Spirit of Texas

What Spirit of Texas does

Spirit of Texas is a craft distillery headquartered in Pflugerville, Texas, founded in 2009 by Shaun Siems, who currently serves as sole owner and primary distiller. The company produces small-batch spirits including the PFLUGER Single Malt Whiskey (flagship), Pecan Street Rum, Straight Silver Rum, and Pythagoras Whiskey, using two custom-built hybrid stills named Bertha and Betsy. In 2019 it extended operations with an on-site microbrewery (marketed as the "Brewstillery"), adding craft beer to the product mix and leveraging shared facility and customer traffic.

The business operates primarily through a tasting-room retail model with limited hours (Thursday-Saturday), supplemented by Texas off-premise retail distribution and direct-to-consumer e-commerce via a website launched in May 2019. Production economics are small-batch (the exclusive single malt release was capped at approximately 700 bottles), and the company has accumulated multiple gold medals in spirits competitions between 2016 and 2020, supporting brand credibility. Distribution is intentionally restricted to the Texas market, and there is no evidence of wholesale-anchor accounts, national accounts, or external capital.

The revenue model is straightforward craft-retail: per-bottle spirit and beer sales through tasting room, DTC online orders, and Texas retail accounts. There is no subscription tier, no B2B contract revenue, and no licensing or distribution royalty stream disclosed. The competitive positioning is "Texas-made craft spirit with award pedigree" aimed at local and state-level consumers willing to pay a craft premium, with operating leverage tightly bounded by the single physical site, the founder's capacity, and Texas-only distribution scope.

Name

Spirit of Texas

Legal name

Spirit of Texas

Website

https://spiritoftx.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirit of Texas is a craft distillery in Pflugerville, Texas, founded in 2009 by Shaun Siems, producing small-batch whiskey and rum and operating an on-site microbrewery (Brewstillery) serving Texas consumers through a tasting room, retail distribution, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Craft Distillery

NAICS

Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Craft Distilleries & Microdistilleries (THAFALAH), Distilled Spirits Production & Distilling (AFAFAAAC), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery spirits
• Small batch whiskey
• Craft rum production
• Distillery tours tastings
• Microbrewery craft beer

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Spirit Sales (Direct to Consumer): Revenue from selling spirits (Pecan Street Rum, Straight Silver Rum, PFLUGER Single Malt Whiskey) directly to consumers at the distillery taproom and online.
2. Cocktail Sales: Revenue from serving 30+ cocktails made from their spirits at the distillery cocktail lounge.
3. Wholesale/Retail Distribution: Revenue from distributing products to retail stores across Texas through store locator partnerships.
4. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, jackets, hats), glassware (shot glasses, pint glasses, tumblers), and barware.
5. Brewstillery (Microbrewery): Expanded operations to include a microbrewery producing craft beers on tap, making them a 'Brewstillery'.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spirit of Texas is an independent craft distillery in Pflugerville, TX that hand-crafts small batch premium spirits — PFLUGER Single Malt Whiskey, Pecan Street Rum, Straight Silver Rum, and Pythagoras Whiskey — using custom-built hybrid stills. The distillery also operates a microbrewery (Brewstillery) producing craft beer on tap, and runs an on-site taproom and cocktail lounge offering 30+ cocktails made from its spirits.

Product overview

Spirit of Texas is an independent craft distillery and microbrewery ('Brewstillery') located in Pflugerville, TX. The product portfolio centers on three core spirits: PFLUGER Single Malt Whiskey (a hand-crafted American single malt with 80% Malted Barley and 20% Rye, aged in American oak), Pecan Street Rum (the only American rum oak-aged with Texas pecans), and Straight Silver Rum (a pure unaged white rum). The distillery also produces craft beer through its microbrewery operation. The company operates a taproom and tasting room with tours, a cocktail lounge offering 30+ cocktails, and an online store selling spirits and branded merchandise. Founded in 2009, PFLUGER Single Malt Whiskey launched in 2016 after years of development and aging.

