Simple Booking
Simple Booking is a Florence-based cloud SaaS suite that helps hotels worldwide accept direct online reservations and reduce OTA dependency through an integrated booking engine, channel manager, rate-parity, metasearch, analytics, and CRM modules.
- Company typePrivate
- Founded2004
- HeadquartersFirenze, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simple Booking does
Simple Booking is a cloud-based booking engine suite operated by QNT S.r.l., a privately held Italian company headquartered in Florence and founded in 2004. The platform enables hotels to accept direct online reservations through their own websites without paying OTA commissions, processing more than 6 million direct bookings, 18 million reserved room nights, and €3 billion in transaction value across 4,000+ hotel customers worldwide. The core product is an intuitive, mobile-friendly booking engine that embeds into hotel websites, surrounded by modular add-ons: the iRev Channel Manager (two-way XML synchronization with OTAs, GDS, metasearch platforms, and PMS systems), True Rate Technology (Rate Match for automated dynamic price parity), Metasearch platform integrations (TripAdvisor, Trivago, Google Hotel Ads), Business Analytics/ Web Analytics Reports, and the Converto CRM for quote and guest communication management.
The company monetizes through quote-based, multi-year SaaS subscriptions priced per hotel configuration and module selection, with promotional terms for chains and groups. Go-to-market combines a 15-day live free trial (product-led), direct sales with demo requests (sales-led), and a reseller/Success Partner program targeting web agencies, IT providers, and tourism partners that delivers reach into 2,000 international properties. Target customers are independent hotels, resorts, hotel chains, and bed and breakfasts, primarily in Europe and globally, seeking to reduce OTA dependency and improve direct booking conversion. Operations are supported by PCI DSS, GDPR, VeriSign, and Symantec security certifications, and the company has been a finalist for six consecutive years for Europe's Leading Hotel Booking Solutions Provider at the World Travel Awards.
Simple Booking firmographics
Firmographics- Name
- Simple Booking
- Legal name
- QNT S.r.l. a Single Shareholder
- Website
- https://simplebooking.travel
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Booking is a Florence-based cloud SaaS suite that helps hotels worldwide accept direct online reservations and reduce OTA dependency through an integrated booking engine, channel manager, rate-parity, metasearch, analytics, and CRM modules.
- Ownership category
- akta.pro rank
Simple Booking industry classification
Industry- Product category
- Hotel Booking Engine Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
- akta.pro secondary industries
- Hotel CRS & Booking Engines (THALADAA), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Payment-Integrated Booking & Checkout Modules (THALADAO)
Keywords
Where Simple Booking is headquartered
LocationHeadquarters
- HQ city
- Firenze
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Simple Booking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Booking Engine Software Subscription: Cloud-based booking engine suite with configurable modules and optional add-ons. Pricing is quote-based with promotional activation and replacement formulas available for long-term contracts, groups, and chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom configured packages based on hotel requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Simple Booking product offering
Product offeringCore offering
Simple Booking is a cloud-based booking engine suite that embeds directly into hotel websites to accept direct online reservations and disintermediate from OTAs. The core offering consists of a reservation system plus modular components — iRev Channel Manager for two-way XML distribution, Rate Match (True Rate Technology), Metasearch integrations, Business Analytics, and the Converto CRM — sold as subscription software to independent hotels, resorts, chains, and bed & breakfasts. Pricing is quote-based with multi-year contracts and configurable modules.
Product overview
Simple Booking is a unified booking engine suite designed for hotels to maximize direct online reservations while streamlining distribution management. The core product is the Simple Booking reservation system (booking engine) that embeds directly into hotel websites, enabling guests to book rooms without intermediary commissions. Around this core, the platform offers modular add-ons: the iRev Channel Manager for distributing rates and inventory across OTAs (Booking.com, Expedia, Agoda), GDS systems (Sabre), and metasearch platforms (TripAdvisor, Trivago, Google Hotel Ads); a dedicated Metasearch Platforms module; Business Analytics for Web Analytics reporting and ROI tracking; Rate Match with True Rate Technology for competitive price matching; and Converto for quote management and guest communication. The suite operates as a cloud-based SaaS platform requiring no local installation or training, with reported statistics of over 4,000 hotels using the system, 6 million direct bookings processed, and 3 billion euros in transaction volume.
Differentiator
Problem solved
Functional benefit
Products and services
- Simple Booking Reservation System Cloud-based booking engine that embeds into a hotel's official website to accept direct online reservations, with an intuitive interface, mobile-responsive design, real-time availability updates, and no training required.
- iRev Channel Manager Distribution module that synchronizes room rates and availability across multiple sales channels using two-way XML communication, preventing overbooking and replacing manual Excel-based workflows.
- Rate Match (True Rate Technology) Module that compares the hotel's pricing against OTA rates in real time and automatically matches the lowest available rate, guaranteeing the best price on the hotel's own website and claiming a 37% average uplift in direct bookings.
- Metasearch Platform Module Module that connects the hotel to TripAdvisor, Trivago, and Google Hotel Ads (including Instant Booking and Google Maps) so the hotel can sponsor its official website on metasearch channels and track clicks and conversions for ROI.
- Business Analytics Web analytics and reporting module providing campaign ROI measurement, disintermediation analysis, custom reports, and business opportunity identification by integrating with leading web analytics tools.
