Inform Physiotherapy

What Inform Physiotherapy does

Inform Physiotherapy is an independently owned private allied-health practice founded in 2009, operating two clinic locations in Melbourne's inner northern suburbs — a full-service site in Fairfield (87 Arthur Street) and a satellite within Elgin House Medical Suites in Carlton (54 Elgin Street). It delivers musculoskeletal physiotherapy, pelvic health physiotherapy for women, men, and children, clinical Pilates, remedial and pregnancy massage, specialist lactation services, and structured group exercise programs including Active Ageing Circuit, Pre/Postnatal Circuit, GLA:D osteoarthritis program, Parkinson's Power Circuit, Yin Yoga, and Barre. The patient base spans prenatal and postnatal women, women with pelvic floor dysfunction, men post-prostate surgery, children with continence issues, older adults, and individuals with general musculoskeletal complaints. Leadership comprises founder Melinda Cooper (40 years clinical experience in pelvic floor and women's health physiotherapy, with academic appointments at the University of Melbourne and Monash University) and owner/director Hillary Schwantzer (postgraduate certifications in Exercise for Women and Continence & Pelvic Floor from the University of Melbourne).

The practice's clinical approach combines manual therapy, individualized exercise prescription, and patient education. Distinct technical components include physiotherapist-led clinical Pilates on specialized equipment (reformers, trapeze tables, wundachairs, springboards, core align machines) and real-time transabdominal ultrasound for non-invasive pelvic floor assessment. Scheduling and booking are handled via Cliniko for clinical appointments and the MINDBODY app for group exercise, with multi-month class packs (6-12 months expiry). Beyond clinical services, the practice has built an education franchise — the nationally accredited "Lactation for Health Professionals" course, comprising 15 hours of theoretical content, an in-person practical workshop on therapeutic ultrasound, low-light laser therapy, and manual techniques, awarding 25 CPD points at $1,200-$1,399 tuition.

Revenue is generated via fee-for-service across six streams: one-on-one consultations (45-60 minute initial, 30-minute follow-up), clinical Pilates packs, remedial massage, group exercise classes, lactation consultations, and the national professional-education course. Pricing is unit-based and collected on the day of service; the practice supports HICAPS for instant private health rebates, Medicare rebates under EPC plans, Workcover, TAC, and Veterans Affairs. Distribution is fully direct-to-consumer through physical clinics, the practice's content-marketing blog, online booking channels, and GP/medical professional referrals. The clinic does not report external capital, no parent company, and no M&A or funding activity, operating as a professional healthcare services company.

Name

Inform Physiotherapy

Legal name

Inform Physiotherapy

Website

https://informphysio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Inform Physiotherapy is a Melbourne-based private allied-health clinic operating two locations in Fairfield and Carlton. It delivers physiotherapy, pelvic health care, clinical Pilates, lactation services, and group exercise programs to women, men, and children with musculoskeletal and continence conditions.

Ownership category

akta.pro rank

Product category

Physiotherapy & Allied Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (624120), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Physiotherapy services
• Pelvic health physiotherapy
• Clinical pilates rehabilitation
• Prenatal postnatal care
• Musculoskeletal therapy

Headquarters

HQ city

Fairfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Consultations: Fee-for-service consultations for assessment, diagnosis and treatment of musculoskeletal conditions. Initial consultations are 45 minutes (physiotherapy) or 60 minutes (pelvic health). Follow-up appointments are 30 minutes. Payment required on day of service.
2. Clinical Pilates Sessions: 50-minute Pilates sessions taught by physiotherapists or diploma-trained Pilates instructors on specialized equipment. Available in solo, duo, or 4:1 group formats. Sessions are sold in packs with expiration dates.
3. Remedial Massage Therapy: Hands-on massage therapy including cupping techniques for injury, pain, tension, and mobility issues.
4. Group Exercise Classes: Small-group exercise classes including Active Ageing Circuit, Pre & Postnatal Circuit, Parkinson's Power, and Yin Yoga. Offered as packs or casual sessions.
5. Lactation Services: Specialist lactation consultation for breastfeeding support including mastitis treatment, engorgement, blocked ducts, and nipple trauma.
6. Professional Education Courses: Lactation for Health Professionals Level 1 course offered to health professionals. Investment: Early bird $1,200, Full tuition $1,399. Includes online theoretical content and in-person practical workshop. Earns 25 CPD points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Inform Physiotherapy is a Melbourne-based allied health clinic that delivers evidence-based physiotherapy and clinical exercise services across musculoskeletal conditions, pelvic floor disorders, pre and postnatal care, lactation difficulties, and neurological rehabilitation. Its core services include one-on-one physiotherapy consultations, physiotherapist-led clinical Pilates using specialized equipment, remedial and lymphatic massage, group exercise classes, and a nationally accredited continuing education course for health professionals on lactation care.