Differentiator

Problem solved

Functional benefit

Brands

• PFLUGER: Hand-crafted single malt whiskey brand; fermented, triple distilled in small batch, aged in new American oak barrel, charcoal filtered and bottled in Pflugerville, TX. 80% Malted Barley, 20% Rye, 100% Texan grain bill.
• Pecan Street Rum
• Straight Silver Rum
• Pythagoras Whiskey

Products and services

• PFLUGER Single Malt Whiskey Hand-crafted American single malt whiskey, triple distilled in small batches, aged in new American oak barrels, charcoal filtered, and bottled in Pflugerville, TX. Grain bill is 80% Malted Barley and 20% Rye, 100% Texas-sourced. 46% Alc./Vol. (92 Proof). Awarded gold medals at 2019 and 2020 Texas Whiskey Festival and 2018 TheFiftyBest competition.
• Pecan Street Rum Oak-aged rum finished with Texas pecans, described as the only rum in America aged with Texas pecans. Has no artificial colors, flavors, or sweeteners. Tasting notes include pecan, banana, butterscotch, bourbon, caramel, and maple. 40% Alc./Vol. (80 Proof), 750 ML. A mixologist's favorite for cream-based cocktails.
• Straight Silver Rum Pure, unaged white sipping rum with a nuanced palate rivaling fine tequila. Has mature, well-rounded flavor with hints of butterscotch, citrus, vanilla, black pepper, and allspice. Smooth finish missing the typical rum 'bite.' Designed to make cocktails taste better without overpowering them.
• Pythagoras Whiskey Bold, spicy high-rye whiskey with layered flavor, featured in the distillery's online shop alongside its other spirits.
• Exclusive Single Malt Whiskey (Limited Release) Rare limited-release single malt whiskey produced in a 700-bottle run after angel's share, individually gift-boxed and numbered, offered to enthusiasts around World Whiskey Day 2019.
• Brewstillery Craft Beer Microbrewery expansion added to the distillery operation, creating a 'Brewstillery' concept. Offers a revolving menu of craft beers on tap alongside the existing spirits tasting room.
• Spirit of Texas Branded Merchandise Branded merchandise including clothing (Tee Shirts, Trucker's Hat, Jacket, Jacket Vest), glassware (Shot Glass, Pint Glass, Stemless Sniffer Glass, Crystal Glencairn Whisky Glass), barware (Insulated Tumbler Cup), and Pecan Street Rum gift sets. Available for purchase online and at the distillery. Prices range from $4 (shot glass) to $60 (jacket).
• Distillery Tours and Tastings Guided tours and tasting experiences at the taproom and tasting room in Pflugerville, TX. Group tours and private event space available. Located at 1715 Dalshank Street, Pflugerville, TX 78660.

Quantifiable outcome

• PFLUGER Single Malt Whiskey won BEST MALT WHISKEY IN TEXAS at 2019 Texas Whiskey Festival
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• FEW Spirits: Evanston, IL craft distillery producing whiskey, gin, and bourbon. Comparable small-batch American craft distillery with taproom, e-commerce, and award-winning spirits targeting enthusiast buyers.
• Copper & Kings American Brandy Company: Louisville, KY craft distillery producing American brandy, whiskey, and gin with a taproom and music events. Comparable small-batch craft distillery with on-site cocktail lounge and DTC emphasis.

Direct peers

• Rebecca Creek Distillery: San Antonio-area Texas craft distillery producing vodka, whiskey, rum, and gin with branded merchandise and on-site tastings. Comparable Texas craft distillery with spirits-plus-merchandise business model.
• Treaty Oak Distilling: Texas craft distillery (Dripping Springs) producing whiskey, gin, rum, and vodka with a taproom and on-site experiences. Closely comparable business model: small batch craft spirits, Texas grain bill, DTC taproom, and wholesale retail distribution in Texas.
• TX Whiskey (Independent Stave): Texas-based craft whiskey brand producing limited-edition single malts and bourbons using Texas-sourced grains. Direct peer in the Texas craft single malt / whiskey category, competing for the same Texas Whiskey Festival awards and Texas retail shelf space.
• Firestone & Robertson Distilling: Fort Worth, TX craft whiskey and bourbon distillery with taproom, tours, and tastings. Comparable Texas craft distillery with DTC taproom, retail distribution, and award-winning whiskey portfolio.
• Garrison Brothers Distillery: Texas-based craft whiskey distillery headquartered in Hye, TX; one of the most prominent Texas straight bourbon producers. Direct competitor in the Texas craft single malt / whiskey category and for Texas Whiskey Festival awards and shelf space.
• Balcones Distilling: Waco, TX craft distillery known for award-winning American single malt and Texas whiskey. Direct peer competing in the same Texas craft single malt whiskey category where Spirit of Texas has won medals.

Regional players

• Deep Eddy Vodka: Austin, TX-based craft vodka brand now owned by major spirits group, but historically a Texas craft distillery success story. Relevant as a Texas-distilled spirits peer that grew from a craft, locally-sourced model to broader distribution.

Others

• Garrison Brothers (duplicate removal flagged — see above): Not used.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SpiritofTexasDistillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirit of Texas