AD POLET IGK NOVI BEČEJ

What AD POLET IGK NOVI BEČEJ does

AD POLET IGK NOVI BEČEJ is a Serbian manufacturer of natural clay roof tiles and masonry construction products, founded in 1907 and headquartered in Novi Bečej, Serbia. The company operates two production facilities — the primary roof-tile plant in Novi Bečej (approximately 250 workers, capacity exceeding 30 million tiles annually) and the Stražilovo plant in Sremski Karlovci (approximately 100 workers, capacity of 135-140 million unf masonry blocks annually), which was integrated in 2017. Its product portfolio centers on five clay roof tile models (Biber, Ideal+, Ideal, Klasik+, Glinex Trend), ridge tiles and special ceramic elements, complemented by Fert Kanalica floor-structure products and an extensive roof-equipment line (underlays, ventilation, snow guards, storm clasps). Manufacturing relies on traditional ceramic technology — plaster-mold forming, U-cassette firing at 1040°C, and an engobing process for color finishing — with quality control validated by ISO 9001:2015 and CE certification across all tile models, backed by a 40-year product warranty.

The company is a public joint-stock company (listed on the Belgrade Stock Exchange under ticker RSPLTNE50475 / belex:PLTNN) but is 100% owned by Nexe Grupa d.d. Našice, a Croatian diversified building-materials conglomerate that acquired it through privatization in March 2003. Revenue is generated entirely through one-time hardware sales of tiles, blocks, and roof equipment, distributed via a direct field-sales model organized into a Sales Channel and a Construction Channel, with country-level directors and regional market managers covering Serbia, Croatia, Bosnia and Herzegovina, and additional export markets including Romania, Hungary, Bulgaria, Slovenia, Ukraine, and broader Western/Central Europe. Customers are primarily professional builders, roofing contractors, masonry contractors, and end customers (residential and commercial property owners), with no publicly disclosed pricing, no anchor customer concentration, and quote-based project pricing handled through regional representatives and a website inquiry system. The company competes on brand heritage (Nexe brand with 100+ years of regional presence), regulatory compliance, distribution breadth across 15+ countries, and the proprietary sliding-batten installation systems offered across its premium tile range.

Name

AD POLET IGK NOVI BEČEJ

Legal name

AD POLET IGK Novi Bečej

Website

https://polet.rs

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

101–250 employees

Short description

AD POLET IGK NOVI BEČEJ is a Serbian clay roof tile and masonry block manufacturer, founded in 1907 and wholly owned by Croatia's Nexe Group. It produces five tile models plus Fert Kanalica blocks across two plants, selling to builders, roofers, and property owners across 15+ European markets.

Ownership category

akta.pro rank

Product category

Clay roof tiles and masonry building materials

NAICS

Clay Building Material and Refractories Manufacturing (32712)

SIC

Structural Clay Products (3250)

akta.pro industry

PRIMARYIMADAFAC

Clay & Concrete Roof Tiles

Industrials, Manufacturing & Construction/Building Materials & Products/Roofing Materials & Systems

SECONDARYIMADAOAF

Roofing Adhesives, Sealants & Leak Repair

Industrials, Manufacturing & Construction/Building Materials & Products/Construction Adhesives, Sealants & Waterproofing Products

Keywords

• Clay roof tiles
• Roofing materials
• Construction materials
• Masonry blocks
• Roof equipment

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Roof Tile Sales: One-time hardware sales of clay roof tiles (Biber, Ideal Plus, Ideal, Klasik Plus, Glinex Trend, Žlebnjak) and special elements. Revenue generated from product sales to builders, contractors, and end customers through direct sales and regional representatives.
2. Roof Equipment Sales: Sales of complementary roof equipment including underlays (PTL 100, VAXO L 125, NEXE F 150), ridge vents, tile clamps, snow guards, bird protection grilles, and ridge batten grips.
3. Fert Kanalica Sales: Sales of Fert Kanalica clay products for floor structure construction (interlocking structures, not hollow blocks).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AD POLET IGK Novi Bečej manufactures natural clay roof tiles (Biber, Ideal+, Ideal, Glinex Trend, Klasik+) along with complementary roof equipment (underlays, ridge vents, snow guards, storm clasps) and clay products for floor structures (Fert Kanalica). The company operates a Novi Bečej factory producing 30+ million roof tiles annually and the Stražilovo plant producing 135-140 million masonry blocks annually, with products sold across Serbia, the Balkans, and broader European markets under the NEXE Crep brand.