Product overview

Inform Physiotherapy is a healthcare clinic operating two locations in Melbourne (Fairfield and Carlton) offering a comprehensive range of physiotherapy, massage, and exercise services. The core offering centers on pelvic health physiotherapy (for women, men, and children) and musculoskeletal physiotherapy, supplemented by remedial massage, lactation services, and clinical exercise/Pilates programs. The practice operates a structured group exercise program including Clinical Exercise and Pilates, Active Ageing Circuit, Pre and Postnatal Circuit, GLA:D program, Parkinson's Power Circuit, Yin Yoga, and Barre Classes. Additionally, the clinic provides professional education through the Lactation for Health Professionals Course and runs the Bump, Birth and Beyond Program covering pregnancy preparation, birth skills, and postnatal recovery. Services are booked via Cliniko (for physiotherapy/massage) and MINDBODY (for group exercise classes).

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy (Musculoskeletal) Evidence-based assessment, diagnosis, and treatment of musculoskeletal conditions including spinal pain, sports injuries, muscle and joint pain, tendinopathy, headaches, and post-operative rehabilitation. Delivered by physiotherapists in 45-minute initial consultations and 30-minute follow-up appointments.
• Pelvic Health Physiotherapy Specialist pelvic floor physiotherapy for women, men, and children addressing bladder and bowel dysfunction, pelvic pain, prolapse, and pre and post-operative urological or gynecological care. Includes real-time ultrasound assessment of pelvic floor muscle function.
• Remedial Massage Therapeutic hands-on massage and cupping to address injuries, pain, tension, scar tissue (including caesarean section), abdominal, and diaphragmatic release issues. Targeted at sports injuries, pregnancy-related conditions, and everyday mobility limitations.
• Pregnancy Massage Supportive massage care addressing common pregnancy-related aches, tension, and load changes during pregnancy.
• Scar and Abdominal Release Soft tissue treatment supporting comfort and movement, often used in postnatal and abdominal recovery pathways including caesarean section scarring.
• Integrative Lymphatic Massage Gentle manual approach supporting swelling management and overall tissue health.
• Lactation Services Physiotherapy-led treatment for inflammatory conditions of the lactating breast including mastitis, engorgement, blocked ducts, and nipple trauma during breastfeeding.
• Clinical Exercise and Pilates Physiotherapist-guided or diploma-instructor-led clinical Pilates sessions on specialized equipment (reformers, trapeze tables, wundachairs, springboards, core align) in solo, duo, or 4:1 group formats. Used for post-injury rehabilitation, surgical preparation or recovery, fitness maintenance, and chronic condition management.
• Active Ageing Circuit Small-group circuit class (maximum 6 participants) under physiotherapist supervision targeting strength, balance, mobility, and bone health to reduce falls risk and improve function in older adults. Available as $300 for a 10-pack or $35 per casual session.
• Pre and Postnatal Circuit Exercise class for up to 6 pregnant or postpartum clients incorporating pelvic floor exercises, low impact cardio, strength training, and stretches. Modifiable for pelvic girdle pain, prolapse, abdominal separation, and wrist pain.
• GLA:D Program Evidence-based education and supervised exercise program for knee and hip osteoarthritis delivered using the standardized Danish GLA:D protocol.
• Parkinson's Power Circuit Specialized group circuit class (maximum 8 participants) designed for individuals diagnosed with Parkinson's disease, combining group-led exercises with circuit training to create more efficient brain pathways and improve mobility and balance.
• Yin Yoga Restorative slow-paced yoga class releasing tension from muscles, joints, and fascia to improve mobility and flexibility, suitable for all ages and experience levels (max 8 participants).
• Barre Classes Full body, low impact, high intensity 60-minute workout fusing Pilates, ballet, and strength training elements.
• Lactation for Health Professionals Course Nationally accredited continuing education course for health professionals on assessment and treatment of inflammatory conditions of the lactating breast (ICLB), comprising 15 hours of theoretical lectures and practical workshops on therapeutic ultrasound, low light laser therapy, and manual therapy. Earns 25 CPD points. Early bird pricing of $1,200 and full tuition of $1,399.
• Bump, Birth and Beyond Program Physiotherapy-led structured pathway through three phases of parenthood: pregnancy preparation, birth preparation (including Active Birth Skills classes), and postnatal recovery including TENS machine rental for labor.

