Whittlesea Physiotherapy

What Whittlesea Physiotherapy does

Whittlesea Physiotherapy & Clinical Pilates is a privately-held, single-location allied health clinic established in 2005 at 73 Church Street, Whittlesea, Victoria, Australia. The practice is led by Practice Principal Samantha Heyfron and operates with approximately 16 team members, including seven physiotherapists and administrative staff, and extends home-visit coverage across Whittlesea, Humevale, and Eden Park. The clinic's core offering is comprehensive physiotherapy (assessment, diagnosis, hands-on treatment, and tailored exercise-based care) supported by an on-site Clinical Pilates studio equipped with Reformer, Trapeze, Ladder Barrel, and Wunda Chair. It also runs a CCMI-certified Concussion Management clinic, GLA:D osteoarthritis and back programs, women's pelvic health, sports injury and pre-season screening, gait scan biomechanical assessments, and a portfolio of exercise classes (Box Fit, Yoga, Bone Strength, Kinetic Link Training, TRX, Nordic Walking), plus adjunct treatment techniques including dry needling, low-level laser therapy, and visceral manipulation.

The business operates on a private fee-for-service model: patients pay at time of service, with HICAPS/EFTPOS available for private health fund rebates. Medicare EPC patients pay upfront and claim rebates (bulk billing is not offered), while NDIS self-managed participants receive receipts for reimbursement, and WorkCover/TAC accounts are billed directly to insurers once claims are approved. Pricing ranges from $52 per 30-minute exercise session to $283 per 60-minute session, with initial physiotherapy consultations priced at $148–$158 and a $30 cancellation fee.

Go-to-market is direct-to-consumer and community-led, relying on word-of-mouth referrals, an independently assessed Net Promoter Score of 99 (versus a national physiotherapy average of 72), and the Athlete Sponsorship Program supporting local representative athletes aged 15–25. Customer segments span general community members, athletes, NDIS participants, My Aged Care clients, WorkCover/TAC/DVA compensable patients, and women across pregnancy/postnatal/perimenopause stages. Marketing is delivered through an extensive content blog (136 articles), Facebook, Instagram, and YouTube, with online booking via PracSuite practice management software as the bottom-of-funnel conversion channel.

Name

Whittlesea Physiotherapy

Legal name

Whittlesea Physiotherapy & Clinical Pilates

Website

https://whittleseaphysiotherapy.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Whittlesea Physiotherapy & Clinical Pilates is a privately-held, single-location allied health clinic in regional Victoria, Australia, established in 2005. It delivers physiotherapy, Clinical Pilates, certified concussion care, GLA:D osteoarthritis programs, women's health, and exercise classes to local residents, athletes, NDIS, aged care, and compensable patients on a private fee-for-service model.

Ownership category

akta.pro rank

Product category

Allied Health and Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Post-Acute / Post-Surgical In-Home Rehab (HSABADAD)

Keywords

• Physiotherapy services
• Clinical pilates
• Sports injury rehabilitation
• Concussion management
• Allied health services

Headquarters

HQ city

Whittlesea

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Physiotherapy Consultations: Fee-for-service model for physiotherapy consultations including initial assessments, reviews, extended consultations, and specialist services. Payment required at time of service with HICAPS available for private health fund claims.
2. Clinical Exercise Sessions: Individual 1:1 sessions, group classes including GLA:D, Box Fit, Bone Strength, Yoga, and Clinical Pilates. Pricing varies by session type and duration with class passes available.
3. Specialized Services: Concussion services, gait scan assessments, women's pelvic health physiotherapy, home visits, and bone density programs charged at varying rates.
4. Medicare/WorkCover/TAC Billing: Bulk billing not available; patients pay upfront and claim rebates. WorkCover and TAC accounts sent directly to insurers when claims are approved.
5. NDIS Services: Self-managed NDIS participants pay privately and receive receipts for NDIS reimbursement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Whittlesea Physiotherapy & Clinical Pilates is an allied-health clinic providing physiotherapy consultations, Clinical Pilates, certified concussion management, sports injury rehabilitation, women's pelvic health physiotherapy, falls and balance training, and evidence-based exercise programs such as GLA:D for osteoarthritis and back pain. Services are delivered in-clinic at 73 Church Street, Whittlesea and through home visits to surrounding areas, with online booking via PracSuite and billing accepted through HICAPS, Medicare EPC, WorkCover, TAC, DVA, and self-managed NDIS.

