What Think does

Think is a Malta-based digital product agency founded in 2003, operating from Birkirkara's Central Business District with a headcount in the 11–50 range and a founder-led, bootstrapped ownership structure under CEO & Founder Bjorn. The agency designs and builds custom digital products across four pillars: web (WordPress, WooCommerce, Shopify, custom PHP), mobile (native iOS and Android), branding (research-driven identity, logo, typography, guidelines), and digital marketing (SEO, PPC, social, email, analytics). It also delivers digital business transformation consulting. Underlying technology is conventional CMS- and platform-based, with Loyale — a sister company offering Loyalty-as-a-Service — providing a vertically integrated loyalty capability deployed alongside eCommerce and mobile app builds.

Revenue mechanics are dominated by project-based professional services billed on custom quotes (no public pricing), with multi-year contracts typical; the Loyale subscription line adds a recurring-revenue dimension via its standalone LaaS platform. Go-to-market is sales-led and consultative, with clients acquired through the website contact form, direct email ([email protected]), and phone, initiated via brainstorming workshops. The customer base spans Maltese SMEs and larger Maltese enterprises — including Ganado Advocates, United Group, PwC Malta, The Malta Chamber, Costa Coffee Malta, Drs Demajo Dental Clinics, and Content House — alongside international clients in the UK and Italy.

Distribution is single-country-dominant (Malta) with regional outreach to the UK and select European markets; marketing channels blend a content-heavy blog ("journal"), SEO, organic social on Facebook/Instagram/LinkedIn/Twitter/Behance, and paid social/SEM services offered to clients. The agency emphasises "handcrafted" delivery, stakeholder involvement throughout the build-test-launch cycle, and a full-stack in-house team that distinguishes it from offshored competitors in the Maltese market.

Name

Think

Legal name

Think

Website

https://think.mt

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Think is a Malta-based digital product agency founded in 2003 that designs and builds custom websites, mobile apps, brands, and digital marketing solutions for Maltese SMEs and enterprises, with a sister-company loyalty SaaS called Loyale.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Web development services
• Mobile app development
• Digital product agency
• Ecommerce development
• Brand development services

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services - Web Development: Custom website design and development services ranging from brochure websites to complex eCommerce platforms. Revenue is project-based with pricing varying by scope, complexity, and timeline.
2. Professional Services - Mobile App Development: Native and cross-platform mobile application development for iOS and Android. Includes backend systems, API development, and ongoing maintenance.
3. Branding and Digital Strategy Services: Brand development, refresh, and digital marketing strategy services. Includes brand research, framework creation, identity design, and guidelines documentation.
4. Loyale Loyalty Platform: As a sister company to Think, Loyale operates as a standalone SaaS loyalty platform. Think develops and implements Loyale for clients, while Loyale itself generates recurring value through client subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Think is a digital product agency that designs and builds custom websites (including eCommerce on WooCommerce and Shopify), develops native and cross-platform mobile applications for iOS and Android, and delivers brand development and digital marketing services. The agency offers end-to-end project execution from brainstorming and design through prototyping, development, QA, and post-launch support. Through its sister company Loyale, Think also delivers a Loyalty as a Service (LaaS) platform integrated with the websites and apps it builds.

