Study Abroad

What Study Abroad does

Study Abroad is a Bulgarian education-content and media platform operated by Маркет Тренд ЕООД (Market Trend EOOD), a privately held Bulgarian limited liability company (EOOD) headquartered in Sofia. Founded in 2017, the company publishes the magazine "Образование и специализация в чужбина" (Education and Specialization Abroad) and operates the website www.studyabroad.bg as a comprehensive portal covering secondary education, bachelor's, master's, and MBA programs, language training, scholarships, internships, and professional qualifications in Bulgaria and across roughly 18 study destinations in Europe, North America, and Asia. It also publishes free annual guides — the Bachelor's Degree Guide (now in its 15th edition), the MA and MBA Guide, and the Guide for Secondary Education and Language Training — and serves Bulgarian secondary-school students, prospective university candidates, and their parents.

The business monetizes through three primary revenue streams: per-issue and subscription sales of the magazine, advertising in print and online editions, and distribution fees from retail and wholesale partners. The magazine retails at €3.50 / 6.85 BGN per issue with annual subscriptions handled by phone (02/ 961 62 63) or email ([email protected]), and is distributed through Shell and Petrol gas stations, Orange Center, Greenwich, and Български книжници bookstores, the Фантастико retail chain, online retailers ozone.bg and store.bg, and wholesale partners Български пощи (Bulgarian Posts) and Доби прес. Free guidebooks are additionally distributed directly at schools, libraries, and education forums to drive top-of-funnel demand. Channel partners such as the education consultants Unify, Интеграл, Скай Лайнс, and ЕДЛАНТА, alongside content partners including British Council Bulgaria, CITY College (International Faculty of the University of York), and Tuk-tam, extend reach without being disclosed as paying customers.

The company is independently owned and operated with no disclosed external investors, venture-capital backing, M&A activity, or parent affiliation beyond Market Trend EOOD itself. The technology stack is conventional web-publishing infrastructure (a WordPress-based site at studyabroad.bg), with no proprietary technology, no AI/ML capabilities, no API, and no patent or trademark assets referenced in the source data. The operating model is a classic niche consumer-media play: long-running editorial reach and trusted free guides monetized primarily through advertising and a small subscription base within a single-country (Bulgarian) distribution footprint.

Name

Study Abroad

Legal name

Маркет Тренд ЕООД

Website

https://studyabroad.bg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Study Abroad, operated by Market Trend EOOD in Sofia, Bulgaria, is a Bulgarian education-content publisher that produces the print magazine 'Образование и специализация в чужбина', the studyabroad.bg portal, and free annual guides covering secondary, bachelor's, master's, MBA, and language-study opportunities in Bulgaria and abroad for Bulgarian students and parents.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Magazine Sales and Subscriptions: The company publishes and sells the magazine 'Образование и специализация в чужбина' (Education and Specialization Abroad) with subscription options and individual issue sales.
2. Advertising: Revenue generated through advertising in the magazine and potentially on the website.
3. Distribution Sales: Magazine sold through distribution network including gas stations (Shell, Petrol), bookstores (Orange Center, Greenwich, Български книжици), store chains (Фантастико), and online retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Study Abroad is a Bulgarian education information and media brand that publishes the magazine "Образование и специализация в чужбина" (Education and Specialization Abroad), the website www.studyabroad.bg, and free guidebooks (Bachelor's Degree Guide, MA and MBA Guide, Secondary Education and Language Training Guide). It provides curated information on secondary schools, universities, programs, scholarships, rankings, language exams, and internships in Bulgaria and abroad.

Product overview

Study Abroad is a Bulgarian educational information platform operated by "Маркет Тренд" ЕООD, functioning as a content publishing business rather than a traditional software product. The company publishes informational content including the magazine "Образование и специализация в чужбина" (the only Bulgarian magazine covering study abroad topics), the website www.studyabroad.bg as a comprehensive education portal, and free publications including the Bachelor's Degree Guide (15th edition), MA and MBA Guide, and Guide for Secondary Education and Language Training. These publications are available in both print and online formats, providing information about secondary and higher education in Bulgaria and abroad, language exams, certificates, and student internships.

