Stay Hospitality

What Stay Hospitality does

Stay Hospitality Group (legal entity Marsimos Ltd.) is an Israeli private hospitality company that operates four boutique hotels across two of the country's primary tourism destinations: Stay Inn, Stay Jaffa, and Stay Kook in Jerusalem, and Stay Eilat in Eilat. The group has been operating for approximately 10 years and claims to have served hundreds of thousands of guests, with top rankings across major third-party booking platforms including Booking.com, TripAdvisor, Expedia, and Google Business. Beyond rooms, the group runs on-site F&B operations — Mamo restaurant and a rooftop bar at Stay Eilat, a wine bar at Stay Inn, and room-service breakfast at Stay Kook — and bundles accommodation with curated tours and experiences through a co-development partnership with Trippin, including the Hello Jeruz family package, the Between Jerusalem and Provence romantic getaway, and the Business & Pleasure corporate program.

The business is run on a fully third-party technology stack with no proprietary systems. Reservations are processed through the Simple Booking engine embedded in en.stayhg.com, with analytics on Google Analytics, customer data managed by external CRM providers, and bookings also distributed through phone reservations and global OTAs. Distribution is split between the direct website (incentivized by a 5% direct-booking discount, a 10% newsletter discount at Stay Eilat, and 12% seasonal Passover specials) and third-party platforms, with the group targeting individual vacationers, families, couples, business travelers, and corporate clients. Pricing is unit-based per night or per package (e.g., Hello Jeruz from 2999 NIS), and corporate programs are quoted as custom multi-year arrangements.

The group is privately held under Marsimos Ltd. (Israeli company registration C.P. 516423092, headquartered at 21 King George St., Jerusalem), with no disclosed external institutional investment, acquisitions, funding rounds, or public-market listing. Headcount, revenue, and per-property key counts are not publicly disclosed, and there are no named enterprise customer logos; the strategy and growth signals are inferred from product packaging, partnership structure, and channel mix rather than from disclosed financial metrics.

Name

Stay Hospitality

Legal name

Marsimos Ltd.

Website

https://en.stayhg.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Stay Hospitality Group (Marsimos Ltd.) is an Israeli private hospitality operator running four boutique hotels — Stay Inn, Stay Jaffa, Stay Kook in Jerusalem and Stay Eilat in Eilat — serving leisure tourists, couples, families, business travelers, and corporate clients through direct bookings, OTAs, and Trippin experience packages.

Ownership category

akta.pro rank

Product category

Boutique Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Resort-Style Extended-Stay Properties (THAGAEAL), Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ)

Keywords

• Boutique hotel operations
• Hospitality services
• Hotel accommodations
• Vacation packages
• Corporate event hosting

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Primary revenue from room bookings across four boutique hotel properties in Israel. Rooms feature modern design, various amenities, and are available in different configurations including family rooms, double rooms, and apartments.
2. Food & Beverage: Revenue from on-site restaurants (Mamo restaurant at Stay Eilat), bars (rooftop bar at Stay Eilat, wine bar at Stay Inn), and room service breakfast at Stay Kook.
3. Tourism Packages: Revenue from packaged vacation programs including 'Hello Jeruz' family programs and 'Between Jerusalem and Provence' romantic packages, offered in partnership with Trippin.
4. Corporate/Event Services: Revenue from 'Business & Pleasure' corporate packages for organizations, including team building activities, meeting rooms, co-working spaces, wine tastings, chef meals, and entertainment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stay Hospitality Group operates four boutique hotel properties in Israel — Stay Inn, Stay Jaffa, Stay Kook (all in Jerusalem) and Stay Eilat — offering accommodations, on-site restaurants and bars, co-working spaces, and curated vacation packages including romantic getaways, family programs, and corporate team-building experiences developed in partnership with Trippin.

Product overview

Stay Hospitality Group operates a portfolio of four distinct hotel properties in Israel: Stay Inn (Jerusalem hotel with family rooms, bar, restaurant, and co-working spaces), Stay Jaffa (Jerusalem apart-hotel with apartments featuring kitchens and living areas), Stay Kook (Jerusalem romantic boutique hotel with spa services), and Stay Eilat (Eilat boutique hotel with rooftop bar and pool). The group also offers vacation packages through Trippin, including romantic getaways (Between Jerusalem and Provence), family programs (Hello Jeruz), and corporate team-building experiences (Business & Pleasure). Reservations are managed through the Simple Booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• Stay Inn: Boutique hotel in Jerusalem near Mahne Yehuda Market, Old City, and Zion Square. Features family rooms, stylish double rooms, restaurant, wine bar, co-working spaces, and terrace.
• Stay Jaffa
• Stay Kook
• Stay Eilat
• TRIPPIN