Product overview

AD POLET IGK NOVI BEČEJ is a manufacturer of natural clay roof tiles with over 100 years of tradition (founded 1907), operating as part of the NEXE Group. The company offers a comprehensive portfolio centered on five main roof tile models (Biber, Ideal+, Ideal, Glinex Trend, Klasik+), complemented by ridge tiles and special ridge elements. Supporting the core roofing products, the company provides an extensive range of roof equipment including underlays (NEXE F 150, VAXO L 125, PTL 100), ventilation products (Rollable Aluminium Ridge Vent), snow guards, storm clasps, and bird protection. Additionally, the company produces Fert Kanalica for floor structures. The product portfolio is unified under the NEXE CREP brand, designed for both continental and Mediterranean climates, with a 40-year warranty on premium models.

Differentiator

Problem solved

Functional benefit

Brands

• Biber: Traditional clay roof tile model, one of the oldest in history, with excellent frost resistance
• Ideal Plus
• Ideal
• Klasik Plus
• Glinex Trend
• Fert Kanalica
• Žlebnjak (Ridge Tile)

Products and services

• Biber Clay Roof Tile Traditional natural clay roof tile, one of the oldest tile models in history with simple appearance suitable for various building designs. Characterized by long service life and excellent frost resistance, available in multiple colors including natur, bakarna, bordo, crna, and braon. CE certified, designed for both continental and Mediterranean climates.
• Ideal + Clay Roof Tile Double-folded, semi-Mediterranean clay roof tile with sliding batten capability (33.2-35.5 cm range). Features excellent functionality, accurate dimensions, and double groove. Designed for both continental and Mediterranean regions. CE certified, 40-year warranty.
• Ideal Clay Roof Tile Clay roof tile produced with modern baking technology in 'U' cassettes at 1040°C. Features excellent functionality, accurate dimensions, and double fold for outstanding roof sealing. CE certified, designed for continental and Mediterranean regions.
• Glinex Trend Clay Roof Tile Flat, extruded clay roof tile with deep double folds enabling outstanding roof surface sealing. Sliding batten range of 31.5-35.5 cm eliminates installation errors and enables easy tile replacement. CE certified, 40-year warranty.
• Klasik + Clay Roof Tile Flat, pressed clay roof tile with deep double folds for excellent roof surface sealing. Sliding batten range of 30.0-35.0 cm eliminates installation errors and allows easy replacement of old tiles. CE certified, 40-year warranty.
• Žlebnjak (Ridge Tile) Ridge tile used for closing joints on roof structures. Average weight 3.2 kg/unit with consumption of 2.65 units per meter. Complements the main tile families including Glinex Trend and Klasik Plus.
• Ridge Tile Special Elements Special ceramic elements that complement roof functionality and appearance, including triple ridge separator, initial ridge tile full, initial ridge tile half, ending plate, and starting plate.
• Fert Kanalica (Fert Channel) Clay product for floor structure construction. Unlike hollow blocks with horizontal cavities, Fert Kanalica has no cavities. Used for various types of inter-floor constructions in residential and commercial buildings.
• Roof Underlay NEXE F 150 High-vapor permeable, watertight roofing underlay for NEXE roof systems. Ensures proper drying of structures and insulation materials, weight 150 g/m2, tensile strength 290/235 N/50mm. Complements NEXE clay tile installations.
• Roof Underlay VAXO L 125 High-vapor permeable, watertight roofing underlay for NEXE roof systems. Ensures proper drying of construction and insulation materials, weight 125 g/m2. Sold under VAXO L 125 brand.
• Roof Underlay PTL 100 High-vapor permeable, watertight roofing underlay. Dimensions: length 50m, width 1.5m, weight 100 g/m2. Extends construction lifetime and increases thermal insulation by approximately 10%. Sold under PTL 100 brand.
• Metal Snow Guard R Metal snow guard preventing avalanche from roof for Glinex Trend and Klasik Plus roof tile models. Available in brick, burgundy, brown, and black colors.
• Metal Snow Guard Ideal Metal snow guard preventing avalanche from roof for Ideal and Ideal+ roof tile models. Material: galvanized steel sheet, brick color.
• Bird Protection Grille Bird net for lower roof ventilation holes preventing entry of birds and insects. Tape width 100mm, track length 5m, 80% free ventilation cross-section.
• Ridge Batten Grip Metal element for fixing purlin ridge laths. Length 210mm, U profile dimension 20x50x55mm, consumption approximately 1 piece per 0.8m of ridge.
• Ridge Tile Clamps Colored metal fastener for fastening ridge fixings in dry installation. Consumption 1 piece per ridge tile, available in natur, burgundy, black, and brown colors.
• Clasp Against Storms Wind resistance fastener used in areas of frequent strong winds. Universal for all Nexe roof tiles, positioned along tile slot to increase structural safety.
• End Cap Start/complete plate for closing ridge and retaining ventilation. Material: polypropylene UV resistant, free ventilation cross-section 16cm, available in brick, burgundy, black, and brown.