- Converto CRM and quote management solution for handling custom booking proposals, internal notes, offer validity, multilingual guest communication, and tracking the conversion performance of quotes.
Quantifiable outcome
- Hotels have tripled sales using Simple Booking
- +3 more outcomes
Companies that use Simple Booking
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Simple Booking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
Feature7 records
Simple Booking partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SymanteccoreSecurity systems provider offering world-known, powerful, and reliable security solutions. Part of Simple Booking's security infrastructure.
- VerisigncoreWorld leader in Internet security providing security certifications. Part of Simple Booking's security infrastructure.
- PCI Security Standards CouncilcoreGlobal security council providing PCI DSS certification which guarantees the security of payment information for Simple Booking customers.
- TripAdvisorcorePremium partner status for TripAdvisor, enabling hotels to sponsor their official website on TripConnect and manage presence on TripAdvisor platform.
- TrivagocorePremium partner enabling hotels to manage their presence and advertising on Trivago metasearch platform.
- Google Hotel AdscorePremium partner providing access to Google Hotel Ads, Instant Booking, and Google Maps integration for hotel advertising.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Simple Booking competitors and assessment
Company assessmentDirect peers
- Cloudbeds: Cloudbeds provides an integrated PMS, channel manager, and booking engine for independent hotels, hostels, and B&Bs. Directly comparable to Simple Booking on target customer (independent properties), product suite (booking engine + channel manager), and PLG/sales-led GTM motion.
- eZee Absolute: eZee Absolute is a cloud-based hotel booking engine and channel manager from eZee Technosys serving independent hotels, B&Bs, and chains. Comparable to Simple Booking on core booking engine + channel manager product and independent hotel target market.
- Profitroom: Profitroom provides a hotel booking engine, channel manager, and website builder focused on direct bookings and OTA disintermediation. Comparable to Simple Booking on direct-booking value proposition, modular product stack, and independent hotel target market.
- Little Hotelier: Little Hotelier is a booking engine, channel manager, and website builder purpose-built for small independent hotels and B&Bs. Directly comparable to Simple Booking on target segment (small properties, B&Bs), core booking-engine product, and OTA-disintermediation value proposition.
- SiteMinder: SiteMinder is a publicly listed (ASX: SDR) hotel commerce platform offering a channel manager, booking engine, and metasearch integrations. It directly competes with Simple Booking's iRev channel manager + booking engine suite for the same independent hotel and small chain customer base.
- Hotelogix: Hotelogix offers a cloud-based PMS with integrated booking engine and channel manager for hotels and groups. Directly competes with Simple Booking on the booking engine + channel manager suite for independent hotels and small chains.
Emerging players
- RateGain: RateGain is a SaaS platform for hotels providing rate intelligence, channel manager, and demand-engineering modules. Directly comparable to Simple Booking on rate parity intelligence (True Rate vs RateGain's parity tools) and channel management, with broader revenue management scope.
Broad incumbents
- Amadeus Hospitality (formerly TravelClick): Amadeus Hospitality offers iHotelier CRS, booking engine, and channel management solutions serving large hotel chains and groups. Overlaps with Simple Booking's enterprise/chains segment and is significantly larger with broader portfolio capabilities.
- Mews: Mews is a cloud-native PMS platform that has expanded into booking engine and integrated payments for hotels and hostels. It is integrated with Simple Booking via iRev and overlaps Simple Booking's booking engine + channel manager suite for modern hotel customers.
- Sabre Hospitality (SynXis): Sabre Hospitality (SynXis CRS) provides central reservation systems, booking engines, and distribution for large hotel chains and groups. Overlaps with Simple Booking's enterprise/chains segment and integrates with Simple Booking via the GDS connection.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights8 records
Customer concentration
Simple Booking social profiles
Digital presenceSimple Booking compliance and trust
Trust signalCompliance4 records
Simple Booking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Booking leadership team
Management profileNumber of profiles
Profiles1 record
Simple Booking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Booking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Booking
What does Simple Booking do?
Simple Booking is a cloud-based booking engine suite that embeds directly into hotel websites to accept direct online reservations and disintermediate from OTAs. The core offering consists of a reservation system plus modular components — iRev Channel Manager for two-way XML distribution, Rate Match (True Rate Technology), Metasearch integrations, Business Analytics, and the Converto CRM — sold as subscription software to independent hotels, resorts, chains, and bed & breakfasts. Pricing is quote-based with multi-year contracts and configurable modules.
Is Simple Booking a public or private company?
Simple Booking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Booking founded?
Simple Booking was founded in 2004. It employs 11 to 50 people.
Where is Simple Booking based?
Simple Booking is headquartered in Firenze, Italy, in the Europe region.
How does Simple Booking make money?
One revenue line is on record: booking Engine Software Subscription.
Who are Simple Booking's main competitors?
Direct peers on record are Cloudbeds, eZee Absolute, Profitroom, Little Hotelier, SiteMinder and Hotelogix. RateGain is listed as an emerging player. Broad incumbents are Amadeus Hospitality (formerly TravelClick), Mews and Sabre Hospitality (SynXis).
Does Simple Booking have an API?
No public API is recorded for Simple Booking.
What industry is Simple Booking in?
Simple Booking's product category is Hotel Booking Engine Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking, with a secondary code of THALADAA, Hotel CRS & Booking Engines. Its NAICS code is 561599.