Product overview

Think is a Malta-based digital product agency offering a comprehensive suite of digital services organised around web development, mobile app development, branding, and digital marketing. The core offering centres on custom website development (including eCommerce using WooCommerce and Shopify) and mobile app development for iOS and Android. Adjacent services include brand development and rebranding, loyalty program implementation, digital marketing (SEO, PPC, SMM, email), and digital business transformation consulting. The agency also offers its own loyalty platform, Loyale (a sister company), which integrates with their eCommerce and mobile app solutions to provide Loyalty-as-a-Service capabilities. The company follows a methodology of brainstorming, designing, prototyping, development, and launch with close stakeholder involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom website design and development services for businesses, ranging from brochure sites to fully functional eCommerce platforms. The full-stack team delivers responsive, SEO-optimised websites across platforms for Maltese SMEs and enterprise clients.
• Web Design (UI/UX) UI/UX design services that combine strategic thinking, technical focus, and design sensibility to deliver responsive, user-friendly website interfaces for businesses seeking to represent themselves effectively online.
• eCommerce Development Tailor-made eCommerce solutions built on WooCommerce and Shopify platforms, including product catalogue management, inventory control, secure payment processing, promotional tools, and B2B/B2C/C2C/C2B capabilities for retailers and brands.
• Mobile App Development Native mobile app development for iOS and Android leveraging device capabilities including camera, sound, and location. Engagements cover brainstorming, UX/UI design, development, QA testing, and post-launch support.
• Brand Development End-to-end brand development covering market research, brand framework (voice, purpose, position, principles), visual identity creation (logo, colour palette, typography), and brand guidelines development for businesses building a brand from scratch.
• Brand Refinement / Rebranding Brand refresh or complete rebranding services for businesses whose current brand no longer aligns with their values, including visual identity updates, logo redesign, and marketing strategy for smooth transitions.
• Loyalty Program Implementation Customer loyalty program design and implementation focused on retention, engagement, brand affinity, and sales growth, using rewards, personalised incentives, and customer data analytics. Delivered via the Loyale loyalty platform and integrated with eCommerce sites and mobile apps.
• Digital Marketing Services End-to-end digital marketing services including Social Media Marketing (SMM), Google Ads/PPC management, SEO, Email Marketing, Influencer Collaboration, and Analytics & Reporting for businesses seeking to grow online visibility and conversions.
• SEO Services Search Engine Optimisation services including comprehensive website audits, keyword research, on-page optimisation, local SEO, and cross-channel strategy to increase online visibility and search rankings.
• Digital Business Transformation Consulting Digitisation consulting covering strategy definition, roadmap development, process automation, and change management guidance to help businesses transition to digital-first operations.
• Loyale Loyalty as a Service Platform Standalone Loyalty as a Service (LaaS) platform operated as a sister company to Think, enabling businesses to create and manage loyalty programs, reward customers, personalise offers, and track engagement through data-driven insights. Integrates with eCommerce websites and mobile apps.

Quantifiable outcome

• 5% increase in customer retention can lead to 25% increase in profit
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• LoyalecoreTechnology or IntegrationLoyale is Think's sister company operating as a Loyalty as a Service (LaaS) platform. Think develops and implements Loyale solutions for clients while Loyale functions as a standalone platform. This integration enables Think to offer comprehensive loyalty marketing solutions integrated with websites and mobile apps. Examples include BigBon Rewards App, Welbee's Loyalty Club, Costa Coffee Malta, and Zen Sushi loyalty programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• VMLY&R: WPP global creative and customer experience agency offering branding, commerce, and digital product work. Competes for enterprise branding and digital platform mandates similar to Think's Ganado/United Group engagements.
• Huge: Global digital experience agency offering strategy, design, and technology across web, mobile, and commerce. Comparable to Think's product agency positioning and competes for similar enterprise platform work.
• AKQA: WPP-owned digital creative agency delivering web, mobile, brand, and campaign work for global enterprises. A scaled incumbent that competes with Think for digital transformation engagements but with much broader capabilities and global reach.
• Isobar: Dentsu-owned global digital experience network spanning web/app development, brand, commerce, and marketing. Comparable to Think across the full digital agency stack, but operating globally and at much larger scale.
• Publicis Malta: Publicis Groupe's Malta operations providing advertising, digital, and media services to local brands. A direct in-market competitor to Think for Maltese enterprise marketing and digital engagements.
• Globant: Global digital and cognitive transformation services firm offering web/app development, branding, and marketing technology. A scaled competitor that increasingly takes mid-market digital product engagements comparable to Think's portfolio.
• R/GA: Global digital agency combining strategy, design, and technology across web, mobile, brand, and connected products. Comparable in the digital-product-agency model but at enterprise scale with deep technology and brand capabilities.

Direct peers

• Code and Theory: Digital-first agency and product studio delivering web platforms, branding, and content systems for enterprise clients. Overlaps with Think's web development and brand work and operates at a similar consultancy-led model.
• Dept Agency: Global digital product agency offering web/app development, branding, and digital marketing. Closely comparable to Think in service mix (web, mobile, branding, marketing) though at much larger scale and broader geographic reach.

Regional players

• MullenLowe Malta: Global creative agency with a Malta presence, serving local brands on advertising and brand campaigns. Directly comparable to Think as a Malta-based creative and digital agency competing for the same enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/think_malta
• Facebookfacebook.com/think.malta
• LinkedInlinkedin.com/company/think-mt
• Instagraminstagram.com/think.mt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think