Differentiator

Problem solved

Functional benefit

Brands

• Bachelor's Degree Guide: Free guide for prospective university students covering bachelor's degree programs in various countries, with rankings and application information
• MA and MBA Guide
• справочник за средно образование и езиково обучение

Products and services

• Magazine "Образование и специализация в чужбина" (Education and Specialization Abroad) Bulgaria's only periodical dedicated to study abroad topics, published periodically with themed issues covering study destinations, programs, and education news for Bulgarian students and parents.
• www.studyabroad.bg website The primary web portal serving as a comprehensive resource for education information in Bulgaria and abroad, covering secondary education, bachelor's, master's, MBA programs, language training, and country-specific study guides.
• Bachelor's Degree Guide 2025 (Бакалавърски справочник) 15th edition free guidebook for high school students covering bachelor's degree programs abroad, including application deadlines, admission requirements, rankings, and a calendar covering grades 9-12.
• MA and MBA Guide Free guidebook covering master's and MBA programs aimed at prospective postgraduate students.
• Справочник за средно образование и езиково обучение (Guide for Secondary Education and Language Training) Free guidebook covering secondary education options and language training programs.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Маркет Тренд (Market Trend)coreOthersМаркет Тренд ЕООД is the parent company and publisher of Study Abroad magazine and website. The company is a marketing and advertising agency focused on developing marketing and advertising strategies, media, non-media and print advertising, and public relations.
• CITY College, International Faculty of the University of YorkminorStrategic or Co-development PartnerListed as an education partner on the Study Abroad platform.
• British Council BulgariaminorStrategic or Co-development PartnerListed as a partner organization providing education-related content and collaboration.
• Tuk-tamminorStrategic or Co-development PartnerListed as a partner organization on the Study Abroad platform.
• UnifyminorChannel Partner/ Reseller/ DistributorEducation consultant listed on the Study Abroad consultants page.
• Интеграл (Integral)minorChannel Partner/ Reseller/ DistributorEducation consultant listed on the Study Abroad consultants page.
• Скай Лайнс (Sky Lines)minorChannel Partner/ Reseller/ DistributorEducation consultant listed on the Study Abroad consultants page.
• ЕДЛАНТА (EDLANTA)minorChannel Partner/ Reseller/ DistributorEducation consultant listed on the Study Abroad consultants page.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Local: English-language news and information publisher operating in multiple non-English-speaking European countries, monetized via advertising and subscriptions. Comparable as a locally rooted content publisher serving expat and internationally mobile audiences in a single regional market.

Direct peers

• Educations.com: International education directory and study-abroad information site covering universities, programmes, scholarships, and admissions guidance across many countries. Comparable as a destination prospective students use to research study-abroad options.
• GoAbroad.com: Online directory and editorial resource for study-abroad programmes, internships, and language courses. Comparable as an information-driven study-abroad portal monetized via programme listings and advertising.
• Studyportals: Global study-abroad search and information portal covering bachelor's, master's, and PhD programmes across dozens of countries. Directly comparable as a curated study-abroad information destination, though operating at global scale via digital channels rather than print.
• Keystone Education Group: Education media and services company operating portals such as Keystone Tutors and education country guides, focused on the international education market. Comparable as a media business in the study-abroad information vertical with a similar B2C-and-B2B mix.
• ScholarshipPortal: Search and information portal for scholarships and study-abroad funding opportunities worldwide, part of the Studyportals group. Comparable as a curated study-abroad information resource monetized via university-side partnerships.
• Times Higher Education: Global higher-education media business publishing rankings, editorial content, and events for the international student market. Comparable as an editorial-led higher-education publisher monetized through institutional partnerships and audience reach.
• The PIE News: News and editorial outlet covering the international education sector, including study-abroad and student mobility trends. Comparable as a content-led publication monetized through institutional readers and advertising in the international-education space.
• Hotcourses Abroad (IDP Education): Study-abroad information platform providing course, university, and country guides for international students. Directly comparable as a content-and-lead-generation destination in the study-abroad information space, with deeper institutional backing.
• QS Top Universities (Quacquarelli Symonds): Publisher of global university rankings, study-abroad country and subject guides, and admissions content — including the QS World Rankings that Study Abroad explicitly surfaces. Closely aligned as a media-driven higher-education information brand monetized via university partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/study-abroad-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Study Abroad