Products and services

• Stay Inn Boutique hotel in Jerusalem near Mahne Yehuda Market, Old City and Zion Square, featuring family rooms, stylish double rooms, a bar, on-site chef restaurant, co-working spaces, terrace and wine bar. Targets couples and families visiting Jerusalem.
• Stay Jaffa Modern apart-hotel on Jaffa Street in Jerusalem offering one-bedroom apartments with or without balconies, fully equipped kitchens, generous living areas, washing machines and access to nearby discounted parking. Targets leisure and business travelers seeking apartment-style stays.
• Stay Kook Romantic and elegant boutique hotel in Jerusalem with spacious guest rooms featuring private coffee machines, plush bathrobes, luxurious bathrooms, upscale bedding and in-house massage treatment room. Targets couples and guests seeking a romantic getaway with concierge service.
• Stay Eilat Boutique hotel in Eilat within walking distance of the beach and promenade, featuring stylish modern rooms with free Wi-Fi, TV, coffee machine and mini fridge, a rooftop bar, Mamo restaurant and a pool. Targets leisure tourists visiting Eilat.
• Between Jerusalem and Provence Romantic couples weekend package combining Jerusalem's alleys with Israeli Provence landscapes (Ha'ella Valley and Ein Kerem), including hotel accommodation, tours, gourmet meals, wine workshops and live music performances. Developed in partnership with Trippin.
• Hello Jeruz Family vacation program in Jerusalem including attraction vouchers, Jerusalem dinners, movie screenings, circus and fire shows, rooftop happy hour and live music performances. Starting from 2999 NIS per family. Developed in partnership with Trippin.
• Business & Pleasure Corporate team-building and event package for companies and organizations including immersive lectures, meeting rooms, co-working spaces, wine and cheese tasting, chef meals and entertainment performances. Custom-priced with an additional 10% discount on overnight stays. Developed in partnership with Trippin.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core.

• Simple BookingcoreTechnology or IntegrationThird-party booking engine platform used for room reservations across all Stay Hotel properties. Handles search, availability, booking, and payment processing. Integrated directly into the company website for seamless guest booking experience.
• TrippincoreStrategic or Co-development PartnerTour and experience partner creating curated vacation packages. Programs include 'Hello Jeruz' family packages (2999 NIS), 'Between Jerusalem and Provence' romantic getaways, and 'Business & Pleasure' corporate team-building events. Trippin provides organized tours, attraction vouchers, gourmet meals, and entertainment integrated with Stay Hotel accommodations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dan Hotels: Historic Israeli hotel chain with multiple Jerusalem properties (including the King David) plus resort hotels. Competes head-to-head with Stay in Jerusalem tourism and corporate travel.
• Fattal Hotels (Leonardo Hotels): Major Israeli hotel group operating Leonardo-branded hotels across the country. A scaled competitor in the same Jerusalem and leisure-tourism segments that Stay targets.
• The Norman Tel Aviv: High-design boutique hotel in Tel Aviv targeting the same upscale leisure and business-traveler personas that Stay pursues, particularly the romantic/lifestyle segment led by Stay Kook.
• Atlas Hotels: Israeli hotel chain operating leisure and city properties. Competes with Stay for the domestic leisure and inbound tourist segments in the same geography.
• Waldorf Astoria Jerusalem: Luxury international-branded hotel in Jerusalem. Competes with Stay's upper-tier offerings (Stay Kook, Stay Inn) for high-end leisure and corporate guests in the same city.
• Brown Hotels: Israeli boutique hotel group with properties concentrated in Tel Aviv and Jerusalem. Closely mirrors Stay's boutique, design-led positioning and same customer personas (leisure, romantic, business).
• Beresheet Hotel: Boutique desert resort in Mitzpe Ramon focused on the wellness/experiential leisure traveler — directly comparable to Stay Kook's romantic/wellness positioning and Stay Eilat's experiential resort model.
• Isrotel: Israel's largest domestic hotel chain, operating multiple resort and boutique properties including a flagship in Eilat. Directly competes with Stay's boutique/lifestyle positioning and shares the same Israeli tourist demand pool.

Broad incumbents

• Marriott International: Global hotel giant with multiple brands operating in Jerusalem and Tel Aviv. Represents the scaled, loyalty-driven incumbent that competes with Stay across multiple customer segments without specializing in boutique/Israeli-only positioning.
• Hilton Worldwide: Global hotel major operating luxury and full-service properties in Israel (including the Waldorf Astoria Jerusalem). A broad incumbent competing for the same inbound corporate and leisure guests as Stay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stayinnjerusalem
• Instagraminstagram.com/stay_inn_hotel_jerusalem
• LinkedInlinkedin.com/company/stayhg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay Hospitality