Product overview

Whittlesea Physiotherapy & Clinical Pilates is a single-location allied health clinic established in 2005, offering a comprehensive portfolio of physiotherapy and wellness services from its Whittlesea, VIC facility. The core offering centers on physiotherapy and Clinical Pilates, supplemented by specialized clinical services (Certified Concussion Clinic, Women's Health, Sports Injuries), evidence-based exercise programs (GLA:D programs, Kinetic Link Training, Bone Strength), wellness offerings (Yoga, Meditation, Wellness Retreats), and various treatment techniques (Dry Needling, Low-level Laser Therapy, Visceral Manipulation). The clinic serves diverse populations through NDIS, My Aged Care, and WorkCover programs, while maintaining an onsite Pilates studio with specialized equipment (Reformer, Trapeze, Ladder Barrel, Wunda Chair), gait scan technology, and a half-basketball/netball court for athlete training.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy

Quantifiable outcome

• Net Promoter Score: 99 (vs national average of 72 for Australian physiotherapy clinics)
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Rate My ClinicminorOthersIndependent assessment provider used for benchmarking clinic performance metrics including Net Promoter Score, team satisfaction, and overall practice ratings against national averages.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Back In Motion Health Group: Australia's largest physiotherapy franchise network with 100+ locations. Comparable as a multi-site Australian physiotherapy provider offering core physio, Clinical Pilates, sports injury, and GLA:D-style programs, though at much larger scale than Whittlesea Physiotherapy.
• Lifecare Physiotherapy: National network of physiotherapy clinics across Australia operating within the broader allied-health umbrella. Comparable in delivering core physiotherapy, sports injury rehab, Clinical Pilates, and falls prevention services with NDIS and WorkCover billing infrastructure.
• Physio Inq: Multi-site Australian physiotherapy group offering in-clinic services, mobile/home visit physiotherapy, and NDIS-aligned offerings. Comparable in service mix and mobile-visit model, with broader geographic reach.

Emerging players

• Complete Concussion Management (CCMI): Network operator behind the CCMI concussion clinic certification held by Whittlesea Physiotherapy. Comparable as the platform and brand authority for the differentiated concussion service line that anchors the clinic's niche offering.

Others

• GLA:D Australia: Licensing body for the GLA:D osteoarthritis and back programs that Whittlesea Physiotherapy delivers. Comparable as the ecosystem partner that enables the clinic's evidence-based, class-based recurring revenue stream.
• Rate My Clinic: Independent benchmarking and review platform used by Whittlesea Physiotherapy to validate NPS and team satisfaction scores. Comparable as the assessment/credentialing infrastructure underpinning the clinic's reputation-based marketing claims.
• PracSuite: Allied-health practice management software powering Whittlesea Physiotherapy's online booking and patient records. Comparable as the technology backbone used by many Australian physiotherapy clinics and therefore an indirect industry peer.

Direct peers

• Body Logic Physiotherapy: Independent multi-clinician physiotherapy practice with a comparable service portfolio including sports physiotherapy, Clinical Pilates, and women's health. Direct peer in terms of single-organization allied-health model and clinical service breadth.
• Inform Physiotherapy: Privately-owned Australian physiotherapy clinic emphasizing evidence-based care and sports injury rehabilitation. Direct peer as a similarly sized independent practice delivering tailored assessment and exercise-based treatment plans.
• North Shore Physio (and affiliated practices): Established independent physiotherapy clinic offering manual therapy, Clinical Pilates, sports rehab and women's health. Comparable as a single-organization allied-health practice with multi-clinician model and diversified service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@whittleseaphysiotherapy6401
• Facebookfacebook.com/whittleseaphysio
• Instagraminstagram.com/whittlesea_physio
• LinkedInlinkedin.com/company/whittlesea-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whittlesea Physiotherapy