Quantifiable outcome

• GLA:D program for knee/hip osteoarthritis has documented clinical outcomes in reducing pain and improving function
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Elgin House Medical Suites (Carlton)minorOthersCarlton clinic operates within Elgin House Medical Suites, a shared medical centre facility. This partnership provides access to a medical centre environment and potential cross-referrals with other medical practitioners in the building.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: One of the largest US outpatient physiotherapy operators with hundreds of clinics offering musculoskeletal, sports, and workers' compensation services. Comparable in clinical service mix but operates at vastly greater scale, illustrating the multi-clinic physiotherapy benchmark Inform aspires toward.
• Hinge Health: US-headquartered digital musculoskeletal care platform serving employer and health plan customers with virtual PT, wearable sensors, and exercise programs. Relevant as a broad incumbent demonstrating where MSK care delivery is heading and a competitive threat to in-clinic fee-for-service physio.

Emerging players

• Sword Health: Digital musculoskeletal and pelvic-health care platform combining AI-guided exercise with licensed clinician oversight, increasingly entering employer and health plan contracts. Comparable as a digital disruptor targeting the same clinical conditions (MSK, pelvic) Inform treats in-clinic.
• Kaia Health: Digital MSK and chronic pain management platform delivering app-based exercise therapy and education. Comparable as an emerging digital MSK competitor whose employer and payor contracts could pull patients away from in-clinic physiotherapy practices like Inform.
• Physitrack: Australia/NZ-origin digital exercise prescription and telehealth platform serving physiotherapists globally. Comparable as a physiotherapy-adjacent technology player originating from the same Australian market and offering complementary digital tools Inform could adopt.
• Club Pilates: Large US Pilates studio franchise with hundreds of locations offering group reformer Pilates classes. Comparable as a Pilates-delivery model at scale, contrasting with Inform's physiotherapist-led clinical Pilates approach and representing a competitive benchmark for class-pack economics.

Direct peers

• Back In Motion Physiotherapy: Australia's largest physiotherapy franchise network with 100+ locations offering musculoskeletal, sports, and general physiotherapy services. Directly comparable multi-clinic allied health model with similar fee-for-service revenue structure and HICAPS/private health reliance.
• Bounce Health Group: Australian physiotherapy and allied health group operating multiple clinics with multidisciplinary services including physiotherapy, Pilates, and rehabilitation. Comparable multi-service clinic model with similar group-class and 1:1 consultation revenue mix.
• Life Ready Physio: Western Australia-headquartered physiotherapy chain expanding nationally, offering musculoskeletal, sports, and rehabilitation services across multiple clinics. Comparable in multi-site allied health delivery, evidence-based positioning, and Australian payor mix.
• Melbourne Sports Physiotherapy: Melbourne-based physiotherapy clinic specializing in sports injuries, musculoskeletal care, and rehabilitation in the same metropolitan market. Comparable in location, clinical service mix, and Melbourne private-fee patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inform Physiotherapy