle. Additionally, they produce Meststoffen (custom fertilizers) for crop fertilization. Their key differentiator is the proprietary Walstechnologie (rolling technology) used in feed processing, which is unique in the Netherlands according to the company. The company also offers a Webapp digital ordering platform for convenient feed and fertilizer ordering. The products are distributed through a network of animal nutrition specialists who provide on-farm advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rundvee Voer (Cattle Feed) High-quality compound feed and customized feed mixtures specifically formulated for dairy cattle and beef cattle, produced in the company's own factory in Halle, Netherlands using proprietary rolling technology (walstechniek). Designed for dairy and beef farmers seeking optimized milk yield, feed conversion, and cow health.
• Varkensvoer (Pig Feed) High-quality pig feed produced in the company's own factory, focused on improving yield and performance for pig farming operations. Includes stage-specific formulations for sows, piglets, and fattening pigs to support feed conversion, piglet health, and growth rates.
• Meststoffen (Fertilizers) Custom-compounded fertilizer formulations tailored to individual customer needs for optimal fertilization of crops. Combines quality fertilizer products with expert advice to meet specific crop and field requirements, complementing the animal feed business for whole-farm management.
• Coops Webapp (Ordering Platform) Proprietary web-based application that lets farmers order feed and fertilizer, retrieve previous orders, view order history, invoices, and mineral reports, and place orders for multiple farm locations. Accessible via computer, tablet, and mobile phone.

Quantifiable outcome

• Optimal feed structure for healthier and more efficient digestion
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Cargill Animal Nutrition: Global incumbent in animal feed and nutrition serving livestock producers with compound feeds and premixes; competes broadly with Coops in the European feed market.
• Nutreco (Trouw Nutrition): Global animal nutrition company (parent of Trouw Nutrition) headquartered in the Netherlands producing premixes, specialty feeds and nutritional services; overlaps with Coops in livestock nutrition but at much larger scale.

Direct peers

• ABZ Diervoeding: Dutch compound feed cooperative producing cattle, pig and poultry feeds with on-farm advisory services; competes in the same regional Dutch market as Coops Mengvoeders.
• De Heus Animal Nutrition: Dutch family-owned compound feed manufacturer serving livestock farmers globally with custom formulations and nutritional advice, directly comparable to Coops Mengvoeders' core offering.
• ForFarmers N.V. Largest feed company in the Netherlands and Europe producing compound feed for cattle, pigs and poultry with advisory services to farmers; directly competes with Coops Mengvoeders in the Dutch compound feed market.
• Agrifirm: Dutch agricultural cooperative offering compound feed, fertilizers and crop solutions to Dutch farmers; competes directly with Coops in both feed and fertilizer categories.
• Voergroep Zuid: Regional Dutch feed producer focused on compound feed for cattle and pigs in the southern Netherlands, with comparable product portfolio and farmer advisory model.
• Denkavit: Dutch specialist in young animal nutrition (calf milk replacers, piglet feeds) with custom formulations; comparable to Coops's piglet and young-stock feed focus.

Others

• Agrovision: Dutch provider of dairy management software (Melkveemonitor) integrated with Coops's webapp; an enabling ecosystem partner rather than a feed competitor, illustrating Coops's digital channel partnerships.

Regional players

• Arvesta (Aveve): Belgian agricultural group supplying compound feed, fertilizers and crop solutions primarily in Belgium and surrounding regions; comparable product mix to Coops but in an adjacent rather than overlapping geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coops-mengvoeders-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coops Mengvoeders