Werkudara Group

What Werkudara Group does

Werkudara Group, operating as PT Werkudara Nirwana Sakti, is an Indonesia-based holding company headquartered in Sleman, Yogyakarta with a regional office in Gianyar, Bali. Founded in 2011/2012, the company is structured around four professional-services divisions: Event Management (MICE — Meetings, Incentives, Conferences, Exhibitions), Travel Management (inbound/outbound corporate incentive travel and tailored tours), Creative Management (branding, visual communication, digital content, packaging), and Health & Wellness Services (delivered via the Atibhagya sub-brand). The group also operates Takshaka as an additional sub-brand. The underlying technology is a standard web-based event-management and travel-planning stack; the company's differentiator is domain specialization, particularly the proprietary 'Hitasukha' wellness-centered event concept that combines Sanskrit/Javanese well-being principles with cultural immersion for corporate groups.

The company generates revenue on a custom-quotation, professional-services basis with multi-year contract cadences, targeting enterprise and government clients globally via direct enterprise sales (with offices in Jakarta, Yogyakarta, and Bali), a website RFP/inquiry system, and a partner channel of tour operators, travel agents, and Professional Conference Organizers. The client base spans Indonesian government ministries and agencies (Bank Indonesia, BPOM, BPS, Kementerian Keuangan RI), state-owned enterprises (BRI, Pertamina, PLN, Pelindo), diplomatic missions (British Embassy, Embassy of the Kingdom of the Netherlands), multilateral institutions (World Bank, ADB, UNICEF, UNDP, USAID), and multinational corporations (Unilever, Danone, HSBC, ExxonMobil, Petronas). Werkudara holds ISO 9001:2015 Quality Management System certification and operates a Green & Sustainability policy.

The business is privately held, founder-led by CEO Fadli Fahmi Ali and Managing Director I Gusti Putu Yaktianuraga, with no external institutional investors or funding rounds disclosed. Headcount sits in the 11-50 employee band, and no revenue figures have been publicly disclosed.

Name

Werkudara Group

Legal name

PT Werkudara Nirwana Sakti

Website

https://werkudara.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Werkudara Group (PT Werkudara Nirwana Sakti) is an Indonesia-based holding company operating four professional-services divisions — Event Management, Travel Management, Creative Management, and Health & Wellness (Atibhagya) — serving enterprise, government, and SOE clients across Indonesia and selected international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Planning and organizing business events, corporate travel, conferences, exhibitions, and consumer shows for corporate clients and organizations worldwide.
2. Travel Management Services: Specialized travel services including inbound and outbound travel, corporate incentive travel, and customized vacation packages for tour operators and travel agents.
3. Creative Management Services: Visual communication, branding, packaging design, digital content strategy, and creative design services for non-profits, government, and corporate clients.
4. Health & Wellness Services: Corporate wellness programs, wellness event concepts, and health-related services under the Atibhagya brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Werkudara Group delivers integrated business event, corporate travel, creative/visual communication, and wellness services through four divisions. Its Event Management division provides MICE services (meetings, incentives, conferences, exhibitions) including VIP handling, gala/reception arrangements, and venue sourcing; Travel Management delivers inbound/outbound corporate and incentive travel with cultural experiences; Creative Management offers branding, visual communication, digital content, and packaging design; and Health & Wellness (Atibhagya) provides corporate wellness programs such as yoga, meditation, and traditional Javanese massage. The proprietary Hitasukha concept weaves wellness and cultural immersion into corporate events.

Product overview

Werkudara Group is a multi-division holding company operated by PT Werkudara Nirwana Sakti that provides integrated business solutions across four core divisions: Event Management, Travel Management, Creative Management, and Health & Wellness Services (Atibhagya). The Event Management division handles MICE and corporate event planning; the Travel Management division (including its Werkudara Travel sub-brand) delivers tailored inbound and outbound travel programs; the Creative Management division provides visual communication, branding and identity, digital content, packaging and merchandise, and COVID-19 communication services; and the Health & Wellness division delivers holistic corporate wellness programs. Additional sub-brands include Takshaka.

Differentiator

Problem solved

Functional benefit

Brands

• Atibhagya: Health & Wellness division of Werkudara Group specializing in wellness and health programs.
• Takshaka

Products and services

• Event Management Services End-to-end MICE (Meetings, Incentives, Conferences, Exhibitions) event planning and execution, including VIP handling, conventional/hybrid/virtual event services, entertainment, gala and reception arrangements, and venue sourcing across Indonesia. Serves government institutions, embassies, banks, state-owned enterprises, multinationals, and associations.
• Travel Management Services Specialized travel services for inbound and outbound markets, including corporate incentive travel, cultural tours, wellness travel experiences, and customized vacation packages. Targets corporate clients, tour operators, and travel agents.
• Creative Management Services Creative services including visual communication, branding and identity, digital content and strategy, packaging and merchandise, and crisis communication design. Serves corporate, government, and non-profit clients.
• Health & Wellness Services (Atibhagya)
• Takshaka (Sub-brand) A subsidiary brand under Werkudara Group offering travel and event-related services.
• Hitasukha Event Concept A named event concept centered on well-being and happiness ('Hitasukha' in Sanskrit and ancient Javanese), combining wellness activities, cultural immersion, environmental experiences, inclusion/diversity, health, safety, and technology into corporate meetings and events.

Quantifiable outcome

• 694 books donated to orphanages and communities in need through BukaBuku Book Donation program.

Named customers33 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dyandra Promosindo: Major Indonesian event organizer and exhibition company running trade shows, consumer exhibitions, and corporate events. Comparable MICE scope and Indonesian government/SOE client base.
• MarkPlus Event: MarkPlus operates an events division that delivers large Indonesian corporate conferences, awards, and brand activations. Overlaps in corporate event and creative services.
• RajaMICE (Rajawali Indonesia): Indonesian MICE specialist focused on corporate meetings, incentive travel, conferences, and exhibitions. Comparable service lines, geography, and target customer segments.
• Pacto Convex: Indonesian event and incentive travel management company serving enterprise clients with MICE and corporate travel. Direct peer in size and service mix.
• Quadrant Indonesia: One of Indonesia's largest MICE and event management agencies, offering corporate events, incentive travel, and conferences. Directly competes with Werkudara for Indonesian corporate and government MICE budgets.
• Myriad Travel: Indonesian corporate travel and MICE agency offering incentive trips, conferences, and meetings. Comparable inbound/outbound corporate travel model.

Broad incumbents

• ATPI Griffinstone: International corporate travel and events management company with energy and marine sector expertise, comparable to Werkudara's oil & gas and energy vertical.
• American Express Global Business Travel (Amex GBT): Large global corporate travel and meetings management player serving multinational clients in Indonesia. Competes for the multinational corporate travel and events wallet.
• BCD Travel: Global corporate travel management giant offering MICE via its BCD Meetings & Events arm. Represents the global incumbent that Indonesian corporates often use alongside or instead of local agencies.

Regional players

• Destination Asia: Asia-based DMC and MICE operator running incentive travel, events, and conferences across Southeast Asia. Comparable inbound MICE expertise but broader geography than Werkudara.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHNI6q_5hWNSfwaBJsbdJPw
• Facebookfacebook.com/werkudaragroup
• LinkedInid.linkedin.com/company/werkudaragroup
• Instagraminstagram.com/werkudaragroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werkudara Group