Quantifiable outcome

• 40-year warranty on roof tiles
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Compagnie de Saint-Gobain: French multinational building materials group producing a broad portfolio including roofing and exterior solutions. Comparable as a broad incumbent with overlapping exterior envelope product exposure but not a direct clay tile specialist.
• CRH plc: Ireland-headquartered global building materials group operating in aggregates, cement, and concrete products across Europe and North America. Comparable as a diversified incumbent in building materials, though not specialized in clay tiles.

Direct peers

• Terreal: French clay roof tile and cladding manufacturer operating across Western and Southern Europe. Direct competitor in natural clay roof tiles with comparable engobe color systems and Mediterranean/continental product positioning.
• BMI Group: Global roofing systems manufacturer (formerly Braas Monier / Icopal) producing clay and concrete roof tiles alongside slate and membrane systems. Comparable as a multi-product roofing supplier active across Central and Southeastern Europe.
• Wienerberger AG: Austria-headquartered, the world's largest producer of clay bricks and clay roof tiles, with operations across Europe including the Balkans. Directly comparable as a clay roof tile and masonry manufacturer with overlapping markets in Croatia, Hungary, Romania, and Bulgaria.
• Creaton GmbH: German clay roof tile manufacturer (now under Wienerberger) producing pressed and extruded clay tiles comparable to Polet's Klasik+ and Ideal lines. Comparable in product, warranty, and CE-certified positioning across Central European markets.
• Tondach GmbH: Premium clay roof tile brand owned by Wienerberger, focused on Central and Southeastern Europe. Direct competitor in the same product category with strong overlap in Croatia, Hungary, Slovenia, and Serbia where Polet also operates.
• Bramac Dachsysteme International: Central European concrete and clay roof tile producer under BMI Group with strong presence in Austria, Hungary, Czech Republic, Slovakia, and the Balkans. Direct competitor in pitched-roof tile categories overlapping Polet's footprint.
• Leier Holding GmbH: Austrian family-owned manufacturer of clay bricks, roof tiles, and concrete products with operations in Austria, Hungary, Slovakia, Romania, and the Western Balkans. Direct competitor in clay roof tiles and masonry with significant regional overlap.

Others

• Nexe Grupa d.d. Našice: Croatian conglomerate and 100% parent company of AD POLET IGK. Included as the controlling parent; operates in cement, bricks, and building materials across the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nexefb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD POLET IGK NOVI BEČEJ